Conferences & Training

Annual Conference on Marketing and Branding

April 29 - May 1, 2019
Hilton Philadelphia at Penn's Landing
Philadelphia, Pa., United States

Building a strong brand for your institution has never been more important. Balancing the reality of your campus with the overwhelming nature of being a marketer today, this conference will help participants identify, explain and integrate the key ingredients to creating, sustaining and measuring the impact of a successful brand strategy and market position.

Join your colleagues to gain insights into how to start the process, bring your campus stakeholders with you, build the optimal organization, determine metrics that matter and develop inspiring creative work that supports your effort.

This conference is designed for professionals with mid-level responsibility.

The program starts at NOON on Monday and ends at NOON on Wednesday.


Benefits of Attending
  • Learn how to move seamlessly from the research to the creative components of your process.
  • Review the roles and steps involved in the creative process.
  • Find out how to win over your president or chancellor.
  • Learn how to integrate the brand across the university.
  • Discover how to organize and structure your marketing/communication department.
  • Consider what marketing research is best for identifying your brand.

Who Should Attend
  • Chief marketing officers
  • Branding and promotions staff
  • Marketing specialists
  • Brand managers
  • Marketing and communication division heads responsible for the university brand position
  • Anyone who is considering launching, presently launching or striving to launch a brand initiative

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