Conferences & Training
Faculty - Annual Conference on Marketing and Branding

Conference Chair

Binti Harvey

Binti Harvey
Vice President for Marketing and Communications
Scripps College

Binti Harvey brings 20 years of experience in journalism, strategic communications, branding, public affairs and organizational development to her role as vice president of marketing and communications at Scripps College, a prestigious women's and liberal arts institution and a member of the Claremont Colleges. She is responsible for stewarding Scripps' brand and increasing its visibility through strategies that incorporate marketing campaign development and execution, executive communications, public relations and public programs. Prior to Scripps, she led the design and implementation of institutional branding and fundraising marketing strategies for the California Institute of Technology.

Harvey's career encompasses more than a decade of legislative affairs, public relations and community engagement experience in political and governmental organizations. As a political aide, she led advocacy and strategic communications initiatives for the mayor of Los Angeles and the superintendents of the Los Angeles and Pasadena Unified School Districts. She began her career in journalism as a business reporter for CBS MarketWatch.

Harvey earned her bachelor's degree in sociology from University of California, Los Angeles, and her master's degree in public policy from the University of Southern California.


Bill Campbell

Bill Campbell
Vice President, Marketing and Communications
Chatham University

Bill Campbell is the vice president of marketing and communications at Chatham University. He provides strategic leadership over the university's branding, marketing and communications activities in support of enrollment, fundraising, alumni engagement and more. Joining Chatham in 2012, he has helped lead the successful coed transition of Chatham's 145-year-old undergraduate women's college, and also served as the vice president of enrollment management until 2013.

Campbell's efforts at Chatham were recognized in 2015 with his selection as the American Marketing Association's Higher Education Marketer of the Year (Innovator Award). He has also earned a Top 40 Under 40 Leadership Award and presented at a number of conferences around the country.

Prior to Chatham, he worked for more than a decade at Clean, a brand agency located in North Carolina, in a variety of positions, culminating in his role as the vice president of brand strategy. In this role, he led the development of branding and marketing engagements for clients across a variety of sectors, including higher education, technology, nonprofit, travel and tourism, and consumer goods. He began his career in the nonprofit sector as the director of annual giving and operations for the V Foundation for Cancer Research.

Jeanette Marie De Diemar

Jeanette Marie De Diemar
Vice President of Communications and Marketing
University of Indianapolis

Jeanette De Diemar, an award-winning communications and creative strategist with international expertise in integrated marketing and communications, reputation management, brand development, crisis communications, and digital media, currently serves as vice president of communications and marketing at the University of Indianapolis - leading the university through the creation of an integrated marketing and communications change process impacting admissions, advancement and institutional reputation.

The American Marketing Association's 2014 Higher Education Marketer of the Year, she is known for her creativity and innovation in building outcomes-focused higher education marketing and communications teams with a philosophy that "creativity takes courage." Previously, she served as associate vice president for integrated marketing and communications at Florida State University. Providing counsel for executive leadership and a network of 150 campus communicators, De Diemar led the university's development and implementation of communication policies and strategy, integrated marketing, digital communications, social and media relations, brand development, issues management, and creative services. During her tenure, she led the successful navigation of several high-profile crisis management situations of national interest.

She has extensive marketing and communications, media relations and digital media experience in the private and public sectors in the United States and internationally. She has led the process of establishing communications infrastructures, services and brand development processes for several institutions. She is a frequent presenter at conferences, and as a consultant she has helped universities, including Fresno State and Texas A&M University San Antonio, discover how to build and sustain effective marketing and communications strategies using internal resources, collaborative networks and ROI. For her change management, alumni relations, and brand development strategies at University of Wisconsin-Oshkosh, she and her staff earned the inaugural Best Marketing Team in Higher Education Award from the American Marketing Association, as well as the CASE Region V Teresa Du Bois Exline Award for "Best Practices in Communications and Marketing." Her teams have received recognition from CASE, the American Marketing Association, and American Advertising Federation.

Past roles include establishing Wales' "first" business incubator dedicated accelerating the growth of the country's digital media sector, supporting more than 500 startups providing business development support; military public affairs as a civilian contractor for the 1st Infantry Division during Operation Desert Storm; public relations for the Hoffman Agency's cornerstone account with Hewlett-Packard; and several positions in journalism and public relations.

De Diemar holds a doctorate in education and a master's degree in mass communications from Kansas State University and a bachelor's degree in journalism from the University of Wisconsin Oshkosh.

Paul Redfern

Paul Redfern
Vice President for Communications
St. Lawrence University

Paul Redfern was named vice president for communications at St. Lawrence University in December 2017. He is a member of the senior staff and leads an award-winning communications team as well as oversight for North Country Public Radio. He is responsible for leading efforts to strategically shape and communicate the compelling story of the St. Lawrence community of students, faculty, administration and alumni.

Previously, he was executive director of communications and marketing at Gettysburg College where he was responsible for managing the Office of Communications and Marketing and for staffing, and implementing a comprehensive communications and marketing program. During the 2010-11 year he served as director of web communications and marketing, responsible for developing an integrated marketing plan as well as coordinating print and digital marketing campaigns for the college.

Also at Gettysburg Redfern served as director of web communications and electronic media, assistant director of admissions and coordinator of electronic media and spent two years in the athletic department, serving as assistant basketball coach.

He is active in numerous professional organizations including the Association of Communicators in Education and CASE. He has served on the CASE District II conference executive committee and board as well as the conference marketing and program committees. He previously has served on the Technology Committee for the Pennsylvania Association for College Admissions Counseling.

Holly Moline Simons
Communications Consultant

Nikki Sunstrum

Nikki Sunstrum
Director of Social Media
University of Michigan

Find Nikki at: @nikkisunstrum

Before assuming her current role as director of social media for the University of Michigan, Nikki Sunstrum was responsible for building and managing a unified presence and strategy for the State of Michigan among an external audience of six million and internally more than 46,000 employees. With a primary goal of ensuring all accounts provided additional value to Michigan citizens, her primary statewide Twitter presence ranked as the third largest in the nation.

She is now focused on innovating the way in which one of the world's top universities strategically approaches interactive communications. She is passionate about becoming a recognized leader of networks and communities, creating quality work and innovating programs, environments and culture.

Sunstrum earned her bachelor's degree from Grand Valley State University and her master's degree from Aquinas College.


CASE Crystal Apple winner for excellence in teaching