Conferences & Training
Faculty - Annual Conference on Marketing and Branding

Conference Chair

Binti Harvey

Binti Harvey
Vice President for External Relations and Institutional Advancement
Scripps College

Binti Harvey is a seasoned communicator, strategist, and change manager with a significant record of accomplishment empowering leaders, teams, and institutions to successfully advance reputational and financial goals. Ms. Harvey is the Vice President for External Relations and Institutional Advancement for Scripps College, a prestigious women’s and liberal arts institution and a member of the Claremont Colleges. In her role as chief fundraising and marketing and communications officer, she is responsible for developing and executing programs to amplify Scripps’ brand, philanthropic support, and constituent engagement to advance the College’s mission. Prior to Scripps, she led the design and implementation of institutional branding and fundraising marketing strategies for the California Institute of Technology.

Ms. Harvey’s career encompasses more than a decade of legislative affairs, public relations, and community engagement experience in political and governmental organizations. As a political aide, Ms. Harvey led advocacy and strategic communications initiatives for the Mayor of Los Angeles and the Superintendents of the Los Angeles and Pasadena Unified School Districts. She began her career in journalism as a business reporter for CBS MarketWatch.

Ms. Harvey earned her bachelor's degree in sociology from University of California, Los Angeles, and an master's degree in public policy from the University of Southern California, and she has served as a volunteer and presenter for numerous organizations including the American Marketing Association, the Council for the Advancement and Support of Education, and Academic Impressions.



Faculty

Bill Campbell

Bill Campbell
Vice President, Marketing and Communications
Chatham University

Bill Campbell is the vice president of marketing and communications at Chatham University. He provides strategic leadership over the university's branding, marketing and communications activities in support of enrollment, fundraising, alumni engagement and more. Joining Chatham in 2012, he has helped lead the successful coed transition of Chatham's 145-year-old undergraduate women's college, and also served as the vice president of enrollment management until 2013.

Campbell's efforts at Chatham were recognized in 2015 with his selection as the American Marketing Association's Higher Education Marketer of the Year (Innovator Award). He has also earned a Top 40 Under 40 Leadership Award and presented at a number of conferences around the country.

Prior to Chatham, he worked for more than a decade at Clean, a brand agency located in North Carolina, in a variety of positions, culminating in his role as the vice president of brand strategy. In this role, he led the development of branding and marketing engagements for clients across a variety of sectors, including higher education, technology, nonprofit, travel and tourism, and consumer goods. He began his career in the nonprofit sector as the director of annual giving and operations for the V Foundation for Cancer Research.


Jeanette Marie De Diemar

Jeanette Marie De Diemar
Vice President of Communications and Marketing
University of Indianapolis

Jeanette De Diemar, an award-winning communications and creative strategist with international expertise in integrated marketing and communications, reputation management, brand development, crisis communications, and digital media, currently serves as vice president of communications and marketing at the University of Indianapolis - leading the university through the creation of an integrated marketing and communications change process impacting admissions, advancement and institutional reputation.

The American Marketing Association's 2014 Higher Education Marketer of the Year, she is known for her creativity and innovation in building outcomes-focused higher education marketing and communications teams with a philosophy that "creativity takes courage." Previously, she served as associate vice president for integrated marketing and communications at Florida State University. Providing counsel for executive leadership and a network of 150 campus communicators, De Diemar led the university's development and implementation of communication policies and strategy, integrated marketing, digital communications, social and media relations, brand development, issues management, and creative services. During her tenure, she led the successful navigation of several high-profile crisis management situations of national interest.

She has extensive marketing and communications, media relations and digital media experience in the private and public sectors in the United States and internationally. She has led the process of establishing communications infrastructures, services and brand development processes for several institutions. She is a frequent presenter at conferences, and as a consultant she has helped universities, including Fresno State and Texas A&M University San Antonio, discover how to build and sustain effective marketing and communications strategies using internal resources, collaborative networks and ROI. For her change management, alumni relations, and brand development strategies at University of Wisconsin-Oshkosh, she and her staff earned the inaugural Best Marketing Team in Higher Education Award from the American Marketing Association, as well as the CASE Region V Teresa Du Bois Exline Award for "Best Practices in Communications and Marketing." Her teams have received recognition from CASE, the American Marketing Association, and American Advertising Federation.

Past roles include establishing Wales' "first" business incubator dedicated accelerating the growth of the country's digital media sector, supporting more than 500 startups providing business development support; military public affairs as a civilian contractor for the 1st Infantry Division during Operation Desert Storm; public relations for the Hoffman Agency's cornerstone account with Hewlett-Packard; and several positions in journalism and public relations.

De Diemar holds a doctorate in education and a master's degree in mass communications from Kansas State University and a bachelor's degree in journalism from the University of Wisconsin Oshkosh.


Paul Redfern

Paul Redfern
Vice President for Communications
St. Lawrence University

Paul Redfern was named vice president for communications at St. Lawrence University in December 2017. He is a member of the senior staff and leads an award-winning communications team as well as oversight for North Country Public Radio. He is responsible for leading efforts to strategically shape and communicate the compelling story of the St. Lawrence community of students, faculty, administration and alumni.

Previously, he was executive director of communications and marketing at Gettysburg College where he was responsible for managing the Office of Communications and Marketing and for staffing, and implementing a comprehensive communications and marketing program. During the 2010-11 year he served as director of web communications and marketing, responsible for developing an integrated marketing plan as well as coordinating print and digital marketing campaigns for the college.

Also at Gettysburg Redfern served as director of web communications and electronic media, assistant director of admissions and coordinator of electronic media and spent two years in the athletic department, serving as assistant basketball coach.

He is active in numerous professional organizations including the Association of Communicators in Education and CASE. He has served on the CASE District II conference executive committee and board as well as the conference marketing and program committees. He previously has served on the Technology Committee for the Pennsylvania Association for College Admissions Counseling.


Holly Moline Simons

Holly Moline Simons
Principal and Founder
CLARA

As principal and founder of CLARA, Holly Moline Simons provides brand strategy, communications consultation, organizational development, and other marketing services. Higher education institutions make up the majority of CLARA clients. Private sector clients include healthcare, fine arts, food, wine and coffee companies.

Prior to founding CLARA, Simons provided 20 years of higher education leadership, marketing and communications at the University of Oregon, serving as the director of strategic communications. There, her work focused first in enrollment, then on the university's central marketing efforts, development campaigns and communications for individual schools and colleges. During that time, the UO's enrollment grew by more than 50 percent, improved socioeconomic, racial and ethnic diversity, as well as the academic profiles of incoming classes. Her efforts helped to garner major university gifts, including a $25 million fund for scholarships for low-income students. Her work also garnered some heavy metal-bronze, silver, gold and grand gold-from CASE, Digital Communications, and an American Advertising Award (ADDY).

Simons started her career in communications and marketing for Oregon's largest K-12 school district. She also provided community outreach for a US Department of Education-funded prevention program for at-risk youth within the City of Salem.


Nikki Sunstrum

Nikki Sunstrum
Director of Social Media
University of Michigan

Find Nikki at: @nikkisunstrum

Before assuming her current role as director of social media for the University of Michigan, Nikki Sunstrum was responsible for building and managing a unified presence and strategy for the State of Michigan among an external audience of six million and internally more than 46,000 employees. With a primary goal of ensuring all accounts provided additional value to Michigan citizens, her primary statewide Twitter presence ranked as the third largest in the nation.

She is now focused on innovating the way in which one of the world's top universities strategically approaches interactive communications. She is passionate about becoming a recognized leader of networks and communities, creating quality work and innovating programs, environments and culture.

Sunstrum earned her bachelor's degree from Grand Valley State University and her master's degree from Aquinas College.



Speakers

 

Leslie Baldino

Leslie Baldino
Senior Strategist
SimpsonScarborough

An avid traveler and athlete, Leslie Baldino's sense of energy and exploration is reflected in her work at SimpsonScarborough. From sales to strategy—and every step in between—she asks the important questions and leads clients through a meaningful and exciting research process. Clients appreciate her expertise in qualitative research instrument design and her accompanying skill at analyzing the results. Her insights have informed many of SimpsonScarborough's best brand messaging platforms.

Baldino started her career with The Marshall Plan, where she provided strategic marketing communications oversight to travel, lifestyle and sustainability clients through the development of press materials and social media strategy.


Simon Barker

Simon Barker
Managing Partner
Blue Moon Consulting Group

Simon Barker is managing partner at Blue Moon Consulting Group, a consultancy that focuses on providing real-time response and proactive planning services to reduce reputational risk, particularly for higher education and technology clients. Prior to founding Blue Moon in 2014, he was a senior vice president in Marsh & McLennan's Reputational Risk & Crisis Management practice.

He provides issues and crisis management advice and counsel to clients in the midst of high-profile events including protests, cyber attacks and data breaches, workplace violence events, natural disasters and a broad range of ethical, financial and social issues. He brings his "hands-on" experience to clients in advance of a crisis or issue and has developed hundreds of crisis management and crisis communications plans for clients in higher education, technology, financial services and healthcare. He has led training sessions, tabletop and functional exercises focused on data breach and cyber attacks for organizations in the United States, Europe and Asia.

Prior to joining Marsh, Barker was a vice president at Visa International where he was recruited to build and then manage Visa's global issues and reputation management program.
Earlier in his career, he was a vice president of the International Public Affairs group at Edelman Public Relations Worldwide, in Washington, D.C. In other roles, he has served as a strategic adviser to the head of communications of the International Labor Organization in Geneva, and was also an international news reporter at a Japanese television network.

He has his master's degree in business administration from Cornell University, his master's degree in Japanese studies from Ehime Daigaku, Japan, and his bachelor's degree in English literature from Leicester University, U.K.


Alisha Brown

Alisha Brown
Marketing and Communications Manager
Mott Community College

Alisha Brown is the marketing and communications manager for Mott Community College. Her role includes managing the overall marketing and brand strategy, as well as student communications at all phases of the student life-cycle.

She has a master's degree in written communication from Eastern Michigan University, a bachelor's degree in humanities from Lawrence Technological University and a bachelor's degree in business from Lawrence Technological University.


Kristen Creighton

Kristen Creighton
Associate Vice President
SimpsonScarborough

Kristen Creighton specializes in guiding institutions through the process of developing high-impact brands that are simple yet smart, authentic yet aspirational. Driven by a desire to eliminate the phrase "best-kept secret" from the higher-education marketing lexicon, she digs deep to find the consistent language, values and stories that make up each institution's distinctive personality.

She began her career in higher education as executive editor of Currents magazine at the Council for Advancement and Support of Education, where she initiated the magazine's coverage of integrated marketing and led its first-ever online reader survey. She went on to become the creative director at Carnegie Communications and then vice president for research and brand strategy at Mind Over Media before joining SimpsonScarborough. Her work for colleges and universities has won multiple awards from CASE and Higher Education Marketing Report.


Hilary Douwes

Hilary Douwes
Executive Director of Marketing
Mount St. Mary's University

Hilary Douwes is the executive director of marketing at Mount St. Mary's University, where she creates and implements the university's integrated marketing strategy and plan for traditional undergraduates, and oversees marketing for adult undergraduate and graduate programs.

During a year of abrupt leadership transitions, which included multiple university presidents, resignations of several board members—including its chair—plus staff changes, Douwes oversaw the university's strategic communications for all internal and external audiences. The following year, she worked with Up&Up to create a new brand and enrollment campaign for the Mount. She meets with various on-campus constituencies to determine support, outlines plans for use in all media and develops strategies for success internally, locally, regionally and nationally.

She brings more than 25 years of media, public relations and marketing experience to the Mount, having worked for public relations, television, newspaper and website development companies.


Brandee Ellis

Brandee Ellis
Senior Account Executive
Up&Up

Brandee Ellis comes from an agency account management background with a strong focus in the digital space. She joined the Up&Up team in 2016 and has worked with several colleges and universities to help them establish their brand and voice.


Steve Kennedy

Steve Kennedy
Director, Marketing and Communications, alumni UBC
University of British Columbia

Before joining alumni UBC in 2014, Steve Kennedy was as a senior strategic planner and account services lead at the Vancouver-based offices of global advertising agencies (BBDO, Grey and DDB). Past clients include Expedia, Labatt Breweries/InBev, Starbucks, Telus and BC Lottery Corp. In his current role at alumni UBC, he oversees alumni engagement communications and manages the marketing for the Robert H. Lee Alumni Centre, a state-of-the-art meeting and celebration space in the heart of UBC's Vancouver campus.

He is also a UBC graduate, having received a BCom (Marketing) from UBC's Sauder School of Business.


Lacey Miyazaki

Lacey Miyazaki
Strategic Insights Analyst and Team Lead
LinkedIn

Lacey Miyazaki has been with LinkedIn for more than five years in a range of research and analytics roles. She has partnered closely with sales and marketing teams to deliver actionable insights and compelling narratives to LinkedIn's largest advertising customers. She is an experienced presenter, regularly engaging with customers at senior and executive level.

Currently, she is the West Coast lead in the Americas Insights team for Marketing Solutions. This includes her managing analysts and leading the most high-profile projects for Insights, including initiatives around measurement and sales and marketing alignment.


Jen Rettig

Jen Rettig
Partner
Blue Moon Consulting Group

Jen Rettig is a partner at Blue moon Consulting Group. She has been involved in response to a variety of higher education issues and crisis events including racial and sexual harassment, whistleblower claims, academic freedom issues, protests and terrorism. She has led stakeholder research for clients, developed proactive messaging platforms including creating advocacy videos and issue-specific websites and dark sites. On the planning side, she leads the development of Blue Moon's risk and capabilities assessment methodology and supports clients through the development of crisis management exercises, crisis and communication plans, and facilitated crisis management planning sessions.

Earlier in her career, Rettig was an account executive at a number of advertising agencies and worked in-house with companies where she developed nationally recognized marketing campaigns.

She has a bachelor's degree in political science from the University of Maryland, College Park and a master's degree in business administration from Cornell.



CASE Crystal Apple winner for excellence in teaching