Conferences & Training

Growing Grassroots: What You Need to Know to Build an Alumni Advocacy Program

Feb. 4, 2016
2 - 3 :15 p.m. Eastern

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Growing grassroots alumni advocacy to support public higher education requires the right tools. After this session, you'll be ready to message public-policy issues to a broad alumni audience; effectively involve key alumni leaders, donors and volunteers in legislative advocacy; and build a team of highly engaged advocates for your institution.

Understand how advocacy tools and smart partnerships can help you incorporate advocacy across your programs, communications and publications. Learn how to set measurable goals and outcomes, and quantify your results to demonstrate success.

Participants will be better prepared to engage their institution's alumni as informed and active advocates who are ready to speak out at the state and federal levels in support of their alma mater.

Apply this CASE webinar toward your CFRE credits.


Michael FaheyMichael Fahey
Managing Director for State Relations
Wisconsin Alumni Association

Mike Fahey is managing director for state relations at the Wisconsin Alumni Association (WAA), where, since 2004, he's led grassroots alumni advocacy efforts in support of the University of Wisconsin-Madison.

He leads the association's program to build a volunteer coalition of university ambassadors and advocates. His work informs and supports these alumni, parents and friends across the state and nation as they contact and engage in dialogue with state and federal elected officials in support of the university. He also directs WAA's statewide outreach strategies, raising the profile of UW-Madison among state residents, and leads engagement with alumni chapters in Wisconsin and Washington, D.C.

Fahey's background includes service in the Wisconsin State Capitol and in the U.S. House of Representatives in Washington, D.C. He previously served as the development director for the College of Fine Arts and Communication at the University of Wisconsin-Stevens Point.

He is a founding member and serves on the steering committee for the Professional Higher Education Legislative Advocacy Professionals (PHELAP), an organization of alumni advocacy professionals at higher education institutions around the country. He has presented at numerous CASE conferences and for several national higher education organizations.


Benefits of Participating
  • Discuss advocacy tools and external vendors as well as methods to incorporate advocacy into existing communications and publications.
  • Share strategies on how advocacy can be quantified, and how to set goals and outcomes that can be measured and demonstrate success.
  • Prepare to engage your institution's alumni as informed and active advocates who are ready to speak out at the state and federal levels in support of your alma mater.

Who Should Attend
  • Staff working in state and federal relations positions, alumni associations, or university communications offices


$215 members (US); $355 nonmembers (US)

Can't attend at the scheduled time?
You can watch this seminar any time on your computer when you purchase a recording of the event, available through the CASE Store.

Archived Webinar

$255 members (US); $430 nonmembers (US)

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