Conferences & Training

Moment of Trust: The Role of Alumni Magazines In Crisis

Dec. 1, 2016
2 - 3 :30 p.m. Eastern

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Brenda Foster, partner at Greatest Creative Factor, joins three of higher education's well-known publication experts for a discussion on crisis communications. Panelists include Tom Faulders, publisher of Virginia Magazine at the University of Virginia, Tina Hay, editor of The Penn Stater at the Pennsylvania State University, and Karen Pojman, editor of MIZZOU alumni magazine at the University of Missouri.

Join these three alumni magazine pros as they discuss the momentous, sometimes agonizing decisions involved in their magazines' coverage of campus crises—the firing of a president, alleged sexual assaults and on-campus protests. Audience members will be invited to participate.



Brenda FosterBrenda Foster
Greatest Creative Factor

Brenda Foster applies her background in marketing, management and psychology to help clients identify their needs and develop and implement effective marketing strategies. A former teacher, experienced marketer and frequent speaker, Foster knows the internal and external dynamics of educational institutions and advises clients throughout the communications cycle. She's adept at helping clients build rapport with internal audiences to win support for realizing their marketing goals.

Foster has a reputation for website savvy. Since 2000, she has led a highly-regarded survey of 100 college websites, presenting her findings annually at the American Marketing Association Symposium on Higher Education. A graduate of Loyola College in Maryland, she has taught in the Graduate Program of Publication Design at the University of Baltimore and is past president and board member of the Baltimore Chapter, American Institute of Graphic Arts (AIGA). She has given seminars at national and regional marketing and design conferences for the American Marketing Association, CASE, the Association for Fundraising Professionals, the American Association of Law School Deans, and the University and College Designers Association, among others.

Tom fauldersTom Faulders
Publisher, Virginia Magazine
University of Virginia

Tom Faulders is the president and CEO of the University of Virginia Alumni Association, a more than 220,000 strong member organization located in Charlottesville, Virginia. He works with a board of managers composed of 36 prominent alumni and with 70 employees and manages alumni engagement for the university. The award-winning Virginia Magazine is published by the UVA Alumni Association.

Previously, Faulders was the chairman and CEO of LCC International from June 1999 through April 2005. He directed the financial turnaround and subsequent growth of the company. Prior to joining LCC, he served as executive vice president and chief financial officer, as well as president of the Integrated Supply Chain division of BDM International, Inc. and the chief financial officer of COMSAT Corporation. Prior to COMSAT, Faulders served in a variety of areas for MCI—including senior vice president of business marketing, vice president of large account sales and treasurer. Faulders also served in key positions with Satellite Business Systems. He served in the U.S. Navy from 1971 to 1979.

Tina HayCrystal Apple AwardTina Hay
Editor, The Penn Stater
The Pennsylvania State University

Tina Hay is the editor of The Penn Stater, the bimonthly magazine for the 177,000 members of the Penn State Alumni Association. She's been the editor for 20 years, and under her direction the magazine has won more than 200 national awards, including the 2007 Sibley Award, given by CASE and Newsweek to the nation's top college or university magazine. More recently, The Penn Stater's unflinching coverage of the Sandusky scandal earned more than two dozen awards from CASE, the Public Relations Society of America and other organizations. Hay is a three-time co-chair of the CASE Editors Forum and a recipient of the CASE Crystal Apple Teaching Award.

Karen Pojmann
Editor, MIZZOU Alumni Magazine
University of Missouri

Karen Pojmann is editor of Mizzou Creative, the central communications department of the University of Missouri, where she has worked since 2008. She leads an awesome creative team and oversees editorial content for the university's major central digital and print communication products, including MIZZOU magazine, Mizzou News (, Mizzou social media (Facebook, Twitter, Instagram), the university home page (, student-recruitment materials, a podcast, special projects, assorted events and various chancellorial communications. She was super busy last fall.

Though she's a Columbia, Missouri, resident and a Mizzou alumna, staff member, parent and faculty spouse, Pojmann also has lived in a bunch of other places (such as the San Francisco Bay Area, New York and wherever her military family took her during childhood) and has worked for a bunch of other employers (such as NBCi, CMYK magazine, Unbridled Books and many city magazines and newspapers). She runs a literary reading series on the side, for fun. She has successfully raised one child to adulthood and is working on the others.


Who Should Attend
  • Campus magazine editors, writers, designers
  • Publications professionals
  • Advancement communications professionals


$215 members (US); $355 nonmembers (US)

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