Hit it out of the Park

  

      

  Engaging Students in Philanthropy Symposium

Program

Friday, Aug. 3

9:00-10:15 AM
Registration

10:15-10:30
Welcome
Dan Nugent, Chief Development Officer and Executive Director of the Stockton University Foundation

10:30-11:45
Investing in Student Philanthropy: Why It Matters
According to the 2014 CASE Student Philanthropy Survey, most institutions are making financial allocations to student advancement, but the monetary amounts tend to be small. In fact, the amount allotted to student philanthropy is only pennies per student for many institutions. The survey findings also illustrate that there is a payoff through sustained engagement. The more an institution spends on student philanthropy per enrollee, the more effective the fundraising performance. So why do most intuitions invest so little in student advancement? This session takes a look at the return of investment of student philanthropy-not only in alumni giving but also in alumni engagement. Institutions must invest in acquisition engagement today versus acquisition fundraising tomorrow.
Speaker: Dan Nugent, Chief Development Officer and Executive Director of the Stockton University Foundation

NOON-1:30 PM
Lunch

2:00-2:45
Developing a Strategic Plan and Measuring Success for Engagement Efforts
Our institutions are graduating more students each year. With the increasing number of young alumni in our alumni body, it is important that advancement professionals adjust to the needs of this ever-growing segment of our alumni population. By not meaningfully engaging students while on campus and not meaningfully engaging alumni until their mid- to late-30s, we are not capitalizing on the mutually beneficial relationship with our students and young alumni as volunteers, members, advocates and potential donors. Examine recent literature that focuses on student and young alumni engagement and this generation's characteristics. Review results of benchmarking for student and young alumni groups, focus group results of students and young alumni, and strategies and best practices for engagement. Share your experiences working with these populations and identify key takeaways to positively impact the work at your institution.
Speakers: Brian Gawor, Vice President for Research, Ruffalo Noel Levitz and Rebecca Trump, Associate Vice President of Annual Giving, Rutgers University Foundation

3:00-3:45
Annual Day of Giving: Creative Ways to Engage Your Students
Presenters: John Grice, Director of Annual Giving, Young Donors & Digital Strategies,Oklahoma State University Foundation and Nicholas Sena, Executive Director of Development & Alumni Affairs, Stockton University Foundation

4:00-4:30
TED-style Talks-Student Philanthropy: The Fundamentals

Talk 1: Why Student Philanthropy is Vital: Tips for Convincing Leadership
We all know student philanthropy efforts are critical to our success, but sometimes our leaders need a little persuasion. What are the most persuasive arguments and data to share to get them on board?
Speaker: Rebecca Trump, Associate Vice President of Annual Giving, Rutgers University Foundation

Talk 2: What Drives Giving?
We'll examine four types of donor psychology to see how students become donors. Then apply the right incentives to help students go from interested to passionate supporter.
Speaker: Brian Gawor, Vice President for Research, Ruffalo Noel Levitz

Talk 3: Tips for Starting or Restarting a Student Philanthropy Program
What factors should you be thinking about in starting a program? What conversations should you be having and with who?
Speaker: John Hartman, Assistant Director of Development, Student Philanthropy, University of California, San Diego

4:45- 5:00
Q&A with Ted Talk Speakers

5:00
Networking Reception
Mix and mingle with your fellow symposium attendees. Complimentary appetizers and one drink ticket. Copies of Lasting Impressions, CASE's book on student advancement, will be available for purchase.

6:00
Symposium Adjourns for the Day
Dinner on your own

Saturday, Aug. 4

8:30-9:45 AM
Roundtable Breakfast

10:00 -10:45
The Student Philanthropy Debate
Panelists will discuss and debate their takes on current trends in student philanthropy, and what makes a program successful... or not. What really matters when we measure ROI? Which campus partners can help us get the job done? What are we doing that's a waste of time? Sit back and watch our panelists debate the big issues. Bring your questions and topics!
Moderator: Dan Nugent, Chief Development Officer and Executive Director of the Stockton University Foundation

11:00-11:45
Making Senior Giving Impactful at Your Institution
Senior giving is a longstanding tradition at many institutions, in many cases dating back decades. But sometimes it can feel a little stale. What are best practices for senior giving today? Using examples from successful institutions, we'll learn how we can best use senior campaigns to meaningfully grow the donor base -- and keep our newest alumni giving after they cross the stage at graduation.
Speaker: Rebecca Trump, Associate Vice President of Annual Giving, Rutgers University Foundation

NOON-1:15 PM
Lunch: Student Perspective on Philanthropy Panel
Join us for an engaging panel discussion with current students who are participating in unique philanthropic efforts on their campuses. Learn why they chose to get involved in philanthropy, the impact they feel they are having at their institution, and discover firsthand some of the challenges they face sharing their message with fellow students and alumni.
Moderator: Rebecca Trump, Associate Vice President of Annual Giving, Rutgers University Foundation
Panelists: TBD

1:30-2:30
Building Effective Cross-Campus Partnerships for Your Student Advancement Program
Over 90% of CASE institutions host some form of student philanthropy program. But how do they get it done, get it funded, and what are the best ways to engage the entire campus in the effort? Sharing results from national surveys, interviews with student philanthropy professionals, and real life examples, we'll uncover the best practices for engaging your entire community in the student philanthropy effort. Bring your examples and plan to share!
Speaker: Brian Gawor, Vice President for Research, Ruffalo Noel Levitz

2:45-3:30
TED-Style Talks: Engaging Students to Give

Talk 1: Crowd Fundraising: From Peer-to-Peer to Philanthropy
Speaker: John Grice, Director of Annual Giving, Young Donors & Digital Strategies

Talk 2: Recognizing Engagement to Spur Giving - Highlights from Seton Hall's True Blue Program
Speaker: Dan Nugent, Chief Development Officer and Executive Director of the Stockton University Foundation

Talk 3: How to Energize Millennials into Volunteering, Giving and Caring
Milllennials engage and adopt causes—including giving to your advancement efforts—differently. Learn ways, gathered from surveys and conversations with thousands of millennials to connect and inspire engagement with your youngest donors.
Speaker: Brian Gawor, Vice President for Research, Ruffalo Noel Levitz

3:30-4:00
Q&A with Speakers

4:00
Symposium Adjourns