Share an Experience

Engaging Students in Philanthropy Symposium



Day 1, Friday, Aug. 5

9:00-10:45 AM

Colin Hennessy, Executive Director, The Penn Fund, University of Pennsylvania

Understanding the Strategic Importance of Student Advancement
According to the 2014 CASE Student Philanthropy Survey, most institutions are making financial allocations to student advancement, but the monetary amounts tend to be small. In fact, the amount allotted to student philanthropy is only pennies per student for many institutions. The survey findings also illustrate that there is a payoff through sustained engagement. The more an institution spends on student philanthropy per enrollee, the more effective the fundraising performance. So why do most intuitions invest so little in student advancement? This session takes a look at the return of investment of student advancement—not only in alumni giving but also in alumni engagement. Institutions must invest in acquisition engagement today versus acquisition fundraising tomorrow.

Speaker: Daniel Nugent, Assistant Vice President of Advancement Services and Campaign Manager, Seton Hall University

NOON-1:30 PM
Keynote Luncheon
Living a Life with Purpose

Speaker: Ken Budd, host of the upcoming web series "650,000 Hours," author of the award-winning memoir The Voluntourist and Editor-in-chief, CURRENTS Magazine, CASE

Building the Pipeline from Senior Class Giving to First Year Out
Many campuses are talking about the importance of a strong senior class gift program - but what happens next? In this session hear from two industry leaders on the importance of building the pipeline beyond the senior class gift. Colin will discuss some of the success stories from the University of Pennsylvania and Jenny will share a holistic review of the higher education market trends for first year out performance.

Speakers: Colin Hennessy, Executive Director, The Penn Fund, University of Pennsylvania; and Jenny Cooke Smith, Senior Solutions Consultant, Blackbaud

Research and Trends in Student Philanthropy
Today's students are your future donors so engaging and educating them about philanthropy while they are still on campus must be an integral part of your advancement strategy. Hear the research and current trends in student philanthropy and discover what a carefully crafted investment in student giving will yield for your students and your institution.

Speaker: Lori Hurvitz, Senior Director, Annual Giving, University of Chicago

The Donation Equation
Great fundraising appeals are like a chemical compound that can build an explosion of donor response. This presentation draws on current research with donors, psychology, behavioral economics and marketing to describe six key ingredients that determine whether your recipe will create that kind of energy. Using real examples of successful appeals and fundraising campaigns, it's time to go "full on nerd" in search of the best ways to engage 21st century donors. You'll leave this presentation with things you can do immediately with your appeals or program. If you're looking for a new way to turn "maybe" into "yes," the equation P+G x C+S+U/B might just be the answer!

Speaker: Brian Gawor, Vice President for Research, Ruffalo Noel Levitz

15-Minute Q&A with Speakers  

Networking Reception

Symposium Adjourns for the Day
Dinner on your own

Day 2, Saturday, Aug. 6

8:30-9:45 AM
Breakfast in Two Parts

Student Engagement and Philanthropy Breakfast Roundtable (8:30-9:00)
Join advancement professionals to network over breakfast. Pick a topic on issues relevant to you and join the conversation.

Hands-On Workshop: The Donation Equation in Action (9:00-9:45)
What does research and the experience of thousands of fundraisers tell us about donor response? It may be all in a recipe. Put on your lab coat and attend this very interactive session to directly apply the "donation equation" to your appeals and sample appeals from across the CASE universe. Hands-on group work will get us right to the programs to see how we can transform "like" into "give" and get an explosion of response from donors. Attendees may bring a sample appeal, script or use online giving portals from their own institutions in this session. Email if you would like to plan for the session, or just come ready to participate!

Speaker: Brian Gawor, Vice President for Research, Ruffalo Noel Levitz

Careers in Advancement Panel

Join CASE volunteers as they share insight on ways to build a rewarding career in higher educational advancement. Students welcome to attend!

Panelists: Brian Gawor, Associate Vice President, Fundraising Management, Ruffalo Noel Levitz, John Grice, Assistant Director of Annual Giving, Oklahoma State University, Connie Hansen, Assistant Director of Alumni Relations, University of Northern Iowa, Ryan Miller, Associate Director for Student and Young Alumni Programs, University of Arkansas, and Jasmine Stewart, Director of Alumni Relations, University of Texas at Dallas

Moderator: Colin Hennessey, Executive Director, The Penn Fund, University of Pennsylvania

Engaging Your Students Now: Connecting Your Advancement Goals to Their Student Experience
Before you ponder how to engage your students in your advancement efforts, you must first ask why it is important to do so. Learn how to implement a student advancement program within your current advancement structure by focusing on a clearly defined mission, a dedicated team of students and appropriate resources. Identify what factors to consider when building a framework for your student advancement group and discover how to successfully roll out programs that will engage your students.

Speaker: Jasmine Stewart Carter, Director of Alumni Relations, University of Texas at Dallas

NOON-1:30 PM
Student Perspective on Philanthropy Panel
Join us for an engaging panel discussion with current students who are participating in unique philanthropic efforts on their campuses. Learn why they chose to get involved in philanthropy, the impact they feel they are having at their institution, and discover firsthand some of the challenges they face sharing their message with fellow students and alumni.

Building Effective Cross Campus Partnerships for Your Student Advancement Program
Student advancement doesn't need to happen in a vacuum and student philanthropy can serve as a collaboration point for several departments within an institution. Through strategic partnerships, your messages of engagement and participation can reach your student population. Learn how you can strengthen your student advancement programming by collaborating creatively with cross campus partners including student affairs, admissions, career services, dining services, and more.

Speaker: Lori Hurvitz, Senior Director, Annual Giving, University of Chicago 

Crowd Fundraising: Using Social Media Tools to Connect Students in Meaningful Ways
Crowdfunding—it's a topic you've no doubt encountered—but where does it fit within your overall annual giving strategy? In this session, we'll take a behind the scenes look at the strengths (and weaknesses) of crowdfunding, discuss key elements of successful campaigns, and talk about ways this approach—driven by the commitment of alumni, faculty, or student project champions—can be incorporated into annual giving.

Speaker: Kim Julian Bowden, Executive Director of Annual Giving, Emory University

15-Minute Q&A with Speakers

Closing Remarks

Speaker: Colin Hennessy, Executive Director, The Penn Fund, University of Pennsylvania 


Symposium Adjourns