This year's conference will be chaired by Chris Cox, Vice-Principal Philanthropy and Advancement and Executive Director of Development and Alumni, University of Edinburgh, UK.

Sessions in 2017 will take place across four tracks (click the buttons to view the programme by track):

Alumni Relations

Communications and Marketing


Social Inclusion

All Disciplines


                                                    The conference programme is now available for download. 
                                    You can view sessions, plan out your schedule and get a taste for the conference.               



 Opening Plenary
  Midweek Plenary
                     Closing Plenary
Tuesday 29 August    Wednesday 30 August 2017                   Thursday 31 August 2017

Is there a global crisis of confidence in our universities?

Across the world universities are anxious about changing perspectives of the academy. In July this year, a report from the Pew Research Center in the US demonstrated a significant downturn in trust from some sections of society. In the UK Michael Gove famously said ‘people in this country have had enough of experts'. In other parts of the world there is growing evidence of change and a suggestion that universities need to step out of the ivory tower.

Is there a global crisis of confidence in our universities? If so, what are the implications for the CASE communities of professional practice and what can we do to help?

CASE President Sue Cunningham will introduce a global perspective to the debate and join a panel to explore this profoundly important and topical question.

Minding the Gap: the critical importance of trust, communications and third-party advocacy at a time of global turbulence for education

Paul Andrew will explore critical vulnerabilities and investigate opportunities to build connection, community, and reputation in a time of transition and uncertainty in higher education. How do universities address increasing levels of mistrust in institutions, and an accompanying - and increasingly prevalent -- skepticism of facts? How can universities engage alumni audiences to mobilize on behalf of their alma maters, taking advantage of the unique role alumni can play as both emblems of and champions for our institutions? And how can we most effectively equip our institutions to communicate in an era of direct engagement, when scrolling through Facebook on your iPhone is a more common way to get news than the traditional media outlet?



10 BIG IDEAS to secure the future of education

In April 2017 CASE brought together 10 global education leaders to develop 10 big ideas that will help the CASE communities of practice become effective partners in securing the success of our important institutions in challenging times.

The academy feels under threat. Confronted with new political and economic realities, governments in many countries are reducing funding while increasing expectations of delivery and accountability. Students are demanding more, and making their voices heard on a wide range of issues. The nature of employment is being rapidly reshaped.

The CASE communities of practice believe that at a time of uncertainty in the world, education matters now more than ever and we can help. Come to this session to hear how the 10 global leaders see the future and join the debate as 3 members of the group unpack the 10 BIG IDEAS on how we can help.

Sue Cunningham,
President, CASE

Paul Andrew,
Vice President Public Affairs & Communications,
Harvard University

Professor Peter Mathieson,
Vice Chancellor and President,
University of Hong Kong


Monday 28 August

12:00 - 13:00

Newcomers' Fast Track registration and lunch

13:00 - 18:00

Newcomers' Fast Track programme

18:30 - 21.00

Newcomers' Fast Track drinks reception
Birmingham Museum and Art Gallery 

Tuesday 29 August

09:00 - 12:00

Newcomers' Fast Track and Directors' Forum

11:30 - 13:00

Main conference registration and lunch

13:00 - 14:30

Opening plenary

15:00 - 16:15

Track plenary 

16:15 - 17:00

Refreshment and networking break

17:00 - 18:00

Breakout session 1: 2 sessions per track

18:30 - 21:00

Welcome reception
Birmingham Symphony Hall

Wednesday 30 August

07:45 - 08:45

Breakfast roundtables: 3 per track

09:00 - 10:00

Breakout session 2: 2 sessions per track

10:00 - 10:45

Refreshment and networking break

10:45 - 11:45

Midweek plenary

12:00 - 12:45

Breakout session 3: Exhibitor showcase sessions

12:45 - 14:00


14:00 - 15:00

Breakout session 4: 2 sessions per track

15:00 - 15:30

Refreshment and networking break

15.30 - 16.30

Breakout session 5: 2 sessions per track

16:30 - 17:30

Awards plenary

17:35 - 19:00

Awards reception

Thursday 31 August

07:45 - 08:45

Breakfast roundtables: 3 per track

09:00 - 10:00

Breakout session 6: 2 session per track

10:00 - 10:30

Refreshment and networking break

10:30 - 11:30

Breakout session 7: 2 session per track

11:45 - 12:30

Breakout session 8: Exhibitor showcase sessions 

12:30 - 13:45


13:45 - 14:45

Breakout session 9: 2 session per track

14:45 - 15:15

Refreshment and networking break

15:15 - 16:30

Closing plenary 

19:00 - 19:30

Gala drinks reception

19:30 - 02:00

Gala dinner, awards presentation and entertainment


With thanks to the sponsors of the conference:



UCAS Media




Marts & Lundy

More Fundraising Consultants

Picklejar Communications



Success Photography





Buffalo logo
Funderful Hivebrite hot courses group The Giving Collaborative

Oxford Brookes University
The Student Room


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