Thursday 03 September

07:45-08:45 Breakfast Roundtables

Sessions are optional and are offered on a first come first served basis, please sign up at registration.

Who wants to find a billionaire over breakfast? Graeme Byrne

Alumni Relations

Utilising your Alumni to Support Your Online and Social Media Presence 

Facilitator: TBC

Engaging Alumni Volunteers

Facilitator: Helen Foote, faculty alumni officer (FLS & MHS), University of Manchester

International Alumni Relations

Facilitator: Markus Karlsson-Jones, global alumni networks and volunteers officer, University of Manchester


Raising Funds for Cultural Projects Inside Higher Education

Facilitator: Martin Kaufman, principal, Martin Kaufman Philanthropy

Sharing best practice in Major Gifts

Facilitator: Robert Wayman, development manager, University of Southampton

Who Wants to Find a Billionaire Over Breakfast?

Facilitator: Graeme Byrne, director of development, University of East Anglia

Communications Track

Preparing for a Change in Institutional Leadership

Facilitator: Tom Miller, director of communications and public affairs, Imperial College London

How to Get the Attention of Time-Strapped Journalists

Facilitator: Charles Goldsmith, head of media relations, Cambridge Judge Business School

Getting More out of Instagram

Facilitator: Dave Musson, senior online communications officer, University of Warwick

Marketing Track

International Marketing - What's the Ideal Structure to Support Your Global Needs?

Facilitators: Justin Shaw, chairman and managing director, Communications Management and Alistair Jarvis, director of communications and external relations, Universities UK

Implementing a CRM System - Opportunities and Challenges

Facilitator: Fiona Blair, deputy head of engagement and external relations, University of Reading and Ruth Collier, head of engagement and external relations, University of Reading

Internal Communications

Facilitator: Thomas Veit, director of external relations, University of Dundee

09:00 - 10:00 Breakout Session 7

Choose from one of the following:
Alumni Relations

Leveraging New LinkedIn Tools to Maximise Alumni Engagement

LinkedIn is already a vital platform for alumni engagement both for University-to-alumni communication and for alumni-to-alumni networking. Your largest online audience is ready-made thanks to innovative ‘LinkedIn University pages' which automatically pick up alumni who complete their education details on their LinkedIn profile, linking them to your institution. The University pages allow you to search alumni based on location, employment sector, subject of study (and more) and allows you to send targeted messages to specific LinkedIn user constituencies.

We'll discuss:
• LinkedIn's new features and platforms
• How can we get alumni to use LinkedIn?
• System integration and getting data from LinkedIn
• LinkedIn groups vs. pages
• Future developments from LinkedIn and ideas for how Universities can use it more

Are you making use of this invaluable tool? Are you encouraging your alumni to get on LinkedIn? Are you making the best use of your LinkedIn groups strategically and operationally? Hear how The University of Manchester has partnered with LinkedIn to leverage one of the most powerful professional networking tools available.

Speaker: Charles Hardy, education engagement lead, emea, Linkedin and Markus Karlsson-Jones, global volunteer and networks officer, University of Manchester

Alumni Relations

A Shared Model for Metrics: Is your Alumni Relations Programme Successful?

Successful alumni relations programmes impact positively on an institution's strategic objectives. So, why do we usually fail to measure this impact, instead reporting on indicators such as number of events, or website hits? How we measure success in alumni relations can reveal a lot about our profession's purpose and its value. This interactive session will showcase the work of over twenty leading universities in defining a common framework for measuring outcomes in alumni relations, working with CASE to build on the ICARS survey. We will present a model for measuring outcomes, and invite you to join an expanding group of colleagues who are participating in the launch of the framework in autumn 2015. We promise there will only be one spreadsheet, and it's beautiful.

Speakers: Nik Miller, director, The Bridge Group and Holly Peterson, head of constituency engagement, University of London


From Red Gowns and Red Tape to Red Carpet: How St Andrews put its 600th Anniversary to Bed in the City that Never Sleeps

On 9 December 2014 the University of St Andrews hosted a Gala Benefit event in New York which became one of the most successful single fundraising events ever undertaken by a UK university. Hear more of the behind the scenes planning and event management over a period of 15 months, the regulation of promoting an event in New York, the fundraising which raised $4 million on the night, and the communications which reached a global audience of 5.5 billion.

Speakers: Robert Fleming, director of development and Niall Scott, director (corporate communications), University of St Andrews  


Corporate Philanthropy and Corporate Fundraising: How to Bridge the Gap to Attract and Retain Support from the Corporate World in a Changing Environment

Businesses are under more and more pressure to account for company resources and demonstrate that all expenditures yield tangible benefits. Corporate philanthropy does not escape the rule and has to show positive impact on society but also on the company activities or reputation.

In this context, the relationship between operations and educational institutions is going to get even more dynamic, more innovative-but also more demanding: building trust, creating synergies, delivering results, involving donors, measuring impact and reporting back - all this, while respecting academic independence. In this session Sandra Bouscal and Jerome Grosse will share their experience to engage companies into major research projects for their respective institutions.

Speakers: Sandra Bouscal, director of strategic projects development, IMD Business School, Switzerland and Jerome Grosse, director of development, Ecole Polytechnique Fédérale de Lausanne (EPFL), Switzerland

Communications track

Are Print Publications Still Relevant?

What is the place for print publications in today's digital world and what is the future? How can print and digital be combined to make the most of both types of media, now and in the future? This session looks at how both communications and alumni relations and development departments can use both effectively.

Speaker: Ian Bartlett, head of publications and marketing services, UCL and Rachel Hobbs, design and communications manager, UCL


"Webcare" - How the TU Delft Use Student Ambassadors to Manage Online Services and Reputation Management

The majority of the people institutions want to be in touch with are online and on social media. Prospective students, journalists, alumni, current students, scientists and the public across the world are talking about our institutions, discussing issues and asking questions about the education and research we are involved in. Institutional reputations are increasingly being made - and maintained - online and through social media.

The TU Delft has a ‘webcare" team that monitors everything that is being said about the university, replies to questions (even when the questions are not addressed to them) and creates attractive content for social media. The webcare team is online 15 hours per day, 7 days a week and we are working towards 24/7 to be able to service the online (worldwide) education ambition the university has.

Speaker: Rob Speekenbrink, consultant, online media, TU Delft, The Netherlands


Distance Learning - Postgraduate Marketing in the Future

The latest advancements in digital development have increased the interest in Distance Learning and alternative delivery modes, both with marketing professionals as well as academic leaders. But are expectations
about the size and future of Distance Learning justified? What are the current challenges and how can they be overcome? This session takes an analytic and data driven approach to examining the proposition.

Speaker: Dr Tracy Carlton, director of external relations (acting), University of Leicester

Marketing track

Bright Lights, Big City: The Contribution of Location to the Higher Education Servicescape

Having analysed over one hundred prospectuses for UK higher education institutions, Emma and Helen will share their findings and outline how institutions are using their location to build their identities and whether or not they are really differentiating themselves in today's highly competitive higher education environment.

Speakers: Emma Winter, director of undergraduate marketing curriculum, marketing and sales subject group, Portsmouth Business School, University of Portsmouth and Helen Thompson-Whiteside, senior lecturer
marketing and sales subject group, Portsmouth Business School, University of Portsmouth

Strategy Track

Why Social Responsibility Should be a Central Theme in your Alumni Relations Activities

Many institutions have well developed social responsibility goals, and consider how they make a difference to society beyond teaching and research. Contributing to our local, national and global communities is increasingly important and alumni can and should play a key role.

In this session James will share how The University of Manchester is working with its alumni to help deliver its social responsibility strategic goal through a number of innovative signature programmes. He will show how social responsibility allows alumni to engage personally and philanthropically often at more modest levels and explore how similar programmes could transfer into your own institutions.

Speaker: James Thomson, professor of applied and social theatre and associate vice-president for social responsibility, University of Manchester

Strategy Track

Fundraising Foundations - How to Create an Environment for Philanthropic Success

Whether your institution is 50 or 806 years old, creating the right environment to attract transformational philanthropy takes time, sustained effort and more than just a good communications strategy. London Business School and the University of Cambridge talk through some of the strategies you can employ to create a culture of philanthropy within your organisation and the structures and processes that can be put in place to help your organisation be campaign ready.

Speakers: Susie Balch, associate dean for advancement, London Business School; Georgina Cannon, senior associate director, University of Cambridge; Meredith Pierce Hunter, director of development and alumni relations, London Business School; Chris Chaney, head of major gifts fundraising, Schools based, University of Cambridge and
Katherine Muller, director of operations, London Business School

10:00 - 10:30 Tea, Coffee and Networking Break (Exhibition Hall)

10:30 - 11:30 Breakout Session 8

Choose from one of the following:
Alumni Relations

Maximising the Contribution of Alumni Relations to Fundraising and Volunteering

This session will start by sharing the latest thinking and research on volunteering throughout the charity sector. It will discuss what we can learn about engaging, supporting and retaining volunteers over time, examine new trends such as the role of technology and micro-volunteering, and explore links between giving time and giving money.

These concepts will be applied to the Higher Education sector using a case study of The University of Nottingham's ground-breaking recent alumni survey, which obtained over 8,000 responses. The presentation will show how the University used the data and learning to measure whether its Alumni Relations programmes were working, as well as identify prospects for donation and volunteering.

Speaker: Alan Kennedy, director of supporter engagement, The University of Nottingham and Nick Ockenden, head of research, NCVO

Alumni Relations Are your Events Future-Proof?

This session will look at what makes for successful events now but maybe more importantly asks - What will alumni and other stakeholders expect from our events of the future? We will be sharing the seemingly effortless techniques employed by seasoned events managers to give people what they want and get them coming back for more AND exploring some of the news ways of ‘putting on events' such as ‘Skype' reunions, webinars, online panel discussions and live video streams that transcend geographical distances and allow many more people to ‘attend' than the 30 in the room.
The session is aimed at all those working in events designed to engage primarily alumni but also donor and other stakeholder groups in educational institution.

Speaker: Kate Bradbury, events officer, University of Manchester

Fundraising track

International Fundraising Strategies and Approaches: How Your International Fundraising Strategy Fits into your Organisations Strategy?

How do you enter a new market, which entry and exit strategies do you put in place? What differences and challenges do we face when raising funds abroad? Speakers will share highlights on specific areas such as Asian and African countries, with concrete (and fun) examples and tips of do's and dont's. How to be more efficient and prepared on operational, tax and legal aspects?

Speaker: Dale Cooper, director of campaigns and supporter engagement, University of Reading; Bill Friar, head of development, London School of Hygiene and Tropical Medicine; Joanne Shoveller, associate dean of advancement and alumni relations, INSEAD, France and Alana Petraske, special council - charities and philanthropy team, Withers LLP


Fly on the Wall Major Gift Fundraisers in Face-to-Face Situations

Have you ever wanted to be a fly on the wall at other people's major gift meetings? At this session some of the best fundraisers will be on stage showing their techniques in unscripted interactions with realistic prospects. They will also share war stories about their best and worst experiences.

Speakers: Angharad Milenkovic, executive head of major gifts, University College London (and chair); Michelle Moore, senior development manager and strategic lead, student experience, University College London and Katrina Hancock, director of development, Exeter College, Oxford University

Communications track

Lost in Translation

Do you work with people from other countries? Have you encountered difficulties understanding each other? Communication is not all about speaking the same language but also understanding the culture. This session helps you see what cultural differences are, gives you some tips on how to deal with the "alien", and also helps you realize that you are the alien to some people in some culture.

Speaker: Miwa Kitamura, communications, marketing and recruitment manager, Vesalius College, Belgium

Communications track

Universities and Indyref: How Academics Helped Scotland Decide

The weeks and months leading up to last year's referendum on Scottish independence were marked by political bluster, spin, claim and counter claim. It was a time when unbiased academic analysis was in demand from both the media and the public. Hear how the University of Edinburgh implemented a strategy that saw its academics explain and unpack this historic event for the watching world and the voting public.

Speaker: Edd McCracken, press officer, University of Edinburgh and Nick Bibby, communications officer, The Centre on Constitutional Change, University of Edinburgh

Marketing track Working with Your Research Community

This session will provide practical advice and tips for working with your research community, including: building relationships and trust; understanding Open Access and translating the needs of a research group into achievable marketing and communication outcomes that can be measured for their success and impact.

Speaker: Josie Ellis, senior marketing officer, University of Huddersfield

Marketing track Offering Our Personal Congratulations

A case study of how to maximise your marketing data by personalising video content. We will explore the University of Birmingham's experience and lessons learned from producing an A-Level results personalised video for successful applicants sent to them on A-Level results day celebrating their imminent arrival at the university. We will look at the impact of the video as part of the culmination of an 18 month relationship building campaign.

Speakers: Thom Straw, web content manager University of Birmingham

Strategy Track Developing an Online Strategy that Delivers a Return on Investment

David be talking about how universities should approach building their online product offerings in order to maximise overall outcomes. He will discuss approaches to "monetising" online content in ways that achieve both financial and educational objectives, and how to integrate a range of free, low cost and full service online products with established "off line" products. Too often, online products are developed in isolation - a joined up approach is critical to maximising overall outcomes across both.

Speaker: David Smith, director, Simon-Kucher & Partners

Strategy Track

Gifted and Talented: What Makes a Top Fundraiser in the Age of Venture Philanthropy

This session will focus on Education Advisory Board's yearlong inquiry into the human capital dimension of major gift officer success. As the largest study of its kind ever undertaken, this research project featured a survey of 1,200+ major gift officers at 89 universities across North America and the UK and interviews of 150+ advancement leaders. The results of the survey and findings from the interviews will be presented and a discussion of best practices in interviewing major gift officer job candidates will follow.

Speaker: AJ Nagaraj, research consultant, Education Advisory Board

11:45 - 12:30 Breakout Session 9 - Exhibitors Showcase


From £10 to £1 Million: The Incredible Donor Journey

As development professionals we marvel at £1M+ gifts. What was that donor's first gift? When was it made? What did it take to reach such a substantial commitment? Every donor journey begins with a single gift.

We will guide you through two such £1M donor journeys, both of which began in the annual fund. You can set a path for your donors to take this journey, and we'll show you how to avoid the pitfalls along the way.

Speakers: Rebecca Parkes, vice president, Grenzebach Glier and Associates (GG+A) and Peter Lasher, vice president, Grenzebach Glier and Associates (GG+A)

Fundraising Track sessions

Digital Fundraising

Unlocking the 21st century donor With $5.1 billion raised in 2013, crowdfunding is now a proven fundraising method. Campus development programs have adopted digital fundraising as an official part of annual campaigns to engage a new generation of donors. Through case studies and robust data, this presentation will empower you to see how crowdfunding can work at your institution. Learn how to leverage this new fundraising tool to connect your donor's passions with your faculty, students, programmatic initiatives, and more.

Speaker: Michael Greenberg, co-founder, scalefunder and senior executive vice president, Ruffalo Noel Levitz

Alumni Relations

Marketing Track


Strategy Track

Alumni and International Relations 2.0

The Internet has led us to a place and time where alumni engagement and international partnerships no longer need just be 'long distance relationships'. We have entered a technological age with fewer barriers than ever before to maintain powerful and active relationships with people all over the world. IAM Cloud (Microsoft 2015 Worldwide Education Partner of the Year) + Special Guests jointly present a vision of the future for international collaboration and alumni relations.

Speakers: Adam Cosby, ceo, IAM Cloud and special guest

Alumni Relations

Marketing Track

Alumni Ambassadors

An innovative application of alumni mentoring In 2014 King's College London launched "Alumni Ambassadors," a pilot scheme with the objective of connecting engaged alumni with prospective international students in order to encourage their acceptance of places at King's.

This pilot, focused at US high schoolers, yielded an incredible 100% successful arrival rate and has now been expanded to include China and India. In this session we will cover the systems and volunteer management strategies employed to achieve this fantastic result.

Speakers: Maria Gutierrez, international and alumni volunteer officer, Kings College London and Daniel Watts, managing director, Aluminati Network Group


CRM The University of Cambridge Way

Find out why the University of Cambridge chose to work with Access and the Access thankQ CRM system as its next generation development and alumni system.

Speaker: Chris MacLeod, programme manager, University of Cambridge and Graham Hewitt, crm consultant, Access Group


Marketing Track

Alumni Relations


The Key to Value and Success with Video Campaigns

Exploring the use of film for schools, colleges, and universities in a range of spheres from a professional background. Tackle strategic planning, practicalities of production, budgets and distribution methods.

Speakers: Miles Latham, managing partner, Affixxius Film


Marketing Track

Digital Transformation: Cure and Necessity

Universities are being forced to change from all directions; regulatory interference, technological innovation, new cultural norms, increased customer expectations, pedagogic experimentation, academic globalisation and galloping academic cost inflation. Digital transformation, the project to internalise the changes that digital has brought about, is part cure for these, and part a necessary change itself. Its tempo is increasing and more universities are starting the journey. It's a difficult journey and we'll measure the steps that the bold have taken so far.

Speakers: Rob Van Tol, senior strategy consultant, Precedent

Marketing Track

Alumni Relations

UCAS Clearing: Behind the 2015 Numbers

A first glimpse of the key trends and themes from UCAS clearing 2015. Come and hear about our exciting research project as we follow ten students as they embark on their own clearing journeys.

Speakers: Jeremy Phillips, managing director, UCAS Media

Marketing Track

How are you Different When you are Talking About the Same Thing as your Competitors?

The Student Room works with over 70% of UK universities helping recruit students and change perceptions. This session will cover the ways in which you can position your university differently to the student market and stand out from the crowd.

Speaker: Robert Hardy, head of education sales, The Student Room

Marketing Track

What Every Education Marketer Should Know About Programmatic Advertising in 2015

Programmatic advertising is a complex art form. Packed with tech jargon and complicated acronyms that can baffle the uninitiated and leave even the veterans feeling a little fuzzy.

So whether you're about to dip your toe into the market, or already running programmatic advertising campaigns, attend this session and learn more about the landscape, key technology providers, effective use of data, reputation protection and attributes to look for when choosing the right supplier for you.

Speaker: Neil Pauksztello, head of education, Ve Interactive

Strategy Track

The Revolutionary Decade

A lot has changed for universities in the last decade, not least increases in undergraduate fees and fundamental changes to student number controls. But, how has decision-making among prospective undergraduates changed? What does it mean for universities? Please join YouthSight as we draw on our unique decade of data to answer these questions and explore with you what it all means.

Speaker: James MacGregor, director, Higher Education, YouthSight

Strategy Track

Exploring Postgraduate Choices - Universities and Students

The Guardian's Education team, alongside Michelle Morgan, (Project lead on the HEFCE funded Postgraduate Experience Project), will share feedback from both university marketers as well as final year undergraduate students about postgraduate study.
The seminar will offer opinion and create debate - how should marketing departments respond to challenges created with funding changes? What factors influence final year undergraduate students to commit to postgraduate study? How much money is being spent by universities on postgraduate recruitment and how are universities changing the way they target potential students? Michelle Morgan will focus on improving the student experience through marketing based on results of the HEFCE funded Postgraduate Experience Project.

Speakers: Deborah Lawson, head of education; Trina Hopcraft, head of student revenues; Rebecca Ratcliffe, guardian higher education journalist; Michelle Morgan, project lead postgraduate experience project

Chair: Judy Friedberg, universities editor, The Guardian

12:30-13:45 Lunch (Exhibition Hall)

13:45 - 14:45 Breakout Session 10

Choose from one of the following:
Alumni Relations

Mentoring Programmes: A Survivor's Guide  

Mentoring is becoming an increasingly widespread activity, and whilst the programmes themselves may differ dramatically, many of the areas to consider and issues to address are the same. From large, single-subject profession specific programmes to smaller course led initiatives, every programme needs good internal buy-in and awareness and external stewardship to thrive.

During this interactive session we will look at the how and why of mentoring programmes using programmes from Henley Business School and Cambridge Judge Business School as examples, and provide insight on how the programmes were set up; the key stakeholders to get on side; and the pitfalls to avoid.

Speakers: Kerry Johnston, head of supporter engagement and events, Henley Business School (RREF), University of Reading; Susannah Campbell, student engagement and events co-ordinator, Henley Business School (RREF), University of Reading; Anna Wright, head of alumni relations, Cambridge Judge Business School, University of Cambridge

Alumni Relations

Bring in Gamification to Enhance Employability and Alumni Relations

Keen to understand the impact of digital advancement in alumni relations? In this session we will explore how gamification can be used to enhance the link between employability of your graduates and the connection to the alma mater. Always wanted to play a game whilst saying "I'm working" then this is your chance! This session is about game design elements in an educational context creating connections using new technologies.

Speakers: Paul Redmond, director of student life, The University of Manchester and Nannette Ripmeester, director and founder, Expertise in Labour Mobility, The Netherlands

FR track

Broad-based Fundraising and Engagement: From Reunions to Social Media and Giving Days

Fundraisers have been using broad-based programmatic approaches for solicitation for decades-alumni reunions being among the most successful in the higher education arena. However, as demographics change and our constituents have less time to devote to their Alma Mater; how do you capture their attention (and donations) with ease, transparency and relevance? In this session we look at broad-based approaches that work in today's busy world including Giving Day, social media ambassadors, world-wide connection programmes, and new twists on traditional fundraising programmes.

Speaker: Kenneth Catandella, senior executive director, CAA and University Relations, Columbia University, USA


Minding Your EQs:  What Really Counts When it Comes to Success in Charitable Fundraising

With over 23 years of principal, major, and legacy gift planning experience to draw upon from his work at LSE, USC, Stanford and Caltech, the speaker will share his thoughts and observations on emotional intelligence and the critical role it plays for those who achieve success and career satisfaction in the field of charitable fundraising. The audience will learn: What is emotional intelligence? How does it impact our ability to connect most effectively with our donors, prospects, and colleagues? Some practical tips for improving and/or deploying your own emotional intelligence in ways that will make you more effective as a development professional.

Speaker: Chris Yates, advancement director, London School of Economics and Political Science


Making a Prospectus that's Truly Digital

Despite the opportunities presented by digital technology, there has been relatively little innovation in the education sector as a whole when it comes to producing prospectuses. Leeds College of Music decided to create a new platform that is inherently digital, but provides an immersive user experience more akin to a book or magazine, with a clean design that allows the user to interrogate the content with minimal distractions. In this session I'll share some insights in to the development of this Heist Award-winning project that eschewed large agencies and instead invited collaboration between independent specialists who really got to know and love Leeds College of Music.

Speaker: Anna Keogh, head of marketing and communications,
Leeds College of Music

Communications Communications in Times of Trouble

Extensive scientific fraud committed by a well-known professor and dean came to light at Tilburg University in early September 2011. The university took the lead in spreading the shocking news with openness and regret. It established an independent committee to investigate the nature and extent of the fraud as well as the research culture that had allowed it to persist over so many years. Committed to reporting the findings and recommendations openly, the university promised to repair the scientific damage and to minimise the chances of such a thing happening again.

The case sent shock waves across academia in The Netherlands and internationally. The reputation of the university was heavily at risk, but it survived and received much appreciation for the way it handled the affair. In 2011, Walther Verhoeven was head of the communications department and spokesman for the university. In this session, he will reflect on the lessons learned for the communications department, crisis communications and reputation management.

Speaker: Walther Verhoeven, former marketing and communications director, Tilburg University, The Netherlands

Marketing Session details tbc

Kathryn Jones, senior he marketing consultant and director, The Honest Marketer

Marketing track

A Dilemma: How to Protect the Overall University Brand as well as a Successful Sub-Brand

The executive education programme has a successful brand and slogan that had been used for several years. Suddenly the slogan becomes a problem for the overall university brand because of a new political agenda forcing the sub-brand to change its slogan. The case analyses the reasons and shares the process of developing a new slogan more in sync with the overall university brand.

Speaker: Peter Stolt, associate director of continuing and professional education, University of Copenhagen, Denmark and Tania Schwartz, director of alumni relations and outreach, University of Copenhagen, Denmark

Strategy Track

Find the Best, Keep the Best, Be the Best: Tales of Talent Management

We are operating in a competitive staffing environment. With only 1400 staff in our whole sector and with universities, schools, and hospitals expanding their development functions, we need to take a strategic approach to how we manage our staff - our talent.

We are, after all, a people business and with a fundraiser's ROI reaching its peak at 5 years, how can we create an environment where staff want to stay for longer because they are recognised, rewarded and developed? This session will look at how two institutions are tackling this problem and hear from some of our talent about what they really want from their employer.

Speakers: Christine Jeffery, director of development services, University of Oxford; Neil Burns, development officer, scholarships and bursaries, University of Edinburgh and Robert Wayman, development manager, University of Southampton

Strategy Track

'The Universities for Europe Campaign and Upcoming Referendum on the UK's Membership of the EU

This session will consider the benefits of the UK's membership of the European Union, share the latest details of the developing Universities for Europe campaign and discuss how you can get involved. The speakers will explore how EU membership enables and enhances universities' positive impact on individuals, the economy and society, consider the latest developments in the referendum debate and consider the important role of universities and advancement professionals in this debate.

Speakers: Alistair Jarvis, director of communications and external relations, Universities UK and Vivienne Stern, director, UK HE International Unit

14:45 - 15:15 Tea, Coffee and Networking in the Exhibit Hall

15:15 - 16:30 Closing Plenary

How Can Universities Matter?

Professor Louise O. Fresco's talk focuses on the impact higher education has on society and how this relates to global issues. Louise will discuss how the work of advancement professionals have impact and help solve these problems.

Professor Louise O. Fresco has been president of Wageningen University and Research, The Netherlands since July 2014. She combines a long academic career as professor in Wageningen and Amsterdam, with various visiting professorships, and extensive involvement in policy and development.

A member of the Dutch Royal Academy of Sciences and of four foreign Academies, as well as distinguished visiting scholar at the Academy of Sciences of South Africa, Louise served for nearly 10 years as assistant-director general at the a Food and Agriculture Organisation of the UN, and spent extensive periods in Africa, Asia and Latin America. She is also a member of the Trilateral Commission. In 2014 the EU Commission asked her to chair the Evaluation of the Seventh Framework Programme for Research. She received two national prizes - Comenius and Groeneveld - for her work. Read more...

Speaker: Professor Louise O. Fresco, president, executive board, Wageningen University and Research Centre

Alumni Relations Fundraising Communications Marketing Strategy Schools

19:00 - 19:30 Gala Drinks Reception at Manchester Central

19:30 - 01:30 Gala Dinner, Awards Presentation and Entertainment at Manchester Central

View the rest of the programme

Pre-conference: Newcomers - Monday 31 August

Leadership Forum - Tuesday 1 September (AM)

Day 1 - Tuesday 1 September

Day 2 - Wednesday 2 September