Schools Programme

For the fourth year running, the CASE Europe Annual Conference programme includes a dedicated schools track. Featuring plenaries, breakout sessions, workshops and roundtables, this two day programme is designed for and aimed specifically at professionals working in Schools advancement, led by expert practitioners in schools' advancement.

Sessions are optional and are offered on a first come first served basis.

The programme timings will be available in the coming weeks. Find the confirmed sessions below:

Schools Programme Tuesday 1 September

13:00 - 14:30 Main Conference Opening Plenary

Opening Conference Plenary

Julia will explore good versus bad networks and highlight the theory of and need for diversity in networks. Using best practice examples, she will illustrate the advantages of working collaboratively and learning from difference.

Speaker: Julia Hobsbawm, professor of networking, honorary visiting professor, CASS Business School, City University

Alumni Relations Fundraising Communications Marketing Strategy Schools
14:45 - 16:15 Schools Track Plenary
Schools track

Creating an Environment in Which Fundraising Can Flourish

Successful fundraising is supported by energy and commitment from a broad, vibrant and generous community. It is the result of tremendous effort from all involved and can only be effective when we identify and engage those who are interested in our aims and ambitions.

In this session we will reflect on ways to engage and retain donors and consider how to build relationships which support a community that gives and goes on giving.

: Kerry Wilson, director of development, Rugby School

16:15 - 16:45 Tea, Coffee and Networking Break
16:45 - 17:45 Breakout Session 1
Schools track

Boards and Committees: Friends or Foe?

As development directors, we often feel like we're asked to be magicians, pulling very lucrative rabbits out of typically, poorly funded and under resourced hats. On top of this we can inherit Fundraising Committees and/or Foundation Boards to apparently help us on our way. This can rarely be the case, in fact reporting to and managing these volunteers often hinders instead of helps us. However, we can turn these Boards and Committees to our advantage by transforming them into the vibrant ambassadors we long for. Successfully integrating these groups with school management to produce the seamless support we all dream of then becomes tangible, even without the magic wand.

Speaker: Rachael Henshilwood, director of development, Eton College

Schools Programme Wednesday 2 September

07:45 - 08:45 Breakfast Roundtables

Sign up for breakfast roundtables on Tuesday 1 September. 

Data Workshop Annual Fund Leadership
Hosted by: Suzi Grime, development manager, Erskine Stewart's Melville Schools Hosted by: William Vaughan, director of advancement, American School in London Hosted by: Rachael Henshilwood, director of development, Eton College

09:00 - 10:00 Breakout Session 2

Schools track Engage Your Alumni: ‘Nine Year Olds Understand Endowment Better Than Hedge Fund Managers'

Your alumni community is a diverse group - how can you please all the people all the time? What methods do you employ to engage the different age groups within your community? How can a 9 year old understand your endowment model better than a hedgefund manager?

In this session we reflect on both new and established methods of alumni engagement.

Speakers: Simon Jones, director of development, The Manchester Grammar School

10:00 - 10:45 Tea, Coffee and Networking Break

10:45 - 11:45 Breakout Session 3

Schools track

Developing Alumni - Your Return on Investment

We exist in a universe called ‘Relationship Fundraising'. Our development philosophy is forged from an understanding of the importance of ‘community': their engagement; cultivation; trust and support. By investing in a process that drives donor activity, loyalty and satisfaction we can create a significant long-term value that can accrue for both parties.

Using the case-study of Reigate Grammar School, this session looks to demonstrate that educational fundraising requires sustained community investment and that the nature of ‘affinity' is central to an appreciation of donor motivation.

Speakers: Sean Davey, development director, Reigate Grammar School

12:00 - 12:45 Breakout Session 4 - Showcase Session
12:45 - 14:00 Lunch in the Exhibition Hall
14:00 - 15:30 Breakout Session 5
Schools track

Capital Campaign: Learn from Those Who've Been There!

Hear from two seasoned fundraising professionals in the process of completing capital campaigns in their schools. This session will include the nuts and bolts of planning and running a campaign, as well as practical tips and real-life experience. Q&A will be an important part of this presentation.

Speakers: William Vaughan, director of advancement, The American School in London and Mark Taylor, director of development, The Glasgow Academy

15:30 - 16:00 Tea, Coffee nad Networking Break
16:00 - 17:30 Breakout Session 6
Schools track

Moving from a Big to a Small Shop: How to Do Everything - An Interactive Panel Discussion

Recently moved from a University to a School or planning such a move in the near future? This is the session for you! With a focus on the new challenges presented by working in a school's environment, this session will help you to deal with new issues and manage your resources to achieve your aims, whether friend or fundraising. Hearing from four experienced practitioners who have moved from middle management in the higher education sector to director of development, often in brand new development offices, you will leave this session equipped to manage your programmes and with an understanding of how to scale down the workload whilst maintaining fund and friendraising levels across all constituent groups.

Speakers: Adrian Ballard, head of foundation, The Sherborne School Foundation; Kathryn Moore, development director, Kingston Grammar School and Gemma Wicks, director of development, Bancroft's School

Chaired by Helen Clapham, director of external relations, The Grammar School at Leeds

17:30-19:00 Schools Programme Drinks Reception

End of Schools Programme

View the rest of the programme

Are you a CASE member? If so, scholarships are available for International Schools in Europe. Click here to read more.