CCCA18

      

Program

Day 1 Day 2 Day 3

  

Wednesday, Oct. 3, 2018

     

Register now!

1:00-2:30 PM
Welcome and Opening Key Session

Janine Driver, Chief Executive Officer, Body Language Institute

2:30-3:00
Marketplace Opens
Refreshment Break

3:00-4:00
Elective Sessions (choose one)

  • The Advancement Leader's Role in Shaping Future Presidents
    Advancement leaders play an important role in preparing our next generation of college presidents - and perhaps, in becoming one of them. Share ideas and discuss effective methods for enlisting deans, directors and future presidents in the work of advancement from their current role - augmenting your outreach and building their resume. Acquire ideas and tools to take back to your institution to strengthen your current CEO relationship and grow a future group of advancement savvy presidents.
    Laura Brown, Chief Advancement Officer, Harper College; and Katherine Sawyer, Executive Director of Institutional Advancement and Foundation, Elgin Community College
  • Advocacy 101
    Nonprofits report more advocacy engagement from their constituents, a willingness to go bolder on advocacy, greater emphasis on developing community engagement and support, and stepped up efforts to mobilize their constituency. Many are placing significantly greater program emphasis on protecting vulnerable communities, like immigrants, and have established new partnerships with local organizations concerned about the impacts of rhetoric and federal policy changes on vulnerable populations. No matter where your organization lands along these many divides, these issues affect each organization in some way. We all need to stay informed and alert in the months ahead if we are to be true advocates for our causes, values and constituents.
    Lucille Boss, Director of Scholarships, Foundation, Santa Barbara City College; and Geoff Green, CEO, SBCC Foundation
  • Alumni Relations from the Ground Up
    As a department of one with a small budget, Cheri Beda has built an alumni relations program for a 50-year old college that covers 25 counties, three campus locations and three learning centers. She reviews the highs and lows of trial and error, outlines how to be creative in marketing and details what has made her alums feel important and connected with the college. You'll leave this session knowing the importance of making others feel like they belong both inside and outside of the institution.
    Cheri Beda, Alumni Director, Central Community College
  • Evolution of a Distinguished Alumni Program
    From institution to institution, programs that recognize outstanding alumni vary in scope, shape and size. This session breaks down the key components of distinguished alumni programs and focuses on the development of activities that will strengthen alumni engagement. Find out how to create unique, meaningful day-of-event activities where students will have the opportunity to interface with alumni and program leaders. Learn how to construct a plan that will maintain ongoing dialog and garner lifelong alumni partners with the institution.
    Ellen Farrow, Director, Annual Fund and Alumni/Affinity Groups, College of DuPage
  • How to Go from Zero Grant Dollars to More than $7M in Only 30 Months
    In 2015, the newly hired executive director of the MHCC Foundation faced a situation in which there was no grant seeking initiative and a college that was missing out on available grant dollars. Join Al Sigala and Deborah Porter as they present the strategies that supercharged the resource development efforts at this Oregon community college. Learn how grant dollars enabled the faculty and staff to develop effective programs that better serve a growing number of low-income students through initiatives to improve instruction, diversity, outreach, retention, and completion of certifications and degrees. Located in Gresham, Oregon, in one of the poorest communities in the state, these grant initiatives have positively impacted the student populations at the college and assisted the college in meeting the mission, vision and goals for the college and the community.
    Deborah Porter, Senior Grant Specialist; and Al Sigala, Executive Director, Development and District Communications Division, Mt Hood Community College
  • Community Catalysts for Change: A Tale of Two Cities
    Set against different backgrounds and plots, learn how two community colleges are sparking significant change and social growth in their respective cities. Find out how Virginia Western Community College is fostering connections with board member industry leaders and the college's Workforce Development Solutions for student success and regional economic development. Learn how Reynolds Community College is expanding its footprint, addressing a severe shortage of culinary professionals and co-locating with other community assets in a neighborhood where high-density public housing and rapid gentrification intersect. From vision to execution, this session will help you build a road map for identifying similarities in your communities as you connect the relationships that lead to transformation.
    Marilyn Herbert-Ashton, Vice President of Institutional Advancement and Director of Grants Development and Special Projects, Virginia Western Community College; Elizabeth Littlefield, Vice President of Institutional Advancement and Strategic Partnerships; Marianne McGhee, Director of Development, Reynolds Community College; and Amanda Mansfield, Interim Executive Director, Virginia Western Community College
  • Social Media Trolls: A True Tale of Crisis Communications Chaos
    Social media allows organizations to alert constituents of events and emergencies. But there is a dark side. Trolls can hijack your brand and your life. Two local community college districts and the CEO of the Community College League of California share war stories and provide tips for upholding the First Amendment, to protect your brand and keep your sanity.
    Larry Galizio, President and CEO, Community College League of California; Anne Krueger, Director of Communications and Public Information, Grossmont-Cuyamaca Community College District; and Karin Marriott, Director of Public Information, Marketing and Strategic Communications, Mt. San Jacinto College
  • The Fundamentals of Planned Giving and a Planned Giving Program
    Review the basic forms of planned giving programs, from bequests to securities and IRA rollovers, with attention to the role of planned giving in the comprehensive development program. The emphasis is placed on gift plans that can be arranged between the college and the donor without the need for outside legal counsel. Why is planned giving important? Who are the best prospects for planned gifts, and why? How can we identify prospects who have already designated our organization as a bequest recipient? Presenters from Cuesta College discuss their successful approach for securing planned gifts.
    Matthew Cottle, Senior Director, CCS Fundraising; and Shannon Hill, Executive Director for Institutional Advancement and the Foundation, Cuesta College
  • The Power of Ten: Successful Fundraising in a Multi-College District
    The Maricopa County Community Colleges District (MCCCD) has long been one of Arizona's leading educational resources, providing academic and training opportunities for more than 250,000 students annually, pursuing various goals in a variety of fields. Accessible, low-cost, high-quality education are key elements that have defined MCCCD, one of the largest community college districts in the nation, as well as a point of pride and indispensable resource for Arizona. This session looks at MCCCD's successful $50 million dollar non-capital campaign. Hear from a panel of foundation staff and college development officers about creative and unique strategies used to create a shared vision amongst ten individually accredited colleges while still maintaining their individual needs and campus culture.
    Kristin Gubser, Director of External Affairs, Gateway Community College; Judy Sanchez, Chief Development and College Relations Officer; Christina Schultz, President and Chief Executive Officer, Maricopa Community Colleges Foundation; and Deborah Spotts, Director of Development, Phoenix College

4:00-4: 30
Break in the Marketplace

4:30-5:30
Affinity Group Discussions

  • Social Media
  • Advancement Leadership
  • Small Shops
  • Alumni Relations
  • Major Gifts
  • Annual Giving
  • Marketing/Communication
  • Advancement Services/Data

5:30
Conference Adjourns for the Day
Dinner on your own

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Thursday, Oct. 4, 2018

   

7:00 AM
Morning Activity (optional)

8:00-9:00
Breakfast in the Marketplace

9:15-10:15
Elective Sessions (choose one)

  • Beginning an Alumni-to-Student Mentor Program
    Do your alumni want to connect with students? The College of Southern Idaho launched an alumni-to-student mentor program, and in the first three months matched more than 100 alumni and more than 70 students. The program continues to grow each semester and offers a great opportunity for students to connect with alumni to gain insight into their career. Beginning an alumni-to-student mentor program has its ups and downs, but you can learn how to curtail the downs and maximize the ups. Your alumni are ready and your students are eager, give them this opportunity to connect.
    Reylene Abbott, Alumni Relations Coordinator, College of Southern Idaho
  • Leading an Independent Foundation: The Opportunities and Challenges
    There are many opportunities and challenges in leading an independent foundation, including the challenges of independence and funding overhead, finding creative ways to raise unrestricted dollars and/or alternative sources of revenue (e.g., UBIT, real estate, etc.), how administrative service fees apply and can be explained to donors and more. Join this session to discuss the metrics to measure the success of an operation.
    Barbara Capsouras, Director, Alumni Relations, County College of Morris; Geoff Green, CEO, SBCC Foundation; Tammy Thayer, CEO, Madison College Foundation; and Gretchen Wood, Chief Advancement Officer and Executive Director, Monroe Community College Foundation
  • How to Align Fundraising Priorities with Institutional Goals for Student Success
    Discover how two foundations have leveraged strategic planning processes into philanthropic fundraising opportunities, resulting in record growth and impact for both foundations. Learn how the Foundation for California Community Colleges has aligned flagship fundraising initiatives with system goals to help expand economic opportunity for underserved Californians through their Vision for Success. Find out how Hartnell College uses the President's Task Force Funding Plan-a strategic planning process that results in a five-year fundraising plan for the college-by prioritizing college needs by first gathering input from all college stakeholders, then conducting a prioritization by college leadership and validation by philanthropic community leaders.
    Melissa Conner, Chief Advancement Officer, Foundation for California Community Colleges; Jackie Cruz, Vice President of Advancement; Willard Lewallen, Superintendent/President, Hartnell College; and Nancy Pryor, Director of Communications, Foundation for California Community
  • Presidents Panel Discussion: What We Really Want from You
    What do our chancellors and presidents really want from us? Learn from this panel discussion. Bring your questions.
    Betheny L. Reid, Principal, eAdvancement
  • The Grants Trifecta: How to Incorporate Government, Foundation and Corporate Grants into Your Fundraising Goals
    Finding alternative sources of revenue-including federal and state grants, and foundation and corporate funding-will become increasingly important for many organizations as the latest federal tax reform may lead to a significant decrease in individual giving over the coming years. While state and district grant funding for community colleges may be familiar to many, finding (and winning!) federal grants and other grant opportunities can often be more intimidating. This session addresses a variety of grant topics, including storytelling for grant applications (versus storytelling for individual donors and annual appeals), building a realistic grants calendar and plan for your organization, researching grant opportunities, CASE resources (including the CASE Federal Funding Task Force), and working with college departments and faculty to successfully administrate grant proposals and reports.
    Lucille Boss, Director of Scholarships; and Rachel Johnson, Director of Grants, Foundation for Santa Barbara City College
  • What Sets Top Community College Fundraising Programming Apart?
    What sets the top community college fundraising programs apart from their peers? Presenters take an in-depth look at 30 community colleges that have been recognized for their fundraising and endowment building success and identify top common characteristics and practices. The presentation uses data from the Council for Aid to Education's Voluntary Support of the Education Survey and the CASE IRF Data Book Survey.
    Brian Flahaven, Senior Director for Advocacy, Council for Advancement and Support of Education; and Susan Kubik, Principal, eAdvancement
  • What Should Be In Your Institution's Branding Tool Box?
    Whether you have found yourself responsible for your institutional brand, or perhaps just need to freshen up your tool box, this session offers a brief checklist on what and why you need certain assets at-hand in order to develop the most visually compelling and emotive brand elements through design. With visuals and easy-to-remember tactics, you'll leave with useful design tools and brand strategies you can use at your school.
    Brian Waddle, Director, Creative Services, Houston Community College
  • Where are We Now? The Ups and Downs of 21st Century Digital Giving and Engagement
    21st century donors live online, on social media, and on mobile devices. Explore what we've learned about digital fundraising and digital donors over the last five years, and what the future holds. Discuss high-level trends and review a case study on the College of Southern Maryland's innovative digital fundraising efforts. Learn how they raised record-breaking dollars and donors on Giving Tuesday, despite the constraints many community colleges face with limited time, budget and staffing. This case study will be illuminated against a backdrop of data drawn from the digital fundraising of 500 schools (K-12 and higher ed) and encompassing more than $150M in online giving by more than 1.5M donors.
    Chelsea Brown, Director of Development, College of Southern Maryland; and Kestrel Linder, Co-Founder and CEO, GiveCampus

10:15-10:30
Coffee Break in the Marketplace

10:30-11:30
Elective Sessions (choose one)

  • Communicating the Value of Your Foundation to State Officials
    As community colleges continue to raise more private support, state lawmakers and officials are beginning to ask more questions about the role of community college foundations. An expert panel discusses community college foundation scrutiny in their states and share strategies on how foundation leaders can demonstrate their value to state officials.
    Brian Flahaven, Senior Director for Advocacy, Council for Advancement and Support of Education
  • How to Engage Your Board in a Meaningful Way
    In today's complex and fast-paced community college environment, it is difficult to overestimate the importance and value of an exceptional foundation board. Regardless of the institution's size, foundation boards possess the unique ability to directly increase resources, strengthen the institution's brand and even enhance the institution's long-term culture. Explore methods, strategies and tactics to focus your foundation board members on their critical leadership role in the development process. Learn to unlock the potential of your board to elevate your foundation's development program and help your board members feel engaged and enthusiastic about their service.
    Kent Huyser, Senior Consultant, Gonser Gerber
  • How to Keep Fundraising During a College Crisis: Navigating the World of Watch Dogs, FOIA and Academic Probation
    Learn how to maintain relationships through consistent communication. Presenters share their experience fundraising during a college crisis, including how they handled the challenge and managed to keep fundraising by identifying key donors and prospects/segments for communication and developing messaging, identifying communication vehicles, training staff, building transparency and remaining consistent. Being prepared and knowing you are not alone will lead to unexpected successes.
    Karen Kuhn, Assistant Vice President, Development: and Jane Oldfield, Director of Development, Cultural Arts, College of DuPage
  • LinkedIn: Unlocking the Potential for Community Colleges and Fundraisers
    With more than 546M users, LinkedIn is often misunderstood and overlooked by nonprofit fundraisers and marketing/communications staff. LinkedIn has created unique tools for institutions of higher education to communicate with followers. Most community colleges have more followers on their LinkedIn channel than any other social media platform, including Facebook, Twitter and Youtube. Learn how to use LinkedIn as a free marketing channel; to find, connect and engage alumni; give value to current students preparing for careers; its value in donor relationship building; discover possible volunteers or board members and more.
    Matthew Busby, Advancement Officer, College of the Mainland
  • Snapchat and Instagram Stories: A Tale of Two Apps
    Snapchat used to be the hot new app everyone was talking about. That was until August of 2016 when Instagram introduced "Stories" to compete head-to-head. As a community college marketer, should you care about these two apps? Is it worth your time and effort to add either (or both) into your social media mix? In this session, we'll compare the two apps, discuss their pros and cons, and share Highline College's experience using both to engage current and prospective students.
    Tony Johnson, Director of Marketing, Design and Production, Highline College
  • The Dark Side: The Deep, Dark Web
    With so many avenues for digital communication, marketing and reputation management, one typically escapes the radar of higher education professionals, the dark side of the web. 2017 had millions of security breaches at colleges and universities around the world with credential information for sale on the dark web. Was your institution one of them? Take a closer look into the deep/dark web and find out how your institution can use it to benefit your marketing and reputation management initiative while also being out in front of any public relations nightmares.
    George J. Lamelza, College Director, Web Services, Ozarks Technical Community College
  • Surviving the 30/30 Campaign, "30 Years, 30 Days: $3 Million to Raise, Changing Lives for the Better"
    To recognize and celebrate the College of the Desert Foundation's 30th Anniversary, the foundation board challenged the staff, college stakeholders, community and themselves to raise $3M in 30 days. From that ambitious and seemingly impossible challenge, grew the "30 Years, 30 Days: $3 Million to Raise, Changing Lives for the Better" campaign, a comprehensive campaign intended to raise funds to increase access to higher education, enhance technology and improve the quality of each student's educational experience at the college. This session highlights some of the lessons learned in the phases of a strategic short-term campaign to raise awareness and financial support while building long term relationships for your community college.
    Kay Hazen, Strategic Marketing Consultant, Kay Hazen and Company and John Mosser, Executive Director
  • We're in It Together: Case Study of the Wisconsin Technical College System Foundation Directors' Leadership and Collaboration Model
    A 2016 university/foundation relationship issue in Wisconsin presented a potential matter of contention for Wisconsin Technical College Foundations and their related colleges. Fortunately, the 16 independent foundation executive directors had an operational model in place that supported successful navigation of this and other emerging topics. The primary focus of this case study presentation will be the updating and implementation of operating agreements and MOUs between WTCS Colleges and their related foundations in addition to the sharing of how WTCS foundation directors share ideas and expertise with each other to increase support for their colleges in spite of very small staffs. A panel of executive directors from Wisconsin Technical College foundations share how they have pulled together as a group to share best practices and learn from each other, accomplish each foundation's missions and goals, and support each college of the WTCS.
    Holly Clendenen, Foundation Executive Director, Southwest Wisconsin Technical College; Aliesha Crowe, Executive Director, Institutional Advancement and Executive Director, CVTC Foundation; Mary Downs, Executive Director, FVTC Foundation, Community and Legislative Relations, Fox Valley Technical College; Craig Fowler, Vice President, Continuing Education and Executive Director, WITC Foundation, Wisconsin Indianhead Technical College; and Vicki S. Jeppesen, Vice President of College Advancement, and Executive Director, NTC Foundation; Northcentral Technical College

11:30-11:45
Coffee Break in the Marketplace

11:45 AM-12:45 PM
Elective Sessions (choose one)

  • Conquer Digital Marketing
    Learn how to drive a common sense, effective digital marketing campaign. Utilizing data, Lone Star College-Montgomery managed more targeted and successful social media campaigns to drive student retention and recruitment. In this session, you'll explore the method of data implementation in social media marketing, and get a step-by-step tutorial.
    Samuel Negrete, Digital Marketing Specialist, Lone Star College-Montgomery
  • First Year Experience: Creating a Successful Year as a New Director
    From a period of hibernation to the most gainful year in a 50-year history, Sauk Valley College Foundation set out to create a culture of philanthropy in 2016. Plagued by a history of bankruptcy, a nonexistent alumni base, and a serious lack of strategic planning, learn how one director had the courage (or naiveté) to roll up her sleeves and embark on transforming not only the foundation office, but also the campus culture, and the reputation of the foundation in the community.
    Lori Cortez, Dean of Foundation, Grants, and Government Relations, Sauk Valley Community College
  • How to Make Unrestricted Gifts Sexy
    Unrestricted gifts are the hardest to come by, but the most important dollars for the foundation to raise. It is what gives us the most flexibility to respond to critical campus needs and to cover our own operation expenses. And yet, donors are leery of this kind of giving. But there are exciting ways to show donors how these dollars are used to do important work for faculty and students. Learn some different ways to market unrestricted funding to make donors feel great! Share your own expertise and challenges and come away with some tried-and-true ways to expand your unrestricted giving success.
    Moderator: David Davin, Executive Director, Wenatchee Valley College Foundation
    Speakers: Lisa H. Brooks, Executive Director, Glendale College Foundation; Kenneth Cooper, Executive Director, Las Positas College Foundation; Brad Thomas, Executive Director, Edmonds Community College Foundation
  • Like Steering a Cruise Ship: How to Handle Alumni Relations Larger than You
    The Dallas County Community College District (DCCCD) is comprised of seven independently accredited institutions of higher education with an annual enrollment of more than 165,000. With an alumni base well over 400,000, Dallas County Community College District is a hefty organization. Learn how this massive institution made alumni relations personal enough to create engagement among its many constituents.
    Kapreta Johnson, Coordinator, Alumni and Donor Relations, Dallas County Community College District
  • Selling the Value of Marketing Programs to Senior Leadership
    How can advancement/marketing teams communicate the value of their marketing programs in terms of recruitment, brand awareness and reputation, and thereby win support for more resources? This case study will inform marketing professionals and senior leaders about ways to correlate communications programs with student recruitment success and institutional reputation. Review examples of infographic analytics reports, presentations of marketing creative, and customized board member communications strategies that helped to engage senior leaders and keep them engaged in ongoing marketing/communications efforts.
    Ray Gilmer, Vice President of Communications, Montgomery College
  • Successful Planned Giving Strategies for (Really) Small Development Shops
    Most avoid planned giving because they believe it's too complicated, they have no expertise, no time and no money, or they are not comfortable with the mortality discussion. Learn what your organization needs in order to successfully implement a new planned giving program, or to increase awareness of an existing effort. This includes building and managing a strong and effective board of directors along with effective fundraising and endowment committees.
    Paul Kirchgraber, Executive Director, Yavapai College Foundation
  • Developing a Mature Community College Advancement Model: A 20-Year Perspective
    This session looks at the evolution toward a comprehensive advancement model at Central Oregon Community College. Presenters will walk participants through the steps of their incremental, 20-year process toward a mature advancement model-one that is very much still a work in progress. Participants will come away with a better understanding of the college's history, navigating changes in key leadership, message integration, the role of the foundation, roles and responsibilities of key staff across campus, maintaining momentum, goals and outcomes, successes and failures. The case study format will allow you to see the big picture for your own institution, and walk away with some realistic and easy-to-implement practices.
    Zachary Boone, Executive Director, Central Oregon Community College Foundation; and Matt McCoy, Vice President for Administration, Central Oregon Community College

12:45-2:00
Networking Luncheon and Awards Presentations

2:00-2:30
Dessert Reception

2:30-3:30
Elective Sessions (choose one)

  • Untrustworthy: Importance of Donor Data Health
    With three community colleges using the same donor database, donor records and tracking are bound to get messy. Hear how Seattle Colleges worked together to clean and streamline their collective database and then utilize that clean data to build data-driven fundraising strategy at all giving levels. Not only were the colleges able to see a 360-degree view of how donors and alumni were philanthropically engaging, they were able to identify 431 major gift prospects that had been "under the radar" and not seen because of dirty data.
    Mary Hackett, Principal and Founder, Ravela Insights; and Wendy Kammerle Schneider, Associate Vice Chancellor, The Seattle Colleges
  • Better Together: Building Strong College and Foundation Relationships
    Since President Stefani Hicswa's arrival at Northwest College in 2013, she and Foundation Executive Director Shelby Wetzel have forged a successful team that locals affectionately refer to as "Thelma and Louise." Join this discussion as the two share insights to help you structure a Memorandum of Understanding that brings about a meaningful partnership, promote collaboration between college and foundation board members regarding fundraising planning, and function as a powerful team in donor cultivation and solicitation.
    Stefani Hicswa, President, Northwest College; and Shelby Wetzel, Executive Director, Northwest College Foundation
  • Building the Beast: Advancement Plan Creation 101
    We all know that if you plan the work, you can work the plan-presumably with more success than just winging it. So you bought the "how to" book on building your first, documented annual giving plan. Now what? Learn about the experience of several advancement leaders' collaborative journey with staff, board and college leadership in advancement planning and execution.
    Jeffrey Bagel, Principal, eAdvancement; David Emmons, Executive Director, Olympic College; and Katherine Sawyer, Executive Director of Institutional Advancement and Foundation, Elgin Community College
  • Crowdfunding in the Community College: Expand Your Reach and Build a Culture of Philanthropy
    Only 10 percent of crowdfunding campaigns reach their goal. That is because you can't simply rely on a platform-you must have a plan. In early 2016, the Dallas County Community College District Foundation partnered with USEED, Inc. to bring crowdfunding to the seven-college district. Since then, the DCCCD Foundation has raised more than $100,000 from student and faculty lead campaigns to support athletic programs, community gardens, faculty research projects and endowed scholarships. Explore the partnership between USEED and DCCCD and learn how crowdfunding augments fundraising efforts while creating a culture of philanthropy throughout the colleges.
    Ross Sylvester, CEO, USEED; and Pyeper Wilkins, Chief Advancement Officer, Dallas County Community College District, and Executive Director, DCCCD Foundation
  • Hope is Not a Strategy: Moving from Transactional to Transformational Fundraising
    For 50 years, COM Foundation was instrumental in helping students enroll and stay in college, keeping them on track to become successful alumni. Yet while their mission and operations were transformational, their fundraising remained transactional. Learn how this mid-sized community college foundation worked to reshape the philosophy and practices of the organization to move beyond a transactional mindset in fundraising, employing a sound philosophy, the willingness to adapt culture, a commitment to learning and using best practices, and the support of the entire organization.
    Matthew Busby, Advancement Officer, College of the Mainland; and Jeffery Doherty, Senior Consultant, Mission Advancement
  • How to Develop a Comprehensive Case for Support and Marketing Strategy for a Major Gifts Campaign
    Northeast Community College is currently engaged in its largest-ever $50M major gifts campaign focused on building excellence in its agriculture programming. The college has targeted business and industry partners locally, regionally and nationally with a goal of developing a national center of excellence that best prepares students for future success in the workforce. A key component of the strategy is developing a case for support that tells the story and engages all constituents in a meaningful way from concept to reality. The presenters will share strategies for the development of the Case for Support and all the supporting materials discuss strategies for involving partners in all phases of the pre-campaign planning, fundraising and programming.
    Susan Green, Development Officer; Tracy Kruse, Associate Vice President of Development and External Affairs; and Holly Quinn, Director of Development Services, Northeast Community College
  • Not Your Grandma's Social Media
    Facebook is a dying outlet for traditional-aged students. Even Instagram, according to some students, is old. So how do you connect with students in the same way they connect with each other? Immediacy. In today's world, everything is immediate, so colleges need to revamp their social media presence to be just that. This session looks at the steps taken at Southern Maryland College to retool their social media strategies. They looked at Snapchat, Twitter, Instagram/Instagram Stories, Facebook, campus mobile apps, and how they work together in the marketing mix, each with their own strengths and weaknesses. Learn about their efforts on Snapchat, generating more than 1.6 million views in 12 months using free community geofilters. This is definitely not your grandma's social media.
    Karen Smith-Hupp, Assistant Vice President/PIO, Community Relations; and Kristen Titsworth, Lead Web Services Director, College of Southern Maryland
  • Practical Plans for Your Golden Anniversary
    Delaware County Community College (Philadelphia) celebrated its 50th anniversary in September 2017. The entire college community pulled together, during a presidential transition, to host more than 1,000 guests at a variety of on-campus events. This session offers an overview of all alumni activities, including five nearly concurrent affinity reunions, each with its own unique identity. Complicating matters was a serious case of Murphy's Law just five days before guests began to arrive. The presenter shares proven volunteer recruitment strategies, turn-key events suitable on any campus and new social media tools that were vital to helping execute this historically significant event.
    Doug Ferguson, Director of Alumni Programs, Delaware County Community College

3:30-3:45
Coffee Break in the Marketplace

3:45-4:45
Elective Sessions (choose one)

  • Building a Five-Star Board
    High-functioning boards are built by a strategic program to recruit, train, educate, cultivate, deploy, regulate, evaluate, promote, recognize and retire board members. Each aspect of the process requires specific steps and a strategic approach that is managed by the chief development officer in concert with the president and the board itself. The content in this session arises from years of facilitating board retreats and CDO coaching. When you get it right, advancement soars, when problems develop without solutions, trouble ensues. Avoid the drama and set your course with confidence.
    Steve Klingaman, Author, Fundraising Strategies for Community Colleges
  • How to Lay the Foundation for a Head-Turning New Brand
    Want your institution to stand apart from the crowd but think a branding project is out of reach? Learn how to set the stage for a successful new brand that will position your college for increased staff and faculty engagement, enrollment growth and increased fundraising. This session leads you through the key steps for a successful brand launch-from funding a branding project during an era of declining budgets to launching your new brand tools.
    Rachel Biundo, Vice President of Institutional Advancement, John Tyler Community College, and Executive Director, John Tyler Community College Foundation; Heather Busch, Creative Services Manager, John Tyler Community College; and Shannon Seyler, Strategy Director, Zehno
  • Leveraging Community Investments for Student Success
    This session focuses on the unique funding model created by Portland Community College to support more than 300 first-generation low-income students per year. The Future Connect Program was created in 2011 as a direct pathway from high school to college for traditionally under-represented students. Explore the supportive coaching model that is achieving a 75 percent fall-fall retention rate and the collaborative funding model to break down how sustainable partnerships have been created over the past seven years.
    Karen Kervin, Vice President/Community Relations Manager, US BanksNorthwest Region; Josh Laurie, Interim Director High School Programs Links, Portland Community College; and Ann Prater, Executive Director, Portland Community College Foundation
  • Sing Your Song: Creative Strategies to Expand Your Reach on #GivingTuesday
    In November 2017, Harper College embarked on a #GivingTuesday strategic marketing campaign that included social media, e-communications and a web presence. The highlight of the campaign was an original song written and performed by Harper College's digital content specialist, Kevin Prchal, and its accompanying music video, created on the Harper College campus using students, faculty and staff for only $500. The video was viewed 21,826 times on Facebook and more than 2,200 times on You Tube. The song, video and increased social media presence resulted in a 175 percent increase in the number of #GivingTuesday donors from the previous year, and a 15 percent increase in the average gift. Find out how the foundation development team and the marketing social media team partnered together to create a fun, creative, mission-focused and successful #GivingTuesday campaign.
    Donna Harwood, Senior Strategic Marketing Specialist; Kristyn Meyer, Manager, Annual Giving and Events; and Heather Zoldak, Associate Executive Director/Major Gifts, Harper College
  • Texas Two-Step: How Research Leads to Effective Marketing
    With a stagnant rate of enrollment for first time in college (FTIC) students, Palo Alto College's public relations team implemented a three-year targeted campaign beginning in January 2017 with an objective to increase enrollment for FTIC students from 1,400 to 1,540 by fall 2019. The campaign used focus group feedback, institutional data, and key learnings to build an effective multichannel, integrated marketing campaign. In year one, the campaign achieved exceptional visibility yielding a total of 24.8 million impressions with a CPM of $3.47. Working in tandem with the strategic enrollment management team, the campaign supported a 22 percent FTIC enrollment increase, more than double the original 10 percent goal. Join this session to learn how to review a situation analysis to mine for impact opportunities, how to use research to create an engaging message and how to understand where the target audience is.
    Jerry Arellano, Director of Public Relations; Natalie Barajas, Public Information Officer; and Erica Meza, Coordinator of Communications, Palo Alto College
  • The Alumni Agenda: Building on the Completion Agenda
    Community engagement is central to the community college mission. We can no longer ignore the positive collective impact our alumni can have on our communities, our colleges, our states and our nation. Our alumni are able and willing volunteers, entrepreneurial members of the workforce, role models, mentors to the young, and responsible, effective civic leaders. Community college foundations have tended to ignore the power and influence of alumni to shape communities. At Sauk Valley Community College, we're infusing our curriculum to prepare current students to be informed and enlightened citizens and-we hope along the way-to encourage confident and loyal alumni.
    Lori Cortez, Dean of Foundation, Grants, and Government Relations, Sauk Valley Community College; William Craft, Founding Partner; and Kathleen Guy, Founding Partner, Eaton Cummings Group
  • Winning Friends in the Community College World
    So you're relatively new to the community college world, surrounded by politics and players you may not understand. Your job is to raise money, and you want to be friends with everyone. How do you go about becoming influential without getting embroiled in campus politics? No matter what your position, there are some tried-and-true ways to hit the ground running. Learn ways you can gain traction quickly and maximize your impact within this complex community. We invite participants to share what works, pitfalls to avoid, and strategies that can win allies. You'll leave with some fail safe solutions to sometimes tough challenges.
    Lisa H. Brooks, Executive Director, Glendale College Foundation
  • How to Use Thresholds to Manage Endowment Scholarships
    Panelists from Carl Sandburg College and Santa Barbara City College outline their scholarship administration best practices. This session includes background about the colleges and past scholarship administration processes, MOU development, culture shifts, process updates, and paths forward to successful scholarship administration.
    Lucille Boss, Director of Scholarships, Foundation for Santa Barbara City College; Stephanie Hilten, Director of Advancement, Carl Sandburg College; Ivena Sakelarieva, Scholarship Coordinator, Santa Barbara City College; and Danielle Williams, Coordinator of Alumni & Scholarships, Carl Sandburg College

4:45-5:45
Wine and Cheese Reception in Marketplace

   

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Friday, Oct. 5, 2018

      

8:00-9:00 AM
Breakfast in the Marketplace

9:00-10:15
Featured Sessions (choose one)

  • Legislative and IRS Update 2018
    There is seemingly no end in sight when it comes to the IRS updating or changing rules pertaining to charitable giving and nonprofit management. Led by John Taylor and Brian Flahaven, this webinar examines the 2018 changes regarding rules for charitable giving and nonprofit management and assesses what is new as well as what's misunderstood. Hear the impact of tax reform to the charitable deduction and then delve into the myriad of IRS regulations and restrictions regarding quid pro quos, donor-advised fund and family foundations, donor control, scholarships, non-gifts, and fundraising events.
    Brian Flahaven, Senior Director for Advocacy, Council for Advancement and Support of Education; and John Taylor, Principal, John H. Taylor Consulting, LLC
  • Starting a Women's Giving Circle: Leveraging the Power of Women and Philanthropy
    Giving circles are changing the face of philanthropy in communities across the United States. Research indicates that women make up the majority of giving circle members nationwide. The Harper College Educational Foundation has launched a new women's giving circle to leverage the power of women and philanthropy-and the program is already making an impact. Since its inception in October 2015, the HOPE Giving Circle has raised more than $75,000, awarded $30,000 in scholarships for women, created a mentoring program, attained a 91 percent member retention rate, and engaged new donors in a culture of philanthropy. Using the HOPE Giving Circle model, this session walks participants through the steps of creating a women's giving circle at their institution to engage women donors in a deep and meaningful way.
    Kayla Karbowski; Linda Kolbusz-Kosan
  • Tips for Creating or Improving Your Annual Alumni Plan
    Creating and implementing an annual alumni plan is easier than you may think. Join this session to get practical ideas and templates you can adapt to your institution. Understand the relationship between planning and performance, how to define goals for staff and volunteers, and how to benchmark goals.
    Jeffrey Bagel, Principal, eAdvancement; and Doug Ferguson, Director of Alumni Programs, Delaware County Community College

10:15-10:30
Refreshment Break in Marketplace

10:30 AM-NOON
Closing Keynote Session

Deesha Dyer, Creative Event and Strategy Consultant, and Former Obama White House Social Secretary

NOON
Conference Adjourns

 

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