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Launch/Kickoffs

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CURRENTS Article This brief story details how Australia's La Trobe University increased staff giving from 1.03 percent in 2012 to 12.67 percent in 2013 with "The Golden Lanyard" campaign.

Individual Special Events: Cornell University - Silver Medal
Best Practice "Far Above...The Campaign for Cornell" was publicly launched on October 26, 2006, at a news conference in New York City. In addition to the media, the audience consisted of university stakeholders, local alumni leadership, and key state and city officials, including Mayor Michael Bloomberg. An Ithaca campus celebration took place the next day, Friday, October 27, and a staff celebration was held on Monday, October 30.

Individual Special Events: Tufts University - Silver Medal
Best Practice On a starlit night in November 2006 at the historic Wang Theatre in downtown Boston, 600 donors, alumni, faculty, students, and Tufts University leaders gathered to celebrate and officially mark the launch of Beyond Boundaries: The Campaign for Tufts.

Individual Special Events: University of Virginia - Gold Medal
Best Practice The University of Virginia publicly launched its $3 billion campaign in fall 2006 with 54 events over the course of four days. The pinnacle of the weekend was a gala celebration on Saturday, September 30. The weekend's objective was to celebrate fundraising success to date and generate enthusiasm for the campaign in a way that honored the university’s rich history and ignited a passion for the future.

Fundraising Publications Packages: Bowdoin College - Bronze Medal
Best Practice The public phase of Bowdoin College's $250 million campaign was launched at a one-day event in 2006.

Campaign Strategies: Making Magic at Your Big Event
CURRENTS Article After planning a four-day kickoff event for Penn State’s billion-dollar campaign, Ricci offers do’s and don’ts for event planners. Of particular importance: Keep the emphasis on the best features of the institution and its case for support, and gear your decisions to the interests of the donors, not the administration or faculty.

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