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Special Events

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Social Media Event Coverage: Survival Guide for Small Teams
Article,  BriefCASE Article Quality posts matter more than quantity, agreed participants in CASE’s most recent #casesmc Twitter chat.

In The Unlikely Event
Article,  BriefCASE Article Consider three approaches to freshen event-planning staples: crowdsource visuals, engage the masses and change perspectives.

3 Reasons to Cut the Golf Tournament
Article,  BriefCASE Article Fundraising events can very easily be ineffective, says a CASE faculty member. Here are three reasons to rethink them.

Alex Trebek: Future Taft College Student?
Article,  Community College News Article Started just two years ago, the West Kern Petroleum Summit, scored quite the coup in 2015: “Jeopardy!” host Alex Trebek served as emcee of the event.

Plan Before Staging an International or Regional Event
Article,  BriefCASE Article Event planners should research culture and etiquette before staging a special event in another country or region, says one experienced practitioner.

How Event Planners Can Get More for Their Money
Article,  BriefCASE Article Special event planners can ultimately save money by purchasing equipment that they will use repeatedly for all of their events, says one experienced practitioner.

Event-Based Fundraising: What’s the Real ROI?
Article,  Community College News Article Community colleges should reconsider holding special events like galas and golf tournaments to raise money as they often have a poor return on investment, say two CASE faculty members.

U.K. Institutions See Opportunity in Olympics
Article,  BriefCASE Article Colleges and universities in the United Kingdom are hoping to capture some of the attention being focused on London as it hosts the 2012 Summer Olympic Games later this month.

SCHOOLS-L Followers Weigh in on Attracting Attendees to Independent School Events
Article,  BriefCASE Article Participants in a recent conversation on SCHOOLS-L, a CASE listserve for independent schools, shared strategies, tips and case studies on how to raise event attendance.

Campus Traditions Can Build Alumni, Financial Support
Article,  BriefCASE Article From pumpkin tossing competitions to convocation ceremonies in Latin, campus traditions that create a lasting bond between students and their institutions can play a vital role in nurturing alumni support, according to University Affairs.

Evaluate Alumni Events in Multiple Ways, Speakers Say
Article,  BriefCASE Article A key component of event management is evaluation, according to two faculty members speaking at the 2010 CASE Summer Institute in Alumni Relations.

An Academic Costume Code and An Academic Ceremony Guide
Eugene Sullivan, American Council on Education
Article Reprinted with permission from American Universities and Colleges, 15th Edition, this article provides a brief history of academic dress, a detailed costume code, and a guide for academic ceremonies including commencement and inauguration.

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