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Independent Primary & Secondary Schools

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Fundraiser Touts Importance of Giving to Young Students
Article,  BriefCASE Article A development director at a UK independent school doesn’t wait until after graduation to talk to pupils about how private philanthropy benefits them and the institution. He starts when they are 11 years old.

Schools Anxious about Scottish Independence Vote
Article,  BriefCASE Article A looming referendum on whether Scotland should be an independent country is already influencing recruitment and fundraising at Scottish independent schools, say advancement practitioners.

Overcoming the Reluctance to Build Fundraising
Article,  BriefCASE Article Some international school leaders in the Asia-Pacific region are still reluctant to embrace fundraising despite growing opportunity, says a CASE faculty member.

Creative Cultivation that Doesn’t Break the Bank
Article,  BriefCASE Article Too often “stewardship” is defined by thank you notes, honor rolls of donors and black-tie dinners. But it is much broader: it’s whatever makes donors feel so good they want to give and give again, say presenters at the recent CASE-NAIS conference in Orlando, Fla.

Evaluating Fundraising Success for Independent Schools
Article,  BriefCASE Article What metrics should independent schools use to guide philanthropic campaigns? How can they best identify annual fund and major gift trends? One expert in benchmarking answered these and other questions during a recent CASE webinar.

Introducing New Families to Independent School Philanthropy
Article,  BriefCASE Article Independent school fundraisers looking to grow parental engagement should analyze how they introduce new families to their school’s culture of philanthropy, said presenters at this week’s CASE-NAIS Independent Schools Conference.

Experts Share Social Media Best Practices for Independent Schools
Article,  BriefCASE Article Social media is a powerful way to strengthen and build relationships with parents, grandparents, students and even the local media, according to two presenters at a recent CASE webinar on social media at independent schools.

School Marketing Expert: There's No Marketing without Marketing Research
Article,  BriefCASE Article You think your institution’s viewbook needs updating because enrollment is declining—but are you addressing your real problem? Asking the right questions is the first step toward successful marketing research, says an independent school marketing expert.

SCHOOLS-L Followers Weigh in on Attracting Attendees to Independent School Events
Article,  BriefCASE Article Participants in a recent conversation on SCHOOLS-L, a CASE listserve for independent schools, shared strategies, tips and case studies on how to raise event attendance.

Experts Discuss Building Advancement Programs from the Ground Up
Article,  BriefCASE Article Faculty at the recent CASE Asia-Pacific Schools Conference in Hong Kong say interest in advancement among Asian institutions is growing exponentially—but add that professionals at many schools are struggling to start advancement programs from scratch.

Multimedia Tools Within Reach of Small Shops
Article,  BriefCASE Article With a little ingenuity and careful planning, communications and marketing professionals at small shops can make the most of today’s multimedia storytelling tools and still stay within their tight budgets, say two CASE faculty members.

Independent Schools: Think Creatively, Strategically When Managing Social Media
Article,  BriefCASE Article Managing your institution’s social media channels can be a daunting task, especially if you’re at a smaller institution. But with the right mindset and tools, communicators can not only manage social networks but also increase interaction, according to one presenter at a recent seminar on effective website and social media management.

Students Negatively Affected by School Commercialism, Study Finds
Article,  BriefCASE Article Corporate sponsorships for K-12 schools may cover budget gaps but could have a negative effect on the students, according to a new study.

Landmark Ruling for UK Independent Schools Council
Article,  BriefCASE Article A high court judgment passed last week in London signifies victory for the UK's Independent Schools Council, says Kate Hunter, executive director of CASE Europe.

K-12 Parents Prefer Email, Website Communication to Social Networks
Article,  BriefCASE Article Parents of elementary- and secondary-school-age children prefer to be contacted by schools via email—but they give low priority to social media, according to a new survey.

Brand Aid Part 1: Style Guide
Turnaround Marketing Communications
Article This blog post discusses the importance of a style guide as part of a school's marketing efforts and a key element in a strong brand. Six style guides from independent schools are linked, as is a compendium of higher education institution samples. Part 2 in the Brand Aid series, "Keeping 'Customers' (a.k.a. Parents) Happy," is linked from the article.

Independent Schools: Balance Risks, Rewards in Social Media
Article,  BriefCASE Article Independent schools are finding that social media presents both unprecedented opportunities and unforeseen side effects, according to a new white paper.

Efficient Use of Twitter, Facebook Can Help K-12 Schools Strengthen Outreach
Article,  BriefCASE Article Independent schools that haven’t jumped on the social networking bandwagon need to get on board.

Survey Results for Schools

How do school heads and chief development officers view each other's roles?

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Independent and International Schools Community

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