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Online Fundraising & Giving

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2014 Nonprofit Benchmarks Study
M+R Strategic Services and Nonprofit Technology Network
Report Now in its eighth year, M+R and NTEN’s annual report studies the numbers from 53 nonprofits to define this year's industry standards for online fundraising and advocacy. The free report is available for download (registration required).

Online Giving Study: A Call to Reinvent Donor Relationships
Network for Good and TrueSense Marketing
Report This study examines donors' online giving behavior through nonprofit websites, donation portals, and social networks from 2003-2009. Results showed that donors were more likely to give through a nonprofit's site than through a portal or social network like Facebook. In addition, the online giving experience had a significant impact on donor loyalty, retention, and gift levels.

2008 DonorCentric Internet Giving Benchmarking Analysis
Target Analytics, a Blackbaud Company
Report This paper, published in March 2009, presents the latest findings from an ongoing study of online fundraising programs and giving in selected nonprofits.

2008 Online Fundraising Survival Guide to Survive & Thrive in a Down Economy
Network for Good
Report This 42-page guide offers overall strategies, mistakes to avoid, suggested Web site tweaks, e-mail writing tips and more.

The Wired Fundraiser: How Technology is Making Fundraising "Good to Go"
Network for Good
Report This 2007 paper outlines how individuals are using social networks and widget technology to fundraise, fueling shifts in the charity sector. The paper identifies implications for professional fundraisers and offers ways for charities to make the most of this trend.

American Express Charitable Gift Survey
Center on Philanthropy at Indiana University
Report Winner of the 2008 John Grenzebach Award for Outstanding Published Scholarship from CASE, this was the first nationally representative study to address two "Frequently Asked Questions" in the world of charity: 1) How much do people give at any one time to different types of charitable recipients? and, 2) Do online and offline donations differ in size? The study also asked people why they give online or why they didn’t. By collecting information about gift amount—not total giving, as prior studies have done—this research demonstrates the importance of relatively small contributions. The results of this research are surprising and contradict some conventional wisdom about charitable giving.

Online Gift Donor Profile
Blackbaud
Report Blackbaud Analytics (now Target Analytics, a Blackbaud Company) launched a study of online gift donors and their giving trends in 2005. This paper, published in May 2006, presents the study's methodology, findings, conclusions, and data.

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