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PSAs and Commercial Spots: Indiana University Foundation - Silver Medal
Best Practice The Indiana University Foundation Marketing Group initiated a collaborative effort to communicate with donors, prospective donors, and grateful patients in four primary media markets across Indiana. The group produced a series of four TV ads focused on advances in medicine that were partially underwritten by private philanthropic support and that have improved quality of life in Indiana and the world. In creating the campaign, staff hoped to demonstrate the significance of medical research at IU and its partner hospitals, and the importance of private gifts to the University.

Principal, Major, and Special Giving Programs: University of California, Irvine - Bronze Medal
Best Practice The University of California, Irvine created a new Office of Principal Gifts to better serve UCI’s key constituents and to successfully enhance its fundraising results by raising funds for the university’s priority projects. The office manages all prospects of $5 million or more. As a result of the new office, UCI raised a record $101 million in FY 2005-06 and was well on the way to a record $125 million in FY 2006-07.

Gift Officer Metrics

The Library has compiled a collection of resources about gift officer metrics.

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The Library maintains a collection of gift officer metrics & reporting samples.

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Fundraising Community

Connect with CASE members working in fundraising on CASE Communities.

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