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Parent/Grandparent/Family Giving

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By The Numbers: Making Helmets Cool
CURRENTS Article California's Stanford University has a serious bicycle culture, yet not enough students wear helmets. In fall 2016, a Stanford parent and lecturer gave every freshman a Stanford-branded helmet, modeled after those worn by the institution's football team. If enough students wear them, he plans to repeat the giveaway next year.

A Global Mindset
CURRENTS Article More international schools are recognizing the importance of alumni relations, communications, and fundraising. CASE's Fundraising in International Schools Report 2016 found that 82 percent of the international schools surveyed had a fundraising or development office. The marketplace is changing. Once a bastion for expats whose tuition was paid by corporations, international schools now attract middle-class families in developing and emerging economies. The schools can help launch their children into universities around the world, and having 40 to 60 different nations represented in international school classrooms isn't unusual. Some schools have up to 90—and such diversity means advancement has to be extra diligent and creative. Whether they are American, Singaporean, or German, parents often face a steep learning curve before they become willing to give.

Parent Engagement
Good Question What resources does CASE have for engaging parents? Any samples of what other institutions are doing is great too.

Parent Engagement Samples
Sample Collection The Library maintains this collection of parent engagement samples for all CASE members. The collection includes material on parent councils, such as brochures, applications and role expectations, as well as material on parent giving campaigns, newsletters, welcome guides and material specifically for parents of international students.

Parental Pride
CURRENTS Article The Lovett School gets new parents to give generously by building relationships in the spring, when their children receive admittance letters. When classes start in the fall, the warm welcome to the Lovett Lions community includes intimate gatherings with the headmaster and personalized outreach by highly trained peer solicitors. The result is a strong parent-school partnership.

2015 National Survey of College and University Parent Programs
Marjorie Savage & Chelsea Petree
Article This report, summarizing the seventh national survey by the University of Minnesota Parent Program, builds on longitudinal information about parent/family services provided by colleges and universities. The surveys have been conducted biennially to track best practices in services and programming, changes and developments in the field, costs for providing parent/family services and experience levels of the professionals who work with parents and families of college students.

Beyond the Classroom
CURRENTS Article In the past decade, as states slashed postsecondary education appropriations, and college presidents responded by prioritizing academics over cocurricular programming, hundreds of large and midsize universities began fundraising for everything from new student union facilities to transportation to off-campus cultural excursions. Student affairs fundraisers face many hurdles, among them educating campus constituents about the importance of their work, finding prospects amid scant student records, and getting donors to support areas not directly related to attaining a degree.

Introducing New Families to Independent School Philanthropy
Article,  BriefCASE Article Independent school fundraisers looking to grow parental engagement should analyze how they introduce new families to their school’s culture of philanthropy, said presenters at this week’s CASE-NAIS Independent Schools Conference.

Class Show Offs
CURRENTS Article The Baylor School in Tennessee tackles the challenge of illustrating annual fund progress for each grade and spurs some good-natured schoolwide competition in the process.

The Family and Friends Plan
CURRENTS Article Growing numbers of colleges, universities, and independent schools have found fundraising success targeting parents, grandparents, and other nonalumni friends for gifts to meet institutional needs and, at many public institutions, replace appropriations lost to state cuts.

Six Behaviors that Grow Generous Donors
Article,  BriefCASE Article A new study indicates that what parents say and do when it comes to giving and volunteering can have a significant impact on the charitable activities of their children once they become adults.

Senior Moment
CURRENTS Article This brief article looks at Rye Country Day School's yearly effort to solicit gifts from parents of graduating seniors, thereby expanding its endowment. Parents are encouraged to double their most recent gift to the annual fund. In recent years, parent participation has consistently exceeded 95 percent.

Setting an Example
CURRENTS Article When annual giving by faculty and staff at St. Catherine's School in Virginia reached 100 percent, parents noticed the commitment and increased their giving despite the uncertain economy.

One Big Happy Family
CURRENTS Article Whether public or private, small or large, two- or four-year colleges, institutions are actively catering to parents, hoping to turn them into an essential student support system—and enthusiastic donors.

Advance Work: Parents to the Rescue
CURRENTS Article An urgent appeal to parents at Penn State's honors college raised funds that allowed financially vulnerable students to stay in school despite the recession.

Potential Seen in International Parent Programs
Article,  BriefCASE Article Engaging and stewarding parents from different parts of the world can be challenging.

Advance Work: Teach Them and They Will Come
CURRENTS Article A new company, SportSpectator, is offering sports brochures that can engage parents in institutions' athletics programs--and raise money.

All in the Family
CURRENTS Article Campuses are responding to parents' need to be involved and informed in their children's education by engaging them in parent-to-parent fund raising. This article examines why parents are so effective as volunteer fund raisers, how to recruit and train them, and how to best make use of their volunteering.


The Library maintains a collection of parent engagement samples.

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