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Class Giving

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Student Philanthropy Awareness Campaign
Tuition Runs Out events foster awareness among students that tuition alone is not enough to cover the cost of their undergraduate experience, and teaches the importance of philanthropic support.

Spot the Donor
CURRENTS Article Members of Salem State University's Class of 2015 who contribute at least $20.15 to the class gift will wear green philanthropy honor cords at commencement. The cords raise awareness about giving and recognize student donors as leaders.

Take Five
CURRENTS Article Each March, Indiana's Park Tudor School channels the state's love affair with basketball into the March Madness Young Alumni Challenge, pitting alumni classes from the past 24 years against each other in a friendly fundraising battle.

My Brother’s Keeper
CURRENTS Article A scholarship endowment funded through student-approved student fees is among three initiatives launched by Prairie View A&M University in Texas to promote philanthropy.

Words with Worth
CURRENTS Article Community college asks alumni to provide words of inspiration to current students along with their annual fund gifts.

Student Philanthropy
Sample Collection The Library maintains this collection of samples to help members develop programming to teach students about the importance of private support for their institutions and encourage contributions from the students themselves. Please log in to access the collection.

CASE ASAP Launches Two New Services for Members
Article,  BriefCASE Article CASE ASAP has launched two new services designed to help its members educate students about and engage them in philanthropy.

Building a Strong Volunteer Program (sample materials)
Phillips Exeter Academy
Sample Collection This packet from a 2008 CASE conference includes guiding principles for a volunteer program, tips for successful class agents, the role of a class agent, the table of contents of a class agent manual, a sample letter to class agents, and a sample volunteer update newsletter.

Advance Work: Dollars & Scents
CURRENTS Article Ohio Wesleyan's Class of 1954 raised $200,000 to restore a sulphur spring that had fallen into disrepair.

AdvanceWork: With This Gift, I Thee Wed
CURRENTS Article Maryville College developed the Calvin Duncan Society, named for one of its loyal donors who attended when the college reopened after the Civil War, to encourage class gifts and annual giving. Society members receive silver bookmarks and other gifts when they reach certain milestones, such as five years of continuous participation.

Leap of Faith
CURRENTS Article Annual giving volunteers need to feel that their efforts are appreciated and that their contributions are making a difference. As Phillips Exeter Academy's development officers discovered, engaging volunteers by raising expectations can result in higher enthusiasm and greater fund-raising success.

Swell Returns
CURRENTS Article Like large institutions, small colleges and independent schools can approach reunion giving as a mini-campaign that combines annual and capital giving over several years. This requires careful goal setting and timing, effective volunteer recruitment for the reunion gift committee, and thoughtful attention to how to make the gift suit the unique character of the class. This article is of special interest to development officers who handle reunion, annual, campaign, and major gifts and recruit class-related volunteers, and of some interest to prospect researchers.

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