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Volunteer/Board Involvement

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Study: Board Members’ Lack of Fundraising Knowledge Leads to Lost Opportunities
Article,  BriefCASE Article A recent study reports that many Australian charities lose fundraising opportunities due to a lack of fundraising knowledge by their board members.

Motivating a Fundraising Board
Article,  Community College News Article Advancement officials who liaise with fundraising boards need to take more personal responsibility for their members’ engagement with donor cultivation, says a CASE faculty member.

Going for Gold
CURRENTS Article The story profiles eight of the 2012 CASE Circle of Excellence Award grand gold and gold award winners.

Fundraising Fundamentals, Section 3.5
Article This section from Fundraising Fundamentals discusses volunteer advisory boards and their role related to an institution's fundraising activities.

Multiple Targets
CURRENTS Article The University of Exeter is counting alumni volunteer hours as part of the institution's current £23 million campaign, showing the progression toward its goal alongside those for financial donations and legacies pledged.

On Board
CURRENTS Article Before you launch a major campaign, you need to ensure that your institution's board is capable, proactive, and motivated to support campaign goals. The author, a campaign strategist, describes how board members' commitment at a college and two independent schools made a huge difference in achieving fundraising goals. The boards' participation also helped connect the institutions with their alumni and the community.

Campaign Strategies: An Open Book
CURRENTS Article Duke University campaign staff created personalized notebooks for peer screeners, allowing them to review the names of hundreds of potential contacts. They also asked the screeners detailed questions about each prospect they identified and gave them the opportunity to add other prospect names. The number of new prospects identified through the process was 9,000.

Small Office: Capitalizing on Volunteers
CURRENTS Article As the first and only advancement professional at three-year-old Nunez Community College, Tucker helped organize a fund-raising campaign that far exceeded its goal of $1.1 million. The idea originated when the chair of the foundation board accompanied Tucker to a conference on fund-raising methods for community colleges. This dedicated and enthusiastic volunteer led the push to establish an endowment and conduct a capital campaign. Tucker recommends these steps for other small institutions: 1) educate the board; 2) solicit the board's full support; 3) hire consultants when needed; 4) recruit volunteers who can open doors; 5) accompany volunteers on solicitation visits; 6) role-play with volunteers before solicitations; 7) reward volunteers for their efforts; and 8) have fun.

In Advance: Is There a Campaign on Your Horizon?
CURRENTS Article When advising potential campaign chairs, veteran development professionals pass on these suggestions: 1) make sure chairs understand the time and financial commitments that may be expected; 2) be sure you have 100 percent trustee and chief executive officer support; 3) be aware of the quality of the development staff; 4) begin cultivation processes early; 5) provide challenges to volunteers; 6) have committees meet regularly; and 7) learn from past mistakes.

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