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Annual Fund & Giving

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To Combat ‘Alumni Crisis,’ Institutions Must Reset Strategy
Article,  BriefCASE Article There’s a crisis in annual giving, says Dan Allenby, and it’s not about dwindling dollar amounts—it’s about alumni.

Directed Giving Increases Fundraising Success
Article,  BriefCASE Article Fundraising appeals that offer donors the ability to target their gifts to specific areas can raise more money than appeals that don’t offer such flexibility, according to new academic research.

Solutions to Declining Unrestricted Gifts
Article,  BriefCASE Article As unrestricted giving to U.S. colleges and universities declines, fundraisers must find creative ways to secure support for their institutions, say two CASE faculty members.

Start Major Gift Fundraising
Article,  Community College News Article Community college fundraisers thinking about launching a major giving effort should first establish a robust annual giving campaign, say a pair of foundation directors.

U.S. Colleges, Universities Raise $31B in FY2012
Article,  BriefCASE Article A survey released today by the Council for Aid to Education reveal that charitable contributions to colleges and universities in the United States increased by 2.3 percent in 2012 to $31 billion.

Benchmarking Tools Within Reach
Article,  Community College News Article Community colleges looking for a method to track their fundraising efforts in comparison to their peers should look no further than the Voluntary Support of Education survey, says one advancement leader.

Nonprofits Say Annual Giving Revenue, Donor Numbers Grew in FY2011
Article,  BriefCASE Article Nearly 70 percent of respondents to a new survey on annual giving say their organizations raised more during fiscal year 2011 compared to 2010, and more than 60 percent say they saw an increase in the number of donors.

Turning Community College Alumni into Donors
Article,  Community College News Article The advancement staff at the Community College of Baltimore County in Maryland—where alumni donations increased 89 percent in one year—has discovered practices that turn alumni into donors.

VSE Report: Increase in Giving is “Welcome News,” CASE Says
Article,  BriefCASE Article Donors contributed $30.3 billion to higher education in 2010-11, according to the recently released results of the annual Voluntary Support of Education Survey. The 8.2 percent increase is welcome news, says CASE President John Lippincott.

Learn to Run a Successful Volunteer Annual Fund Blitz
Article,  Community College News Article Last spring, the two-person advancement staff at Los Rios Community College District mobilized volunteers for an annual fund campaign that raised more than $40,000 in two weeks. In October 2011, officials behind the campaign will host a webinar on how to launch a similar campaign with limited staff and resources.

VSE Report: U.S. Donors Show Steady Commitment to Education
Article,  BriefCASE Article While giving to colleges and universities during the 2009-10 fiscal year didn't increase as much as anticipated, donors continued to "demonstrate their commitment to higher education with $28 billion in private support during the slow climb out of the recession," says CASE President John Lippincott in response to the Voluntary Support of Education Survey results.

The Annual Fund: A Building Block for Fund Raising
Henry A. Rosso; introduction by Robert Schwartzberg, for the School of Philanthropy at Indiana University
Article This article, pre-course reading for the School of Philanthropy at Indiana University, introduces basic fundraising concepts and their relationship to the annual fund.

VSE Survey Shows Sharp Drop in 2009 Giving to U.S. Colleges, Universities
Article,  BriefCASE Article Charitable contributions to colleges and universities in the United States declined 11.9 percent to $27.85 billion, an indication that the impact of the recession on donors and the institutions they support was “even greater than anticipated,” according to CASE President John Lippincott.

The Big Match and... Twitter
Article,  BriefCASE Article The University of Leeds is using Twitter to make its annual fund campaign more interactive and to promote the advantages of the UK government’s £200million matched funding scheme.

Ross-CASE Survey Shows Increased Higher Ed Giving Prior to Worst of the Recession
Article,  BriefCASE Article Giving to universities in the United Kingdom grew by 28 percent to £682 million in 2007-2008, according to the Ross-CASE Survey.

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