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Tuition-Free College Among Hot Topics at Upcoming Conference
Article,  Community College News Article The prospect of “free” community college and how advancement practitioners should respond is among the hot topics to be discussed at the CASE Conference for Community College Advancement, Oct. 1-3, in Anaheim, California.

A Sporting Chance
CURRENTS Article The college athletics system needs reform, says Vanderbilt University’s chancellor, beginning with reconnecting athletics and institution mission. Building on recent reforms at Vanderbilt, Gordon Gee identifies five steps for improvement, from connecting graduation rates and conference revenue to requiring all students to meet basic academic requirements.

Alcohol & Drugs
Alcohol & Drugs

Costs, Access & Financial Aid
Costs, Access & Financial Aid

Crime, Safety & Security
Crime, Safety & Security

Environmental Sustainability
Environmental Sustainability

Labor Issues & Tenure
Labor Issues & Tenure

Online/Distance Education Programs
Online/Distance Education Programs

Public Trust/Understanding & Value of Education
Public Trust/Understanding & Value of Education

Race, Ethnicity & Gender on Campus
Race, Ethnicity & Gender on Campus


Student Health
Student Health

Admissions & Enrollment
Admissions & Enrollment


International Students, Faculty & Programs
International Students, Faculty & Programs

Annual Conference on Marketing and Branding
Conference Integrated marketing is essential for colleges, universities and independent schools to effectively meet their strategic goals, including recruitment, alumni support, fundraising, and brand loyalty among primary audiences. This program examines the latest best practices in the field.

Value of Higher Education
Good Question Does CASE have resources on how higher education can demonstrate its value to the community and economy?

Sexual Harassment Policies
Sample Collection Does CASE have sample policies about sexual harassment on campus?

Sexual Harassment
Good Question Do you have resources on sexual harassment in the education or nonprofit sector?

Into the Storm
CURRENTS Article Within hours of the June 2016 Brexit referendum in which 51.9 percent of voters in the United Kingdom opted to leave the European Union, many U.K. universities created special teams to address their most immediate concerns: student and staff recruitment and retention. University College London convened a Brexit planning group, chaired by its president and provost, with top representatives participating from offices such as communications, development, international, education and student affairs, the registrar, and human resources, as well as the college's unions.

A Campus Away From Campus
CURRENTS Article Helping online students feel connected to your institution is a major challenge for engagement professionals. In 2015, the Penn State San Diego alumni chapter created an "adoption" program to engage the hundreds of virtual students in its neighborhood and make them feel part of the Penn State family. The chapter assessed its ongoing programming to see how it could include and assist San Diego-area distance learners. It offered the students free membership, invited them to a networking event, sent encouraging notes during finals week, and hosted a family-friendly afternoon holiday party.

A Summer Camp That's Never Been Done C4
CURRENTS Article Here's a summer camp where kids will have a blast. For the past 12 years, Missouri University of Science and Technology has hosted Explosives Camp, for which high school juniors and seniors gather for a five-day session to learn the ins and outs of handling explosives; operating bomb squad robots; blasting rock; and making, setting up, and shooting fireworks.

Virginia Tech Goes #Unfinished
CURRENTS Article Attendees of the #VTUnfinished workshop and five discussion sessions said the program provided new insights and strategies for tackling diversity issues, introduced them to community members they could learn from, and encouraged them to think critically and speak comfortably about inclusion. Social media conversations on the #VTUnfinished hashtag also played an important role in furthering campus dialogue.

Refuge for Refugees
CURRENTS Article In January 2017, U.S. President Donald Trump signed an executive order that immediately banned travelers from seven Muslim-majority countries-Iraq, Syria, Iran, Sudan, Libya, Somalia, and Yemen-from entering the U.S. for 90 days and prevented all refugees from entering for 120 days. The executive order, wrote President Dennis Hanno of Wheaton College in Massachusetts, "implies that international students are neither needed nor wanted. This is false, and we must counter that divisive message." Hanno announced the creation of a full scholarship for a refugee applicant from a war-torn country, with preference given to applicants from one of the seven countries affected by the original executive order.

Copy and Share Everything
CURRENTS Article The University of Melbourne's "Collision" brand campaign shows that the university is a research institution tackling the world's challenges; Rice University's Owl Edge Externships help undergraduates explore career opportunities and engage more alumni volunteers in the process; and Cheshire Academy's "One Word. One Gift." campaign asks supporters to submit a single word to describe their Cheshire experience and make an annual fund gift in honor of their chosen term.

Gifts in Kind
CURRENTS Article Remember the stress of your freshman exams? So does the alumni relations team at Western University in Canada, who thought a little bit of kindness and inspiration might make students smile and connect with alumni. During winter finals in 2016, the team solicited alumni to write postcards to students living in their old residence hall.

Good Sports
CURRENTS Article During basketball games at George Mason University in Virginia, head coach Dave Paulsen is joined on the bench by four assistant coaches and one engineering professor. Or, maybe, an economics professor. It's part of his Sideline Coaching program, which allows faculty and staff to join the team for two days.

Pass the Hamantaschen, Please
CURRENTS Article Every spring since 1991, 2,000 students and community Members of all ages and faiths let loose at the State University of New York at Binghamton's Purim Carnival. One of the lesser-known Jewish holidays, Purim commemorates the defeat of Haman's plot to massacre the Jews as recorded in the book of Esther. The holiday's joyful, celebratory spirit makes it ideal to bring together students of different faiths.

Athletics Fundraising
Good Question Do you have best practices or case studies on fundraising for athletics?

It’s a Wrap!
CURRENTS Article First-year and international students at Concordia University Irvine received a warm welcome—literally—before the 2016–17 Opening Convocation, when alumni from the past four decades presented them with Concordia scarves. In brainstorming how to celebrate the California institution's 40th anniversary, campus leaders seized upon the idea of an evolving graduation stole. Presenting these modern stoles before convocation will become an annual scarving tradition.

Quote of Note
CURRENTS Article Writer Stephen Lurie supports the values of his alma mater but argues that direct giving (often through crowdfunding platforms) that helps alumni relieve their student debt is more impactful.

Crazy, Super, Cool
CURRENTS Article With 2016 coming to a close, Currents wanted to reflect on this year’s amazing innovations at universities around the world. Our favorites include a pizza ATM, software to help you pronounce names, innovative helmets, windows made with wood, and microchips engraved with donor names sent into space.

Grand Gold Rush
CURRENTS Article Inspired design, storytelling, ingenuity, humor, and brevity were hallmarks of this year's CASE Circle of Excellence Awards Grand Gold winners, the highest prize bestowed by the program. Whether attracting international applicants with an ambitious contest, sharing advice through campus fun facts and pride points, demonstrating that campus quirks will garner attention and gifts, or redesigning a magazine in a way that makes class notes inviting and (gasp!) readable, institutions relied on research, knowledge, and creative skill to push boundaries and deliver inspired work—much of it produced in-house.

Quote of Note
CURRENTS Article Chris Harris-Wimsatt, director of the Seita Scholars Program at Western Michigan University, about the winter break reality some students face when university housing closes and their foster care placement has ended.

Access and Allies
CURRENTS Article While universities in Scotland—and around the world—are eager to take advantage of these kinds of missions, they are often hampered by limited resources and can struggle to draw enough alumni to North American events to make the planning and effort worthwhile. These institutions have discovered that joining forces—with each other, the government, and private organizations—is the key to building a more effective international alumni engagement program.

Copy and Share Everything
CURRENTS Article Get inspired with these Circle of Excellence winners: Red River College finds success with its "Our Grads Get Hired" advertising campaign; University College London's Develpment and Alumni Relations Office initiates a unique and effective onboarding program; and Colgate University's video The Journey Begins helps garner alumni gifts.

CURRENTS Article Advice for when a colleague acts too casual and friendly with donors; how to be preapred for last-minute end-of-the-year gifts; and thougths on preparing Native American high school students for college.

Higher Education Brand in Jeopardy, According to Inside Higher Ed Founder
Article,  BriefCASE Article Colleges and universities may be "foolish" to focus on their own brand and not on the brand of higher education in today's environment, according to one leading higher education journalist.

How University Leaders Can Really Address Discrimination
Article,  BriefCASE Article Leaders who are serious about promoting diversity and equality in their organizations must commit more than just words to their cause, argues one author and professor of psychology.

The New Rules of Digital Engagement for Leaders
Article,  BriefCASE Article The same things that have always made a leader still apply—they just look very different, says a digital expert and CASE Summit for Leaders in Advancement speaker.

MGOs See More Pressure and Less Time According to Report
Article,  BriefCASE Article Major gift and planned giving officers feel pressure from and frustration with the time they have available for solicitation, according to a recent survey.

Not Your Average Freshman
CURRENTS Article Chester Gryzbowski, a 105-year-old World War II veteran, had hoped to study civil engineering at the Georgia Institute of Technology, but the war and the Great Depression interrupted his aspirations. In 2016, Georgia Tech's president named him an honorary student.

Having a ‘Hamilton’ Moment
CURRENTS Article Hamilton College students and alumni were fans of Alexander Hamilton long before the musical about him became a Tony-winning sensation. But the New York institution is happy to revel in the attention surrounding the first U.S. treasury secretary: Excitement about Hamilton has become an undercurrent of the campus culture, says Ellen Hotchkiss Rainey, executive director of alumni and parent relations. Here's how three institutions are connecting with the production's popularity.

Outlook: Hungry to Learn
CURRENTS Article A growing number of college students aren't bright-eyed, newly minted high school graduates. They're seasoned adults with greater financial responsibilities, including a family of their own. These older students are more likely to lead complex lives as parents and caregivers for elders. What do they need to persist toward their educational goals? Tuition, books, and supplies? Yes, plus affordable child care, low-cost apartment-style housing, and economical, nutritious food sources. Too many college students already face a choice between paying for rent or textbooks, food or tuition. To address hunger, some institutions, including Oregon State University, operate food pantries and assist students in applying for food stamps. Others offer food voucher programs and enable students to donate unused meal plan credits to others in need. How else should higher education respond to these challenges? Containing tuition costs certainly helps. Addressing the full cost of attendance—including expenses for housing, food, and dependent care—is critical.

By The Numbers: Making Helmets Cool
CURRENTS Article California's Stanford University has a serious bicycle culture, yet not enough students wear helmets. In fall 2016, a Stanford parent and lecturer gave every freshman a Stanford-branded helmet, modeled after those worn by the institution's football team. If enough students wear them, he plans to repeat the giveaway next year.

Student Aid
CURRENTS Article Students at Arizona's Prescott College pay an additional $30 per term to support the Freedom Education Fund, a full-ride scholarship for immigrants who would otherwise be excluded from college. Arizona is among one of the states that does not offer financial aid to undocumented students, and Prescott is the state's first four-year college to implement such a fee.

Talking Shop: Value Added
CURRENTS Article The online financial services company SoFi was founded in 2011 by four Stanford Graduate School of Business classmates to provide alumni-funded student loans. Since then, the company has expanded its financial products to mortgages and wealth management and seemingly adopted an alumni relations approach to customer service, offering members social events, career counseling, and webinars. Macklin shares the key to SoFi's success: Be relevant in several aspects of members' lives.

Outlook: How Welcoming Is Your School?
CURRENTS Article A parent of a transgender teen offers advice about creating a supportive community: Those of us who are close to a transgender person know that they struggle with day-to-day issues that are much quieter, less dramatic, and more human than sensationalistic headlines might lead people to believe. As parents, our first goal was to help our child finish middle school as a girl—and enter high school as a boy. Checking out high school options for my transgender son was an educational process both for me and some of the schools I visited. Initially, I wasn't sure what he needed, but I quickly learned that it would be more than just a gender-neutral bathroom.

When ‘Like’ Meets Loss
CURRENTS Article An institution's crisis communication plan should include social media. It's important to discuss how these platforms may be used before a situation occurs. Twitter, Facebook, and other channels should not, for instance, be the primary source of information, but they are useful for providing updates and spreading news, such as communicating whether the campus is safe and directing people to a university website to learn more about unfolding events. Brief messages like these assure people that more information is coming. They can also reassure friends and family members who do not receive the campus's emergency notifications.

Copy And Share Everything
CURRENTS Article Bow Valley College's regional advertising campaign; the University of Leicester's video to raise awareness for its participation in the United Nations' HeForShe campaign for gender equality; and the University of Missouri creative team's helpful and entertaining online news article "Emailing Your Professor: You're Doing It Wrong."

When a Student Dies
CURRENTS Article No matter the cause, a student's death can scar a campus. When a fatal incident occurs, communicating with clarity and care are essential but certainly not easy tasks. Planning and practice are crucial to handling such sensitive situations and developing responses that inform and support the deceased person's family, friends, the campus community, and the institution's various audiences.

CURRENTS Article Advice on editorial policies for sources reviewing stories; a website that generates inflated university titles; and acknowledgement of the struggles many students face in juggling studies and outside responsibilities.

Most Americans Think College is Worthwhile
Article,  BriefCASE Article The majority of Americans think college is a sound investment, but many still believe it should be free, according to a new survey.

CURRENTS Article Advice on repayment scholarships; institutions weigh in on their best alumni swag.

Angry Students, Alarmed Alumni
CURRENTS Article More than 80 colleges and universities have experienced student protests in recent years. Underrepresented students have publicly called on their institutions to address the often toxic environments they face as minorities. These efforts range from the viral 2013 #BBUM hashtag campaign—Being Black at the University of Michigan, a social media tactic marginalized students adopted worldwide—to dozens of protests in 2015-16. The demonstrations have undermined advancement efforts, with alumni and donors questioning whether students have taken over. The protests are also forcing institutions to scrutinize their campus and address overt, subtle, and systemic racism. Here's how some institutions are navigating the protests.

What’s the Idea?
CURRENTS Article Wallace State Community College's Little Black Dress Charity Bash is an annual ladies-only event for dressing up, catching up, dining, and networking.

When One Wrong Makes a Right
CURRENTS Article An Australian LGBT advocacy group, Minus 18, organized the Same Sex Gender Diverse Formal. When the anti-gay Stop Safe Schools Coalition, heard about the dance, it cooked asked its members to buy all the nonrefundable tickets to prevent LGBT kids from attending the party. But Minus 18 was crowdfunding the $40 tickets so teens who couldn't afford them could still attend. So the anti-gay group spent thousands of dollars ensuring hundreds of young people could party for free.

Embracing Disruption
CURRENTS Article During the Great Recession, Bill Campbell became fascinated with marketing in fields experiencing disruption. He left his position as a vice president and brand strategy director at an agency to work for a university—in a higher education marketplace that has become profoundly destabilized. Crazy? No. Savvy marketing professionals should view obstacles as opportunities. They offer the potential to move in different directions as well as the prospect of leading an important conversation about marketing's place in higher education and its effect on the future viability of our institutions.

Pocket Change Goes a Long Way
CURRENTS Article At least five U.K. universities have joined the micro giving platform Pennies from Heaven, which has raised more than 300 million pennies for 265 charities from employee payroll deductions at companies including Barclays and HSBC.

Outlook: The Greek Mythology of Inclusiveness
CURRENTS Article Tales of bad Greeks proliferate: In early 2015, a video surfaced of University of Oklahoma Sigma Alpha Epsilon members spiritedly chanting about lynching African Americans rather than allowing them to join the fraternity. In fall 2015, the Sigma Phi Epsilon fraternity and Alpha Phi sorority chapters at the University of California, Los Angeles, held a "Kanye Western" party—and some attendees reportedly wore blackface. By late 2015, SAE was back in the news, its Yale University chapter accused of admitting "white girls only" to a party. Yet beliefs persist that society is post-racial or that higher education lives up to its stated principles of inclusivity. Many assume that these individual Greek chapters or members are little more than proverbial bad apples. But this view overlooks an otherwise ugly apple orchard. It also absolves colleges and universities of their duty to ensure equality on campus. Ultimately, though, institutions must ensure equality, and students must demand that justice.

Talking Points: Access for All
CURRENTS Article Improving your efforts to enroll students with disabilities will enhance the education you provide to all students. The process for obtaining accommodations varies per institution, but it begins with a student's request. Too often, the onus is on students to prove their disability—a problem for those who might not know how to advocate for themselves. Typically only one office on campus handles accommodations for students with disabilities, but the education of all students is the responsibility of everyone at the institution. Here are a few ways to improve accessibility on your campus.

Don’t Wait to Communicate about Sexual Assault
CURRENTS Article Students and their families have grown increasingly worried about campus sexual assault. According to the National Institute for Justice, one in five women and one in 16 men are sexually assaulted while in college; more than 90 percent of campus sexual assault survivors do not report it. In this tense and complex environment, what's a higher education communicator to do? For answers, CURRENTS interviewed campus communicators, media relations consultants, Title IX coordinators, student affairs leaders, and sexual assault experts.

U.S. Education Report Finds Diversity Gap, Holes in Teacher Pipeline
Article,  BriefCASE Article A recently released report by the U.S. Department of Education reveals a severe lack of racial diversity among teachers and professors in the United States as well as an ineffective pipeline to prepare and support teachers from diverse backgrounds to enter the education field.

Key Communication Strategies for Sexual Assault Prevention and Awareness
Article,  BriefCASE Article Establishing open and transparent communications between students and institutional leaders is vital when dealing with sexual assault on campus, Title IX procedures and other sensitive issues, says one leading communications and marketing expert.

A Ruff Job Interview
CURRENTS Article The Veterinary Nursing Programme at Edinburgh Napier University uses dogs during candidate interviews to "vet" applicants by seeing how they interact with the animal.

Odds and Ends: Having a Ball
CURRENTS Article ESPN broadcaster Jay Bilas is one of the best analysts in college basketball—and one of the most vocal critics of the NCAA's amateurism model.

Talking Points: Rough Waters
CURRENTS Article The new income-based plan Revised Pay As You Earn (REPAYE), which took effect in December 2015, adds more complexity to an already difficult decision. The big news, however, is that it can help alumni with older student loans to lower their monthly payments. Let's look at its pros and cons.

Respect Between Rivals
CURRENTS Article In the days leading up to their 100th football matchup in November 2015, Gilman and McDonogh schools in Maryland put their rivalries aside to help the Baltimore area through service projects.

2015 Circle of Excellence Grand Gold Winners
CURRENTS Article Emotion and connection were major themes among 2015's CASE Circle of Excellence Awards Grand Gold winners. Whether communicating about a deadly virus, cultivating entrepreneurs, engaging alumni with advanced degrees, or sharing the inspiring story of a college student whose life was cut short by illness, institutions dug deeply into their creative toolboxes-though not necessarily into their budgets. They also had fun courting prospective students and welcoming new admits to the family.

Talking Points: Broadening the Experience
CURRENTS Article Students who study abroad are more likely to stay in college, graduate within four years, and earn a higher grade point average. But more than 75 percent of the 289,000 U.S. students who study abroad each year are white, and 65 percent are female. Nonwhite students constitute 39.6 percent of the U.S. undergraduate population, yet they make up only 23.7 percent of the study abroad population. Achieving greater diversity in study abroad requires a strategy.

Call Me Mx.
CURRENTS Article "Mx."—a gender-neutral courtesy title used in place of Miss, Ms., Mrs., or Mr.—is a recent addition to Merriam-Webster's "words we're watching" list and a new entry in the online Oxford Dictionaries. Already used on official U.K. documents such as driver's licenses, it is being adopted by higher education institutions as well.

Outlook: What LGBT Alumni Want to See
CURRENTS Article For your advancement efforts to succeed in the coming decades, you must offer on-campus programming for lesbian, gay, bisexual, and transgender alumni, students, and parents. Such programs benefit them and signal that your institution is a welcoming, inclusive place.

Odds and Ends: Lighting a Communications Fire
CURRENTS Article Actor Alan Alda is using improvisational theater techniques to teach science and medical professionals how to discuss their work in a clear and relatable manner.

Boot Campus
CURRENTS Article Universities often struggle to engage and retain veterans. Like other nontraditional students, veterans are more likely to be older, married, and have full-time jobs and children. They aren't always interested in the traditional university experience, and they may have disabilities that require special accommodations. So how do you reach out to the veterans on your campus? How can you ensure they become as loyal to your institution as they are to their fellow service members? The first step may be to better understand their struggles.

Talking Points: A Major Problem
CURRENTS Article Institutions need to stop trying to predict the job market and instead improve at what they say is their primary job—preparing students to write, reason, process data, and work with others. "Practical" majors are so focused on getting students their first job that they aren't good at preparing students for the long haul of a career.

Talking Points: Decision Dilemmas
CURRENTS Article To bump up graduation and retention rates, community colleges need to develop more structured and coherent programs and services that lead to students' timely graduation and career aspirations. Some leading community colleges are now employing a "guided pathways" approach that focuses on the four main areas of the student experience, from enrollment to graduation.

Live from Campus
CURRENTS Article Video drives engagement and can help institutions reach key populations. Colleges and universities are using Google Hang­outs, which can be archived on their YouTube channels, to broadcast everything from Q&A sessions for prospective students to discussions of newsworthy issues that highlight faculty members' expertise.

Running the Place
CURRENTS Article Since September 2014, the University of Oregon has offered a 3.7-mile running tour that gives prospective students a runner's perspective of campus and the city of Eugene. The tour concludes with a victory lap around OU's Hayward Field, site of the U.S. Olympic Track and Field Trials.

An Honorable Gesture
CURRENTS Article Providing microscholarships increased membership in Phi Theta Kappa at Klamath Community College.

Talking Points: Baby Blues
CURRENTS Article Student parents are far less likely to graduate than students without children: Only one-third of student parents graduate with a degree or certificate within six years of enrollment, compared with more than half of their nonparent counterparts. With 4.8 million undergraduates raising dependent children, access to affordable, reliable, and high-quality child care is critical to those students' educational success—and institutions need to pay attention.

Outlook: Creating Culturally Competent Campuses
CURRENTS Article The rise of racial incidents on campus is unsurprising; colleges are a microcosm of the larger polarized society. It's our job as educators to teach students to be culturally competent, but the effort must be ongoing. Institutions must be proactive to head off incidents through what we do best—education.

It’s a Bird. It’s a Plane. It’s a … Superhero Mascot Trend!
CURRENTS Article In revamping their mascots, universities are turning more toward Marvel comic books than Sesame Street for inspiration.

Talking Points: Sensitivity Training
CURRENTS Article University communicators must know how to discuss campus sexual assault in a way that supports prevention efforts on campuses, respects students, and adheres to civil rights law.

Outlook: Workplace Imbalance
CURRENTS Article A growing reliance on nontenure-track faculty is threatening the opportunity for frequent and high-quality faculty-student interactions—inside and outside the classroom.

Show Your Worth
CURRENTS Article With growing concerns over student debt, rising tuition, and the perceived high costs of higher education, prospective students and their families are clamoring for evidence. It's a reality that's forcing institutions, long accustomed to touting their academic strengths, to emphasize career preparation, job placement, value, and return on investment.

4 Reforms That Could Remake Higher Education
CURRENTS Article Some institutions are responding to debates about the worth of higher education with a range of reforms. These include efforts to guarantee that a degree holds value, such as tying public funding to alumni employment outcomes, as well as efforts to ease the financial burden, including programs to push students across the finish line quicker.

Degree Disparities
CURRENTS Article The gap for degree attainment between low- and high-income students is widening.

The Philanthropic President
CURRENTS Article When Raymond Burse became president of Kentucky State University in 2014, he cut his salary by $90,000 to fund a raise for KSU employees earning minimum wage.

Good Question Do you have information on scholarship management and administration?

A Changing Climate
CURRENTS Article Two dozen institutions in the U.S. and abroad have committed to divest from fossil fuels, and the numbers are likely to grow as the activism spreads. Still, many advancement offices are concerned that what is good for the planet may not be so great for their institution's endowment.

Outlook: What Would Yelp Reviews Reveal About Your Institution?
CURRENTS Article Successful entrepreneurs know that to increase profits you need to attract and retain customers. To appeal to and keep students, colleges and universities can no longer rest on their academic reputations and act as if they are doing students a favor by providing a rigorous education

Goal Keepers
CURRENTS Article A new NCAA resource helps former student athletes score great careers.

Now That’s Higher Education
CURRENTS Article Finding space for an expanding campus can be a tall order, but the future is looking up for some urban institutions.

En-dam-ored with Each Other
CURRENTS Article Last fall, Ohio's Bluffton University unveiled a female mascot, Jenny Beaver, as partner to existing mascot J. Denny Beaver. Jenny's arrival adds Bluffton to the list of institutions such as Bowling Green State University and Florida State University with both male and female mascots.

CURRENTS Article Online students constitute 15 percent of the higher education market, and adult learners make up 40 percent. If we don't engage these students while they are taking courses, we may lose them as alumni. Yet they are continually overlooked, because this type of student is still new to advancement professionals. To develop an effective engagement strategy, we must first figure out who online students are and what they want from us.

Odds and Ends: Investigating Inventiveness
CURRENTS Article Walter Isaacson on technology—and why smartphones won’t make us zombies

Are You Talking to Me?
CURRENTS Article Sing London has given voice to 35 statues across London and Manchester through the Talking Statues project that launched in August 2014. It hopes to expand the project to U.S. cities and to scale the program for college and university campuses.

How to Grow LGBT Engagement and Fundraising
Podcast Roosevelt University's Charles Middleton talks about some myths about lesbian, gay, bisexual and transgender people that often hinder institutional outreach to this group.

Talking Points: State of Attainment
CURRENTS Article Federal policies provide crucial support to students working to earn a degree, but states play the primary role in determining the educational attainment of their population. The opportunity to enroll in and complete college varies from state to state, as well as within states. Here are three key ways states can help more students obtain higher levels of education.

More and Less
CURRENTS Article U.S. families that plan for college pay more than non-planners do, though families' average spending has remained flat the past three years.

Talking Points: The Defaulter Dilemma
CURRENTS Article Last month, sanctions to the new federal policy tracking cohort default rates, or CDRs, went into full effect. An institution that fails to stay below CDR thresholds, which now monitor borrowers who default within three years after beginning repayment, could lose access to federal student aid.

Odds and Ends: Liberal Arts Lion
CURRENTS Article In his latest book, Beyond the University: Why Liberal Education Matters, Wesleyan University President Michael S. Roth tackles the current criticism of the American educational tradition by digging into its history.

Independent School Scholarship Samples
Sample Collection The Library maintains this collection of independent school scholarship materials including agreements, policies, committees, stewardship and assorted other materials. The sections below are arranged by sample type, then alphabetically by institution.

Community College Scholarship Samples
Sample Collection The Library maintains this collection of Community College scholarship materials including agreements, policies, committees, stewardship and assorted other materials. The sections below are arranged by sample type, then alphabetically by institution.

Scholarship Stewardship
Sample Collection The Library maintains this collection of scholarship samples for all members. The collection includes agreements, policies, committees, stewardship and assorted other materials.

Scholarship Committees
Sample Collection The Library maintains this collection of scholarship samples for all members. The collection includes agreements, policies, committees, stewardship and assorted other materials.

Scholarship Policies & Guidelines
Sample Collection The Library maintains this collection of scholarship samples for all members. The collection includes agreements, policies, committees, stewardship and assorted other materials.

Scholarship Agreements
Sample Collection The Library maintains this collection of scholarship samples for all members. The collection includes agreements, policies, committees, stewardship and assorted other materials.

Community College Student Mentoring Samples
Sample Collection The Library maintains this collection of community college alumni student mentoring materials including program examples, mentor and mentee resources, forms and assorted other materials. The sections below are arranged by sample type, then alphabetically by institution.

Independent School Student Mentoring Samples
Sample Collection The Library maintains this collection of independent school alumni student mentoring materials including program examples, mentor and mentee resources, forms and assorted other materials. The sections below are arranged by sample type, then alphabetically by institution.

What Works? Communications Practice to Aid Student Retention and Success
White Paper 22 UK higher education institutions studied alternative approaches to improving student retention and success between 2008 and 2011. One key finding is that fostering a strong sense of belonging early in college life is essential to retaining students. This white paper details how communication strategies can play a vital role in creating a sense of belonging for students and thereby boost student retention and success.

Odds and Ends: Culture Club
CURRENTS Article As institutions of higher education expand overseas, they will need to apply the lessons of business, says Costco co-founder Jim Sinegal, who retired in 2012. He still spends about half his time engaged with the company and also works with business schoools at several institutions, including Seattle University and San Diego State University, his alma mater.

More Countries Adapting MOOCs to Fit their Educational Needs
Article,  BriefCASE Article More countries, including China, Saudi Arabia and Rwanda, are creating and adapting massive open online courses, more popularly known as MOOCs, to fit the specific needs of their populations.

Making Campus More Culturally Sensitive
Article,  BriefCASE Article Advancement professionals should help improve cultural literacy on their campuses, says a director of international alumni relations.

Talking Points: Preventing Sexual Assault
CURRENTS Article Colleges and universities place a high priority on addressing sexual violence, but developing effective prevention and response mechanisms is a challenge. This article addresses how higher education institutions and the federal government can partner to form effective measures to create safer campuses.

Odds and Ends: Prime Donna
CURRENTS Article In this Q&A article, political strategist Donna Brazile discusses diversity and inclusion in education.

The Case for Diversity
CURRENTS Article Fifty years later, historically marginalized members of society have better access to opportunities, but there's still a noticeable lack of diversity in many industries and professions—including advancement. This is an introductory piece to CASE's special issue on diversity in advancement.

The Hashtag Heard ’Round the World
CURRENTS Article One of the most visible and successful examples of student activists advocating causes and issues on social media is #BBUM (Being Black at the University of Michigan), a Twitter campaign launched by U-M's Black Student Union in November 2013. In this article, CURRENTS interviews a communications vice president at U-M about the lessons that she and the institution learned.

Inclusion Illusions
CURRENTS Article For many alumni of color and other minority populations who matriculated when campuses were newly or barely integrated or otherwise unwelcoming places, the sting of racism and isolation still lingers. For this group, diversity matters. Embarking on an honest discussion about the institution's perhaps not-so-hospitable past is a challenging, but necessary, step toward successfully engaging diverse alumni. Other requirements: commitments from both the institution and alumni, sound volunteer-management techniques, and inclusive alumni programming.

Philanthropy can help Address College Affordability Concerns
Article,  BriefCASE Article To help needy students grapple with rising tuition costs, colleges and universities should offer more merit aid based on need, says a panelist at the upcoming CASE Summit for Leaders in Advancement.

Talking Points: Fixing Financial Aid
CURRENTS Article A complicated federal aid system erects a formidable barrier for low-income college students who need a degree to succeed in today's economy.

Outlook: The Real March Madness
CURRENTS Article Will we ever reform intercollegiate sports? The Drake Group, a coalition of academics, former athletic administrators, and athletes working to minimize the corrosive influences of college sports on academic integrity, says that it may take an act of the U.S. Congress. Such federal legislation will draw a clear line between college and professional sports, create a structure that's more equitable to students, and refocus attention on institutional missions—educating students.

Diverse Institutions Need Diverse Advancement Staffs
Article,  BriefCASE Article As more underrepresented minorities enter higher education, it’s important that they see diversity in the ranks of their institution’s advancement staff, says a CASE faculty member.

Holy Hoops
CURRENTS Article The Association of Jesuit Colleges and University's Jesuit Basketball Spotlight program raises awareness about these institutions' shared mission and athletic success.

Promoting Pride
CURRENTS Article With the Winter Olympics set to begin in Russia on February 7, scrutiny of the government’s anti-gay laws will be intense. CURRENTS looks at how educational institutions are addressing lesbian, gay, bisexual, and transgender issues on their campuses. LGBT alumni donors want to know that institutions are creating safe and inclusive environments for gay students. See how institutions are serving LGBT alumni and students.

Talking Points: Caulking the Cracks in Campus Safety
CURRENTS Article The National Center for Campus Public Safety will open this spring at the University of Vermont and serve as a clearinghouse for safety-related research and resources supplied by many campuses, government agencies, and nonprofit organizations. Campuses will be able to consult the center for practices to combat alcohol and substance abuse, sexual assault, and other violent crimes. The NCCPS also will house information about identifying mental health problems and effective intervention procedures.

Education Makes Cents
CURRENTS Article This short story about a University of Alberta survey reveals the economic impact of this institution in the region.

Talking Points: Can You See Us Now?
CURRENTS Article Many Asian-Americans enrolled in higher education come from low-income backgrounds and face significant challenges to college completion. The Partnership for Equity in Education through Research is working with institutions to develop and promote programs that help these students earn their degrees.

President’s Perspective: Campaign Dissonance
CURRENTS Article When we as advancement officers are accused of being indifferent to public concerns about college costs and our financial stewardship, it is wise to listen and adjust our communications to reflect those concerns.

Golden Gallery
CURRENTS Article CURRENTS highlights selected winners of CASE’s annual Circle of Excellence awards. This year’s format is more visual and answers questions such as “What problem did these products or activities solve?” Award winners include Mississippi State University Foundation’s annual report; Valencia College’s alumni magazine, Vitae; and Columbia University’s Columbia Day.

Outlook: The Assault on Campus Weapons Bans
CURRENTS Article College leaders may be reticent to wade into the highly political and emotional issue of gun control. But institutional advocacy is crucial to defeating legislation that would undermine campus gun prohibitions.

Looking Back at the Boston Bombings
CURRENTS Article Six months after the Boston Marathon bombings and the five-day manhunt that followed, five officials from area universities reflect on how they and their institutions dealt with the events that unfolded that week.

Coffee Connection
CURRENTS Article This brief article looks at the business, environmental, and educational collaboration that has stemmed from a Widener University professor being introduced to an entrepreneurial alumnus at a university event.

Talking Points: Tech in a Tangle
CURRENTS Article The MOOC landscape is changing almost daily as developers try to improve their products and find sustainable business models. When assessing emerging projects, critics and advocates alike should be patient, understanding that MOOCs’ disruption of higher education may be less a smooth ascent than a stop-and-go route.

Odds and Ends: Power to the People Online
CURRENTS Article Alexis Ohanian, co-founder of the social news website Reddit, discusses his new book, Without Their Permission, as well as his love of mascots, online entrepreneurs, digital privacy, and Internet freedom in this Q-and-A format interview.

Career Cliffhanger
CURRENTS Article Women hold a growing percentage of leadership positions in higher education but remain a confounding minority at the highest levels, according to recent studies.

President’s Perspective: The MOOCs Shall Inherit the Earth
CURRENTS Article What can MOOCs do for advancement? Quite a bit, writes CASE President John Lippincott.

Talking Points: Rankled by Rankings?
CURRENTS Article Following revelations in fall 2012 that five U.S. institutions supplied incorrect data for the 2013 U.S. News & World Report rankings, administrators, prospective students, and their families are questioning the reliability of contemporary college rankings. The debate has a silver lining: several privately and publicly funded alternatives are gaining attention.

The Marketability of MOOCs
Article,  BriefCASE Article Massive open online courses present a great marketing opportunity for educational institutions. That’s according to one nationally known expert on MOOCs.

Odds and Ends: Digital-Age Dumbledore
CURRENTS Article In this Q-and-A format interview, Salman Khan, founder of the Khan Academy, discusses the changes he foresees in education credentialing, the noncommercial nature of his online learning academy, and his long-held desire to start a school.

Talking Points: How to Grow More Graduates
CURRENTS Article A recent report from the Milken Institute shows higher concentrations of degree holders in metropolitan areas offer better wages not only for college graduates, but also for those who didn't invest in postsecondary schooling. Yet data from the Organization for Economic Cooperation and Development indicates that there aren’t enough college-educated young adults in the United States to sustain these benefits in the future. An economist argues that the answer isn’t just in reducing the cost of college—it’s in supporting students in pre-K through the 12th grade too.

Public Institutions Balance Funding Needs, Historic Mission
Article,  BriefCASE Article Even as government funding of their institutions shrinks, advancement professionals at public colleges and universities must ensure that people view higher education as a public good, says a speaker at the upcoming CASE Summit for Leaders in Advancement.

Strategic Affinity: Engaging International Alumni to Support Internationalisation, a UK Case Study Approach
Nicholas J. Miller for Higher Education Academy
Report This report, which builds on earlier work, highlights the latest trends in internationalization and international alumni relations in the UK and proposes a conceptual framework for developing synergies between them. Studies are presented under three headings, and recommendations are drawn from each. These recommendations inform the final commentary, which offers a number of strategic principles for maximizing the contributions of international alumni to internationalization.

Outlook: Held Back
CURRENTS Article A history professor questions the wisdom of policymakers' preferential treatment of science, including a policy to charge science students less tuition than liberal arts students, and warns of the long-term societal effects.

Talking Points: It Really Does Take a Village
CURRENTS Article The United States faces an educational crisis: College completion rates are plummeting. A key contributing factor? Students are entering college unprepared. A 2012 study by the American Association of State Colleges and Universities suggests that its member institutions can help, and they should take a more prominent role in helping pre-K through 12th grade school systems produce students that are fully prepared to succeed in college.

Facing History
CURRENTS Article This article looks at how institutions such as Emory University, the University of Mississippi, Brown University, and others have addressed and acknowledged the negative aspects of their institutional histories and historical missteps.

Odds and Ends: Radical Rhee
CURRENTS Article In this Q-and-A format interview, Michelle Rhee, education activist and former chancellor of Washington, D.C.'s public schools, discusses her new book, Radical: Fighting to Put Students First; what she's learned from her time in the spotlight and from being the focus of public criticism; why she thinks she's a radical; what people misunderstand about her; and more.

Talking Points: A Question of Need
CURRENTS Article The concept of a need-aware admissions approach can put people on their heels because they view the term as code for giving preferential treatment to wealthier students. Rather, the decision to use need-blind or need-aware admissions strategies rests largely upon an institution's resources. There isn't one right answer that applies to each college or university.

Report Shows "Strong" Relationship between Education, Economic Prosperity
Article,  BriefCASE Article Results from a recent research report reveal a strong relationship between education and a region’s economic prosperity, providing a "compelling argument for strategic investments in higher education."

Making Their Presence Felt
CURRENTS Article Andrew Morrison at the University of Liverpool writes about how the U.K. institution has been able to engage—and in some cases raise gifts from—alumni of the university’s online program. He discusses findings from the university’s survey of online alumni and covers the ways that engagement of online graduates is different from and similar to engaging traditional graduates.

A Case for College
CURRENTS Article A recent study by the Georgetown University Center on Education and the Workforce provides data about the value of a college education.

Talking Points: On Unequal Footing
CURRENTS Article While a degree improves earnings considerably for college graduates, women often do not reap the same financial rewards that men do from their degrees. A 2012 report from the American Association of University Women found that U.S. women working full time one year after college graduation were paid 82 cents for every dollar paid to men in their graduating class. The government, employers, and college women need to take action to bridge this gender gap.

Moody’s Reports Negative 2013 Outlook for U.S. Higher Ed Sector
Article,  BriefCASE Article In its annual industry outlook, Moody’s Investors Service says the 2013 outlook for the entire U.S. higher education sector is negative.

Talking Points: Lightening the Load
CURRENTS Article As the tuition at U.S. colleges and universities grows more expensive each year, the number of students who graduate with excessive debt swells. Students, parents, and institutions, must be better informed about loan and repayment options. Increased awareness about the dangers of debt and improved assistance for borrowers in distress will help graduates enter the professional world on more solid footing.

Outlook: Focus on Learning
CURRENTS Article Colleges and universities should be held accountable for student outcomes, but the policy prescriptions for assessing student learning and improving graduation rates being debated are problematic for several reasons, argues the head of a regional higher education accreditation agency.

Stepping Forward
CURRENTS Article Dwindling state financial support, demands to improve student performance, and the need to adapt to a fast-changing online educational landscape are putting pressure on public higher education institutions and their leaders. Boards of trustees are concerned about the future of their institutions and are taking on a more active role.

New Report Tracks Adoption of MOOCs in Higher Education
Article,  BriefCASE Article A new report indicates that nearly 55 percent of U.S. institutions are still undecided about whether to offer massive open online courses even as public interest in MOOCs continues to grow.

Talking Points: A MOOC Point
CURRENTS Article Massive Open Online Courses, or MOOCs, burst onto the higher education scene last year. Yet while MOOCs offer several tangible benefits for colleges and universities, the technology also has drawbacks that institutions must consider.

Outlook: Train the Trainer
CURRENTS Article Obesity is a global problem, and some colleges and universities have taken steps to address it on their campus by, for example, limiting access to unhealthy foods. How far should institutions go in promoting wellness?

U.S. Graduation Rates Decline Slightly
Article,  BriefCASE Article A new report reveals that total enrollment at U.S. colleges and universities fell for the first time since 1996.

The Benefit of Marketing Sustainability to an Institution's Advancement Initiatives
Podcast Hear William M. Throop from Green Mountain College explain why sustainability is about more than just the environment. Also, hear how such efforts can lead to new fundraising and engagement opportunities.

Talking Points: Mission Achievable
CURRENTS Article Initiative shows that with collective effort, closing the college enrollment and graduation gap between underrepresented minority and low-income students and others is possible.

A Vested Interest
CURRENTS Article A new endeavor recruits alumni to advance loans students at their alma maters need to stay in school.

Outlay of the Land
CURRENTS Article How has the recession affected public funding of higher education in Europe? Here, the results are mapped out.

Coffee and Communication
CURRENTS Article A multicultural parents collaborative helps all parents become involved at their child's school, regardless of their ability to speak English.

The Debt Threat
CURRENTS Article A young alumnus would like to give to the annual fund, but his student loan debt is holding him back. What can advancement do to address this burgeoning problem?

Talking Points: Keeping the Door Open
CURRENTS Article Rising college cost is a complex problem that is not easily solved. However, financial aid remains instrumental in ensuring students who can least afford college can still attend.

The Debt
CURRENTS Article The story of an Alabama sharecropper's financial contribution to his son's college education is the inspiration behind a new scholarship fund at Morgan State University.

Odds and Ends: A Chat About Change
CURRENTS Article Paul Heaton, director of the CASE Center for Community College Advancement, talks to Jeff Selingo, vice president and editorial director at the Chronicle of Higher Education, about the debate over the value of a college degree, the future of higher education, and the death of the press release.

Facts and Figures
CURRENTS Article Data about trends in giving by millennials and topline findings from a survey about the value of a college degree

Land-Grant Universities Showcased at Smithsonian Folklife Festival
Article,  BriefCASE Article Universities across the United States participated in the recent Smithsonian Folklife Festival in Washington, D.C., which marked the 150th anniversary of the founding of public universities and the Department of Agriculture.

Outlook: Losing Ground
CURRENTS Article Before the U.S. Supreme Court addresses another challenge to affirmative action, higher education leaders who know the benefits of a diverse campus should speak up, says diversity expert William Harvey.

An Arresting Event
CURRENTS Article The University of Richmond's police department sponsors an annual fundraiser on campus that benefits the Virginia Special Olympics.

Talking Points: The End of Geography
CURRENTS Article This combination of high-net worth expansion and the growth of the middle class in emerging economies will change the pattern of demand not simply for goods and services but also for higher education. How can colleges and universities, and specifically their advancement offices, seize the opportunity that globalization creates?

Odds and Ends: Big Man on Campus
CURRENTS Article Ernie G, a spokesperson for the Hispanic College Fund, delivers jokes across the United States to inspire current and prospective Latino college students.

U.S. Undergraduate Enrollment Predicted to Reach Nearly 21M by 2021
Article,  BriefCASE Article A new report reveals that undergraduate enrollment in the United States grew from 13.2 million to 18.1 million between 2000 and 2010, an increase of nearly 40 percent, and predicts that enrollment will reach 20.6 million in 2021.

International Enrollment Engines
CURRENTS Article Emerging economies feed higher education growth

Talking Points: The Policy-Privacy Tradeoff
CURRENTS Article Policymakers want to assess how well U.S. institutions are educating students by tracking students' progress from elementary school through college and into the workforce. Despite concerns about how well the sensitive data contained in student educational records will be protected, the policymakers loosened privacy restrictions to make that happen.

Committing to Quality: Guidelines for Assessment and Accountability in Higher Education
New Leadership Alliance for Student Learning and Accountability
In March 2012, the CASE Board of Trustees endorsed these guidelines, which help institutions gather, use and publicly report evidence of student learning in American undergraduate education.

Scholarship Samples
Sample Collection The Library maintains this collection of scholarship materials including agreements, policies, committees, stewardship and assorted other materials. The pages in the collection are arranged by sample type, then alphabetically by institution.

Talking Points: Making the Grade
CURRENTS Article Policymakers and higher education officials are often focused on college access, cost, and completion rather than the quality of learning taking place at U.S. colleges and universities.

Study Explores Student Reaction to Higher Tuition Fees in England
Article,  BriefCASE Article Although students attending university in England will face higher tuition fees in September, most say an institution’s reputation and available courses are more important than fees when it comes to selecting an institution. That’s according to a recent study on the impact of higher tuition fees on 2012 university applicants.

More Students Claim Two or More Alma Maters
Article,  BriefCASE Article A recent study reports that more U.S. students are attending multiple institutions, with some transferring as many as three times, before earning a postsecondary degree.

The Cinderella Effect
CURRENTS Article This article examines the effect a school's athletic success has on the institution's advancement efforts.

Outlook: Rhetoric and Priorities
CURRENTS Article The writer, an employee of Syracuse University, argues that all higher education institutions need to go to the mat to make college more affordable and provide all students with an appropriately broad and deep liberal arts education that at the same time prepares them to take on the complex challenges of the world.

Odds and Ends: The Passion of a Legend
CURRENTS Article Singer and philanthropist John Legend shines a light on education inequality

Talking Points: A Measured Response
CURRENTS Article For years, U.S. community college leaders have argued that graduation rates are not a good barometer for measuring community college success. Two efforts are underway to address questions about community college performance with new yardsticks that provide a more accurate assessment.

Talking Points: Thorny Branches
CURRENTS Article In recent years, several international branch campuses have closed their doors for a variety of reasons, including their inability to attract sufficient and sufficiently qualified students. Still, more are being developed and entering an increasingly competitive environment.

Course Correction
CURRENTS Article In the view of many college presidents, the economic crisis of 2008 was a tipping point. In its aftermath, a "new normal" is redefining higher education realities and reshaping the traditional role of college and university presidencies. Higher education leaders say they are less focused on empire-building and more attuned to financial management, institutional marketing, improving the customer experience, and finding ways of helping financially strapped families pay for college.

Odds and Ends: Weird Is Where It’s At
CURRENTS Article In this Q-and-A format interview, Seth Godin jumps into the debate on the value of higher education, talks about his tribes and what makes him "weird," and offers college and university presidents some advice on how they could change the education landscape.

Talking Points: Ineffective Counsel?
CURRENTS Article U.S. colleges and universities weigh economics and ethics of paying third-party agents a commission to recruit international students.

Students Negatively Affected by School Commercialism, Study Finds
Article,  BriefCASE Article Corporate sponsorships for K-12 schools may cover budget gaps but could have a negative effect on the students, according to a new study.

Outlook: The Reality (Show) of Higher Education
CURRENTS Article The University of California, Riverside recently had an opportunity to have its institution and president featured on a popular primetime reality program. Not without its risks, it was an opportunity to tell the institution's story in different way.

Talking Points: Finding the Way Forward
CURRENTS Article A report on the educational attainment of U.S. men of color sounds alarm about the need to address the barriers that keep some men from earning college degrees.

What Winter Doldrums?
CURRENTS Article Franklin Pierce University finds a sporting way to keep students busy during the long, cold winter.

Serving Those Who've Served
CURRENTS Article This article discusses Operation Education, an individualized scholarship program that provides financial, academic, and social support to U.S. military veterans disabled in combat after Sept. 11, 2001. The brainchild of Karen White, a professor and spouse of University of California, Riverside President Tim White, the program exists at three U.S. institutions. The Whites have encouraged other higher education leaders to develop the program at their institutions as well.

Fee Fallout
CURRENTS Article In anticipation of the increase in U.K. university fees, British parents are saving more for college, and both teenagers and parents are reconsidering higher education.

Office Space: Meet the (Student) Press
CURRENTS Article This article looks at why it's important to have a good relationship with the campus newspaper and offers tips on building a positive and professional rapport.

Talking Points: Safe and Sound?
CURRENTS Article In spring 2011, the U.S. Department of Education's Office for Civil Rights (OCR) issued a letter to schools delineating institutions' responsibilities in preventing and addressing sexual harassment. But as institutions set out to revise their policies in the wake of the new guidance, they are finding that the new requirements raise as many challenges as they seek to resolve.

Presidents Talk Financial Difficulties, Challenges at Summit
Article,  BriefCASE Article American institutions of higher education are looking for new sources of revenue as their traditional sources are tested in this post-recession economy.

Talking Points: Opening Up Education
CURRENTS Article In the 10 years since the Massachusetts Institute of Technology decided to publish online the core academic content of all of its courses, there's been a wealth of activity in the creation and sharing of open educational resources that has created unprecedented opportunities for learners.

A Greater Academic Mission
CURRENTS Article A distance learning program created by Jesuit Commons educates refugee populations in Syria, Kenya, and Malawi. Refugees take classes online and earn a Diploma of Liberal Studies, conferred by Regis University.

Conference Speakers Find Gold in Community College Partnerships
Article,  BriefCASE Article "America's community colleges are probably the most democratic, influential institutions in our country. They give everyone who wants it a chance to fulfill their potential." That's according to Brian Haller, director of foundation and corporate relations at the Borough of Manhattan Community College and presenter at a recent CASE conference.

Report Reveals Shift in U.S. Higher Education
Article,  BriefCASE Article A new report reveals that undergraduate enrollment at colleges and universities in the United States increased by almost 5 million students during the last 10 years; nearly 30 percent of this increase occurred at private for-profit institutions.

More Women than Men in United States have Higher Ed Degrees
Article,  BriefCASE Article More women than men in the U.S. workforce have attained a bachelor’s degree, according to new data from the U.S. Census Bureau.

Odds and Ends: Community Opportunity
CURRENTS Article In this interview, CURRENTS talks with Kweisi Mfume about the impact community college had on his life. He also talks about rising tuition costs and the role of the government.

Class Consciousness
CURRENTS Article Colby College offers an orientation focused on local and sustainable foods.

Taxing Times
CURRENTS Article In this article, Caroline E. Mayer reports on the increase in payments in lieu of taxes (PILOTs) being requested of colleges and universities in light of the budget shortfalls that municipalities are facing as a result of the recession. It explores successful PILOT agreements as well as unsuccessful attempts by local leaders to push for these payments and highlights institutional efforts to better communicate the value and benefits they bring to their community.

Cost Query
CURRENTS Article Higher education affordability results from the Global Higher Education Rankings project.

A Capital Investment
CURRENTS Article Through its Capitals of the World program, Bay Path College offers students a spring break that is fun and oftentimes life-changing.

Talking Points: The Shift to Savings
CURRENTS Article In this column, Peter Mazareas, chair emeritus of the College Savings Foundation, discusses the findings from the foundation's 2010 survey of nearly 800 American parents about their saving habits and expectations for paying college tuition. Overall, the number of parents who save for their children's higher education is increasing. Mazareas also discusses what higher education institutions can do to help families avoid debt.

The Price of Competition
CURRENTS Article This article looks at the recently passed tuition changes to the U.K.'s higher education system, how the higher education marketplace may change as a result, and the role that marketing efforts may play under this new scheme.

Research Shows Growing Link between Education, Employment
Article,  BriefCASE Article New analysis by the Brookings Institution shows a growing employment disparity between individuals in the United States with a post-secondary degree and those without one.

Parental Education May Determine Children's College Attendance
Article,  BriefCASE Article Two new studies of Canadian youth reveal that a parent's education has a greater positive impact on whether a son or daughter will attend college or university than family income.

Partners in Crisis
CURRENTS Article A consortium of Chicago area higher education institutions developed and signed a mutual aid agreement that is intended to provide support—such as access to facilities, equipment, and personnel including police, human resources, and communications staff—to member campuses in the initial hours of a crisis situation. The agreement has garnered approval from risk management experts, who tout the benefit of such cooperative emergency planning efforts.

Outlook: Rethinking Restrictions
CURRENTS Article Despite growing indications that scholarly mobility is hugely beneficial both to the students leaving their home countries and the institutions and countries that receive them, there remains intermittent resistance around the world to free movement of students and professors.

Talking Points: An Overlooked Resource
CURRENTS Article Many of today's community college students are among the best students in America and have the potential to thrive at elite four-year colleges and universities. However, too few of them have the opportunity to transfer. This article discusses the Jack Kent Cooke Foundation's Community College Transfer Initiative, which makes grants to highly selective four-year institutions that agree to increase admissions of, establish programs for, and provide financial aid to low- to moderate-income community college students.

Influencing the Influencers
CURRENTS Article This article discusses the growing trend of U.S. four-year institutions collecting e-mail addresses from parents of applicants. Some institutions are using this information as a marketing tool to involve parents in the college selection and decision-making process.

Sunny Sums
CURRENTS Article Friends, parents, and alumni of Sidwell Friends School purchased "solar bonds" that financed the installation of solar panels on the roof of a gym. They receive a modest 3 percent return over 10 years, at which point they will donate the panels to the school.

Talking Points: Speaking to Values
CURRENTS Article Independent schools are wise to publicize new programs that might philanthropically engage their constituents.

Tuition Fees Vote Signifies Need to Grow Philanthropy to Support Higher Education
Article,  BriefCASE Article The passing of the Commons vote on tuition fees earlier this month marks a "real shift in the funding of universities in England," says Joanna Motion, vice president of international operations for CASE.

Majority Satisfied with U.S. Colleges, Universities
Article,  BriefCASE Article Respondents to a nationwide poll give high marks to U.S. colleges and universities, including for-profit institutions, with the majority saying they are happy with the quality of higher education in their states.

Pioneering Matched Funding Scheme Will Run through July 2011
Article,  BriefCASE Article The 2008-2011 Matched Funding Scheme for Voluntary Giving will run its full three-year course. That's according to UK Minister for Higher Education David Willetts, who confirmed the continuation of the program during a recent event sponsored by Universities UK.

Finland Tops in Affordable, Accessible Higher Education, Report Says
Article,  BriefCASE Article Finland has the most affordable and accessible higher education system, according to a global report of 17 countries, including Australia, Canada, England, Japan, Mexico and the United States.

“Unprecedented Challenges” Ahead for English Universities
Article,  BriefCASE Article CASE Europe has called on the UK government to confirm whether it will continue its successful matched funding scheme for voluntary giving to universities.

Outlook: A League of Our Own
CURRENTS Article Eric Thomas, vice-chancellor of the University of Bristol, explains why he thinks rankings (or league tables, as they are known in the U.K.) help neither students nor institutions. His university has made the decision not to mention rankings in its marketing material.

Talking Points: The Real Costs of College Sports
CURRENTS Article Expenses for college athletics are rising three to four times as quickly as overall educational costs. The co-chairmen of the Knight Commission on Intercollegiate Athletics discuss the current imbalance and provide recommendations for how institutions can ensure that athletics operate within the institution's educational mission.

Parents Continue to Hover, Especially in Admissions Process
Article,  BriefCASE Article A new survey reveals that nearly 80 percent of college admissions officers say parents are more involved than ever in the process due to growing competition and application costs.

Survey: Americans Generally Pleased with Community Colleges
Article,  BriefCASE Article The vast majority of respondents to a new survey say the quality of education at community colleges is excellent or good and that it is sometimes better for students to attend community colleges instead of four-year institutions.

New Report Addresses Need to Reform Higher Education in England
Article,  BriefCASE Article Proposals released as part of a landmark review of higher education in England would create a more competitive environment among universities while increasing their autonomy and ability to fundraise from former students and philanthropists, according to CASE Europe.

China Launches Campaign to Raise Quality, Quantity of Graduates
Article,  BriefCASE Article China is moving forward with an ambitious program to raise the country's university enrollment rate from 24 percent to 40 percent within 10 years and the number of college graduates in the work force from 9 percent to 20 percent.

Odds and Ends: News and Views
CURRENTS Article In this interview, Cokie Roberts, NPR senior news analyst, talks to CURRENTS about her volunteer and philanthropic work with Save the Children, being an alumna of a women’s college, and the state of journalism today.

Outlook: The Shortfall
CURRENTS Article The director of the Georgetown University Center on Education and the Workforce cites a recent study by the center showing that the United States will come up 3 million degrees short of the 22 million new college graduates needed for employment in 2018. Anthony P. Carnevale argues that all institutions of higher education should work to fill the void.

Talking Points: Money Misperceptions
CURRENTS Article Recent research shows that despite the array of financial aid workshops, brochures, and online tools that institutions provide to estimate college costs, prospective students and their families are making judgments about the affordability of a U.S. college education without complete, accurate information.

Educated Youth Key to Economic Growth
Article,  BriefCASE Article Countries with a high proportion of university-educated young people will have a global competitive advantage in the future, according to a new report from the Organisation for Economic Cooperation and Development.

New Data Shows Growth in Women Graduates, Tuition at U.S. Institutions
Article,  BriefCASE Article Women continued to earn more associate's and bachelor's degrees than men in 2008-09, according to a report on postsecondary tuition, fees and degrees from the National Center for Education Statistics.

Talking Points: Voluntary Measures
CURRENTS Article Ten years since its inception, the Bologna Process can boast many achievements, particularly with respect to quality assurance.

Beyond Borders
CURRENTS Article Researchers from the British Council and the Economist Intelligence Unit quantified the internationalization of 11 countries' higher education policies.

U.S. Study: Parents, Students Strongly Agree on Importance of College Degree
Article,  BriefCASE Article A national study reveals that families in the United States are digging deeper to invest in a college degree as the economic uncertainty continues.

Indian Universities Opening Campuses Abroad
Article,  BriefCASE Article Universities in India are opening campuses abroad even as the Indian government makes plans to bring foreign institutions to India.

Report: Canada is New Leader in Global Higher Ed
Article,  BriefCASE Article A new report reveals that Canada is now the global leader in higher education completion among young adults followed by Korea, the Russian Federation, Japan and New Zealand. The United States and the United Kingdom are ranked 12th and 17th, respectively.

Flagship Institutions Still Financially Strong but in Transition, Report Says
Article,  BriefCASE Article Flagship institutions continue to be among the strongest in the U.S. public university sector, but many are undergoing a period of transition that is affecting their financial results, according to a new report from Standard & Poor's.

Presidents Discuss Strengths and Weaknesses of American Higher Education
Article,  BriefCASE Article Affordability, competition from overseas and new modes of delivering information are among the threats to traditional American higher education, said Alice Gast, president of Lehigh University, during the opening key session of the CASE Summit for Advancement Leaders.

Record Rate of High School Grads Entering Colleges, Universities
Article,  BriefCASE Article A Pew Research Center report shows that freshman enrollment in the United States grew 6 percent in 2008 to a record 2.6 million due primarily to an increase in minority student enrollment.

Talking Points: Tuition Checks and Balances
CURRENTS Article Failing to explain the myriad factors that set the price of a college education could prove costly

The Giving Gap
CURRENTS Article Some of the circumstances that keep alumni giving participation rates low at public institutions cannot be changed. But what circumstances can be changed? In this story, various public universities share strategies that helped them to increase alumni participation and giving.

Talking Points: Funding Efficiency
CURRENTS Article The U.S. Student Aid and Fiscal Responsibility Act puts the federal government in charge of student loans, and uses the resultant savings for a variety of priority higher education programs, including increased Pell Grant allotments and dedicated funding to community colleges and minority-serving institutions.

Low Water Mark
CURRENTS Article Budget constraints for public higher education have become the norm in virtually every state. This article focuses on the ways in which different systems and institutions are coping, and the role of advancement in the fight to maintain quality.

Odds and Ends: Summit and the City
CURRENTS Article In an interview with CURRENTS, New York City Mayor Michael R. Bloomberg talks about the importance of education and how it affects New York City.

To the Rescue?
CURRENTS Article Faced with large and continued cuts in state funding, U.S. public postsecondary institutions are looking for new ways to both communicate their needs and garner support. This article discusses how they are calling on long-time supporters, enlisting new allies, developing strategic alliances, and crafting new messages and campaigns, all to underscore the importance of higher education.

Rethinking Reform
CURRENTS Article James C. Garland, retired president of Miami University of Ohio, discusses the problems he perceives with the typical business plan of today's public higher education institutions. He proposes a student subsidy system that would give state funding directly to needy students and let them choose which public institution to attend. Public colleges and universities would have to compete for state dollars, which would mean they would either improve and offer more value to students or eventually shut their doors.

Knowledge Network
CURRENTS Article The Kresge Foundation awarded a $1 million grant to the Michigan College Access Network to help the state in its attempt to double the percentage of adults with a two-year degree. The money will bring together educators, community leaders, business people, and government agencies to provide services to students such as course planning, entrance test prep, application workshops, and financial aid advice.

More than a Penny for Your Thoughts
CURRENTS Article The College of Santa Fe awards scholarships to students who are recommended by an alumna or alumnus. It's a way for alumni to feel they are giving back to the school without costing them anything.

Experts Urge Action to Improve Higher Ed Completion Rates in U.S.
Article,  BriefCASE Article Colleges and universities in the United States must focus more on improving college completion rates if it is to remain competitive in a global economy. That's according to a panel of experts in higher education, business and government.

More U.S. Students Studying Abroad
Article,  BriefCASE Article A new study from the U.S. Department of Education reports that the number of U.S. students who study abroad has quadrupled during the past 20 years, increasing from 62,300 students in 1987-88 to 262,400 students in 2007-08.

Books in the Home Can Boost Students' Education Level
Article,  BriefCASE Article A new study reveals that having books in the home is as important in determining a child’s level of education as having parents who are highly educated, according to an article in the May issue of Science Daily.

Recent Grads Optimistic About Salary Increases, Promotions
Article,  BriefCASE Article A study of Canadian undergraduates finds that a majority of students about to enter the workforce believe they will be promoted within the first 18 months of starting a job and receive a 63 percent increase in their salary within the first five years.

Private Gifts Support Emergency Aid at Community Colleges
Article,  BriefCASE Article Most emergency aid funds available to help community college students with unanticipated expenses come from private gifts, according to the results of a recent CASE survey on community college emergency aid programs. Nearly 70 percent of respondents at institutions that offer emergency aid say that requests for aid have increased during the last two years, and nearly 60 percent indicate that the pool of available funds is inadequate to meet needs.

Poll: Canadians Say Higher Education Top Concern
Article,  BriefCASE Article Nearly eight in 10 Canadians believe a post-secondary education is “more important than ever,” according to results of a new poll.

Report Reviews Decade of Higher Ed Policy in Europe
Article,  BriefCASE Article A new report by the European University Association analyses the impact of a European policy known as the Bologna Process on higher education across 46 countries in Europe during the past decade.

Talking Points: Operation Graduation
CURRENTS Article There is growing evidence that U.S. students who work their way through college are more likely to drop out. This column discusses results of a survey that focused on why students drop out and what institutions can do to help them stay in school.

Outlook: The Sustainability Decade
CURRENTS Article The executive director of the Association for Advancement of Sustainability in Higher Education assesses where the movement is and how far he expects it to go in the coming decade.

Report: Majority in U.S. Say Higher Ed Degree Vital, Harder to Attain
Article,  BriefCASE Article While 55 percent of Americans believe a higher education degree is essential for success, 69 percent say it is becoming less and less available to qualified people.

Talking Points: Assessment for Advancement
CURRENTS Article This column discusses how the National Survey of Student Engagement can fit into the work of advancement in higher education. How can advancement professionals help ensure that their campuses derive maximum benefit from investments in assessment?

New Report Backs Increase in Undergrad Fees for UK Students
Article,  BriefCASE Article A report released earlier this month recommends that the UK government increase undergraduate student fees by at least 55 percent or a minimum of £5,000 (US$7,834) per year.

UK Government to Cut the Number of Student Visas
Article,  BriefCASE Article The UK government has introduced tougher rules to prevent abuse of its student visa system.

Outlook: Beyond the Digital Divide
CURRENTS Article New research shows that black and Hispanic students use digital tools in the college search process just as much, if not more, than white students do. Institutions should employ multiple technological tools to recruit a diverse class.

Odds and Ends: Talking Tech
CURRENTS Article As someone who lives and breathes technology, Google CEO Eric Schmidt is ideally suited to predict how it will intersect with education.

UK Vice-Chancellors to Address Extremism, Academic Freedom
Article,  BriefCASE Article Universities UK has announced plans to establish a working group that will look at how universities can best protect academic freedom while at the same time safeguarding students, staff and the overall community from potential violent extremism.

Gender Gap in Higher Ed Stabilizing in U.S., Canada
Article,  BriefCASE Article The gender gap in higher education has apparently stabilized for most groups in the United States, although it continues to grow among Hispanic students. That's according to a new study by the American Council on Education.

France to Invest €35B in Higher Ed, Training, Other
Article,  BriefCASE Article French President Nicholas Sarkozy has announced plans to invest €35 billion or US$50.67 billion in higher education, research, training and other initiatives to “prop up” the country’s competitiveness and safeguard it from being left behind other countries.

UK Funding Cuts Threaten to Undermine Work of Universities
Article,  BriefCASE Article Top education leaders say recent UK government announcements indicate that nearly £1 billion or US$1.63 billion could be slashed from the higher education budget as part of the government’s plan to address the national debt by 2013.

Canada Receives Mixed Marks in Education, U.S., Others Lag
Article,  BriefCASE Article A new report indicates that Canada is outperforming many countries when it comes to educating youth but is lagging behind in higher education.

Talking Points: Standards that Fit
CURRENTS Article Traditional outcome measures, particularly those collected at the federal level, inadequately capture the breadth and varied missions of community colleges. Community college leaders are working on developing new metrics by which to measure their institutions.

Odds & Ends: Natural Leader
CURRENTS Article In a short interview, Burt's Bees CEO John Replogle discusses sustainability and philanthropy.

Tuition Makeover
CURRENTS Article San Francisco's Drew School is guaranteeing new students that their tuition will stay the same for all four years of their high school career. The new policy is called "YES Tuition," which stands for Year of Entry Set Tuition, and this case study examines its beginnings and how the policy is affecting marketing and development at the independent school.

Advance Work: Being Cool Is Totally Hot
CURRENTS Article The Sierra Club recently published the results of their annual survey that ranks which U.S. colleges and universities make the least impact on global warming and other areas of environmental concern.

Survey Reveals State of Public Universities during Recession
Article,  BriefCASE Article A new survey reports that the current financial situation for public universities in the United States is “precarious” as a result of deep cuts in state appropriations during the recession preceded by decades of declining state support.

Lack of Autonomy a Threat to Some European Universities
Article,  BriefCASE Article The European University Association has released a study reporting that public authorities play too much of a central role in the regulation of higher education and that many even exert direct control in a large number of countries.

New Report Shows Strong UK Commitment to Education Fundraising
Article,  BriefCASE Article A new UK government blueprint for higher education shows a “commitment to educational fundraising for the long term.”

New UK Higher Education Framework Released
Article,  BriefCASE Article The UK Government’s Department for Business Innovation & Skills recently released its Higher Ambitions report.

Online Classes Becoming More Popular and Accepted
Article,  BriefCASE Article Post-secondary students in the United States who take some or all of their classes online may soon outnumber students who take all of their courses in physical classrooms, according to recently released data.

Enrollment at Two-Year Institutions in U.S. Hits Record High
Article,  BriefCASE Article Recently released data from the U.S. Census Bureau reveal that the proportion of 18- to 24-year olds attending higher education institutions has hit an all-time high due to a surge in enrollments at two-year institutions.

Advance Work: Testing, Testing 1-2-3
CURRENTS Article The admissions offices at Wake Forest University and Bryn Mawr College have relaxed their standardized test requirements by adopting "test-optional" and "test-flexible" policies, respectively.

Outlook: Chasing World-Class Status
CURRENTS Article Research shows that three factors distinguish top international universities from their competitors: talented teachers and students; significant budgets; and strategic leadership. However, countries that aspire to build world-class universities may be chasing a myth that could take years to materialize, cost hundreds of millions of dollars to build and operate, and still fall short of the social and economic rewards commonly associated with these prestigious institutions.

A New Landscape
CURRENTS Article Dozens of universities—primarily from the United States, United Kingdom, and Australia—are eyeing the Persian Gulf region as a largely untapped reservoir of academic potential and economic opportunity. But establishing a presence in the region can be as perilous as it is potentially fruitful.

Advance Work: Table the Discussion
CURRENTS Article The U.S. Department of Education’s National Center for Education Statistics QuickStats tool allows users to create tables based on several U.S. postsecondary school datasets.

Talking Points: A Sober Assessment
CURRENTS Article In August 2008, a group of college and university presidents from around the United States issued a statement: “It’s time to rethink the drinking age.” By year-end, some 135 chief executives had signed on to what has become the “Amethyst Initiative.”

Continental Drift
CURRENTS Article Educational institutions are entering new education markets and recruiting students from abroad at a quickening pace. Now, of necessity, they are turning their attention to international advancement and how best to engage alumni, friends, governments, foundations, and other entities beyond their borders.

More Canadian Students Consider Graduate School
Article,  BriefCASE Article In a related article, a new survey reports that 9 out of 10 Canadian university students are concerned about the recession and that some are now considering graduate school or a second degree due to career and financial worries.

Growth in U.S. Graduate Enrollment Driven by Domestic Students
Article,  BriefCASE Article Increasing global competition and recognition of the value of a graduate education, especially in today’s economy, has resulted in larger annual growth in the percentage of domestic students enrolling in U.S. graduate schools than international students for the first time in four years.

College Fit More Important than Cost to High-Achieving Seniors
Article,  BriefCASE Article Despite an uncertain economy, college-bound high school students in the United States still seek “the right fit” over lower cost when it comes to selecting a college.

Canadian Institutions Look Abroad to Slow Growth at Home
Article,  BriefCASE Article Faced with declining undergraduate enrollment, more universities in Canada are stepping up marketing and communications initiatives and expanding recruitment efforts abroad.

More U.S. Hispanic High School Grads Seek College
Article,  BriefCASE Article A recent Bloomberg article reports that more Hispanic high school graduates in the United States are planning to go to college.

Study: End of Recession to Trigger Increased Demand for Higher Education
Article,  BriefCASE Article As economies worldwide move out of the recession, demand for a tertiary or higher education will be higher than ever.

The Role and Relevance of Rankings in Higher Education Policymaking
Institute for Higher Education Policy
Report Published in September 2009, this 24-page report provides an overview of assessment efforts for U.S. postsecondary institutions, notes the similarities and differences these approaches have taken in comparison to college rankings, presents examples of the inclusion of college rankings in state government assessment efforts, highlights key findings and makes recommendations for enhancing the relevance of college rankings to policymaking.

Say the Word
CURRENTS Article From discourse to taking course

Advance Work: Test Driving E-Textbooks
CURRENTS Article Northwest Missouri State recently undertook a research trial for e-books in which some students could only use electronic textbooks while others could use e-books or traditional books.

Proactive Marketing Helps Draw Grad Students to Canada
Article,  BriefCASE Article Targeted marketing campaigns have helped boost the number of Iranian graduate students to Canadian universities.

Down Economy Having Little Impact on Enrollment at Private Institutions
Article,  BriefCASE Article A recent survey finds that most U.S. private colleges and universities expect to maintain or slightly increase enrollment numbers this fall.

U.K. Institutions Step Up Fundraising Efforts
Article,  BriefCASE Article A recent article in Times Higher Education reports that more universities in the United Kingdom are sharpening their fundraising skills as state funding declines and job losses rise during the recession.

Explosive Growth Reported in Global Higher Ed Enrollment
Article,  BriefCASE Article A new report reveals that the number of students pursuing tertiary or higher education has “skyrocketed.”

Talking Points: Mending Fences
CURRENTS Article What can be done to improve America's image abroad? Education can be a key to building meaningful relationships with other countries if we open to the door to exchanges.

Advance Work: Who Goes to College?
CURRENTS Article Data show that 18- to 24-year-olds from families with lower incomes are less likely to go to college than those from families with higher incomes.

Higher Ed to Fare Better than Others in Recession, Moody's Says
Article,  BriefCASE Article While higher education is expected to experience "some stress" from the effects of the global recession, it will be more sheltered from negative impacts than other sectors.

Advance Work: Globe Trotters
CURRENTS Article A list, taken from a report by the Organisation for Economic Co-Operation and Development, shows international students as a percentage of higher education enrollment in OECD countries.

Outlook: Sports for All
CURRENTS Article The author, a former college and professional basketball player and an expert on athletics, makes the case that the U.S. system of sports is elitist and does not serve the health interests of society as a whole.

Odds and Ends: Awesome, Baby!
CURRENTS Article In a quick Q&A interview, Dick Vitale, ESPN's voice of college basketball, talks about his beginnings in education, his passion for the game, and his devotion to philanthropy.

Advance Work: Far From Home
CURRENTS Article The Institute of International Education says that international enrollment for the 2007-2008 academic year increased 7 percent from the previous year, to 623,805 students.

Talking Points: Studying in Cyberspace
CURRENTS Article Will the growing numbers of online students become committed alumni?

Odds and Ends: Capitol Ideas
CURRENTS Article In this time of economic recovery, a United States senator talks about higher education as the key to solving some of the country's issues, while at the same time, asking the academy to be innovative in its approach.

Outlook: The Perfect Storm for Reform
CURRENTS Article U.S. Secretary of Education Arne Duncan describes "a historic alignment of interests and events that could lift American education to an entirely new level."

The Pendulum Swings
CURRENTS Article For the past two decades, more women than men have been earning college degrees across the developed world. This gender gap in higher education continues to grow. What accounts for the difference in male-female achievement? And should we, as society, be worried?

The Culture of Discovery
CURRENTS Article The challenge for advancement professionals serving research institutions is how to communicate all that is being done for the good of the general public in the labs of academia--and how to make the case for greater governmental and private support.

CURRENTS Article Leaders discuss the value of education to society as a whole and the shift from thinking of education as a tool for individual fulfillment to considering it the primary driver of social and economic progress.

Advance Work: Empowering Online Education
CURRENTS Article The Bismarck State College Foundation in North Dakota has been instrumental in gaining funding to make the college a leader in energy education.

Talking Points: True Colors
CURRENTS Article Campus sustainability is a hot topic. However, as more institutions claim the green mantle, skepticism is also increasing. This column suggests ways to ensure that your institution's sustainability initiatives are viewed as long-term commitments and not "greenwashing."

Advance Work: Online Accolades
CURRENTS Article The Webometrics Ranking of World Universities ranks the top 6,000 colleges and universities worldwide based on their online availability of scholarly materials.

Advance Work: Donating Energy
CURRENTS Article Oregon State University gym rats are helping to keep the lights on. OSU has outfitted 22 elliptical exercise machines with technology that allows the university to harvest the energy produced during their use.

Military Service Members and Veterans in Higher Education: What the New GI Bill May Mean for Postsecondary Institutions
American Council on Education
Report This July 2009 report provides an overview of the U.S. Post-9/11 Veterans Educational Assistance Act of 2008, its potential effect on college enrollment among current and former military personnel, the characteristics of military undergraduates and the issues they face.

Finding, and Keeping, Higher Ed Leaders No Easy Task
Article,  BriefCASE Article A recently published paper reports that the “uncomfortable reality” is that higher education institutions will find it increasingly difficult to find and keep superior leaders due to a shrinking pool of qualified candidates.

Surge in Students Studying Abroad Linked to Worldwide Growth in Education
Article,  BriefCASE Article A new report states that the number of students seeking an education outside of their home country is growing dramatically due in large part to a worldwide growth in higher education.

Closing Remarks: A New International Identity
CURRENTS Article E. Gordon Gee, the president of Ohio State University, discusses the benefits of study-abroad programs for students. They are, he says, an essential component of every student's education.

Talking Points: Mending Fences
CURRENTS Article What can be done to improve America's image abroad? Education can be a key to building meaningful relationships with other countries if we open to the door to exchanges.

Australia Announces "Bold Plan" in Higher Education
Article,  BriefCASE Article The Australian government has announced a new plan to boost the number of Australians aged 25 to 34 with bachelor’s degrees from 32 to 40 percent of the population during the next 15 years.

More U.S. Students Go Abroad to Earn Degree
Article,  BriefCASE Article More U.S. students are pursuing their undergraduate degrees abroad with particular interest in eastern Canada and the United Kingdom.

Advance Work: A Community Evolves
CURRENTS Article A recent report found that during their time in community college, many students raise their education goals.

U.S. Falling Behind in College Enrollment, Completion
Article,  BriefCASE Article A new report says that economic pressures and decreased high school graduation rates continue to take a toll on higher education enrollment and completion in the United States.

Individual Special Events: Pitzer College - Silver Award
Best Practice On Sept. 24, 2007, Pitzer College celebrated the completion of phase I of a project to build three new environmentally friendly residence halls. The Residential Life Project Celebration & Dedication event--specifically planned to be eco-friendly--attracted a large crowd of students, faculty, staff, alumni and community members, as well as celebrity environmentalists Robert Redford and Ed Begley Jr.

Growing Demand for Higher Learning Leads to Funding, Quality Challenges
Article,  BriefCASE Article A new study reports that governments around the world will need to invest more than money to meet the soaring demand for higher education.

Talking Points: Money Changes Everything
CURRENTS Article The increase in tuition fees in England has led students to more seriously consider their study options than they have in the past. Universities are wise to take this new consumer attitude into consideration in their marketing efforts, particularly during the application cycle.

Power of Profiling
CURRENTS Article Public four-year colleges and universities have joined a voluntary effort to provide more consistent, comparable, and transparent information on the undergraduate student experience to prospective students and their families. Through the Web reporting template called College Portrait, students now have access to common data on institutional characteristics and campus life.

Advance Work: Keeping Tabs
CURRENTS Article Officials at the University of Kentucky are trying a new way to identify students at risk of dropping out or transferring in an effort to help them stay put.

Postcard from Toronto
CURRENTS Article As the city of Toronto, Ontario, deals with a new, diverse population, the University of Toronto looks to establish new advancement goals that will include this diasporic community.

It's Not Easy Being Green
CURRENTS Article Every institution is now examining whether it is "green enough" to proclaim its environmental stand. This article looks at the cost of being a sustainable university and whether having the distinction of being green is worthwhile.

More Green Beans
CURRENTS Article Find more resources for any university or college that is considering calling itself "sustainable."

Closing Remarks: Higher Expectations
CURRENTS Article The president of Lane College in Tennessee describes the vital role played by historically black colleges and universities in transforming high-risk populations.

Now You See Them, Now You Don't
CURRENTS Article More and more institutions are offering online degrees. If advancement professionals fail to engage and cultivate these alumni, then a philanthropic windfall could be frittered away.

Advance Work: Erstwhile Economic Engines
CURRENTS Article Foreign students and their dependents contributed $14.5 billion to the U.S. economy during the 2006-2007 academic year.

Advance Work: Where There's a Will
CURRENTS Article A report by Public Agenda looks at the feelings among the public about the cost of higher education.

Postcard from St. Petersburg
CURRENTS Article The British Council reaches out to potential students in Russia.

Talking Points: Change Is Good
CURRENTS Article This column deals with the complexities of the credit transfer process throughout higher education.

Closing Remarks: Empires of the Mind
CURRENTS Article A former college president writes a letter to the next U.S. president about the need to demonstrate a love for education.

Springboard for Life
CURRENTS Article This article focuses on public perceptions--and misperceptions--of community colleges and explores how these institutions fit into the overall landscape of higher education in the United States. It also looks at what community colleges are doing to combat some negative images that persist about them.

Talking Points: Caught Up
CURRENTS Article This article provides an overview of the student loan scandal, which started with an investigation of potential conflicts of interest between higher ed and the lending industry and expanded to alumni associations in an effort to determine whether these groups are steering students toward specific loan consolidation companies in exchange for certain benefits.

Race-Conscious Admissions Policies Benefit Society, Not Just Individuals
CURRENTS Article Race-conscious admissions is a hot-button topic with strong feelings on both sides of the debate. This issue of CURRENTS includes discussions of each viewpoint. This article argues that taking race into consideration in admissions is necessary in the fight to erase racial inequality.

Was the Discussion the Dog that Didn't Bark?
CURRENTS Article The expresssion "the dog that didn't bark" means that sometimes what is not said is more important than what is said. Spellings Commission member Robert Zemsky expands upon the commission's initial discussion to talk about dislodging events and where to go from here.

Is Higher Education Still Higher Education?
CURRENTS Article U.S. higher education has always been regarded as the best in the world. But is that still true? Education expert Eugene Hickok asks this provocative question and discusses ways that institutions can regain their quality and standing.

Out of Reach
CURRENTS Article It is not certain how high the cost of education will rise, but it is a given that it will keep on increasing, at least in the near future. Writer John Pulley sums up the current state of tuition creep and talked with higher education leaders about what their institutions are doing to help make college more affordable and more accessible to a wider audience.

Rankings File
CURRENTS Article This sidebar, which accompanied the essays on the rankings debate in this issue, provides links to resources offering coverage of various aspects of the rankings discussion.

The Crisis in Public Discourse
CURRENTS Article Dogmatism on campus must be fought if colleges and universities are to be a model for our increasingly polarized society that has little taste for nuanced debate.

Don't Be So Quick to Join the Refusenik Ranks
CURRENTS Article In this article package (made up of two essays), CURRENTS explores the eternal rankings debate with thoughtful perspectives from Colin Diver, president of Reed College, and Kevin Carey, a researcher at Education Sector. In this essay, Diver describes Reed's experience with not participating in the U.S. News rankings and, despite Reed's success, he cautions colleagues to several important factors before deciding to stop participating.

Debate and Tackle
CURRENTS Article This issue of CURRENTS steps back from the day-to-day business of advancement to consider higher education in a broader context and examine issues that could affect the future of advancement. This introduction summarizes the discussion.

Beat Them, Join Them, or Leave Them Be?
CURRENTS Article In this article package (made up of two essays), CURRENTS explores the eternal rankings debate with thoughtful perspectives from Colin Diver, president of Reed College, and Kevin Carey, a researcher at Education Sector. In this essay, Carey argues that rankings are unavoidable and that campuses can't choose whether to have rankings or not, only whether they'll be good or bad. He also describes alternative measures and using other available data to develop a new rankings system.

Favoritism in Admissions Does Not Serve a Greater Good
CURRENTS Article Race-conscious admissions is a hot-button topic with strong feelings on both sides of the debate. This issue of CURRENTS includes articles of each viewpoint. This article argues that taking race into consideration in admissions is harmful to all involved.

Closing Remarks: Training Versus Education
CURRENTS Article There is no denying that a postsecondary education opens the door to better jobs and better pay. And the traditional liberal arts education is turning out to be the best kind of learning for today's jobs. Author Anthony Carnevale, an economist and educator, explains not only the differences between training and education, but also the divergent social, political, and economic effects of emphasizing one over the other.

Ethics Case Study: Hide and They'll Seek
CURRENTS Article A sexual assault takes place in a dorm in which both the victim and the suspect live. After checking with the student affairs office, it's discovered that the suspect was not actually enrolled at the time and should not have been living in campus housing. The student affairs office asks that this information not be shared with reporters. Of course a reporter does call and asks for the suspect's hometown, which is provided, but nothing else. Is it ethical to respond to only those questions the reporter has asked? Is it ethical to withhold information about the error? CASE members respond.

Advance Work: Liberal Arts Rules
CURRENTS Article A recent survey shows that U.S. employers recognize the value of a liberal arts education.

Advance Work: Shifting Alliances
CURRENTS Article A new report finds that international student enrollment grew faster in other countries than in the United States from academic years 1999-2000 through 2004-2005.

Talking Points: Common Ground
CURRENTS Article This article describes the Bologna Process and its impact on European higher education as well as its possible impact on U.S. higher ed. The Bologna Process seeks to make European countries' various national higher education systems more compatible with each other, to create a European Higher Education Area (EHEA) by 2010, and to increase the competitiveness of European educational systems and their graduates.

Closing Remarks: Why We Are Still Waiting
CURRENTS Article E-learning promised to transform teaching and learning. In truth, its impact on higher education has been disappointing, asserts the author Robert Zemsky. Having examined what happened to e-learning and why, Zemsky and his colleague Bill Massy found that too much emphasis in the early stages was on what the technology could do rather than what problems it could solve. This piece delves deeper into what e-learning should and could accomplish but hasn't so far.

Closing Remarks: Fulfilling the Promise
CURRENTS Article Marketing and Communication Vice Chancellor Larry Lauer posits that higher education institutions need to function like learning organizations to survive and thrive. That is, they need to look beyond their ivy-covered walls to identify trends, ideas, and threats. They also need to bring to campus thought leaders in a myriad of disciplines, not just academic.

Special Delivery
CURRENTS Article Some institutions welcome input from admissions consultants; some won't give them the time of day. Some consultants are independent "packagers"; others are members of regulating associations. This article describes the difference between the two kinds and in the ways they work to help students get into their choice of college.

Soul Story
CURRENTS Article This article looks at how spirituality has become an important factor for campuses to consider when marketing to and communicating with prospective students. The article points out that it’s not necessarily religion that students are looking for, but help in finding meaning in their lives and support and help in developing their values and ideals and beliefs. Religion and faith may or may not be a part of it, but students are looking to college to help them in ways that go beyond academics, and, the author argues, it’s the job of campus marketers to be keenly aware of this market, to understand how their motivations intersect with what their campuses offer, and to learn to talk about these intersections in compelling ways. The article is based in large part on data and the premise of a UCLA/Higher Education Research Institute project/study, “Spirituality in Higher Education: A National Study of College Students’ Search for Meaning and Purpose.”

Closing Remarks: A Level Playing Field
CURRENTS Article Two prestigious universities were the first to drop early admissions. Others have followed. Will there be more? Will doing away with early admissions help or hurt equalization of access to higher education? Will it benefit students or learning? The author weighs in on these issues and more.

See and Be Seen
CURRENTS Article Information properly tailored for the right audience can help attract minority students, and communications professionals are fine-tuning their traditional delivery tools and adopting new methods to reach multicultural audiences with information. This article, part of the this issue's cover focus on advancement and demographics, focuses on communicating with growing multicultural audiences and explores what evaluating demographic information can do for planning and policy-setting. It outlines strategies for how to communicate with these groups and how to market to them.

It's About Access
CURRENTS Article What follows is an excerpt of the transcript from the general session "Leadership Challenges in Higher Education" at the 2006 CASE Summit for Advancement Leaders. The panelists, college and university presidents and chancellors, discuss access--how to make higher education more available to a more diverse group of students.

Closing Remarks: Looking Ahead
CURRENTS Article This excerpt from Daniel Yankelovich's speech at the 2006 CASE Summit for Advancement Leaders addresses several challenges in the next few years that will affect U.S. higher education, including the age shift of students and the lack of science and technology graduates.

Competition Begets Collaboration
CURRENTS Article The “Solutions for Our Future” campaign is a national initiative to establish a dialogue about the critical role colleges and universities play in serving the public, solving pressing societal needs, and preparing people for our country’s future. This initiative is not the first of its kind, though. Similar outreach efforts/public awareness campaigns from groups of institutions exist at all levels. This article examines the Solutions campaign and several other collaborations and consortiums, and explores why these campaigns come together, how they work, and what the results have been.

Talking Points: The Road More Traveled
CURRENTS Article The "gap year" is a long-held British tradition that is taking hold in the United States. Although no definitive figures exist, anecdotal evidence suggests that it is a becoming a popular option for U.S. students. This article examine why students opt to take a gap year, what they do during their time off, how they pay for it, and how they can make the most of the experience.

Advance Work: Financial Aid Simplified
CURRENTS Article Pima Community College offers gift certificates to use for tuition or fees. They aren't the flashiest gifts to give, but they make sense.

Spelling It Out
CURRENTS Article No accountability discussion these days would be complete without mentioning the Spellings Commission on the Future of Higher Education. The article examines the nature and wide range of the Commission's work, but in particular looks at the idea of national standards as one way to measure the government’s return on investment and to assess institutional effectiveness. The article suggests that if higher education can succeed in designing and carrying out a comparative system of standards of excellence, it could reclaim the definition of academic excellence long held hostage by commercial rankings.

Talking Points: Stamp and Deliver
CURRENTS Article In light of the Spellings Commission on the Future of Higher Education and in an era where accountability is a hot-button issue, it's important to understand accreditation. This article provides an overview of the complex subject--what it is, how the process works, why it’s important, and how it's changing. The article explains that accreditation is a process for assessing and enhancing academic and educational quality through voluntary peer review.

Advance Work: Rankings Ruckus
CURRENTS Article A recent report by the Association to Advance Collegiate Schools of Business challenges the media to change the way it ranks graduate and undergraduate business schools.

Closing Remarks: Access Roads
CURRENTS Article This column, adapted from a presentation Stanley O. Ikenberry made at a November 2005 TIAA-CREF Institute conference, discusses the need for a national conversation between higher education and the American public about the possible roles colleges and universities can play in the future. It includes a discussion about the Solutions for Our Future initiative, led by the American Council on Education.

Advance Work: A Matter of Degrees
CURRENTS Article Women earned nearly 58 percent of all degrees in the 2002-2003 academic year, while men received slightly more than 42 percent, according to data compiled by the U.S. Department of Education’s National Center for Education Statistics.

Talking Points: A Broad Path to Success
CURRENTS Article This article picks up where the March 2006 article about international students on U.S. campuses since Sept. 11 left off. This article discusses how study abroad programs have been affected and discusses initiatives to increase American student participation in study abroad programs. It also discusses whether study abroad is a worthwhile endeavor for U.S. students.

Closing Remarks: Plugging Leaks
CURRENTS Article This column explores a study that finds that the education level of the U.S. workforce is likely to drop over the next 15 years if current education gaps persist.

Talking Points: Missing Persons Report
CURRENTS Article This article examines the trends in the international student population on U.S. campuses since the September 11, 2001 terrorist attacks. Specifically, it addresses policy changes, the declining numbers of international students attending U.S. campuses, the long-term effects of these changes, and what can be done to remedy the situation.

Talking Points: Systemic Change
CURRENTS Article Since its creation thirty years ago, the Carnegie Classification has provided a single approach to characterizing the diversity of U.S. higher education in the United States. Although it has proven useful for many purposes, it is not the only way that institutions can or should be seen as similar or different. For this and other reasons, including misuse of the system as an indicator of quality, the Carnegie Foundation recently revamped the system and introduced a new, more flexible way to describe campuses. This article describes the rationale for the new classifications, how the system will work, and how it will continue to evolve.

Uncertain Times
CURRENTS Article Institutions of higher education are under increasing financial and competitive pressure, and this trend will push advancement to the forefront on campuses around the globe. This book excerpt addresses how these changes will affect what you do, and how you do it.

Grading the American Higher Education System
CURRENTS Article Ultimately, making quality education available to more students from diverse backgrounds depends on how well the American education system addresses a range of problems that limit the college preparedness of many young people. This articles talks about how to do this, and why it is important.

Advance Work: Latinos Get Less
CURRENTS Article Latino undergraduates in the United States receive less aid, on average, from federal, state, and institutional sources than other undergraduates, according to a recent report. They are just as or more likely to receive aid, but the aid amounts are lower.

Closing Remarks: States of Emergency
CURRENTS Article Even as federal and state dollars for U.S. higher education decline, for public institutions the proportion of public funding from all sources still exceeds that of private gifts. With that in mind, the author questions why public institutions spend so little time and money on state and federal government relations. Using alumni and donors as campus champions and understanding state and federal budget cycles are two strategies she suggests for improving government relations.

Talking Points: The Same but Different
CURRENTS Article Tuition discounting--using financial aid to help defray students' expenses and to influence their enrollment decisions--is standard practice at most private institutions. This article examines the practice and how it has changed over the years. It’s become an integral part of enrollment-management strategies that colleges use to try to build enrollments, increase net revenue, and shape incoming classes to fit institutional missions and preferences.

AdvanceWork: Measure for Measure
CURRENTS Article A Carnegie Communications report on college rankings found that students measure institutional quality far differently than U.S. News & World Report--one of several publications that conducts rankings. When presented with a list of 10 factors U.S. News uses to rate campuses, students selected student-to-faculty ratio as the best indicator of an institution’s quality. U.S. News, on the other hand, barely recognizes the factor in its rankings.

AdvanceWork: Mixed Signals
CURRENTS Article A recent report from the Pell Institute for the Study of Opportunity in Higher Education found that students from low-income families are far less likely to complete their degrees by age 24 than students from middle- and high-income families.

Talking Points: Aiding and Abetting
CURRENTS Article Higher education costs have been steadliy increasing over the years, but funding for student aid programs has not kept pace. Students are now borrowing and working more than ever before to pay for higher education, and without adequate financial assistance to help cover these costs, nearly 170,000 qualified students each year are unable to go to college. With loans becoming an increasingly important component of most students' financial strategy, it's important to understand two major government loan programs--Federal Family Education Loans and Direct Loans--and how each can affect access.

Talking Points: Battle of the Binge
CURRENTS Article When the Harvard School of Public Health published its landmark College Alcohol Study in 1993, it found that 44 percent of students surveyed were binge drinkers. Subsequent surveys revealed that binge-drinking rates remained the same for 10 years, suggesting that new strategies were needed to combat alcohol abuse on campus, and in 1996, the "A Matter of Degree" program was developed. This article gives a brief overview of the AMOD program and an evaluation of its findings.

AdvanceWork: Tuition Check
CURRENTS Article U.S. college and university alumni are concerned about higher education’s costs, and they think their alma maters should be doing something about it. So says a recent Opinion Dynamics Corp. study, in which nearly half of the 350 alumni surveyed cited “making college more affordable” as the most pressing issue facing campus leaders today. One-fifth of respondents said their alma maters should focus on “improving academic programs.”

Closing Remarks: High Rise
CURRENTS Article Education is the linchpin for social and economic progress, says Eric Newell, University of Alberta chancellor (a titular position), long-time education advocate, and retired corporate executive. He challenges business leaders to get involved in solutions by helping to shape policies, develop programs, and foster inventive ideas; bringing public and private funding to the higher educations institutions; and forging partnerships among educators, governments, and the private sector. "We need to understand that we can't cost-cut our way to prosperity," he writes. "If we want our nation to thrive in this century and beyond, we need a well-funded and welcoming education system."

Talking Points: Back to the Future
CURRENTS Article The focus and philosophy of the U.S. financial aid system has shifted over the years to the point where the neediest students cannot be assured that their college education will be affordable. This article chronicles the changes the system has gone through over the past two decades, including its need-based origins and mandate to help students from low-income families; the current grant/loan imbalance; the trend toward merit-based aid; and the shift of aid to more affluent households caused by the growth of 529 plans.

Giving Up on Letting Go
CURRENTS Article On campus, in the press, and in society at large, parents often are blamed for not letting go of their children, for being too pushy and overinvolved. But contrary to popular belief, kids don't want their parents to let go, and the "helicopter parent" phenomenon may be related to changing notions of adulthood. College is no longer considered the threshold to adulthood, researchers say. This article traces the historical and societal changes in the way parents relate to their college-age children and their institutions, from in loco parentis to the passage of the Family Educational Rights and Privacy Act in the early 1970s to recent challenges to FERPA. It also examines the emotional and financial drivers behind helicopter parents.

Closing Remarks: Instruments of Education
CURRENTS Article For-profit education, which the author says predates traditional academe, has an important niche in education. In the early part of the 20th century, trade schools provided much-needed services often absent from other institutions. Today, many educate students in the arts, literature, and music as well as trades. For-profit institutions are thriving in part because they conduct aggressive marketing initiatives, focus on enhancing public awareness, and put students first in both teaching and in customer-service interactions while they deliver quality education. Further, the author contends that customer service and quality education can work together and institutions can be responsive without being irresponsible.

Talking Points: Quality Time
CURRENTS Article Often described as a better way to measure quality than popular media rankings, the National Survey of Student Engagement is a gaining attention and credibility. The project's directors describe what NSSE is, how it works, why it was developed, why it's important, what its goals are, and how best to use it.

Who Says They Matter?
CURRENTS Article Campus communicators should consider how parents and students use the popular guides in their decision-making processes. The author, a guidance counselor, offers an on-the-ground perspective based on her own experiences and interviews with other counselors, parents, and students. A companion piece to "A Thin Line Between Love and Hate."

A Thin Line Between Love and Hate
CURRENTS Article No matter how campus communicators feel about institution rankings, the public has embraced them, and there's no turning back. U.S. News & World Report's rankings issue is a must-read for anyone considering going to college, and it spawned a virtual rankings industry. This article addresses the history of the rankings and different communications approaches to living with them, including what campuses do when they fare well or poorly. A companion article, "Who Says They Matter?" examines parent, student, and guidance counselor attitudes about the U.S. News rankings; a sidebar, "Due North," chronicles the rankings phenomenon in Canada.

Closing Remarks: Unfinished Business
CURRENTS Article As the U.S. marks the 50th anniversary of Brown vs. the Board of Education, there is much heartfelt analysis of how far society has come in integrating public education institutions, yet many schools remain minimally integrated, at best. Some scholars note outright regression in the struggle to integrate public education--trends that certainly adversely affect higher education. Such resegregation perpetuates a deeply divided society that fails to develop the abilities of all citizens and places the nation at a competitive disadvantage globally. In 2004, achieving equality and inclusiveness requires all Americans to ensure that every child has equal access to a quality education regardless of color, economic status, or geo-political jurisdiction.

Checks and Balances
CURRENTS Article Determining the value of higher education worldwide is the kind of analysis that keeps policy makers, education leaders, and politicians occupied for years. Answers require reflecting on the interrelated issues of funding, accountability, access and demand, and who benefits. This article provides an overview of these topics as they affect campuses in Europe, Mexico, Canada, and Australia; offers insights from economists, institution chief executives, political leaders, and analysts; and features research from a variety of government-sponsored reports on education quality and reform initiatives.

Holding the Line
CURRENTS Article It's the best and worst of times for U.S. community college leaders. Even as they enjoy attention and recognition from national leaders and enroll greater numbers of students--including students who could have attended four-year colleges--they must contend with state budget cuts, tuition increases that threaten access for low-income students, competitive pressures from nonprofit and for-profit education institutions, and calls for greater accountability.

A Balancing Act
CURRENTS Article Numerous studies have shown that independent school students tend to enjoy more personal and professional success than their public school peers. But an independent school education comes at an extraordinarily high price. These schools aren’t accessible to many lower- and middle-class families, and they can “cherry pick,” to some extent, whom they educate--two facts that perpetuate the idea that independent schools are nothing more than “elitist institutions that exist to perpetuate a well-connected ruling class.” Whether the myriad benefits students who attend independent schools reap from their experiences nullify the social implications of the increasingly limited access to such benefits by the general public is a broad question that might have no definitive answer. Part of the issue focus on valuing education.

A Precarious Position
CURRENTS Article The United States is approaching a crisis in public higher education. Colleges and universities are facing rising costs and public funding cuts. Forced to increase tuition, they are becoming less affordable for low- and middle-income families at the same time that federal student aid has dropped in value and greatly shifted from grants to loans. Critics say that too many public institutions have lost sight of their missions in attempts to become more prestigious--or that they're not providing good value for the education dollar. Is the solution to seek a greater public investment in higher education, or to further privatize and let market forces prevail?

Full Tilt
CURRENTS Article Private higher education has a classic “wicked problem,” in which several interrelated factors are at play and for which there is no easy solution. Affordability, access, demand, and accountability are just some of the sector's most pressing issues. This article, part of a special issue on valuing education, presents an in-depth discussion of rising costs, tuition discounting, the value of a liberal arts education, increased expectations about quality, and unconventional solutions.

The Value Proposition
CURRENTS Article As the education environment grows more complex, one twist is the cost/value dilemma. Education costs too much, say critics and friends, yet enrollment is at record-breaking levels. The reason for high cost and high demand, as every advancement officer knows, is that education has high value. Education’s value is a keystone of the profession. Advancement officers persuade others that the general purpose of education and specific missions of institutions are worthy of support. This article introduces a special issue of CURRENTS on valuing education.

Talking Points: The Blues Clues
CURRENTS Article The media coverage of campus suicide tragedies is just the most recent indication of what seems to be an increasing problem on campuses everywhere. It's also something that administrators have to pay close attention to--as a policy-setting issue, as a safety issue, as a parent issue, and as a student health issue. This article, adapted from a National Mental Health Association/Jed Foundation report, describes the nature of the problem, including who's at risk, what campuses should do, and how to safeguard against suicide. The article offers insight on how prevalent suicide is, outlines necessary campus services, and encourages campuses to do a thorough self-assessment of the services already in place.

Closing Remarks: Mind the Gap
CURRENTS Article Separate focus groups of governors and higher education leaders revealed a serious divide between their assessments of higher education's most pressing issues. Campus CEOs were most concerned with funding; the governors cited college costs, quality, and accountability. The author urges both groups to seek new approaches that alleviate both sets of concerns, such as by pairing decreased funding with increased autonomy. Furthermore, he recommends that campus CEOs acknowledge higher education's problems and get involved in formulating solutions before lawmakers impose solutions upon them.

AdvanceWork: What's Wrong?
CURRENTS Article An Education Testing Service survey reveals that, when asked what's the biggest problem facing higher education, more of the public names rising tuition and other costs than names decreased government funding.

Talking Points: Spotlight on Safety
CURRENTS Article The Clery Act and other legislation, including the Family Educational Rights and Privacy Act (FERPA) and Title IX, draw attention to the extent of crime on campus. This column explains the laws and what campuses must do to comply with them.

The Missing Link
CURRENTS Article Accreditation is not something alumni officers typically think about, but one alumni officer's involvement in the process led him to understand how accreditation can foster a closer relationship between alumni and alumni relations officers and the overall academic enterprise.

Talking Points: Shield of Dreams?
CURRENTS Article Tenure is a concept that the public, the media, and campus constituents continue to misunderstand. A former university president explains what tenure is, why it exists, and what it's meant to protect.

Two Perspectives on Legacy Admissions
CURRENTS Article The college admissions process and media coverage of it has reached fever pitch in recent years. The controversy over legacy admissions is a particular point of contention among academics and constituents alike. Two campus administrators examine both sides of the legacy issue in this pro/con article.

Closing Remarks: Storm Warnings
CURRENTS Article Current economic woes in education, while possibly transient, obscure clear indications of a far more troubling issue: Today, when at least 70 percent of high school graduates enter postsecondary institutions and the U.S. depends on sophisticated and knowledgeable workers, we appear to believe that higher education is not a public good but merely a private benefit to individuals. It’s striking how little public notice and attention this trend--and the questions it raises--have received. Few leaders, the media, and taxpayers consider privatization to be serious or its consequences severe. It’s high time that public academe’s leaders take action that will prevent the extinction of public institutions.

Good Sports
CURRENTS Article The reputations of intercollegiate athletics and education institutions have been marred by destructive sports spectators who dismantle goal posts, damage fields, and riot in community streets. Some campuses, alumni associations, and athletics conferences have banded together to clean up intercollegiate athletics’ act.

Team Spirit
CURRENTS Article Ignoring the inherent relationship between athletics and communications offices is a mistake. This article (a sidebar to "A Delicate Balance: Athletics and Campus Identity") offers strategies for managing messages in different reporting structures.

A Delicate Balance: Athletics and Campus Identity
CURRENTS Article Intercollegiate athletics presents both opportunities and pitfalls for college and university communicators. Recent controversies are forcing communicators and administrators to take a close look at the complexities and the impact of athletics on their campuses to determine the best way to manage institution messages.

AdvanceWork: Attention, Sports Fans
CURRENTS Article eBay's "Stay True to Your School" campaign allows college sports enthusiasts to bid on memorabilia and unique football-related experiences. A related contest will award a scholarship to a campus whose items generate the greatest sales.

AdvanceWork: Spotlight on...
CURRENTS Article The general counsel of Catholic University of America maintains a Web site with information on the myriad federal laws that affect higher education.

Talking Points: Supreme Confusion
CURRENTS Article A higher education attorney explains the U.S. Supreme Court's 2003 rulings on the University of Michigan affimative action admissions programs. The much-anticipated rulings were expected to define the legality of affirmative action, but institution leaders remain uncertain about how to interpret the rulings and how they will affect race-conscious decision making in higher education admissions.

AdvanceWork: Who's Minding the Children?
CURRENTS Article A community relations program at the University of Southern California trains neighborhood volunteers to keep an eye on children on their way to and from school.

AdvanceWork: Web Watch
CURRENTS Article A roundup of new and notable Web sites includes ones that provide nonprofit tax forms to the public, language translation assistance, news on philanthropy and higher education, and a dictionary of fund-raising terms.

Fair Market Value
CURRENTS Article Has higher education become a commodity? Where does that leave the lofty pursuit of knowledge that once drove college admissions? Four higher education observers and advancement practitioners weigh in on the public's evolving perceptions of higher education. Part of the issue focus on five forces shaping advancement.

Talking Points: The Ball Is in Play
CURRENTS Article This Talking Points column reviews Title IX, the landmark legislation mandating equitable treatment of men and women at American educational institutions that receive federal funds. The article summarizes the original mandate and its effect on college sports, efforts from 1995 to strengthen enforcement and from 2002 to ameliorate Title IX’s effects on men’s teams, and areas of ongoing controversy and how advancement can respond. This column is of interest to managers of alumni, development, and communications programs and chief advancement officers.

AdvanceWork: Pork Pays the Bills
CURRENTS Article This Advancework item tells of three ways to ease the tuition crunch. Lindenwood College lets farm families barter meat for tuition. Defiance College promotes community service by a awarding a half-tuition scholarship to students who donate 150 volunteer hours during the year. William Woods University offers students tuition awards for participating in a requisite number of campus activities. This item is of interest to advancement managers and public relations officers concerned with community relations and tuition issues.

Closing Remarks: Reform School Classmates
CURRENTS Article Despite economic woes in the early 21st century, higher education must remain committed to the reform of elementary and secondary education. The issues that are most suited for collaboration involve remedial education, recruiting and retaining minority students, and teacher education. Exemplary K-16 programs are underway in El Paso, Texas, and Long Beach, California. This Closing Remarks column is of interest to chief advancement officers and managers of development, communications, alumni, and advancement services programs.

Clarifying Complexity
CURRENTS Article To communicate to varied audiences about the complex effects of tough economic times on college and universities, public relations officers need to do four things: explain the benefits from and the needs of higher education; anticipate and manage difficult issues; devise coordinated communications and lobbying efforts; and connect with institutional friends, alumni, and taxpayers. A short accompanying article lists cost-saving measures. This article is of interest to advancement managers and managers of media relations and public relations programs.

Talking Points: The Fading Color of Money
CURRENTS Article During the economic slowdown of the early 21st century, American higher education endured a painful combination of spending cuts and tuition increases. This article reviews the varied ways in which states have handled tuition hikes for public campuses, how private institutions were affected, and the problems springing from the failure to think in the long term. This Talking Points column is of interest to all advancement managers, but especially chief advancement officers, government relations officers, and communications directors.

Kicking the Habit
CURRENTS Article Many institutions are involving alumni in changing a campus's alcohol culture. In light of high rates of alcohol abuse among students, alumni magazines are covering the problem; campuses are devising diplomatic strategies to encourage change; and alumni associations are setting sober examples, including devising policies on alcohol sponsorships.

Forever in Your Debt
CURRENTS Article Heavy student loan debt can make young alumni feel they can’t afford to make a gift. The author explores trends in student debt and proposes four strategies for addressing the problem in appeals to young alumni. This article is of interest to annual giving officers and development and alumni professionals who work with young alumni.

Talking Points: Rising Concern
CURRENTS Article A University of Pennsylvania professor explores grade inflation—its long history, its pervasiveness, its causes, and possible solutions. He places blame on professors' relaxed standards and academe's obsession with research rather than teaching. Left unchecked, grade inflation dilutes the value of a degree. This Talking Points column is of interest to PR and media relations officers and advancement managers concerned about education issues and credibility.

AdvanceWork: Mistake-Free Multiculturalism
CURRENTS Article Avoiding faux pas when marketing to diverse audiences

AdvanceWork: Natural Networkers
CURRENTS Article Home-schooled students are a viable recruitment niche

Closing Remarks: Barring Trust
CURRENTS Article Michaelson, a veteran of two decades of higher education law, explains that recent actions by Congress, state agencies, and the courts are diminishing higher education's authority. He says that, in gauging why higher education is less trusted, campus officials should reflect on persistent gaps in the academy's self-regulation.

Talking Points: The Lure of Early Admission
CURRENTS Article Increasingly students use early action and early admission to improve their chances of getting accepted to a college or university. Critics charge that these programs benefit the institutions more than the students, however, because they raise yield numbers, which affect rankings, and they prevent students from comparing financial aid packages when choosing a campus.

Talking Points: Testing the Limits of the SAT
CURRENTS Article In this Talking Points piece, Richard Atkinson, president of the University of California, shares his opinion that students should be judged on their academic achievements, not on ill-defined notions of aptitude. Read on to learn why he proposed that his institution no longer require the SAT I as part of its admissions process.

Talking Points: A Not-So-Warm Welcome
CURRENTS Article This Talking Points column notes that the tragic ramifications of the September 11, 2001, terrorist attacks have been felt around the globe, and have reshaped the debate over international students’ access to U.S. campuses. The author shares his view that Congress must balance the need for national security with the importance of promoting global understanding.

Closing Remarks: A War On Words
CURRENTS Article In this Closing Remarks column, the author, president of Emory University, shares his opinion that campuses must remain bastions of free speech, especially when doing so is unpopular. His piece was penned in response to a November 2001 report by the American Council of Trustees and Alumni that cited instances of “disloyal or unpatriotic” comments emanating from U.S. colleges and universities about the September 11 terrorist attacks and their aftermath.

Measure for Measure
CURRENTS Article Comparing the performance of education institutions is difficult. Without a readily accepted measure of how well campuses teach or how well students learn, observers are forced to rely on indirect indicators of institutional quality—such as endowment, selectiveness, the number of books in the library, and so forth. The authors discuss accreditation, rankings, bond ratings, and other measures, and report on the controversial role of advancement in measurement.

Sending Signals
CURRENTS Article The popular distance learning approach of Britain’s campus-less Open University has generated a global presence and an international alumni base, as well as an atypical advancement operation. The fledgling alumni office seeks to involve alumni volunteers in multiple ways suited to OU’s character, such as student recruitment and mentoring. The development operation maintains a strong emphasis on business development while building programs in annual giving and planned giving.

When Silence Speaks Volumes
CURRENTS Article The devastating effect of AIDS on Africa’s universities is made even worse by administrators’ reluctance to deal with or even acknowledge the crisis. A case study of seven African universities explores the reasons behind institutions’ inadequate response and describes the impact of AIDS on enrollment, admissions, staffing, and institutional finances. The study provides lessons for campus communicators, strategic planners, and other administrators at institutions worldwide.

Closing Remarks: Humanities, Harmony, and Home
CURRENTS Article Ferris, chair of the National Endowment for the Humanities, describes how the information revolution and changing demographics are shaping the future of the United States, and describes the implications of these two forces on higher education.

AdvanceWork: Campus Crime Goes Online—Again
CURRENTS Article The U.S. Department of Education publishes campus crime statistics online, which is likely to raise as many constituent questions about data accuracy as about on-campus crime.

Talking Points: Exchange Students at the Gate
CURRENTS Article Proposed regulations from the Immigration and Naturalization Service threaten the thriving U.S. market in international study. The new system imposes fees and establishes online tracking systems to guard against terrorism. Critics fear the program could create overwhelming technological and financial barriers for some international students. This not only poses an economic threat but also threatens the positive impressions international students gain from their U.S. study.

Talking Points: The State of the Unions
CURRENTS Article Graduate assistants on more than 50 U.S. and Canadian campuses have gained or are seeking the right to be recognized as employees entitled to collective bargaining with their employers. This article summarizes the history of graduate assistant unions, the types of benefits and job conditions unions are promoting, and the implications for both public and private institutions.

Talking Points: Where Are We Heading?
CURRENTS Article Seeing the future of higher education

What's Holding Us Back?
CURRENTS Article Although online alumni education offers certain advantages over traditional programs--such as broader reach, easy specialization, and flexible scheduling--institutions have been slow to institute online courses. Shaindlin identifies some specific obstacles alumni officers face in developing online education programs and describes innovative examples from both ends of the cost spectrum.

Closing Remarks: Coming to Terms
CURRENTS Article In a humorous piece, Ebersole suggests reasons college presidents should serve no longer than five years.

Talking Points: Is Everyone Cheating?
CURRENTS Article The increase in student cheating is harming higher education’s image. Factors such as technology, weakened teacher-student relationships, and business models of education have contributed to campus dishonesty. To address the problem, faculty members need clear administrative support. Administrators can demonstrate their commitment by developing and enforcing an honor code and establishing equitable policies for handling infractions. The article includes ideas for involving students in promoting integrity.

AdvanceWork: Cooperation Beats Competition
CURRENTS Article Marketing professionals at 11 colleges and universities in Nova Scotia, Canada, have joined forces to promote their institutions to international students.

Meeting the Global Challenge
CURRENTS Article Recent economic and political changes in Mexico hold promise for the nation’s universities, but private fund raising will be crucial to fulfilling that promise. The author provides an overview of the history and current status of higher education and philanthropy in Mexico, and argues that institutions will need to expand their advancement efforts in order to prosper.

Talking Points: The Strength of Numbers
CURRENTS Article The author provides an overview of the methodology used by U.S. News & World Report for its college rankings and summarizes the most common criticisms of its approach. He advises advancement officers to understand the magazine’s methodology in order to explain it to their constituencies, and to be up front about the strengths and weaknesses of the ranking system.

Talking Points: Make Love, Not War
CURRENTS Article Today's new breed of protesters often passes up long hair, love beads, and Birkenstocks for business suits and cell phones.

Talking Points: A Closer Watch
CURRENTS Article In response to cases of binge drinking that led to student injury or death, parents, policy-makers, and the public have started demanding that campus administrators assert stronger control over students. New policies, reminiscent of rules common through the mid-1960s, have caused a stir on many campuses. As an alternative to or in conjunction with reinforcing policies governing student behavior, several institutions are developing "learning communities" that emphasize faculty involvement with students outside the classroom.

Talking Points: A New Attitude
CURRENTS Article Alcohol-awareness workshops and pamphlets don't do enough to curb high-risk consumption.

AdvanceWork: A Population at Risk
CURRENTS Article Campuses should tell students about the risk of meningitis and the benefits of the vaccine

Talking Points: Indebted to Education
CURRENTS Article Advancement officers need to understand the two types of student debt: student loans and credit-card balances. The article provides statistics and explanations for both types and notes that many institutions are now providing students with guidance on managing student loans and credit cards.

Earning the Right to Ask
CURRENTS Article The first step in international fund raising is to ensure that the entire institution -- not just the advancement office -- welcomes and values its global constituency. Consultant Connor describes five characteristics of successful institutions: 1) Internationalism is mission-driven. 2) Everyone is on board. 3) External messages are centrally coordinated. 4) The campus is marketing-oriented. 5) The campus is committed to long-term efforts without expecting short-term results. Connor offers seven suggestions for creating long-term relationships with international families, such as involving international students in institutional life and promoting cultural respect in the campus community. A sidebar provides six tips for cultivating and soliciting gifts from international prospects.

When Rankings Rankle
CURRENTS Article Stephen, vice president for advancement at Wilfred Laurier University, tells how Canadian universities worked together to convince Maclean's, Canada's newsmagazine, to overhaul its criteria and methodology for its annual ranking of colleges. He also describes ways institutions can capitalize on and potentially influence their rankings -- for example, by mailing targeted promotional materials to recipients of the magazine's reputational survey, and by preparing a coordinated campus strategy for handling media inquiries about results.

Talking Points: Quality Assurance
CURRENTS Article Miller summarizes the development of interest in documenting institutional quality in terms of student learning results. Interest in assessing student learning began increasing in the 1980s. States began to require public institutions to add learning assessment programs, and regional accrediting agencies started emphasizing measures of institutional effectiveness. In the 1990s, states began to rely on standardized performance measures, such as retention and graduation rates. This has all occurred as higher education in general has experienced a greater emphasis on learning, increased interest in teaching over research, and serious competition from alternative education providers.

Talking Points: Tier Review
CURRENTS Article Magazine rankings of colleges are popular among parents, college students, alumni, donors, and the media, but have surprisingly little influence among college-bound students. Weiss summarizes the major annual rankings and lists criticisms of the process, including 1) bias against public universities; 2) inconsistency of self-reporting practices; 3) biases of data collection; and 4) frequent change

Talking Points: Know the Score
CURRENTS Article Even equity pros can use some coaching on Title IX compliance in collegiate athletics

Focusing on Minority Recruitment
CURRENTS Article Campuses use creative measures to promote diversity amid anti-affirmative action movements

Handle with Care
CURRENTS Article Public relations officers often must take the lead in handling campus crises -- a job requiring many levels of negotiation, compromise, communication, and implementation. The article describes how five campuses are successfully managing these potentially explosive situations and keeping their institutional reputations intact. Examples include campus protests (Georgetown University), student demonstrations (Henry Ford Community College), alcohol abuse (Michigan State University), racial tension (University of Hartford), and sexual misconduct (University of Toronto). A sidebar provides seven crisis-planning tips.

Talking Points: Eyes on the Prize
CURRENTS Article Advancement officers may be called on to discuss or defend the practice of tenure. McDowell summarizes the history and importance of tenure and cites several common myths -- that it guarantees faculty jobs for life, that it rewards research over teaching, and that it encourages faculty complacency. In recent years, political and financial pressures have encouraged institutions to introduce changes in tenure policies, such as regular post-tenure review programs, flexible tenure tracks with varying requirements, and alternative options such as employment contracts.

Closing Remarks: Acceptance Letter™
CURRENTS Article In a satire, Keiger suggests what might happen if a campus goes to an extreme with commercial endorsements and marketing incentives.

Talking Points: In Good Hands?
CURRENTS Article Institutions receiving federal financial aid funds must report crime statistics annually, but guidelines for these reports are unclear, leading to misinterpretations and misleading comparisons by the press and the public. When discussing campus crime statistics with constituents, show how seemingly high numbers may reflect the nature of a residential campus, aggressive law enforcement, and student awareness and comfort with reporting crimes. The U.S. Department of Education is developing regulations to help institutions comply more uniformly with reporting requirements.

Are You Covered?
CURRENTS Article Campus event planners need to know all they can about the risky business of special event insurance

Closing Remarks: Reality Check
CURRENTS Article Some states have adopted a single measurement -- the six-year graduation rate -- to gauge the effectiveness of their public institutions. Koch, president of Old Dominion University, argues that use of this single measurement can present an inaccurate picture of the success of institutions with a high proportion of nontraditional students. Koch concludes that public pressure to increase graduation rates poses a risk to higher education.

Talking Points: Bakke to the Future
CURRENTS Article Some courts, and many voters, seek to end policies that support racial preferences, yet the federal government still enforces race-based remedies to make up for past discrimination. These seemingly conflicting directives have left institutions uncertain of the legal standing of their affirmative action programs. McDowell continues his discussion of affirmative action from the January 1999 issue by summarizing current court cases involving financial aid at Alabama State University, Oklahoma State Regents for Higher Education, University of California at Berkeley, and Clemson University, as well as cases involving admissions at University of Michigan, University of Texas at Austin, University of Washington, and University of Georgia System.

Talking Points: Caught in the Muddle
CURRENTS Article Nearly three decades of often conflicting directives on race-based affirmative action have left academic institutions uncertain of the legal standing of their affirmative action programs. To help advancement officers understand this difficult area, McDowell traces the legal history of affirmative action in education, beginning with the Civil Rights act of 1964. He summarizes the arguments for and against affirmative action, five landmark court rulings from 1954 to 1996, and statements from the Office of Civil Rights during that period. The discussion is continued in a second article in the February 1999 issue.

Closing Remarks: A Rank Enterprise
CURRENTS Article Feinman argues that institutional rankings in popular magazines are fundamentally flawed because they cannot take into account the varied purposes and means of U.S. colleges and universities.

Sound Off: Miracle Workers
CURRENTS Article Columbia College president Brouder encourages advancement professionals to be entrepreneurial thinkers, and to keep abreast of the often wide-ranging issues that may influence their institutions and their work. These issues range from college costs, the value of higher education, the new uses of technology on campuses, and delivery of services and programs to nontraditional students.

What Are We Doing Wrong?
CURRENTS Article In an interview with CURRENTS staff, Chronicle of Higher Education managing editor Scott Jaschik describes how those who cover the education beat approach sensitive issues like campus crime, or tuition costs, why journalists may feel thwarted by campus administrators in trying to cover these stories, and how providing more information may be beneficial to educational institutions in presenting an accurate picture of these often difficult situations. Specific examples of the types of information the media may want on various issues are presented.

In Advance: The Toilet on The Bell Tower
CURRENTS Article Famous campus pranks—and the former students who committed them

In Advance: Pour Choices
CURRENTS Article After a series of highly-publicized incidents of accidents related to student alcohol use, campus administrators (including alumni directors) are looking for ways to battle binge drinking on campuses. Ann Groves Lloyd, senior director of campus outreach at the University of Wisconsin, Madison is writing her doctoral dissertation on how alumni influence the campus drinking culture.

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