Browse by Professional Interest
Magazines

120 results



Browse other interest areas at left.

Advertising
Advertising

Class Notes
Class Notes

Editorial Content & Policies
Editorial Content

Outlook: Why I Let Sources Read Stories Prior to Publication
CURRENTS Article I’ve known great reporters and editors over the years who never let their sources read a story before it’s posted or published. They’re afraid that they’ll be branded a flack. Or that their source will turn their masterpiece into a puff piece. Fresh, realistic-sounding quotes may come back sounding like software documentation.Give professors the draft of a story, some editors believe, and they’ll revise it to sound like an article for an academic journal. On many campus writing projects, source reviews are mandatory. The client paying to print and mail that viewbook or president’s report demands sign-off privileges—and should get them. But with magazines, the protocol is less clear. When I write or edit a piece for a college or university magazine, I usually invite source review. Here’s why:

Editor's Note: Are Your Currents Piling Up?
CURRENTS Article “I think that Currents is a great magazine. I just don’t have time to read it anymore.” You too? That’s not good. Comments like these are part of the reason Currents is now bimonthly. In fact, in our recent readership survey, 60 percent of you said you wanted to receive Currents six times a year instead of nine. Starting with this issue, you’ll have more time between print magazines to consume all the high-quality content on advancement trends, challenges, and innovative ideas you’ve come to expect.

Grand Gold Rush
CURRENTS Article Inspired design, storytelling, ingenuity, humor, and brevity were hallmarks of this year's CASE Circle of Excellence Awards Grand Gold winners, the highest prize bestowed by the program. Whether attracting international applicants with an ambitious contest, sharing advice through campus fun facts and pride points, demonstrating that campus quirks will garner attention and gifts, or redesigning a magazine in a way that makes class notes inviting and (gasp!) readable, institutions relied on research, knowledge, and creative skill to push boundaries and deliver inspired work—much of it produced in-house.

Voices
CURRENTS Article Advice on editorial policies for sources reviewing stories; a website that generates inflated university titles; and acknowledgement of the struggles many students face in juggling studies and outside responsibilities.

Copy And Share Everything
CURRENTS Article Ideas we love from institutions everywhere. This issue: Swarthmore College's viewbook; University of Richmond Magazine's winning cover; students helping students through a philanthropy campaign at the University of California, Davis.

Alumni Magazines
Sample Collection The CASE Library maintains this collection of alumni magazines for all members. Magazines that were recognized with a CASE Circle of Excellence Award are noted, and abstracts and judges' reports are linked when available.

Research Publications
Sample Collection The Library maintains this collection of institutional research magazines and research annual reports. Publications that were recognized with a CASE Circle of Excellence Award are noted, and abstracts and judges' reports are linked when available.

2015 Circle of Excellence Grand Gold Winners
CURRENTS Article Emotion and connection were major themes among 2015's CASE Circle of Excellence Awards Grand Gold winners. Whether communicating about a deadly virus, cultivating entrepreneurs, engaging alumni with advanced degrees, or sharing the inspiring story of a college student whose life was cut short by illness, institutions dug deeply into their creative toolboxes-though not necessarily into their budgets. They also had fun courting prospective students and welcoming new admits to the family.

10 Sacred Cows of Alumni Magazines (And Why You Should Rid Your Pages of Them)
CURRENTS Article A longtime editor reveals his list of wrongfully revered and oft-repeated publication practices, departments, features, and philosophies.

4 Habits of Highly Effective Magazines
Article,  BriefCASE Article There are three Cs of alumni magazine readership, says Brenda Foster. First, readers scan the cover, then flip to class notes. The third C? Compost.

The Future of Class Notes in Alumni Magazines
Podcast Williams College's Amy Lovett discusses how she spun off class notes and alumni news into a separate publications from her institution's main magazine—and whether she would encourage other editors to do the same.

Advancement Talk: The Best of Advancement Talk
Podcast Williams College's Amy Lovett discusses how she spun off class notes and alumni news into a separate publications from her institution's main magazine—and whether she would encourage other editors to do the same.

Asking Alumni Magazine Readers to Subscribe
Article,  BriefCASE Article Higher education institutions looking to offset their alumni magazine’s print costs may want to follow the lead of one U.S. institution, which asks readers who receive its free magazine to pay a voluntarily subscription.

A Model Community College Magazine
Article,  Community College News Article Community college magazines should have content not just for students and alumni but also for local residents, says the leader of an award-winning publication.

Class Notes Meet Mad Libs
CURRENTS Article The University of Richmond Magazine's website is under construction, so its staff created a fun placeholder until the new site is launched.

The Power of Print
CURRENTS Article Institutional magazines are expensive to produce and many colleges and universities are exploring producing an online-only product. This article explores how Virginia Tech faced this issue.

The Editor’s Dilemma: How Should You Cover Campaigns?
CURRENTS Article The development office wants stories in the alumni magazine about institutional campaigns and other fundraising efforts, but editors have a mandate to engage readers (and maintain their journalistic credibility). Several colleges and universities have effectively integrated these two interests in the magazine, and CURRENTS reveals the secrets to their success.

Face Time
CURRENTS Article Carnegie Mellon Today, the alumni magazine of Pennsylvania's Carnegie Mellon University, draws in readers with covers that feature a close-up portrait.

Big Question
CURRENTS Article If you could cut anything from your institution's magazine—without having to deal with campus politics—what would it be?

How to Cut Costs and Grow Interest in Your Institutional Magazine
Article,  BriefCASE Article Print magazines aren’t going away, but neither is the need for institutional publications to have an online component. How can institutions best translate their magazine content for the web?

Golden Gallery
CURRENTS Article CURRENTS highlights selected winners of CASE’s annual Circle of Excellence awards. This year’s format is more visual and answers questions such as “What problem did these products or activities solve?” Award winners include Mississippi State University Foundation’s annual report; Valencia College’s alumni magazine, Vitae; and Columbia University’s Columbia Day.

2013 CASE Member Magazine Readership Survey Analysis
Report The CASE readership survey of institutional magazines reveals key findings about reader preferences and engagement, including how the amount of time spent reading an alumni magazine can impact a reader's giving and involvement with the institution. New findings from questions on format preference and online content are also included. The report highlights many of the benchmarks and trends revealed by comparing data collected from more than 136,000 CASE member institution readers.

Alumni Magazines Still Top Source for Alma Mater News
Article,  BriefCASE Article The latest results from the CASE Member Magazine Readership Survey continue to reinforce the importance of alumni magazines as well-read, highly regarded sources of information about educational institutions.

Produce a Compelling Magazine
Article,  Community College News Article Magazines offer institutions an ideal opportunity to communicate their value to the surrounding community, say the leaders of two award-winning magazines.

Bringing Alma Mater to Your Mailbox
CURRENTS Article Alumni magazines, once considered merely news bulletins for graduates, have evolved into important vehicles for institutional advancement. Since 1943, CASE's Robert Sibley Award has recognized the field's best publications.

Pocket-Size Portfolio
CURRENTS Article Griffith University's experimentation with business cards containing integrated USB flash drives has promoted portability of documents and presentations and increased the usage of electronic communications, saving printing and production costs in the process. While not in wide use across the Australian university, administrators and personnel who travel frequently and for extended periods of time have migrated to them. Some departments have adopted them for other uses as well, including the film school and the advancement office, which gave special 40th anniversary versions to alumni who returned to campus celebrations.

Honesty Is the Best Policy
CURRENTS Article In this article, Tina Hay, editor of The Penn Stater, discusses the editorial decisions the magazine made in covering the child molestation scandal that erupted at Penn State in November 2011.

Going for Gold
CURRENTS Article The story profiles eight of the 2012 CASE Circle of Excellence Award grand gold and gold award winners.

2012 CASE Member Magazine Readership Survey Analysis
Report The CASE readership survey of institutional magazines reveals key findings about reader preferences and engagement, including how the amount of time spent reading an alumni magazine can impact a reader's giving and involvement with the institution. New findings from questions on format preference and online content are also included. The report highlights many of the benchmarks and trends revealed by comparing data collected from nearly 100,000 CASE member institution readers.

Avoid Reporting “Same Old, Same Old” Stories in Alumni Magazine
Article,  BriefCASE Article “How often do you look forward to reading about commencement in your alumni magazine?” Probably not very often, says a recent CASE Editors Forum speaker who shared creative ways to write interesting and engaging articles on commencements and other annual events.

When, How and Why Print Magazines Should Go Digital
Podcast Hear Catherine Pierre, editor of Johns Hopkins Magazine, describe how readers have influenced her thinking about the role of her magazine's print edition in an increasingly digital world. Listen to Sally Hicks, editor of Faith & Leadership, explain how she and her colleagues are continually learning how to escape their "print mindset" and take advantage of their publication's web-only format.

Office Space: How Heaven Has Changed
CURRENTS Article Jeffrey Lott, longtime editor of the Swarthmore College Bulletin, offers some parting advice, remembrances, and a few things he'll be glad to be rid of in this essay that looks back at his experiences over the past 20-plus years.

Crème de la Crème
CURRENTS Article In 2011, 268 bronze, silver, gold, and grand gold Circle of Excellence awards went to 171 colleges, universities, independent schools, and nonprofit organizations worldwide. Eight of those grand gold and gold award winners are profiled here.

Tiempo en pantalla
CURRENTS Article Con el lanzamiento y popularidad the iPad y otras tablets así como el Kindle, una gran cantidad de revistas de exalumnos de Universidades han dado un giro experimentando con nuevos formatos electrónicos.

Screen Time
CURRENTS Article With the release and growing popularity of the iPad and other tablets as well as the Kindle and other e-readers among alumni, a handful of college and university alumni magazines have taken the leap into experimenting with these new electronic formats.

Alumni Magazines Strengthen Loyalty, Connection to Institutions
Article,  BriefCASE Article A CASE survey of alumni magazine readers in North America indicates that nearly 90 percent of respondents agree or strongly agree that campus magazines strengthen their personal connection to their institutions.

CASE Launches Upgraded Magazine Readership Survey
Article,  BriefCASE Article A recently upgraded version of the CASE Member Magazine Readership Survey is now open and available for members.

The Power of Two
CURRENTS Article BI Norwegian School of Management publishes two alumni magazine, one in Norwegian and the other in English. The English-language magazine has helped keep international alumni engaged.

Advance Work: Viva la Vida
CURRENTS Article Mexico's Universidad Anáhuac produces a monthly magazine aimed at prospective students. The magazine features photos of secondary students at their own schools as well as at university events and helps the teenagers feel connected to the university before they have even applied.

Main Squeeze
CURRENTS Article The CASE Member Magazine Readership Survey reveals interesting findings on actions readers take after reading the alumni magazine as well as on credibility and engagement.

Paper Trails
CURRENTS Article In this changing digital age, do printed magazines still have a place? Readers say yes, and editors who think otherwise may find themselves saving costs, but losing alumni.

Odds and Ends: Internet Innovator
CURRENTS Article CURRENTS interviews Guy Kawasaki, co-founder of Alltop, an "online magazine rack," and previous Apple Fellow at Apple Computer Inc., about the future of print magazines.

Advancement Achievers
CURRENTS Article Profiles of selected 2002 Circle of Excellence winners

CASE Alumni Magazine Readership Survey and Benchmarking Tool
The CASE Alumni Magazine Readership Survey and benchmarking tool allows magazine editors and other communications and alumni relations professionals to understand the habits and interests of their Alumni readers and make informed strategic editorial and management decisions.

Advance Work: All for One
CURRENTS Article The Foundation for California Community Colleges and the Network of California Community College Foundations have teamed up to produce a statewide community college alumni magazine and companion Web site.

Independent School Magazines: The Loomis Chaffee School - Silver Award
Best Practice As the school's primary vehicle of communication, Loomis Chaffee is a quarterly magazine that exists for alumni, parents, friends and benefactors of the school.

Independent School Magazines: Northfield Mount Hermon School - Gold Award
Best Practice NMH Magazine is sent to alumni, current parents, friends and the Northfield Mount Hermon community to engage readers, highlight alumni accomplishments and build institutional pride--while walking the tightrope between complying with administrative perspectives and telling compelling, even controversial, stories.

Independent School Magazines: Brooks School - Bronze Award
Best Practice In the summer of 2007, the Brooks Bulletin underwent a complete redesign. Brooks School brought the design in-house, allowing staff to reallocate resources to printing, paper and binding. The publication has a diverse audience of alumni, parents and prospective students, so it needs to appeal across a broad spectrum.

Career Path: In the Know
CURRENTS Article The author discusses what he's learned about alumni magazines in his 18-plus years as editor. The article offers five steps to achieving success.

Covering Controversy
CURRENTS Article Find out what other editors have to say about how to cover controversy in their alumni publications.

Making Magazine Magic
CURRENTS Article Alumni magazines need to tell compelling stories to engage the reader ... but how? The author gives 10 tips on how to find creative content that will leave your readers wanting more.

Periodical Special Issues: University of Portland - Gold Medal
Best Practice Portland Magazine is a quarterly magazine of approximately 28,000 and an annual budget of $230,000.

College and University General Interest Magazines: Bates College - Bronze Medal
Best Practice Bates magazine depicts the intellectual, social, and business leadership of individual members of the Bates community, in all walks of life. The magazine articulates key elements of the Bates ethic: achievement, entrepreneurial spirit, an understanding of the ethical dimensions of any endeavor, and the value of critical thinking, social justice, and being engaged, intrepid, and optimistic.

College and University General Interest Magazines: Carleton College - Gold Medal
Best Practice The Carleton College Voice supports Carleton’s liberal arts mission, connects alumni to the college and its resources, and demonstrates Carleton’s enduring value to alumni by being a credible reflection of its vitality and intellectual life.

College and University General Interest Magazines: Columbia College Chicago - Silver Medal
Best Practice Columbia’s mission is to teach students to engage fully in their world—to actively create culture, not passively consume it. Demo magazine was launched in September 2005 to show—rather than tell—the world how alumni, students, faculty, and staff are doing just that.

College and University General Interest Magazines: Denison University - Silver Medal
Best Practice Denison Magazine seeks not to report on Denison University, but rather to reflect it. The magazine therefore has to bear the curious, vibrant, tolerant, rational, intelligent, bold characteristics that members of the campus community see every day. And for alumni, who may remember their college days in somewhat different societal context, the magazine must revive the liberal arts learning experience that has held true through the decades. The objective across all audiences is to foster dialogue and to engage them in the life of the college.

College and University General Interest Magazines: Middlebury College - Bronze Medal
Best Practice Middlebury Magazine—a general interest, quarterly publication—is dedicated to communicating, through excellent writing and design, the high level of academic and cultural achievement at Middlebury College; the accomplishments of its outstanding alumni; and the intellectual, cultural, and social life on campus.

College and University General Interest Magazines: University of Notre Dame - Gold Medal
Best Practice Notre Dame Magazine was established in 1972 with several goals in mind. The first was to report on campus events and people, trends and developments, student life, and scholarly research. The second was to offer coverage of the school’s alumni association, the alumni and their activities. The third — a somewhat unique mission — was to offer its readers a continuing education component.

College and University General Interest Magazines: New York University - Silver Medal
Best Practice The objective of the NYU Alumni Magazine is to connect with its alumni base and other valued audiences by conveying the progress and changes taking place on campus and by selectively highlighting the achievements and developments of our 14 schools and colleges, while projecting a consistent overall message about the university.

College and University General Interest Magazines: Penn State Alumni Association - Gold Medal and Robert Sibley Magazine of the Year
Best Practice The overarching objective of The Penn Stater is to be a readable, genuinely interesting - if not irresistible - alumni magazine that strengthens readers’ ties to Penn State.

College and University General Interest Magazines: Pomona College - Silver Medal
Best Practice The purpose of Pomona College Magazine is to engage a diverse and highly literate set of readers with stories and visuals that make them stop and think, or stop and feel, or stop and wonder, care, remember, admire, identify, appreciate, laugh, cry or reconnect.

Research Magazines: University of North Carolina at Chapel Hill - Silver Medal
Best Practice Endeavors engages its readers in the intellectual life of the University of North Carolina at Chapel Hill by conveying the excitement of creativity, discovery, and the rigors and risks of the quest for new knowledge.

Special Interest Magazines: Johns Hopkins University Bloomberg School of Public Health -Bronze Medal
Best Practice In 2006, the editorial team of Johns Hopkins Public Health magazine took on an ambitious challenge: dedicate its two issues for the year to documenting two critical, but very different missions of the Johns Hopkins Bloomberg School of Public Health. One issue focused on public health in Africa, while a second reported on urban health in the United States.

Special Interest Magazines: Stanford University School of Medicine - Silver Medal
Best Practice Although Stanford is typically included with its Ivy League brethren, it's definitely not "old school." It's a non-traditional, distinctive, West Coast medical school that's one-half to (in the case of Harvard) one-tenth the size of its peer institutions, yet consistently makes powerful contributions to medical science. That spirit guides our editorial decisions for Stanford Medicine magazine, which focuses on stories that will contribute to the discourse on important biomedical issues while building awareness among the nation's health-care opinion leaders of the innovative research, clinical care, health-care policy and community service initiatives developed here.

Periodical Staff Writing for External Audiences: University of Wisconsin-Madison - Grand Gold Medal
Best Practice On Wisconsin strives to increase awareness of the University of Wisconsin-Madison, engender feelings of pride, and strengthen connections with alumni and other key constituents by reporting news about the university and key issues in higher education accurately and honestly; keeping alumni informed about their alma mater and fellow alumni;encouraging a free exchange of ideas and viewpoints, fostering an interest in lifelong learning by sharing expertise, focusing on societal issues, and highlighting UW research that affects daily life; and upholding high standards of writing, photography or illustration, and graphic design.

Periodical Staff Writing for External Audiences: Johns Hopkins University - Silver Medal
Best Practice Published five times a year, Johns Hopkins Magazine has a circulation of 148,000 and an annual budget of $477,762.

Periodical Staff Writing for External Audiences: University of Pittsburgh - 2007 Bronze Medal
Best Practice Published quarterly, Pitt Magazine has a circulation of 235,000 and an annual budget of $500,000.

Periodical Staff Writing for External Audiences: Stanford Alumni Association - Silver Medal
Best Practice Published bimonthly, Stanford magazine has a circulation of 179,000 and an annual budget of $1,038,000.

Periodical Staff Writing for External Audiences: University of Chicago - Bronze Medal
Best Practice Published six times a year, the University of Chicago Magazine has a circulation of 133,000 and an annual budget of $544,643.

Periodical Staff Writing for External Audiences: Tufts University - Gold Medal
Best Practice Published twice a year, Tufts Dental Medicine magazine has a circulation of 12,000 and an annual budget of $75,000.

Periodical Staff Writing for External Audiences: Washington State University - Gold Medal
Best Practice Published quarterly, Washington State Magazine has a circulation of 140,000 to 150,000 and an annual budget of $334,000.

College and University General Interest Magazines: University of Chicago - Bronze Medal
Best Practice The University of Chicago Magazine aims to record the daily life of the university, to give some expression to its literary activity and to serve as a medium for the best thought and enthusiasm of the university.

College and University General Interest Magazines: University of Portland - Bronze Medal
Best Practice The point of Portland Magazine is to persuade readers to think – to draw them into thinking about the ideas in the magazine – the ideas that are close to the University of Portland’s heart and mission and people.

College and University General Interest Magazines: University of Pennsylvania - Bronze Medal
Best Practice The Gazette exists to help alumni keep themselves informed about and connected with the University of Pennsylvania and each other—by providing evenhanded, lively, and insightful coverage of what’s happening at Penn now, of the university’s history, and of the activities of alumni in the great world beyond campus.

College and University General Interest Magazines: Wellesley College - Bronze Medal
Best Practice The Wellesley College Alumnae Association (WCAA)—and, by extension, its flagship publication, Wellesley magazine—supports and furthers the college's mission to provide an excellent liberal-arts education for women who will make a difference in the world.

College and University General Interest Magazines: Wesleyan University - Gold Medal
Best Practice Wesleyan magazine exists to sustain and nourish a community. The lively, inquisitive, passionate, articulate, and caring individuals who spend four years on our campus share an experience rooted in a common appreciation for the enduring value of liberal arts education. magazine is an expression of this community’s core values, demonstrated through stories about people, about the contributions they make to Wesleyan, to the Wesleyan community, and to society.

Print External Audience Tabloids and Newsletters: University of California, Berkeley - Silver Medal
Best Practice The Promise of Berkeley tabloid newsletter was re-engineered into a mini-magazine to gear up for the public launch of Berkeley’s campaign in fall 2008. It has a circulation of 100,000+ including alumni, donors, and parents.

Special Interest Magazines: Harvard Medical School - Silver Medal
Best Practice The Harvard Medical Alumni Bulletin aims to provide readers with a lively view of Harvard Medical School: its rich history, its leadership in medicine today, and its legacy of talented physicians past and present.

Special Interest Magazines: University of Pittsburgh - Bronze Medal
Best Practice Pitt Med shares the ongoing intellectual adventure of the University of Pittsburgh School of Medicine with its readers. Specifically, the magazine seeks to: 1) Promote the quality and achievements of the school in a smart and engaging way that reflects the school’s rising stature 2) Create or reinforce a spirit of “connectedness” and “informed good will” among key constituencies, especially alumni as well as potential faculty and student recruits and 3) Raise awareness of the school’s already outstanding reputation and provide a communications tool that contributes to the school’s efforts to build on that reputation.

Special Interest Magazines: University of Toronto - Gold Medal
Best Practice The University of Toronto Office of Advancement for the Faculty of Arts and Science has responsibility for fundraising, alumni and donor relations, media relations, public outreach, and student recruitment. In support of these activities, in the fall of 2004, the faculty launched a new magazine, the first of its kind for the faculty and the university, entitled idea&s: the arts & science review.

Research Magazines: University of Missouri-Columbia - Silver Medal
Best Practice Illumination's coverage seeks to make MU research, scholarship, and creative achievement come alive for a diverse group of readers, among them educators, lawmakers, media representatives, and members of the general public. Scientific advances, intellectual issues in the news, new directions in the arts — in these and other areas, Illumination uses words and pictures to help subscribers, both in Missouri and across the nation, more fully understand and appreciate the work of MU faculty and students.

Special Interest Magazines: Brigham Young University - Bronze Medal
Best Practice The Clark Memorandum aims to communicate with friends and alumni of BYU’s J. Reuben Clark Law School and to promote the school’s objectives, including advancement.

Research Magazines: Ohio University - Silver Medal
Best Practice Perspectives seeks to serve its readers by providing information about the research, scholarly, and creative activities of Ohio University faculty, staff, and students, and about the contributions of university research in general. This is accomplished through the publication of accurate and balanced journalistic content that informs, stimulates intellectual discussion, and promotes scholarly inquiry.

Independent School Magazines: The Hotchkiss School - Bronze Medal
Best Practice A year's cycle of the Hotchkiss Magazine began with the usual compendium of news and features. Then plans for the year were upended by the head of school's announcement in February 2006 that he would step down in June 2007. Every issue in 2006 reflected this most important news of the year, and mailing was delayed twice to ensure the most recent news on the search was included.

Independent School Magazines: Northfield Mount Hermon School - Bronze Medal
Best Practice NMH Magazine goes out to alumni, current parents, friends, and the NMH community. It strives to deeply engage readers with the school, highlight alumni accomplishments and build institutional pride.

Independent School Magazines: Milton Academy - Gold Medal
Best Practice Milton Magazine seeks to increase awareness of the school’s character, sustained excellence and distinguishing features through highest quality writing and photography and discussion of important and thought-provoking ideas. It works to enhance connections with alumni and celebrate the role of alumni in the life of the school, as well as in public life. The magazine tracks the history of the school, while increasing awareness of its traditions and highlighting new developments.

Independent School Magazines: Watkinson School - Silver Medal
Best Practice The Watkinson News is the school's public forum for examining what a Watkinson education means and for modeling the process of self-evaluation asked of students. In addition to this modeling—an important form of teaching in itself—the main goal is to convey to readers the depth and seriousness with which the magazine pursues questions essential to an excellent education.

Magazine Publishing Improvement: Lake Forest College - Gold Medal
Best Practice Spectrum Magazine puts a human face on the personalities, events, and actions that define the institution. It is published twice a year, has a circulation of 13,500 and an annual budget of $106,000.

Magazine Publishing Improvement: Minnesota State College and Universities - Bronze Medal
Best Practice Minnesota State Colleges and Universities magazine raises awareness and understanding of the system among the state’s opinion and business leaders. It is published twice a year, has a circulation of 10,000 and an annual budget of $80,000.

Magazine Publishing Improvement: University of Georgia - Silver Medal
Best Practice The purpose of Outreach magazine is to inform decision makers about how the university extends knowledge and resources beyond campus through stories for a diverse audience. It is published twice a year, has a circulation of 15,000 and an annual budget of $38,356.

Magazine Publishing Improvement: University of Nevada-Las Vegas - Bronze Medal
Best Practice Premier Magazine serves primarily as a tool to keep alumni, donors, hospitality industry leaders, students, and the university community informed and connected to the university. The magazine is published twice a year, has a circulation of 9,300, and an annual budget of $34,000.

Periodical Resources Management - Magazines: University of Puget Sound - Silver Medal
Best Practice With an audience of alumni, parents, students, faculty and staff, Arches “functions mainly as a continuing case statement for the university.” A quarterly magazine, it has a circulation of 32,000 and an annual budget of $97,000.

Periodical Resources Management - Magazines: College of William and Mary - Bronze Medal
Best Practice The goal of Ideation is to redefine and mold the various perceptions of the research component of the college. With a diverse audience made up of elected officials, opinion leaders, media, alumni and friends, among others, the magazine is published twice a year, has a circulation of 22,000 and an annual budget of $26,490.

Periodical Special Issues: Harvard Medical School - Grand Gold Medal
Best Practice Using the theme "The Seven Deadly Sins," this issue of the Harvard Medical Alumni Bulletin consisted of seven essays written by alumni. The Bulletin is a quarterly two-color magazine with a circulation of 16,000 and an annual budget of $181,390.

Periodical Special Issues: Pomona College - Gold Medal
Best Practice This theme issue of Pomona College Magazine centered on “family,” and consisted of a series of interrelated stories touching on four very different kinds of families. Pomona Magazine is published three times a year, has a circulation of approximately 28,500 and an annual budget of $166,802.

Sweet Smell of Success
CURRENTS Article The 2007 CASE Circle of Excellence grand gold and gold medal winners profiled in this article have taken their advancement publications, events, and programs to a higher level. These featured winners, however, are a small sample of the 319 winners from 195 institutions.

Cream of the Crop
CURRENTS Article This article profiles a few of CASE's 2005 Circle of Excellence award winners in the fields of fund-rasing, special events, campaigns, marketing, alumni programs, stewardship, and advancement services operations.

Come Together
CURRENTS Article Communications professionals increasingly discuss what stays in print and what goes on the Web--often with budget-cutting in mind. In this article, the authors point out that Web and print are two very different mediums and content for one can't just be retrofitted or repurposed for the other. They outline strategies for making the two mediums work together more effectively.

AdvanceWork: Periodicals' Progress
CURRENTS Article In the publishing world, student and alumni magazines are a hot commodity, according to an Oxbridge Communications study. The number of titles in the segment grew 43 percent over a 10-year period.

Get Real
CURRENTS Article Alumni magazines face stiff competition for readers' attention, primarily because many readers don't take them seriously. A seasoned alumni magazine editor offers 10 ways to help make them into publications that readers respect and want to read.

Mining for Gold
CURRENTS Article Profiles of 12 CASE Circle of Excellence 2003 winners. Member institution nominees were judged on the creativity of their alumni relations, communications, and development initiatives, including alumni publications, reunions, constituency giving, stewardship, and alumni relations programs. Profiled winners include Brigham Young University/University of Utah; Columbia College Chicago; Georgia Tech Alumni Association; Goucher College; Imperial College London; the Institute for Shipboard Education; Lehigh University Alumni Association; Monroe Community College Foundation; Pennsylvania State University; the University of Chicago; the University of Iowa Alumni Association; and the University of Miami.

Signs of the Timing
CURRENTS Article Alumni magazine editors say good editorial planning is essential to good content. They use brainstorming retreats and frequent planning meetings to stay on track even as they realize they’ll have to cope with changes brought on by shifts in budget, advertising, campus priorities, and editorial snafus. This article is of interest to alumni magazine editors.

Closing Remarks: Courting Disaster?
CURRENTS Article A recent New Jersey court ruling regarding Rutgers Magazine jeopardizes the authority of institutions over the content of campus magazines. This column outlines the legal arguments for reversing this decision, maintaining that editorial decisions concerning a magazine’s content are not subject to the First Amendment, and that campus magazines may reject ads that conflict with reasonable policy.

Closing Remarks: A Matter of Trust
CURRENTS Article In the familiar battle between alumni magazine editors and campus administrators, Jones says, the civilian casualties are the magazines' readers, and their trust and faith in their institutions suffers the damage. A chief advancement officer with a development background, Jones crosses the traditional battle lines to take the side of the editors, maintaining that attempts at information management betray administrators' commitment to the purpose of higher education.

AdvanceWork: Your Themes Are Showing
CURRENTS Article Two alumni magazines tackle the challenge of developing single-topic issues

Measuring Up
CURRENTS Article Alumni magazine editors are increasingly accumulating data to demonstrate their periodicals’ influence in alumni cultivation and to justify their costs. Editors have used statistical evidence to show, for example, that alumni use the magazine as their primary information source and that a magazine can foster feelings of pride and connection with the institution. Data may take the form of formal reader survey results or informal anecdotes.

Write-Minded: Show Us Your Stuff
CURRENTS Article Readers are a source of knowledge and memories that can enliven an alumni periodical. To encourage readers to offer material for publication, present their voices in many ways, such as through class notes, letters, or opinion surveys. This article offers topic ideas for reader participation features and provides tips for maximizing response.

Write-Minded: I Spy a Story
CURRENTS Article Magazine staff can find story ideas through sources like faculty grant proposals and sabbatical applications, news clips, and student publications, as well as by asking development staff, student telephone callers, and others to pass on the tales or trends they come across.

Moving Mountains
CURRENTS Article Alumni magazine editors often must operate with insufficient staff. One way to solve the problem is to use freelance writers and editors, student workers, and contract editors. Faculty, professional contacts, communications officers, local journalists, students, and alumni are all potential candidates. The author provides advice on managing outside workers to maximize their usefulness and minimize problems.

AdvanceWork: Pre-flight Checklist
CURRENTS Article It's an exciting feeling: The latest issue of your alumni magazine arrives from the printer, still smelling of fresh ink. Then, the horror. There's the front-cover headline, in all its four-color glory-with a 36-point typo.

Got Personality?
CURRENTS Article Alumni magazines should have identities that are as unique as the institutions and communities they serve. To infuse personality into a publication: 1) Make a statement with the cover design. 2) Choose feature topics and approaches that reflect the magazine's personality. 3) Make class notes as unique as your institution's alumni. 4) Use the editor's note to start a conversation with readers. 5) Spend time interacting with members of the institutional community. 6) Use good writing to figuratively bring alumni back to campus. 7) For influences, reach beyond alumni periodicals and look at magazines from all fields. 8) Use humor, in the form of witty headlines, cartoons, or oddball features.

Closing Remarks: Keep Those Letters Coming
CURRENTS Article Editorial guidelines for alumni correspondents

Finding the Perfect Fit
CURRENTS Article Questions to consider when trying to determine the right size advertising program for your magazine include: 1) who are your readers and where do they live?; 2) who is your competition?; 3) what’s your circulation?; 4) what rates will you charge?; 6) who will sell ads, or coordinate materials and billings?; and 7) what postal rate is best for you? A sidebar article looks at postal restrictions and requirements of two alumni magazine mail classifications.

After Class Notes
CURRENTS Article Former Dartmouth Alumni Magazine editor Heinrichs describes his move to founding editor of US Airways Attache magazine. His advice for campus editors includes 1) focusing on the magazine, rather than all types of related chores and issues; 2) limiting the number of meetings you attend; 3) remembering that campus editors are custom publishers, not journalists; 4) playing up the strengths of the institution; and 5) remembering every magazine needs a mission.

Dealing with Dilemmas
CURRENTS Article The author presents ideas for adding to, cutting back, or simply improving the class notes section of an alumni magazine. If more class notes are needed, consider recruiting a few class correspondents to help gather information on alumni and ongoing special events. If the class notes need to be reduced in size, carefully edit and set limits on the content of the class notes.

Class Notes That Sing
CURRENTS Article Class notes can be distinctive and provide readers with information they are looking for. Make them more appealing to readers by having them reflect real life tragedies or accomplishments of alumni. Including updates on all groups within the individual classes is important. No one wants to feel like their group is continually forgotten in the class notes. And finally, asking questions or opinions of alumni helps to open the door for communicating and sharing within the class notes. A sidebar article looks at how to deal with problem class notes. Suggestions from staff of Mount Holyoke Alumnae Quarterly, Brown Alumni Magazine, Smith Alumnae Quarterly, Williams College, University of Missouri-Columbia, Carnegie Mellon Magazine, Macalester College, Indiana University of Pennsylvania, Bethel College, St. Michael’s College, Wesleyan University Magazine, Randolph-Macon Women’s College, Drake, and Worcester Polytechnic Institute are among those included.

Let's Get Fictional
CURRENTS Article Keiger, a senior writer for the Johns Hopkins Magazine discusses the need to develop the essential elements of strong characterization and strong narrative when writing nonfiction. When characterizing something or someone, focus on what is striking or curious. Try to catch subjects in different settings. What do the surroundings say about the individual? Listen to their speech patterns. Remember that photographs are often included in articles and this reduces the need to use traditional descriptions of people or things. It is important not just to write stories, but to tell them. Consider the place of narrative. Some stories may lend themselves to narrative, some may require that you use a hook. The key for the writer is to pay attention.

Sample Collection

The Library maintains a collection of sample materials for members.

View samples

CASE Communities

Connect with peers on CASE Communities.

Join the conversation