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Annual Reports
Sample Collection The Library maintains this collection of annual reports from independent schools, community colleges, colleges and universities and alumni associations. Reports that were recognized with a CASE Circle of Excellence Award are noted, and abstracts and judges' reports are linked when available.

Principles of Practice for University and College Periodicals Editors
These principles were approved by the CASE Board of Trustees in November 2005.

Editors Forum Preconference Workshops
Conference Editors Forum Preconference Workshops

Annual Reports
Annual Reports

Advertising
Advertising

Class Notes
Class Notes

Editorial Content & Policies
Editorial Content

Magazines
Magazines

Newsletters & Tabloids
Newsletters & Tabloids

Online Periodicals
Online Periodicals

Photography & Illustration
Photography & Illustration

Redesign
Redesigns

Feature Writing
Feature Writing

Science & Medical Writing
Science & Medical Writing

Writing & Editing
Editing and Writing

Annual Conference for Publications Professionals
Conference In times of tight budgets and technological innovation, it can be a challenge to make ends meet and stay ahead of the curve while continuing to effectively manage the day-to-day operations of your publications office. This conference explores compelling issues in strategy, storytelling, creativity and branding.

Editors Forum
Conference Producing an engaging, effective periodical today involves much more than editing. You must embrace new technologies; navigate institutional bureaucracies and politics; manage people, time and budgets; and do it all without losing sight of the creativity and inspiration.

Copy and Share Everything
CURRENTS Article Lawrence University aims to entice potential applicants is with a 10-page square mailer, which gives students a taste of life at the Wisconsin institution as well as an idea of what life might look like after graduation; a charming and authoritative third-grader leads "Today's Lesson: The Pennfield Fund," a five-minute video set up as a class about the importance of the Rhode Island independent school's annual fund; and during Alumni Weekend 2015, Imperial College London reveled in its graduates' proclivity for pranks.

Outlook: Why I Let Sources Read Stories Prior to Publication
CURRENTS Article I’ve known great reporters and editors over the years who never let their sources read a story before it’s posted or published. They’re afraid that they’ll be branded a flack. Or that their source will turn their masterpiece into a puff piece. Fresh, realistic-sounding quotes may come back sounding like software documentation.Give professors the draft of a story, some editors believe, and they’ll revise it to sound like an article for an academic journal. On many campus writing projects, source reviews are mandatory. The client paying to print and mail that viewbook or president’s report demands sign-off privileges—and should get them. But with magazines, the protocol is less clear. When I write or edit a piece for a college or university magazine, I usually invite source review. Here’s why:

Editor's Note: Are Your Currents Piling Up?
CURRENTS Article “I think that Currents is a great magazine. I just don’t have time to read it anymore.” You too? That’s not good. Comments like these are part of the reason Currents is now bimonthly. In fact, in our recent readership survey, 60 percent of you said you wanted to receive Currents six times a year instead of nine. Starting with this issue, you’ll have more time between print magazines to consume all the high-quality content on advancement trends, challenges, and innovative ideas you’ve come to expect.

Grand Gold Rush
CURRENTS Article Inspired design, storytelling, ingenuity, humor, and brevity were hallmarks of this year's CASE Circle of Excellence Awards Grand Gold winners, the highest prize bestowed by the program. Whether attracting international applicants with an ambitious contest, sharing advice through campus fun facts and pride points, demonstrating that campus quirks will garner attention and gifts, or redesigning a magazine in a way that makes class notes inviting and (gasp!) readable, institutions relied on research, knowledge, and creative skill to push boundaries and deliver inspired work—much of it produced in-house.

Voices
CURRENTS Article Advice on editorial policies for sources reviewing stories; a website that generates inflated university titles; and acknowledgement of the struggles many students face in juggling studies and outside responsibilities.

Copy And Share Everything
CURRENTS Article Ideas we love from institutions everywhere. This issue: Swarthmore College's viewbook; University of Richmond Magazine's winning cover; students helping students through a philanthropy campaign at the University of California, Davis.

Alumni Magazines
Sample Collection The CASE Library maintains this collection of alumni magazines for all members. Magazines that were recognized with a CASE Circle of Excellence Award are noted, and abstracts and judges' reports are linked when available.

Research Publications
Sample Collection The Library maintains this collection of institutional research magazines and research annual reports. Publications that were recognized with a CASE Circle of Excellence Award are noted, and abstracts and judges' reports are linked when available.

Office Space: Three Things Communicators Can Learn from Startups
CURRENTS Article Annabel Adams' startup experience benefited her as associate director of strategic communications for the School of Humanities at the University of California, Irvine. The fast-paced, results-driven culture she came from forced her to be resourceful, proactive, and bold. While the past 18 months haven't been as easy as she first imagined, she has learned to translate her experience in the startup world into communications strategies for higher education. Here are her top three tips.

Office Space: Ghostwriting Doesn’t Have to Be Scary
CURRENTS Article Writing to key donors and prospects on behalf of institutional leaders is a high-stakes endeavor. Capturing the voice of the various university and development executives who sign the messages you write is challenging. It can be hard to find the right words or to strike the right tone, especially when apologies or condolences are part of the job. But you don't have to be a wordsmith to compose effective, strategic letters and emails. Here are some tips to help your writing.

The Write Kind of Love
CURRENTS Article At the website MoreLoveLetters.com, people can request love letter bundles for people in need or volunteer to write them. More than 20,000 volunteers—including students belonging to the site's 60-plus Campus Cursive chapters—have helped send more than 100,000 letters to people around the world. Founder Hannah Brencher's memoir, If You Find This Letter: My Journey to Find Purpose Through Hundreds of Letters to Strangers, comes out in paperback in spring 2016.

2015 Circle of Excellence Grand Gold Winners
CURRENTS Article Emotion and connection were major themes among 2015's CASE Circle of Excellence Awards Grand Gold winners. Whether communicating about a deadly virus, cultivating entrepreneurs, engaging alumni with advanced degrees, or sharing the inspiring story of a college student whose life was cut short by illness, institutions dug deeply into their creative toolboxes-though not necessarily into their budgets. They also had fun courting prospective students and welcoming new admits to the family.

Odds and Ends: Lighting a Communications Fire
CURRENTS Article Actor Alan Alda is using improvisational theater techniques to teach science and medical professionals how to discuss their work in a clear and relatable manner.

Call Me Mx.
CURRENTS Article "Mx."—a gender-neutral courtesy title used in place of Miss, Ms., Mrs., or Mr.—is a recent addition to Merriam-Webster's "words we're watching" list and a new entry in the online Oxford Dictionaries. Already used on official U.K. documents such as driver's licenses, it is being adopted by higher education institutions as well.

10 Sacred Cows of Alumni Magazines (And Why You Should Rid Your Pages of Them)
CURRENTS Article A longtime editor reveals his list of wrongfully revered and oft-repeated publication practices, departments, features, and philosophies.

First Class
CURRENTS Article In 2015, CASE added the Platinum Categories to its Circle of Excellence awards to recognize the best-of-the-best practices in educational advancement publications, programs, and projects through a tournament-like competition in CASE's eight North American districts.

4 Habits of Highly Effective Magazines
Article,  BriefCASE Article There are three Cs of alumni magazine readership, says Brenda Foster. First, readers scan the cover, then flip to class notes. The third C? Compost.

The Future of Class Notes in Alumni Magazines
Podcast Williams College's Amy Lovett discusses how she spun off class notes and alumni news into a separate publications from her institution's main magazine—and whether she would encourage other editors to do the same.

Advancement Talk: The Best of Advancement Talk
Podcast Williams College's Amy Lovett discusses how she spun off class notes and alumni news into a separate publications from her institution's main magazine—and whether she would encourage other editors to do the same.

Asking Alumni Magazine Readers to Subscribe
Article,  BriefCASE Article Higher education institutions looking to offset their alumni magazine’s print costs may want to follow the lead of one U.S. institution, which asks readers who receive its free magazine to pay a voluntarily subscription.

Students Help College Profile Alumni
Article,  Community College News Article The alumni relations staff at an Illinois community college recently partnered with an English 101 class on a project to interview alumni and write profiles about them. The new collaboration has already proven itself a win-win for all involved.

A Model Community College Magazine
Article,  Community College News Article Community college magazines should have content not just for students and alumni but also for local residents, says the leader of an award-winning publication.

Class Notes Meet Mad Libs
CURRENTS Article The University of Richmond Magazine's website is under construction, so its staff created a fun placeholder until the new site is launched.

The Power of Print
CURRENTS Article Institutional magazines are expensive to produce and many colleges and universities are exploring producing an online-only product. This article explores how Virginia Tech faced this issue.

The Editor’s Dilemma: How Should You Cover Campaigns?
CURRENTS Article The development office wants stories in the alumni magazine about institutional campaigns and other fundraising efforts, but editors have a mandate to engage readers (and maintain their journalistic credibility). Several colleges and universities have effectively integrated these two interests in the magazine, and CURRENTS reveals the secrets to their success.

Everything Old Is New Again
CURRENTS Article The Babbler Express is a printed, biannual newspaper mailed to graduates age 55 and older from both Lipscomb University and Lipscomb Academy, a high school located on the university's campus. The publication is part of Lipscomb's increased outreach to senior graduates.

Face Time
CURRENTS Article Carnegie Mellon Today, the alumni magazine of Pennsylvania's Carnegie Mellon University, draws in readers with covers that feature a close-up portrait.

Big Question
CURRENTS Article If you could cut anything from your institution's magazine—without having to deal with campus politics—what would it be?

How to Cut Costs and Grow Interest in Your Institutional Magazine
Article,  BriefCASE Article Print magazines aren’t going away, but neither is the need for institutional publications to have an online component. How can institutions best translate their magazine content for the web?

How to Improve the CEO-CDO Relationship
Article,  BriefCASE Article Trust and good communication are essential to a successful working relationship between an institution’s chief executive and chief development officer, say a pair of senior leaders.

Golden Gallery
CURRENTS Article CURRENTS highlights selected winners of CASE’s annual Circle of Excellence awards. This year’s format is more visual and answers questions such as “What problem did these products or activities solve?” Award winners include Mississippi State University Foundation’s annual report; Valencia College’s alumni magazine, Vitae; and Columbia University’s Columbia Day.

Start Spreading the Views
CURRENTS Article Several years ago Duke University created an op-ed service to gain better exposure for faculty members’ editorials. Instead of submitting op-eds to a handful of national newspapers, Duke’s media relations department began targeting large regional papers across the United States. Keith Lawrence, Duke’s director of media relations, writes about the results of this program, including more timely publication of pieces, and how it benefits the university and participating faculty members. He also offers suggestions, such as localizing editorials as much as possible, to other institutions considering a similar program.

2013 CASE Member Magazine Readership Survey Analysis
Report The CASE readership survey of institutional magazines reveals key findings about reader preferences and engagement, including how the amount of time spent reading an alumni magazine can impact a reader's giving and involvement with the institution. New findings from questions on format preference and online content are also included. The report highlights many of the benchmarks and trends revealed by comparing data collected from more than 136,000 CASE member institution readers.

Alumni Magazines Still Top Source for Alma Mater News
Article,  BriefCASE Article The latest results from the CASE Member Magazine Readership Survey continue to reinforce the importance of alumni magazines as well-read, highly regarded sources of information about educational institutions.

Produce a Compelling Magazine
Article,  Community College News Article Magazines offer institutions an ideal opportunity to communicate their value to the surrounding community, say the leaders of two award-winning magazines.

Bringing Alma Mater to Your Mailbox
CURRENTS Article Alumni magazines, once considered merely news bulletins for graduates, have evolved into important vehicles for institutional advancement. Since 1943, CASE's Robert Sibley Award has recognized the field's best publications.

A Drone of Their Own
CURRENTS Article At Deerfield Academy in western Massachusetts, drones are for high-flying campus photography. The independent school purchased a drone quadcopter in early 2013 to get some new angles of its campus.

What You Need to Know: Annual Reports
Council on Foundations
Article Developed for community foundations, these principles and practices will be helpful to any organization that is creating an annual report.

Making the Annual Report a Visual Story with Instagram
Article This post discusses Calgary Zoo's 2012 annual report—created with Instagram—and why educational institutions should take note of the approach.

Annual Reports Wiki
Nonprofit Marketing Guide
Article This wiki compiles samples, articles and blog posts about nonprofit annual reports. Samples include infographics, microsites, print and online reports, videos and other formats.

Pocket-Size Portfolio
CURRENTS Article Griffith University's experimentation with business cards containing integrated USB flash drives has promoted portability of documents and presentations and increased the usage of electronic communications, saving printing and production costs in the process. While not in wide use across the Australian university, administrators and personnel who travel frequently and for extended periods of time have migrated to them. Some departments have adopted them for other uses as well, including the film school and the advancement office, which gave special 40th anniversary versions to alumni who returned to campus celebrations.

You Can’t Wrap a Fish in an iPad
Article,  BriefCASE Article Digital media have replaced many print publications, but that doesn’t mean print is near extinction. It simply means that communications professionals must play to print’s unique strengths, said one communications expert at a recent CASE conference.

Honesty Is the Best Policy
CURRENTS Article In this article, Tina Hay, editor of The Penn Stater, discusses the editorial decisions the magazine made in covering the child molestation scandal that erupted at Penn State in November 2011.

Are Annual Reports History?
National Council of Nonprofits
Article This post from January 2013 talks about trends with annual reports and links to further resources.

Going for Gold
CURRENTS Article The story profiles eight of the 2012 CASE Circle of Excellence Award grand gold and gold award winners.

Copyright & Licensing for Images and Multimedia
Good Question Does CASE have information about copyright and licensing for multimedia? Where can we obtain inexpensive or free music and images to use on our website and in social media?

Study: Institutions Spending Less on Traditional Media, More on Social Media
Article,  BriefCASE Article Institutions are increasing funding for social media recruitment initiatives and decreasing spending on traditional media, such as print and radio ads, according to a new study.

Infographics
Sample Collection The Library maintains this collection of education institutions' infographics and data visualizations used to convey advancement-related data and stories.

Infographics
Good Question Does CASE have resources that discuss best practices for designing infographics? What about examples of infographics created for advancement purposes?

2012 CASE Member Magazine Readership Survey Analysis
Report The CASE readership survey of institutional magazines reveals key findings about reader preferences and engagement, including how the amount of time spent reading an alumni magazine can impact a reader's giving and involvement with the institution. New findings from questions on format preference and online content are also included. The report highlights many of the benchmarks and trends revealed by comparing data collected from nearly 100,000 CASE member institution readers.

Avoid Reporting “Same Old, Same Old” Stories in Alumni Magazine
Article,  BriefCASE Article “How often do you look forward to reading about commencement in your alumni magazine?” Probably not very often, says a recent CASE Editors Forum speaker who shared creative ways to write interesting and engaging articles on commencements and other annual events.

When, How and Why Print Magazines Should Go Digital
Podcast Hear Catherine Pierre, editor of Johns Hopkins Magazine, describe how readers have influenced her thinking about the role of her magazine's print edition in an increasingly digital world. Listen to Sally Hicks, editor of Faith & Leadership, explain how she and her colleagues are continually learning how to escape their "print mindset" and take advantage of their publication's web-only format.

How to Use “New” Media to Promote Faculty Research
Article,  BriefCASE Article It’s not always easy for media relations professionals to promote the important research taking place at their institutions. Presenters at a recent CASE conference, however, say there are plenty of social media platforms that, with a bit of strategic thinking, can be used to overcome this challenge.

Office Space: How Heaven Has Changed
CURRENTS Article Jeffrey Lott, longtime editor of the Swarthmore College Bulletin, offers some parting advice, remembrances, and a few things he'll be glad to be rid of in this essay that looks back at his experiences over the past 20-plus years.

Crème de la Crème
CURRENTS Article In 2011, 268 bronze, silver, gold, and grand gold Circle of Excellence awards went to 171 colleges, universities, independent schools, and nonprofit organizations worldwide. Eight of those grand gold and gold award winners are profiled here.

All Together Now
CURRENTS Article This article looks at how the public affairs department and admissions office at the College of the Holy Cross collaborated to overhaul and update the college's admissions recruitment materials, print and online, and how the process not only improved the products but also improved the working relationship between the departments and set an example for the campus. The authors discuss the lessons they learned from the process and the importance of some of the choices they made along the way.

Annual Report Angst?
CURRENTS Article A chart shows different formats for foundations' annual reports and what percentage of foundations are using each format.

Tiempo en pantalla
CURRENTS Article Con el lanzamiento y popularidad the iPad y otras tablets así como el Kindle, una gran cantidad de revistas de exalumnos de Universidades han dado un giro experimentando con nuevos formatos electrónicos.

Brand Aid Part 1: Style Guide
Turnaround Marketing Communications
Article This blog post discusses the importance of a style guide as part of a school's marketing efforts and a key element in a strong brand. Six style guides from independent schools are linked, as is a compendium of higher education institution samples. Part 2 in the Brand Aid series, "Keeping 'Customers' (a.k.a. Parents) Happy," is linked from the article.

Screen Time
CURRENTS Article With the release and growing popularity of the iPad and other tablets as well as the Kindle and other e-readers among alumni, a handful of college and university alumni magazines have taken the leap into experimenting with these new electronic formats.

Inside Out
CURRENTS Article This article looks at how campus internal communications has changed as communications vehicles have moved increasingly from print to online, how this shift has led several larger universities to embrace the news center model, and how this opening of communication has expanded the audiences that internal communicators address.

Alumni Magazines Strengthen Loyalty, Connection to Institutions
Article,  BriefCASE Article A CASE survey of alumni magazine readers in North America indicates that nearly 90 percent of respondents agree or strongly agree that campus magazines strengthen their personal connection to their institutions.

CASE Launches Upgraded Magazine Readership Survey
Article,  BriefCASE Article A recently upgraded version of the CASE Member Magazine Readership Survey is now open and available for members.

The Power of Two
CURRENTS Article BI Norwegian School of Management publishes two alumni magazine, one in Norwegian and the other in English. The English-language magazine has helped keep international alumni engaged.

Effective Storytelling Can Build Support, Increase Giving
Article,  BriefCASE Article Good, old-fashioned storytelling makes for compelling copy in educational websites and marketing campaigns and can lead to increased interest and support from targeted audiences. That's according to an expert on communications for nonprofits and a recent presenter of a CASE Online Speaker Series.

A Little Mystery Makes a Great Magazine Story, Speaker Says
Article,  BriefCASE Article Humor, mystery and controversy are among the elements that contribute to a compelling magazine story, according to a speaker at the 2010 CASE Editors’ Forum.

Advance Work: Viva la Vida
CURRENTS Article Mexico's Universidad Anáhuac produces a monthly magazine aimed at prospective students. The magazine features photos of secondary students at their own schools as well as at university events and helps the teenagers feel connected to the university before they have even applied.

Main Squeeze
CURRENTS Article The CASE Member Magazine Readership Survey reveals interesting findings on actions readers take after reading the alumni magazine as well as on credibility and engagement.

Paper Trails
CURRENTS Article In this changing digital age, do printed magazines still have a place? Readers say yes, and editors who think otherwise may find themselves saving costs, but losing alumni.

Odds and Ends: Internet Innovator
CURRENTS Article CURRENTS interviews Guy Kawasaki, co-founder of Alltop, an "online magazine rack," and previous Apple Fellow at Apple Computer Inc., about the future of print magazines.

How to Make Your Online Magazine Click
Article,  BriefCASE Article In a December CASE Online Speaker Series titled “100 College Online Magazines,” Brenda Foster and Katie Pugh of GCF Marketing Communications for Education reported on the results of a survey of digital editions of university and alumni magazines. Their survey looked at 100 different online magazines to find common trends and formats.

Write-Minded: Crystal Clear Communication
CURRENTS Article Tips for avoiding jargon in writing.

Advancement Achievers
CURRENTS Article Profiles of selected 2002 Circle of Excellence winners

Scientific Inquiry
CURRENTS Article A Pulitzer Prize-winning writer analyzes the forces shaping science journalism

CASE Alumni Magazine Readership Survey and Benchmarking Tool
The CASE Alumni Magazine Readership Survey and benchmarking tool allows magazine editors and other communications and alumni relations professionals to understand the habits and interests of their Alumni readers and make informed strategic editorial and management decisions.

Living in a Digital Age
CURRENTS Article Moving your university publication online is no easy task. Publications managers should be aware of staffing, IT, and content issues.

Advance Work: Slim Jim: More Than a Snack
CURRENTS Article The University of Colorado has physically downsized its alumni magazine to 5.25-by-10.75 inches in an effort to cut costs look a little different.

Advance Work: All for One
CURRENTS Article The Foundation for California Community Colleges and the Network of California Community College Foundations have teamed up to produce a statewide community college alumni magazine and companion Web site.

Advance Work: Hip to Be Square
CURRENTS Article Little booklet has a big impact for the University of Liverpool

Independent School Tabloids and Newsletters: Noble and Greenough School - Bronze Award
Best Practice In 2007, Noble and Greenough School launched Ten Campus Drive, a new 8-12 page print newspaper to communicate with parents and other constituents.

Independent School Magazines: The Loomis Chaffee School - Silver Award
Best Practice As the school's primary vehicle of communication, Loomis Chaffee is a quarterly magazine that exists for alumni, parents, friends and benefactors of the school.

Independent School Magazines: Northfield Mount Hermon School - Gold Award
Best Practice NMH Magazine is sent to alumni, current parents, friends and the Northfield Mount Hermon community to engage readers, highlight alumni accomplishments and build institutional pride--while walking the tightrope between complying with administrative perspectives and telling compelling, even controversial, stories.

Independent School Magazines: Brooks School - Bronze Award
Best Practice In the summer of 2007, the Brooks Bulletin underwent a complete redesign. Brooks School brought the design in-house, allowing staff to reallocate resources to printing, paper and binding. The publication has a diverse audience of alumni, parents and prospective students, so it needs to appeal across a broad spectrum.

Independent School Web-Based or Electronic HTML External Audience Periodicals: Upper Canada College - Bronze Award
Best Practice Upper Canada College's communications team produces a monthly e-newsletter, Connection, which reports on activities that happen at the Upper School and Preparatory School. It highlights upcoming and past events, student achievements, guest speakers, fundraising initiatives, contests and other general news associated with UCC.

Independent School Web-Based or Electronic HTML External Audience: Buckingham Browne & Nichols School - Gold Award
Best Practice The Link is an e-newsletter that Buckingham Browne & Nichols School posts eight times a year on the school’s website. The e-newsletter debuted in September 2007.

Fundraising Publications Packages: The Loomis Chaffee School - Bronze Award
Best Practice On Dec. 31, 2006 Loomis Chaffee School concluded its first-ever comprehensive campaign; June 30, 2007 marked the end of that year's annual fund. To celebrate and document the campaign's conclusion and report on the 2006–07 Annual Fund, the school developed a two-part publication package consisting of a campaign report and an annual report. The package was mailed to the school's constituency of 14,200 alumni, parents and friends.

Winning Ideas
CURRENTS Article This article gives in-depth profiles of eight of the 2008 CASE Circle of Excellence Award winners. These winners were chosen to represent a wide range of types of institution as well as each aspect of advancement: fundraising, alumni relations, communications and marketing, and advancement services.

Career Path: In the Know
CURRENTS Article The author discusses what he's learned about alumni magazines in his 18-plus years as editor. The article offers five steps to achieving success.

Covering Controversy
CURRENTS Article Find out what other editors have to say about how to cover controversy in their alumni publications.

Fanning the Fire
CURRENTS Article Every institution has stories to tell, but is your alumni magazine engaging readers with the right ones? This article looks at the importance of storytelling and examines how an editor can make a case to administration that interesting articles are the key to alumni engagement.

Making Magazine Magic
CURRENTS Article Alumni magazines need to tell compelling stories to engage the reader ... but how? The author gives 10 tips on how to find creative content that will leave your readers wanting more.

Advance Work: No Turning Back
CURRENTS Article The University of Pittsburgh alumni association stopped printing an annual alumni report and instead put it online. This switch not only saved money but allowed the association to better communicate with alumni.

Periodical Special Issues: University of Portland - Gold Medal
Best Practice Portland Magazine is a quarterly magazine of approximately 28,000 and an annual budget of $230,000.

College and University General Interest Magazines: Bates College - Bronze Medal
Best Practice Bates magazine depicts the intellectual, social, and business leadership of individual members of the Bates community, in all walks of life. The magazine articulates key elements of the Bates ethic: achievement, entrepreneurial spirit, an understanding of the ethical dimensions of any endeavor, and the value of critical thinking, social justice, and being engaged, intrepid, and optimistic.

College and University General Interest Magazines: Carleton College - Gold Medal
Best Practice The Carleton College Voice supports Carleton’s liberal arts mission, connects alumni to the college and its resources, and demonstrates Carleton’s enduring value to alumni by being a credible reflection of its vitality and intellectual life.

College and University General Interest Magazines: Columbia College Chicago - Silver Medal
Best Practice Columbia’s mission is to teach students to engage fully in their world—to actively create culture, not passively consume it. Demo magazine was launched in September 2005 to show—rather than tell—the world how alumni, students, faculty, and staff are doing just that.

College and University General Interest Magazines: Denison University - Silver Medal
Best Practice Denison Magazine seeks not to report on Denison University, but rather to reflect it. The magazine therefore has to bear the curious, vibrant, tolerant, rational, intelligent, bold characteristics that members of the campus community see every day. And for alumni, who may remember their college days in somewhat different societal context, the magazine must revive the liberal arts learning experience that has held true through the decades. The objective across all audiences is to foster dialogue and to engage them in the life of the college.

College and University General Interest Magazines: Middlebury College - Bronze Medal
Best Practice Middlebury Magazine—a general interest, quarterly publication—is dedicated to communicating, through excellent writing and design, the high level of academic and cultural achievement at Middlebury College; the accomplishments of its outstanding alumni; and the intellectual, cultural, and social life on campus.

College and University General Interest Magazines: University of Notre Dame - Gold Medal
Best Practice Notre Dame Magazine was established in 1972 with several goals in mind. The first was to report on campus events and people, trends and developments, student life, and scholarly research. The second was to offer coverage of the school’s alumni association, the alumni and their activities. The third — a somewhat unique mission — was to offer its readers a continuing education component.

College and University General Interest Magazines: New York University - Silver Medal
Best Practice The objective of the NYU Alumni Magazine is to connect with its alumni base and other valued audiences by conveying the progress and changes taking place on campus and by selectively highlighting the achievements and developments of our 14 schools and colleges, while projecting a consistent overall message about the university.

College and University General Interest Magazines: Penn State Alumni Association - Gold Medal and Robert Sibley Magazine of the Year
Best Practice The overarching objective of The Penn Stater is to be a readable, genuinely interesting - if not irresistible - alumni magazine that strengthens readers’ ties to Penn State.

College and University General Interest Magazines: Pomona College - Silver Medal
Best Practice The purpose of Pomona College Magazine is to engage a diverse and highly literate set of readers with stories and visuals that make them stop and think, or stop and feel, or stop and wonder, care, remember, admire, identify, appreciate, laugh, cry or reconnect.

Research Magazines: University of North Carolina at Chapel Hill - Silver Medal
Best Practice Endeavors engages its readers in the intellectual life of the University of North Carolina at Chapel Hill by conveying the excitement of creativity, discovery, and the rigors and risks of the quest for new knowledge.

Special Interest Magazines: Johns Hopkins University Bloomberg School of Public Health -Bronze Medal
Best Practice In 2006, the editorial team of Johns Hopkins Public Health magazine took on an ambitious challenge: dedicate its two issues for the year to documenting two critical, but very different missions of the Johns Hopkins Bloomberg School of Public Health. One issue focused on public health in Africa, while a second reported on urban health in the United States.

Special Interest Magazines: Stanford University School of Medicine - Silver Medal
Best Practice Although Stanford is typically included with its Ivy League brethren, it's definitely not "old school." It's a non-traditional, distinctive, West Coast medical school that's one-half to (in the case of Harvard) one-tenth the size of its peer institutions, yet consistently makes powerful contributions to medical science. That spirit guides our editorial decisions for Stanford Medicine magazine, which focuses on stories that will contribute to the discourse on important biomedical issues while building awareness among the nation's health-care opinion leaders of the innovative research, clinical care, health-care policy and community service initiatives developed here.

Staff Writing for Independent Schools: St. Albans School - 2007 Bronze Medal
Best Practice The Bulletin is the premier publication of St. Alban's School. It is distributed three times per year to alumni, current and past parents and grandparents, faculty, staff, donors and friends.

Publications Program Improvement: Trinity International University - Silver Medal
Best Practice Trinity International University's three major publications–magazine, undergraduate viewbook and divinity school viewbook–looked dated and needed to be rethought and redesigned to ensure they were reaching two key audiences: alumni and prospective students.

Periodical Staff Writing for Internal Audiences: Stanford University School of Medicine - Silver Medal
Best Practice Medical Center Report arrives each week on Wednesday to over 14,000 mailboxes and e-mails throughout Stanford’s medical school. It has an annual budget of $50,000.

Periodical Staff Writing for External Audiences: University of Wisconsin-Madison - Grand Gold Medal
Best Practice On Wisconsin strives to increase awareness of the University of Wisconsin-Madison, engender feelings of pride, and strengthen connections with alumni and other key constituents by reporting news about the university and key issues in higher education accurately and honestly; keeping alumni informed about their alma mater and fellow alumni;encouraging a free exchange of ideas and viewpoints, fostering an interest in lifelong learning by sharing expertise, focusing on societal issues, and highlighting UW research that affects daily life; and upholding high standards of writing, photography or illustration, and graphic design.

Periodical Staff Writing for External Audiences: Johns Hopkins University - Silver Medal
Best Practice Published five times a year, Johns Hopkins Magazine has a circulation of 148,000 and an annual budget of $477,762.

Periodical Staff Writing for External Audiences: University of Pittsburgh - 2007 Bronze Medal
Best Practice Published quarterly, Pitt Magazine has a circulation of 235,000 and an annual budget of $500,000.

Periodical Staff Writing for External Audiences: Stanford Alumni Association - Silver Medal
Best Practice Published bimonthly, Stanford magazine has a circulation of 179,000 and an annual budget of $1,038,000.

Periodical Staff Writing for External Audiences: University of Chicago - Bronze Medal
Best Practice Published six times a year, the University of Chicago Magazine has a circulation of 133,000 and an annual budget of $544,643.

Periodical Staff Writing for External Audiences: Tufts University - Gold Medal
Best Practice Published twice a year, Tufts Dental Medicine magazine has a circulation of 12,000 and an annual budget of $75,000.

Periodical Staff Writing for External Audiences: Washington State University - Gold Medal
Best Practice Published quarterly, Washington State Magazine has a circulation of 140,000 to 150,000 and an annual budget of $334,000.

Independent School Tabloids and Newsletters: Chapin School - Bronze Medal
Best Practice Chapin Today is a quarterly newsletter with an academic focus for parents, alumnae, grandparents and others. It supplements other publications, such as the alumnae magazine, to keep constituencies up to date.

College and University General Interest Magazines: University of Chicago - Bronze Medal
Best Practice The University of Chicago Magazine aims to record the daily life of the university, to give some expression to its literary activity and to serve as a medium for the best thought and enthusiasm of the university.

College and University General Interest Magazines: University of Portland - Bronze Medal
Best Practice The point of Portland Magazine is to persuade readers to think – to draw them into thinking about the ideas in the magazine – the ideas that are close to the University of Portland’s heart and mission and people.

College and University General Interest Magazines: University of Pennsylvania - Bronze Medal
Best Practice The Gazette exists to help alumni keep themselves informed about and connected with the University of Pennsylvania and each other—by providing evenhanded, lively, and insightful coverage of what’s happening at Penn now, of the university’s history, and of the activities of alumni in the great world beyond campus.

College and University General Interest Magazines: Wellesley College - Bronze Medal
Best Practice The Wellesley College Alumnae Association (WCAA)—and, by extension, its flagship publication, Wellesley magazine—supports and furthers the college's mission to provide an excellent liberal-arts education for women who will make a difference in the world.

College and University General Interest Magazines: Wesleyan University - Gold Medal
Best Practice Wesleyan magazine exists to sustain and nourish a community. The lively, inquisitive, passionate, articulate, and caring individuals who spend four years on our campus share an experience rooted in a common appreciation for the enduring value of liberal arts education. magazine is an expression of this community’s core values, demonstrated through stories about people, about the contributions they make to Wesleyan, to the Wesleyan community, and to society.

Print External Audience Tabloids and Newsletters: Chapin School - Gold Medal
Best Practice Chapin Today is a quarterly newsletter with an academic focus for parents, alumnae, grandparents, and others. It supplements other publications such as the alumnae magazine to keep constituencies up to date.

Web-Based or Electronic HTML External Audience Tabloids and Newsletters: St. Norbert College - Silver Medal
Best Practice The main purpose of the @St. Norbert e-newsletter is to generate excitement about the college by giving alumni a chance to better connect to the institution. Each issue provides concise, regular information about a wide range of topics, including a monthly feature called "Ask the Abbot" where readers can submit questions and see the Abbot’s answers published online.

Print External Audience Tabloids and Newsletters: Emory University - Silver Medal
Best Practice Brainstorms is used as a platform to increase visibility and support of the Department of Psychiatry of the Emory School of Medicine. Brainstorms is published twice a year and mailed to donors, prospective donors, patients, and other constituencies.

Web-Based or Electronic HTML External Audience Tabloids and Newsletters: Massachusetts Institute of Technology - Gold Medal
Best Practice In 2006, MIT developed Quick Take as a response to alumni feedback calling for a fast, easy way to learn what's happening on campus and also for more emphasis on pop culture.

Print External Audience Tabloids and Newsletters: University of California, Berkeley - Silver Medal
Best Practice The Promise of Berkeley tabloid newsletter was re-engineered into a mini-magazine to gear up for the public launch of Berkeley’s campaign in fall 2008. It has a circulation of 100,000+ including alumni, donors, and parents.

Print External Audience Tabloids and Newsletters: University of Texas at Austin - Grand Gold Medal
Best Practice 21a. University of Texas at Austin: Grand Gold Medal

Special Interest Magazines: Harvard Medical School - Silver Medal
Best Practice The Harvard Medical Alumni Bulletin aims to provide readers with a lively view of Harvard Medical School: its rich history, its leadership in medicine today, and its legacy of talented physicians past and present.

Special Interest Magazines: University of Pittsburgh - Bronze Medal
Best Practice Pitt Med shares the ongoing intellectual adventure of the University of Pittsburgh School of Medicine with its readers. Specifically, the magazine seeks to: 1) Promote the quality and achievements of the school in a smart and engaging way that reflects the school’s rising stature 2) Create or reinforce a spirit of “connectedness” and “informed good will” among key constituencies, especially alumni as well as potential faculty and student recruits and 3) Raise awareness of the school’s already outstanding reputation and provide a communications tool that contributes to the school’s efforts to build on that reputation.

Special Interest Magazines: University of Toronto - Gold Medal
Best Practice The University of Toronto Office of Advancement for the Faculty of Arts and Science has responsibility for fundraising, alumni and donor relations, media relations, public outreach, and student recruitment. In support of these activities, in the fall of 2004, the faculty launched a new magazine, the first of its kind for the faculty and the university, entitled idea&s: the arts & science review.

Research Magazines: University of Missouri-Columbia - Silver Medal
Best Practice Illumination's coverage seeks to make MU research, scholarship, and creative achievement come alive for a diverse group of readers, among them educators, lawmakers, media representatives, and members of the general public. Scientific advances, intellectual issues in the news, new directions in the arts — in these and other areas, Illumination uses words and pictures to help subscribers, both in Missouri and across the nation, more fully understand and appreciate the work of MU faculty and students.

Special Interest Magazines: Brigham Young University - Bronze Medal
Best Practice The Clark Memorandum aims to communicate with friends and alumni of BYU’s J. Reuben Clark Law School and to promote the school’s objectives, including advancement.

Research Magazines: Ohio University - Silver Medal
Best Practice Perspectives seeks to serve its readers by providing information about the research, scholarly, and creative activities of Ohio University faculty, staff, and students, and about the contributions of university research in general. This is accomplished through the publication of accurate and balanced journalistic content that informs, stimulates intellectual discussion, and promotes scholarly inquiry.

Independent School Magazines: The Hotchkiss School - Bronze Medal
Best Practice A year's cycle of the Hotchkiss Magazine began with the usual compendium of news and features. Then plans for the year were upended by the head of school's announcement in February 2006 that he would step down in June 2007. Every issue in 2006 reflected this most important news of the year, and mailing was delayed twice to ensure the most recent news on the search was included.

Independent School Magazines: Northfield Mount Hermon School - Bronze Medal
Best Practice NMH Magazine goes out to alumni, current parents, friends, and the NMH community. It strives to deeply engage readers with the school, highlight alumni accomplishments and build institutional pride.

Independent School Magazines: Milton Academy - Gold Medal
Best Practice Milton Magazine seeks to increase awareness of the school’s character, sustained excellence and distinguishing features through highest quality writing and photography and discussion of important and thought-provoking ideas. It works to enhance connections with alumni and celebrate the role of alumni in the life of the school, as well as in public life. The magazine tracks the history of the school, while increasing awareness of its traditions and highlighting new developments.

Independent School Magazines: Watkinson School - Silver Medal
Best Practice The Watkinson News is the school's public forum for examining what a Watkinson education means and for modeling the process of self-evaluation asked of students. In addition to this modeling—an important form of teaching in itself—the main goal is to convey to readers the depth and seriousness with which the magazine pursues questions essential to an excellent education.

Magazine Publishing Improvement: Lake Forest College - Gold Medal
Best Practice Spectrum Magazine puts a human face on the personalities, events, and actions that define the institution. It is published twice a year, has a circulation of 13,500 and an annual budget of $106,000.

Magazine Publishing Improvement: Minnesota State College and Universities - Bronze Medal
Best Practice Minnesota State Colleges and Universities magazine raises awareness and understanding of the system among the state’s opinion and business leaders. It is published twice a year, has a circulation of 10,000 and an annual budget of $80,000.

Magazine Publishing Improvement: University of Georgia - Silver Medal
Best Practice The purpose of Outreach magazine is to inform decision makers about how the university extends knowledge and resources beyond campus through stories for a diverse audience. It is published twice a year, has a circulation of 15,000 and an annual budget of $38,356.

Magazine Publishing Improvement: University of Nevada-Las Vegas - Bronze Medal
Best Practice Premier Magazine serves primarily as a tool to keep alumni, donors, hospitality industry leaders, students, and the university community informed and connected to the university. The magazine is published twice a year, has a circulation of 9,300, and an annual budget of $34,000.

Tabloid and Newsletter Publishing Improvement: Imperial College London - Gold Award
Best Practice The Reporter newsletter's purpose is to communicate with the college community across seven campuses in London and two outside London and to encourage a sense of community. It is published every three weeks or 12 issues a year, has a circulation of 6,000 and an annual budget of £21,000.

Periodical Resources Management - Magazines: University of Puget Sound - Silver Medal
Best Practice With an audience of alumni, parents, students, faculty and staff, Arches “functions mainly as a continuing case statement for the university.” A quarterly magazine, it has a circulation of 32,000 and an annual budget of $97,000.

Periodical Resources Management - Magazines: College of William and Mary - Bronze Medal
Best Practice The goal of Ideation is to redefine and mold the various perceptions of the research component of the college. With a diverse audience made up of elected officials, opinion leaders, media, alumni and friends, among others, the magazine is published twice a year, has a circulation of 22,000 and an annual budget of $26,490.

Periodical Resources Management - Tabloids and Newsletters: University of Dayton - Gold Medal
Best Practice The primary objective of the University of Dayton Quarterly is to demonstrate to its audiences of alumni, parents and donors how the university is achieving its mission and therefore increasing pride and deepening the bond to the university. This quarterly publication has a circulation of 96,500 and an annual budget of $178,500.

Periodical Special Issues: Harvard Medical School - Grand Gold Medal
Best Practice Using the theme "The Seven Deadly Sins," this issue of the Harvard Medical Alumni Bulletin consisted of seven essays written by alumni. The Bulletin is a quarterly two-color magazine with a circulation of 16,000 and an annual budget of $181,390.

Periodical Special Issues: Pomona College - Gold Medal
Best Practice This theme issue of Pomona College Magazine centered on “family,” and consisted of a series of interrelated stories touching on four very different kinds of families. Pomona Magazine is published three times a year, has a circulation of approximately 28,500 and an annual budget of $166,802.

Web-Based or Electronic HTML External Audience Tabloids and Newsletters: Hawken School - Bronze Medal
Best Practice Hawken School’s monthly e-newsletter, H@wkeNews, was conceived with the purpose of driving traffic to the school’s Web site and building community by informing constituents of news and upcoming events. Newsletter items link to feature stories, new sections of Hawken’s growing Web site, fundraising information, and downloadable audio files. A monthly contest calls for alumni to become involved in the growth of Hawken’s electronic photo archives.

Advance Work: Digital Dos and Don'ts
CURRENTS Article Digital photography might cut back on the boxes of photos an institution accumulates, but that doesn't mean you shouldn't follow a protocol for taking and keeping photos.

Sweet Smell of Success
CURRENTS Article The 2007 CASE Circle of Excellence grand gold and gold medal winners profiled in this article have taken their advancement publications, events, and programs to a higher level. These featured winners, however, are a small sample of the 319 winners from 195 institutions.

From Page to Pixel
CURRENTS Article This article describes strategies for creating online alumni magazines that are more than a posting of the hard copy and offers practical advice for building a compelling, engaging, and interactive site.

Advance Work: Here We Are
CURRENTS Article Liverpool Institute for the Performing Arts in England found the perfect way to get alumni to update their address and job information: offer them the chance of some free publicity.

Advance Work: It's Not What You Think
CURRENTS Article Take a look at donor and alumni profiles from a different perspective. What should they not be about?

A League of Their Own
CURRENTS Article The 2006 Circle of Excellence award winners profiled in this article are hitting it out of the park. This article describes a few of the grand gold and gold medal award winners.

Advance Work: Printing Primer
CURRENTS Article A printing consultant offers tips on how to get the best print job at the best price.

AdvanceWork: Black and White and Raspberry All Over
CURRENTS Article Campus designers should consider color trends when looking to update campus logos or create publications. Using a new generation of colors can help communicate to younger students and even help attract enrollees. Hot colors include lime green and retro shades such as pink and turquoise. Designers can tone them down for other audiences.

Advance Work: Up Close and Personal
CURRENTS Article A new video magazine is bringing the University of Texas football program into the homes of alumni and fans. The Texas V-Mag delivers full-screen, broadcast-quality video stories to paid subscribers.

Cream of the Crop
CURRENTS Article This article profiles a few of CASE's 2005 Circle of Excellence award winners in the fields of fund-rasing, special events, campaigns, marketing, alumni programs, stewardship, and advancement services operations.

Closing Remarks: Novel Ways
CURRENTS Article Branding is commercial storytelling, and campus communications and marketing pros should consider using the elements of fiction--character, plot, dialogue, scene, place, point of view, and sensory detail--when they are writing and telling their institutions’ stories. The author describes how campus writers can persuade readers of an institution’s virtues and still tell a compelling story.

Time Out
CURRENTS Article At first glance, the concept of outsourcing might seem somewhat antithetical to advancement--counterintuitive even. Advancement is all about building relationships and working together across campus, and outsourcing might work against that. This article explores whether outsourcing is hitting campuses the same way it's hitting the corporate world. It features examples from several campuses that currently outsource projects and addresses cost-cutting issues, making decisions about what to outsource, and more.

Winners at Heart
CURRENTS Article Profiles of 12 winners of CASE’s 2004 Circle of Excellence awards. The winning alumni relations programs offered creative ways to generate revenue, use technology, or support a campus cause. In the development categories, campuses showed how to use flash e-mail annual giving solicitations and speech-writing students to attract donors. Communications winners relied on humor, creativity, and unconventional publications. And top advancement services shops highlighted the importance of identifying top campus prospects, working as a team, and maintaining accurate data.

AdvanceWork: Eyes Are the Prize
CURRENTS Article Half of the 10 most popular science and technology press releases distributed by EurekAlert! in 2003 were generated by colleges and universities. The senior program associate for EurekAlert!, the online news service of the American Association for the Advancement of Science, says that catchy headlines and compelling news are most likely to capture readers’ attention. Top releases in 2003 came from the University of Utah, Imperial College London, the University of Southern California, Stanford University, and the University of Washington.

Come Together
CURRENTS Article Communications professionals increasingly discuss what stays in print and what goes on the Web--often with budget-cutting in mind. In this article, the authors point out that Web and print are two very different mediums and content for one can't just be retrofitted or repurposed for the other. They outline strategies for making the two mediums work together more effectively.

AdvanceWork: Periodicals' Progress
CURRENTS Article In the publishing world, student and alumni magazines are a hot commodity, according to an Oxbridge Communications study. The number of titles in the segment grew 43 percent over a 10-year period.

AdvanceWork: We Hereby Resolve
CURRENTS Article Communications and marketing professionals share some lighthearted, work-oriented resolutions for 2004.

Get Real
CURRENTS Article Alumni magazines face stiff competition for readers' attention, primarily because many readers don't take them seriously. A seasoned alumni magazine editor offers 10 ways to help make them into publications that readers respect and want to read.

Burden of Proof(reading)
CURRENTS Article With the advent of desktop publishing, the ability to make changes up to the very last minute has resulted in a loss of quality control. The author offers tips for editors and designers on making the publications process more efficient.

Mining for Gold
CURRENTS Article Profiles of 12 CASE Circle of Excellence 2003 winners. Member institution nominees were judged on the creativity of their alumni relations, communications, and development initiatives, including alumni publications, reunions, constituency giving, stewardship, and alumni relations programs. Profiled winners include Brigham Young University/University of Utah; Columbia College Chicago; Georgia Tech Alumni Association; Goucher College; Imperial College London; the Institute for Shipboard Education; Lehigh University Alumni Association; Monroe Community College Foundation; Pennsylvania State University; the University of Chicago; the University of Iowa Alumni Association; and the University of Miami.

Signs of the Timing
CURRENTS Article Alumni magazine editors say good editorial planning is essential to good content. They use brainstorming retreats and frequent planning meetings to stay on track even as they realize they’ll have to cope with changes brought on by shifts in budget, advertising, campus priorities, and editorial snafus. This article is of interest to alumni magazine editors.

AdvanceWork: Keeping Tabs
CURRENTS Article A pro bono partnership with area newspapers keeps one campus in the spotlight

Closing Remarks: Advancement's Siren Song
CURRENTS Article In this Closing Remarks column, a university editor and publications manager shares her feelings that, although advancement professionals are often underpaid, they are rewarded by a deep sense that what they are doing is important and intrinsically worthwhile. Further, the profession is great fun—especially for editors.

AdvanceWork: Picture This
CURRENTS Article Plan carefully to get the campus photos you need

AdvanceWork: Taking Stock
CURRENTS Article In this AdvanceWork piece, the author advises communications professionals how to sort through campus publications in order to determine what types of photos they use most often and the images they need, in order to plan for creating a photo CD library.

Science Lessons
CURRENTS Article Public information officers often find themselves in the midst of controversy surrounding their institutions’ scientific research activities. That’s only one part of communicating science, however. Even though not every project will make headlines, PIOs must communicate important, complex research every day. Key to that task is establishing rapport with the scientists, presenting science to lay readers, and explaining why it’s important without overhyping.

AdvanceWork: Photo Finish
CURRENTS Article If a picture is worth a thousand words, imagine the value of a CD photo library

AdvanceWork: CPR for Ailing Newsletters
CURRENTS Article How to bring tired periodicals back from the dead

Closing Remarks: Courting Disaster?
CURRENTS Article A recent New Jersey court ruling regarding Rutgers Magazine jeopardizes the authority of institutions over the content of campus magazines. This column outlines the legal arguments for reversing this decision, maintaining that editorial decisions concerning a magazine’s content are not subject to the First Amendment, and that campus magazines may reject ads that conflict with reasonable policy.

Write-Minded: Shelving the Books
CURRENTS Article Here’s a guide to online resources for writers, including translation programs, money and measurement converters, dictionaries, thesauri, grammar and style guides, and quotation collections.

All that Glitters
CURRENTS Article Profiles of selected 2001 Circle of Excellence winners, including alumni relations programs at Oklahoma State University, the University of Indianapolis, and Lake Forest College; communications programs or publications at Providence College, Hotchkiss School, Art Center College of Design, University of Natal, Carleton College, and Baptist College of Health Sciences; and development programs at Georgia State University, Lord Fairfax Community College, and the University of Utah.

Write-Minded: The Write Stuff
CURRENTS Article These tips can help alumni periodical writers and editors to create articles that will catch--and keep--a reader’s interest.

AdvanceWork: Make It Personal
CURRENTS Article Tips for pitching successful commencement stories

Closing Remarks: A Matter of Trust
CURRENTS Article In the familiar battle between alumni magazine editors and campus administrators, Jones says, the civilian casualties are the magazines' readers, and their trust and faith in their institutions suffers the damage. A chief advancement officer with a development background, Jones crosses the traditional battle lines to take the side of the editors, maintaining that attempts at information management betray administrators' commitment to the purpose of higher education.

Many Happy Returns
CURRENTS Article In the two years after launching a free monthly e-mail alumni newsletter, the Stanford Alumni Association conducted three surveys of recipients. The results provided information on reader preferences for length, format, and content. Data also suggested that the newsletter promotes positive feelings and a sense of connection with the institution. An additional study of giving records found higher donor participation among newsletter recipients.

AdvanceWork: Your Themes Are Showing
CURRENTS Article Two alumni magazines tackle the challenge of developing single-topic issues

A Labor of Love
CURRENTS Article Viancourt describes how Oberlin College restructured its alumni magazine from the ground up. The 15-month process involved such steps as creating a policy statement, conducting a readership survey, choosing a designer, creating a new nameplate, and reworking such elements as typeface, paper, department names, page format, color use, editorial content, and advertising and subscription policies.

Write-Minded: Style Matters
CURRENTS Article A campus editorial style guide can improve the overall quality of an institution’s communications. This article offers tips for creating a style guide that staff and colleagues will find helpful.

Measuring Up
CURRENTS Article Alumni magazine editors are increasingly accumulating data to demonstrate their periodicals’ influence in alumni cultivation and to justify their costs. Editors have used statistical evidence to show, for example, that alumni use the magazine as their primary information source and that a magazine can foster feelings of pride and connection with the institution. Data may take the form of formal reader survey results or informal anecdotes.

Write-Minded: The Learning Curve
CURRENTS Article The editor of the alumni magazine at Northfield Mount Hermon School describes what she learned in her first months and years on the job. She offers some tips for generating fresh story ideas, such as keeping files of newsworthy alumni, looking for human-interest stories, borrowing elements of fiction, using a variety of genres, and searching creatively for writers.

Write-Minded: Show Us Your Stuff
CURRENTS Article Readers are a source of knowledge and memories that can enliven an alumni periodical. To encourage readers to offer material for publication, present their voices in many ways, such as through class notes, letters, or opinion surveys. This article offers topic ideas for reader participation features and provides tips for maximizing response.

Tech Support: My Word, Not Theirs
CURRENTS Article Some features of Microsoft Word can be more of a nuisance than a help. This article tells you how to banish the “office assistant,” turn off autocorrection functions, and eliminate the colored lines that flag possible grammar and spelling errors.

AdvanceWork: New Cues on Hues
CURRENTS Article To appeal to today’s youth, campuses need to expand their color repertoire in recruitment and marketing publications. Creative use of vibrant hues can attract attention and breathe new life into print materials. To spot current color trends, a design consultant recommends looking at teen fashions and cosmetics, designer paints, and MTV.

AdvanceWork: Names and Faces
CURRENTS Article It's homecoming weekend and you're a frantic alumni relations officer trying to round up graduates for a class photo.

AdvanceWork: The Well-Stocked Editor's Desk
CURRENTS Article Where do alumni magazine editors go to check facts, figures, and style issues?

Write-Minded: I Spy a Story
CURRENTS Article Magazine staff can find story ideas through sources like faculty grant proposals and sabbatical applications, news clips, and student publications, as well as by asking development staff, student telephone callers, and others to pass on the tales or trends they come across.

Moving Mountains
CURRENTS Article Alumni magazine editors often must operate with insufficient staff. One way to solve the problem is to use freelance writers and editors, student workers, and contract editors. Faculty, professional contacts, communications officers, local journalists, students, and alumni are all potential candidates. The author provides advice on managing outside workers to maximize their usefulness and minimize problems.

AdvanceWork: Pre-flight Checklist
CURRENTS Article It's an exciting feeling: The latest issue of your alumni magazine arrives from the printer, still smelling of fresh ink. Then, the horror. There's the front-cover headline, in all its four-color glory-with a 36-point typo.

Tech Support: Film on File
CURRENTS Article Nordfors, director of publications at Seattle University, describes how he designed a database and filing system to organize photo archives. The system combines database software with a physical filing system using labeled photo sleeves. All staff members can access and search the photo records for photos of specific subjects or general themes.

Spreading the Good Word
CURRENTS Article Some campuses use special publications to highlight their role in the community and regional economy. The article profiles outreach publications from Ohio University; Clark University; University of California, San Francisco; and American University.

Got Personality?
CURRENTS Article Alumni magazines should have identities that are as unique as the institutions and communities they serve. To infuse personality into a publication: 1) Make a statement with the cover design. 2) Choose feature topics and approaches that reflect the magazine's personality. 3) Make class notes as unique as your institution's alumni. 4) Use the editor's note to start a conversation with readers. 5) Spend time interacting with members of the institutional community. 6) Use good writing to figuratively bring alumni back to campus. 7) For influences, reach beyond alumni periodicals and look at magazines from all fields. 8) Use humor, in the form of witty headlines, cartoons, or oddball features.

Write-Minded: Talk Amongst Yourself
CURRENTS Article Keiger, a magazine writer, explains how keeping a story journal for a large writing project helps him record and examine observations, impressions, research findings, questions, and other details that contribute to a finished article.

Write-Minded: Global Vision
CURRENTS Article Cultural, historical, linguistic, and legislative factors affect how people interpret what you write. When writing for an international advancement audience, keep in mind these possible sources of confusion: 1) terminology, because the same word can mean different things in different countries; 2) titles, which vary within and between countries; 3) idioms and jargon, which can be hard for people from other cultures to understand; 4) differences in educational and legal systems; 5) sweeping generalizations, which can be offensive or inaccurate; and 6) references to location and money.

Think Different
CURRENTS Article The first commandment for adapting your alumni magazine to cyberspace

Write-Minded: Once upon a Narrative
CURRENTS Article Storytelling tricks to bring short, factual pieces to life

Closing Remarks: Keep Those Letters Coming
CURRENTS Article Editorial guidelines for alumni correspondents

Herding Cats
CURRENTS Article Nine incentives to keep your publications team purring

Closing Remarks: Desperately Seeking Sizzle
CURRENTS Article A free-lance writer describes how he finds inspiration in even the least promising subjects for alumni profiles.

AdvanceWork: Do You Own the Rights?
CURRENTS Article Can an institution legally post a recent article from its alumni magazine on its alumni website without getting the author's approval?

Write-Minded: Fact Check
CURRENTS Article Writers can fact-check articles without surrendering control to sources and subjects. Keiger recommends preparing a fact-check list for each person who supplied information. The document should include a list of all factual details, paraphrased quotations, and judgments the author expects to make. Keiger does not promise to make changes other than correcting factual errors, but he agrees to discuss significant problems.

Tech Support: Pixel-ated Photography
CURRENTS Article Publications managers interested in digital cameras must consider whether to buy now or wait for the technology to improve and prices to drop. Eveland explains how digital cameras work and how they compare to traditional cameras. She describes features to consider in evaluating cameras and discusses what improvements are expected in the near future.

Illustrious Possibilities
CURRENTS Article Although photography is the traditional choice for viewbooks, illustration can represent ideas that photography cannot capture, such as an abstract concept; imaginative assemblages of objects, people, and ideas; and situations that are physically impossible to photograph. To create balance, be careful in juxtaposing color photos with color illustrations, and avoid combining illustrations and photo

Get Audited
CURRENTS Article Publications professionals offer 10 recommendations for a successful publications audit: 1) focus your study tightly; 2) invite anyone who is interested; 3) choose the right measurement tool; 4) engage team members from multiple offices and levels; 5) make the work fun as well as substantive; 6) keep an open mind to opinions and insights; 7) evaluate the data and distribute the results; 8) use the

Finding the Perfect Fit
CURRENTS Article Questions to consider when trying to determine the right size advertising program for your magazine include: 1) who are your readers and where do they live?; 2) who is your competition?; 3) what’s your circulation?; 4) what rates will you charge?; 6) who will sell ads, or coordinate materials and billings?; and 7) what postal rate is best for you? A sidebar article looks at postal restrictions and requirements of two alumni magazine mail classifications.

With Limited Hands
CURRENTS Article How do editors and designers continue to march in the face of understaffed and underfunded departments? Indiana University School of Public and Environmental Affairs director of communications and marketing Bate shares some of her secrets, along with those from Cincinnati Country Day School, Eastern Mennonite University, Drury College, University of Lethbridge, Portland State University, and the Five College Consortium.

Entering the High-Tech Page
CURRENTS Article Editors of Middlebury College, Northeastern University, and Harvard University describe the software and cost-cutting tricks they use to produce quality alumni magazines online.

After Class Notes
CURRENTS Article Former Dartmouth Alumni Magazine editor Heinrichs describes his move to founding editor of US Airways Attache magazine. His advice for campus editors includes 1) focusing on the magazine, rather than all types of related chores and issues; 2) limiting the number of meetings you attend; 3) remembering that campus editors are custom publishers, not journalists; 4) playing up the strengths of the institution; and 5) remembering every magazine needs a mission.

Dealing with Dilemmas
CURRENTS Article The author presents ideas for adding to, cutting back, or simply improving the class notes section of an alumni magazine. If more class notes are needed, consider recruiting a few class correspondents to help gather information on alumni and ongoing special events. If the class notes need to be reduced in size, carefully edit and set limits on the content of the class notes.

Class Notes That Sing
CURRENTS Article Class notes can be distinctive and provide readers with information they are looking for. Make them more appealing to readers by having them reflect real life tragedies or accomplishments of alumni. Including updates on all groups within the individual classes is important. No one wants to feel like their group is continually forgotten in the class notes. And finally, asking questions or opinions of alumni helps to open the door for communicating and sharing within the class notes. A sidebar article looks at how to deal with problem class notes. Suggestions from staff of Mount Holyoke Alumnae Quarterly, Brown Alumni Magazine, Smith Alumnae Quarterly, Williams College, University of Missouri-Columbia, Carnegie Mellon Magazine, Macalester College, Indiana University of Pennsylvania, Bethel College, St. Michael’s College, Wesleyan University Magazine, Randolph-Macon Women’s College, Drake, and Worcester Polytechnic Institute are among those included.

Let's Get Fictional
CURRENTS Article Keiger, a senior writer for the Johns Hopkins Magazine discusses the need to develop the essential elements of strong characterization and strong narrative when writing nonfiction. When characterizing something or someone, focus on what is striking or curious. Try to catch subjects in different settings. What do the surroundings say about the individual? Listen to their speech patterns. Remember that photographs are often included in articles and this reduces the need to use traditional descriptions of people or things. It is important not just to write stories, but to tell them. Consider the place of narrative. Some stories may lend themselves to narrative, some may require that you use a hook. The key for the writer is to pay attention.

Good Chemistry
CURRENTS Article Cornell University professor of science communications Lewenstein talks about the value of bringing scientists and public information officers together during his workshops. These workshops help reporters and scientists understand what the public wants and needs to know about science. In particular, it’s important to focus on providing the public a means to develop both a practical and civic science literacy. For the most part, Lewenstein finds that campuses do a good job of promoting scientific research news.

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