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Public Relations

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Public Relations Efforts Top Source for Education Journalists
Article,  BriefCASE Article A recent report reveals that education journalists have high confidence in the impact of their work and that communications staff at educational institutions play a large role in their reporting.

Social Media Use in Public Relations Growing, but Gaps Remain
Article,  BriefCASE Article Twitter usage among communications professionals has jumped from 39 percent in 2009 to 76 percent in 2011-but their audience is still only using Twitter 39 percent of the time. That's one of the findings from "Social Media Reality Check 2.0," a study of social media and public relations released June 7.

PR, Marketing Claim Ownership of Social Media
Article,  BriefCASE Article A new survey reveals that growth in the use of social media is driving a move toward integrating public relations and marketing functions but that “turf battles” between the two still exist.

Survey Finds Most U.S. Journalists Use Social Media for Story Research
Article,  BriefCASE Article A recent survey of magazine, Web site and newspaper editors and reporters reveals that a large majority of working journalists now depend on social media such as blogs, Wikipedia, Twitter, Facebook and YouTube for background research in writing stories.

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