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Online & Electronic Communications

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Take a Selfless Approach to Email Writing
Article,  Community College News Article To better engage their constituents, community college advancement professionals should write emails with messages that focus on the recipient and not the sender, says a communications expert.

Leveraging Social Media to Build Relationships
Article,  Community College News Article Long gone are the days when institutions experimented with their presence on Facebook, Twitter, Instagram and other social media platforms.

Social Media Prowess with a Small Team
Article,  Community College News Article Across the country, community colleges are experiencing the same priority struggle: how can a small staff with limited time include the ever-evolving world of social media as a part of a communications strategy?

Plan an Engaging Foundation Website
Article,  Community College News Article A well-designed community college foundation website should attract, retain and nurture donors, says a design consultant.

Redesigning a Community College Website
Article,  Community College News Article Community college leaders should involve faculty and staff when planning an overhaul of their institution’s website, say an advancement director and a web manager.

Making Twitter Work for Small Communications Offices
Article,  Community College News Article Community colleges that effectively use Twitter build their brands, increase media coverage and establish trust with the public, says a communications expert.

Bringing Order to a College Website
Article,  Community College News Article To ensure their websites stay fresh and focused, community colleges should adopt a governance policy for those who manage and publish content, says a marketing professional.

Track Everything Posted on Social Media
Article,  Community College News Article A skilled social media maven from an institutionally related foundation in Texas says college officials should measure the impact of everything they post on Facebook, Twitter and other similar networks.

Getting LinkedIn with Lost Alumni
Article,  Community College News Article A Pennsylvania community college more than tripled its alumni mailing directory in less than two years using the social network LinkedIn.

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