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Online & Electronic Communications

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How Advancement Leaders Can Best Manage Their Time on Social Media
Podcast Mike Petroff, of Harvard University, discusses how much time to spend on channels like Facebook and Twitter. Also, learn some time-wasting behaviors to avoid.

Using Digital Communications in Stewardship Activities
Podcast Hear what fundamentals UC-Davis' Angela Joens believes an institution should have in place before it uses the latest technology to steward donors and alumni. Also, hear why she believes donor relations offices should hire and mentor the next generation of advancement professionals.

Measuring the Impact of Social Media
Podcast Listen to Patrick Powers from Webster University explain why measurements—such as the number of "likes" a Facebook page has—don't mean very much on their own without other statistics. Also, hear why he believes every institution should perform a regular analysis of the content being promoted via its social media outlets.

Managing Communications in the Face of a Crisis
Podcast Hear Deborah L. Grant from Tulane University outline what every communications department should have on hand before a crisis strikes. Also, listen for her advice on how to help prepare administrators for their own roles and responsibilities during as well as after a crisis.

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