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Paying to Play: Social Media in Advancement 2016
White Paper This paper reports on findings from the seventh survey of social media in advancement, which was conducted earlier this year by Huron and mStoner in partnership with CASE. Nearly 1,200 respondents at educational institutions worldwide provided feedback on their use of social media.

Refining, Prioritizing, Expanding: Social Media and Advancement in 2015
White Paper This white paper reports on findings from the sixth survey of social media in advancement, conducted by CASE, Huron Education and mStoner. Nearly 1,000 CASE members provided feedback on their use of social media. Featured is advice on how to hold an effective giving day or crowdfunding campaign, including examples from CASE member institutions.

Social Media Enters the Mainstream: Report on the Use of Social Media in Advancement 2014
White Paper This white paper reports on findings from the fifth survey of social media in advancement, conducted by CASE, Huron Education and mStoner. Nearly 2,000 respondents provided feedback on the tools they are using, how they use them, which are most successful, and how to measure return on investment. Special commentary provided on leaders and social media with three profiles of social CEOs.

#SocialMedia, Advancement, and Fundraising in Education
White Paper This white paper reports on findings from the fourth survey of social media in advancement, conducted by CASE, Huron Education and mStoner. The survey was taken by more than 1,000 CASE members. Featured are six case studies on the effective use of social media in fundraising.

Social Media and Advancement: Insights from Three Years of Data
White Paper This white paper reports on findings from the third survey of social media in advancement, conducted in January and February 2012, by Slover-Linett Strategies, mStoner and CASE.

Succeeding with Social Media: Lessons from the First Survey of Social Media in Advancement
White Paper All institutions are struggling to engage with their constituents using social media tools. But how are they doing? This white paper reports on the results of a survey on the use of social media across the advancement disciplines, looking at platforms, staffing structures, barriers and perceptions of success. The 2010 survey was conducted by mStoner, Slover-Linett Strategies and CASE.

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