Alumni Events Balance Digital and Print Outreach
Article, BriefCASE Article As more alumni move to electronic communication as their preferred method of contact, alumni relations professionals are tasked with diversifying their communications efforts. Alumni relations offices that want to be thorough without wasting resources should take stock of their current communications efforts and tweak them if needed, according to Jennifer Heathcote, coordinator of alumni and parent relations at John Brown University.
Report Finds 15 Percent of U.S. Adults Not Online, One-Third Not Interested
Article, BriefCASE Article Key alumni, donors, parents and other constituencies of educational institutions may be "disconnected" or offline based on recently released survey results that show 15 percent or about 38 million U.S. adults do not use the Internet or email.
Expert Shares Effective Practices in Online Newsrooms
Article, BriefCASE Article If a journalist, student, alumnus or community member went to your institution’s news site today, would they find what they are looking for? If you’re not sure, it may be time to give your online newsroom a facelift.
K-12 Parents Prefer Email, Website Communication to Social Networks
Article, BriefCASE Article Parents of elementary- and secondary-school-age children prefer to be contacted by schools via email—but they give low priority to social media, according to a new survey.
Study: Mobile Social Networking, Tumblr on the Rise in 2011
Article, BriefCASE Article Do you use your phone to get your Facebook fix? If so, you’re part of a growing number of social networkers, according to a new global study on the social media landscape.
Does Your Website Need Work? You Might be Off the List
Article, BriefCASE Article A new survey reports that nearly 50 percent of students say a bad institutional website experience would have a negative effect on their perception of a school—and one in five students says a bad website would cause them to remove a school from consideration.
Study Finds Racial, Generational Differences in Online Cause Engagement
Article, BriefCASE Article African-Americans and Hispanics are significantly more likely than Caucasians to believe that they can help support a cause or social issue through online social networks. And while younger Americans are also more likely to use social media to support causes, more than 40 percent still get information about causes through family, friends and television.
Internet Use Encourages Offline Participation
Article, BriefCASE Article Internet users may once have been stereotyped as antisocial basement-dwellers, but a recent study has shown that the opposite is now true: Pew's Internet and American Life project found that three-quarters of all U.S. adults are active in some kind of voluntary group or organization, and Internet users are more likely than others to be active.
Digital PR Expert: Start Thinking Digitally About Communications
Article, BriefCASE Article Like it or not, digital communications tools are becoming more and more ingrained in marketers' jobs. But with the right steps, even old-school marketers can successfully integrate digital communications into their overall strategies. That's according to one prominent social media expert who blogs on the intersection of communications, public relations and media.
Effective Use of Social Media can Positively Impact Student Recruitment
Article, BriefCASE Article Navigating social networking can be tricky, but presenters at a recent CASE Online Speaker Series say institutions that follow certain ground rules and aren’t afraid to make mistakes can positively impact student recruitment and retention rates.
Older Adults Take to Social Networking Sites
Article, BriefCASE Article New research from U.K. media regulator Ofcom indicates that teenagers and young adults are spending less time on social networking sites even as their parents, teachers and other older adults are increasingly using the sites.
Social Media Continues to Grow in College Admissions
Article, BriefCASE Article In a related article, two new studies report that admissions offices in colleges and universities are increasingly using blogs, Facebook, Twitter and other social media to communicate with students.