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Media Training

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CURRENTS Article Persuading faculty to work with media and coaching them on it; and what the stuff in your workspace says about you.

Be Their Media Guide
CURRENTS Article Not all professors and administrators understand what reporters look for in a story, recognize that the media landscape has shifted, or view social media platforms as useful communications tools. Meanwhile, nearly everyone knows what a press release is, which is why people ask for them. (And they want what they want.) So how should you manage expectations for media coverage without acquiescing to illogical requests or making your job more challenging? Here's some advice from communications pros on how to build relationships and obtain media coverage that enhances your institution's image.

Tips for a Video Interview
Article,  BriefCASE Article Communications staffers should talk to interviewees before video recording sessions to explain what’s going to happen and to make them comfortable having a conversation, says a multimedia expert.

Guiding Faculty, Staff and Administrators Through a Media Interview
Podcast Michael Kiser from Colby College discusses why it's important for communications officials to know the reasons media have for interviewing institutional employees. Also, learn what kind of media training these individuals need before an interview.

Plugging In
CURRENTS Article Good public relations starts with the face of your institution, but what if your institution's leader needs a face-lift?

Ethics Case Study: Hide and They'll Seek
CURRENTS Article A sexual assault takes place in a dorm in which both the victim and the suspect live. After checking with the student affairs office, it's discovered that the suspect was not actually enrolled at the time and should not have been living in campus housing. The student affairs office asks that this information not be shared with reporters. Of course a reporter does call and asks for the suspect's hometown, which is provided, but nothing else. Is it ethical to respond to only those questions the reporter has asked? Is it ethical to withhold information about the error? CASE members respond.

Meet the Prez
CURRENTS Article There are many reasons why CEOs want to get in front of journalists--the campus just survived a major crisis or is moving in a new direction, for example. As the people charged with making it happen, public relations pros should carefully plan visits with editorial boards and other media representatives to make the most of these important meetings. The author, a seasoned journalist, outlines several strategies for making such encounters as effective as possible, including timing, who to meet with, who to bring, and what to say.

AdvanceWork: Alumni Relations Gains Ink
CURRENTS Article A recent jump in mainstream media coverage of alumni relations is primarily related to affirmative action and legacy controversies. Alumni officers can prepare to meet the press by investing in media training.

Well Schooled
CURRENTS Article Media training for campus leaders, administrators, faculty, and communications staff has become even more important in an era of increased media scrutiny. This article outlines the characteristics and purposes of media training programs and includes a short sidebar with tips for selecting a program.

AdvanceWork: Camera-Ready
CURRENTS Article Putting your professors at ease with the media

AdvanceWork: Inside Information
CURRENTS Article University of California, Davis designed a Web site to teach faculty members the right way to interact with the media

AdvanceWork: Holding Your Own in a Hostile Interview
CURRENTS Article Five pointers for keeping cool when you're in the hot seat

Step up to the Mike
CURRENTS Article Media training not only prepares your professors for talking to reporters — it can also add more credibility to your PR efforts

Speak Up, Speak Out, and Speak English
CURRENTS Article Like renowned scientist Carl Sagan, many campus researchers would like to increase the public's understanding of science. And it is the communication officer's job to help researchers advance the cause of science and technology. After World War II, funding for science was so readily available that "a science agenda was rarely discussed." But the public is no longer willing to write a blank check in support of scientific research, so it is up to the communicators to articulate to taxpayers how their research funds translate into benefits for society. Surveys conducted by the National Science Foundation show the public is interested in science, but that only 10 percent view themselves as well informed on the subject.

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