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Communications

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Use SPARQ to Energize Presentations
Article,  Community College News Article Imagine you come back to work from a long vacation, and someone asks you what you did. You're not going to sit there and list your schedule, hour-by-hour. Instead, you might show them a picture, tell them something you learned or share a funny story.

Leveraging Social Media to Build Relationships
Article,  Community College News Article Long gone are the days when institutions experimented with their presence on Facebook, Twitter, Instagram and other social media platforms.

Social Media Prowess with a Small Team
Article,  Community College News Article Across the country, community colleges are experiencing the same priority struggle: how can a small staff with limited time include the ever-evolving world of social media as a part of a communications strategy?

Take a Selfless Approach to Email Writing
Article,  Community College News Article To better engage their constituents, community college advancement professionals should write emails with messages that focus on the recipient and not the sender, says a communications expert.

Video Tips on Dealing with Boards and Legislators
Article,  Community College News Article Watch two videos shot at last month’s Conference for Community College Advancement on the culture of foundation boards and engaging state legislators.

Plan for Campus Crises
Article,  Community College News Article Every community college should have a crisis management plan for logistics and communications, write a pair of experienced institutional leaders.

Plan an Engaging Foundation Website
Article,  Community College News Article A well-designed community college foundation website should attract, retain and nurture donors, says a design consultant.

Students Help College Profile Alumni
Article,  Community College News Article The alumni relations staff at an Illinois community college recently partnered with an English 101 class on a project to interview alumni and write profiles about them. The new collaboration has already proven itself a win-win for all involved.

A Model Community College Magazine
Article,  Community College News Article Community college magazines should have content not just for students and alumni but also for local residents, says the leader of an award-winning publication.

Redesigning a Community College Website
Article,  Community College News Article Community college leaders should involve faculty and staff when planning an overhaul of their institution’s website, say an advancement director and a web manager.

Making Twitter Work for Small Communications Offices
Article,  Community College News Article Community colleges that effectively use Twitter build their brands, increase media coverage and establish trust with the public, says a communications expert.

Stay Connected During a Natural Disaster
Article,  Community College News Article A New Jersey community college impacted by Hurricane Sandy used social media to provide its community with a sense of stability during a tumultuous time.

Produce a Compelling Magazine
Article,  Community College News Article Magazines offer institutions an ideal opportunity to communicate their value to the surrounding community, say the leaders of two award-winning magazines.

The Road to Changing State Policy
Article,  Community College News Article Community college leaders must make a clear "ask" and articulate the return on investment when advocating for legislation, says the head of a two-year college system.

Bringing Order to a College Website
Article,  Community College News Article To ensure their websites stay fresh and focused, community colleges should adopt a governance policy for those who manage and publish content, says a marketing professional.

A Call to Action on Advocacy
Article,  Community College News Article Community college leaders must be better advocates for legislation that will increase institutional access, remove barriers to student success and adequately fund their programs, says one of the sector’s most effective champions.

Everyone Has Something to Teach
Article,  Community College News Article Both first-time and seasoned presenters at last year's Conference for Community College Advancement say the experience has made them better professionals and are encouraging others to share their knowledge with colleagues at this year's event.

How to Pass a Bond Issue or Tax Levy
Article,  Community College News Article Community colleges should use demographic data to determine the best time to request voter support for bond issues and tax levies, says a former institutional leader.

Be a Better Storyteller for Your College
Article,  Community College News Article Storytelling is the best tool community colleges have to advance themselves and their cause, says a nonprofit communications expert.

Track Everything Posted on Social Media
Article,  Community College News Article A skilled social media maven from an institutionally related foundation in Texas says college officials should measure the impact of everything they post on Facebook, Twitter and other similar networks.

Getting LinkedIn with Lost Alumni
Article,  Community College News Article A Pennsylvania community college more than tripled its alumni mailing directory in less than two years using the social network LinkedIn.

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Communications Community