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Communications

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Report: Donor Retention Becoming Top Priority
Article,  BriefCASE Article Nonprofit communications professionals looking for benchmarking information—or even ideas about how to initiate discussions about difficult communications topics with staff or leadership—can find answers in the 2016 Nonprofit Communications Trend Report.

The Storytelling Error Nonprofits Make—and How to Avoid It
Article,  BriefCASE Article The classic tale about a student who thrives at college, graduates and goes on to land a fantastic job may be entertaining—but it’s not really a great story, says author and speaker Andy Goodman.

Donor Retention Top Priority for Nonprofits in 2015
Article,  BriefCASE Article Nonprofits ranked donor retention higher than donor acquisition for the first time in five years, according to a study that began tracking nonprofit communications trends in 2011.

CASE Releases First Survey on Communications and Marketing
Article,  BriefCASE Article Communications and marketing professionals are juggling a multitude of projects—print and digital publications, social media, mobile websites—with dwindling resources, but they’re upbeat about the future. That’s the general consensus of CASE’s first survey on communications and marketing trends.

Showing the Value of Marketing and Communication
Article,  Advancement Weekly Article Marketing and communications professionals must prove their worth when working with academic and institutional leaders, says an advancement expert.

Be a Better Storyteller for Your College
Article,  Community College News Article Storytelling is the best tool community colleges have to advance themselves and their cause, says a nonprofit communications expert.

"Live Conversations" Ranked Most Influential in College Selection
Article,  BriefCASE Article A new survey reveals that conversations with campus representatives can be the “most influential experience” for many students and their parents when selecting a college or university.

President to Communicators: "Be Strategic"
Article,  BriefCASE Article Presidents want strategic thinking, advice and information, and availability from their communications and marketing staffs.

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Communications Community