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Communications

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The Future of Class Notes in Alumni Magazines
Podcast Williams College's Amy Lovett discusses how she spun off class notes and alumni news into a separate publications from her institution's main magazine—and whether she would encourage other editors to do the same.

Advancement Talk: The Best of Advancement Talk
Podcast Williams College's Amy Lovett discusses how she spun off class notes and alumni news into a separate publications from her institution's main magazine—and whether she would encourage other editors to do the same.

How Advancement Leaders Can Best Manage Their Time on Social Media
Podcast Mike Petroff, of Harvard University, discusses how much time to spend on channels like Facebook and Twitter. Also, learn some time-wasting behaviors to avoid.

Guiding Faculty, Staff and Administrators Through a Media Interview
Podcast Michael Kiser from Colby College discusses why it's important for communications officials to know the reasons media have for interviewing institutional employees. Also, learn what kind of media training these individuals need before an interview.

Using Digital Communications in Stewardship Activities
Podcast Hear what fundamentals UC-Davis' Angela Joens believes an institution should have in place before it uses the latest technology to steward donors and alumni. Also, hear why she believes donor relations offices should hire and mentor the next generation of advancement professionals.

Using Advocacy as a Positioning Strategy
Podcast Hear Teresa Flannery from American University talk about how institutions can demonstrate their relevance and value by having campus leaders or faculty members discuss hot-button issues—such as rising student debt, cost and affordability or public policy related to school safety and gun laws. Also, hear her discuss some of the risks involved when using this strategy.

When, How and Why Print Magazines Should Go Digital
Podcast Hear Catherine Pierre, editor of Johns Hopkins Magazine, describe how readers have influenced her thinking about the role of her magazine's print edition in an increasingly digital world. Listen to Sally Hicks, editor of Faith & Leadership, explain how she and her colleagues are continually learning how to escape their "print mindset" and take advantage of their publication's web-only format.

Measuring the Impact of Social Media
Podcast Listen to Patrick Powers from Webster University explain why measurements—such as the number of "likes" a Facebook page has—don't mean very much on their own without other statistics. Also, hear why he believes every institution should perform a regular analysis of the content being promoted via its social media outlets.

Managing Communications in the Face of a Crisis
Podcast Hear Deborah L. Grant from Tulane University outline what every communications department should have on hand before a crisis strikes. Also, listen for her advice on how to help prepare administrators for their own roles and responsibilities during as well as after a crisis.

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Communications Community