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Communications

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Independent School Tabloids and Newsletters: Noble and Greenough School - Bronze Award
Best Practice In 2007, Noble and Greenough School launched Ten Campus Drive, a new 8-12 page print newspaper to communicate with parents and other constituents.

Independent School Magazines: The Loomis Chaffee School - Silver Award
Best Practice As the school's primary vehicle of communication, Loomis Chaffee is a quarterly magazine that exists for alumni, parents, friends and benefactors of the school.

Independent School Magazines: Northfield Mount Hermon School - Gold Award
Best Practice NMH Magazine is sent to alumni, current parents, friends and the Northfield Mount Hermon community to engage readers, highlight alumni accomplishments and build institutional pride--while walking the tightrope between complying with administrative perspectives and telling compelling, even controversial, stories.

Independent School Magazines: Brooks School - Bronze Award
Best Practice In the summer of 2007, the Brooks Bulletin underwent a complete redesign. Brooks School brought the design in-house, allowing staff to reallocate resources to printing, paper and binding. The publication has a diverse audience of alumni, parents and prospective students, so it needs to appeal across a broad spectrum.

Independent School Web-Based or Electronic HTML External Audience Periodicals: Upper Canada College - Bronze Award
Best Practice Upper Canada College's communications team produces a monthly e-newsletter, Connection, which reports on activities that happen at the Upper School and Preparatory School. It highlights upcoming and past events, student achievements, guest speakers, fundraising initiatives, contests and other general news associated with UCC.

Independent School Web-Based or Electronic HTML External Audience: Buckingham Browne & Nichols School - Gold Award
Best Practice The Link is an e-newsletter that Buckingham Browne & Nichols School posts eight times a year on the school’s website. The e-newsletter debuted in September 2007.

Fundraising Publications Packages: The Loomis Chaffee School - Bronze Award
Best Practice On Dec. 31, 2006 Loomis Chaffee School concluded its first-ever comprehensive campaign; June 30, 2007 marked the end of that year's annual fund. To celebrate and document the campaign's conclusion and report on the 2006–07 Annual Fund, the school developed a two-part publication package consisting of a campaign report and an annual report. The package was mailed to the school's constituency of 14,200 alumni, parents and friends.

General Information Features: Millbrook School - Gold Award
Best Practice The documentary film "Down School Road: Millbrook at 75" was produced in honor of Millbrook School's 75th Anniversary, celebrated during Alumni Weekend in June 2007. After its initial screening during that weekend, it was sent to all constituents as a memento of the occasion.

Specific Media Relations Programs: Waubonsee Community College - Gold Award
Best Practice Waubonsee Community College celebrated its 40th anniversary in 2006-2007. As part of the celebration, the college recognized and honored its top 40 alumni and students, calling them Waubonsee’s "Fabulous 40" to coincide with the anniversary theme of "Celebrating 40 Years of Student Success." The media relations campaign for the Fabulous 40 won an award from CASE in 2008.

Creative Use of Technology and New Media: Princeton University - Silver Award
Best Practice UChannel is an online collection of public affairs lectures, panels and events from academic institutions all over the world – to view, listen to, stream or download. Content is recorded and contributed by universities; distributed via UChannel to multiple audiences; and made available to the public for free. The goal is to enrich the public dialog with direct input from academics, researchers and practitioners who are focused on solving the problems of the world.

Creative Use of Technology and New Media: University of Alabama at Birmingham - Silver Award
Best Practice As the International Polar Year began in March 2007, leading marine researchers from the University of Alabama at Birmingham headed to Antarctica and invited the world to join them through an innovative Web site. The researchers contributed to blogs, posted pictures and responded to questions from the public and others. The resulting resource goes beyond the traditional media release and reaches out to everyone interested in Antarctica, the environment, education, diving, etc.

Creative Use of Technology and New Media: University of Calgary - Silver Award
Best Practice Connecting with students on their turf has been the primary goal of a two-pronged University of Calgary e-communications project that combines desktop widgets with large-screen LCD monitors. The U-Now widget and U-Now electronic billboards were designed to complement and "feed" each other, providing a new vehicle to reach out to students in the places they congregate and on their laptops.

Creative Use of Technology and New Media: Virginia Tech - Silver Award
Best Practice After a day like no other, Virginia Tech needed a way to communicate with millions of people who joined the community to mourn the victims of the tragic shooting on April 16, 2007. One of the institution's objectives in developing web content related to that day was to think in terms of multimedia and Web 2.0; content came to include photo galleries, podcasts, live streaming of Convocation, a live webcam at the Candlelight Vigil on April 17, and a condolences/prayers site created on the fly.

Creative Use of Technology and New Media: SAIT Polytechnic - Bronze Award
Best Practice When SAITVIEW arrived on campus in spring 2007, heads began to turn upwards. Digital information screens mounted from the ceiling in 17 locations captured the attention of three key audiences: students, staff and supporters/visitors. A new tool in the college's communications program, SAITVIEW offered the latest campus news in 15-second billboard bites, conveying breaking news and internal marketing information via an easy-to-access and engaging medium in strategically located gathering spots.

Periodical Special Issues: University of Portland - Gold Medal
Best Practice Portland Magazine is a quarterly magazine of approximately 28,000 and an annual budget of $230,000.

Specific Media Relations Programs: Georgia Tech Research Institute - Silver Medal
Best Practice Georgia Tech Research Institute is the nonprofit applied research arm of the Georgia Institute of Technology. Nearly 80 percent of GTRI’s funded research comes from the U.S. military or military-related organizations, which could have a tremendously negative impact on the organization if there was a sudden downturn in federal military spending. To address this possibility, GTRI launched a media campaign to obtain widespread coverage of the institute’s non-military research programs and increase the number of non-military research contracts and collaborators.

General News Writing: Duke University - Gold Medal
Best Practice One goal of Duke University’s Office of News & Communications is to inform the public about the scholarly work taking place on our campus, and in doing so increase the public’s understanding and appreciation of the contributions made by Duke’s faculty, staff and students.

General Information Features: SUNY College of Environmental Science and Forestry - Bronze Medal
Best Practice “Nature in Your Backyard” is a two-minute television feature produced by SUNY-ESF to help people enjoy and better understand the world around us; give our students a proactive learning environment; and, raise the electronic image of ESF.

PSAs and Commercial Spots: University of Alaska-Statewide - Silver Medal
Best Practice The University of Alaska’s fall 2006 advertising campaign included a series of seven short videos of students and their experiences at UA. Three spots, in rotation in Alaska as TV ads, pointed viewers to a site with four more videos and bios of featured students. The campaign also included print, radio, social networking site advertising and cinema slides. It was focused on a target audience of primarily 16-24 year-old prospective students in Alaska.

PSAs and Commercial Spots: University of Alberta - Gold Medal
Best Practice University of Alberta’s new president, Dr. Indira Samarasekera asked for a national television advertising campaign that highlighted the university as embodying the Olympic ideal in its new “Dare to Discover” ethos (i.e., striving for personal best and serving peace, friendship, and understanding in the world). It was important that the ad make a connection between institutional pride and Canadian patriotism.

PSAs and Commercial Spots: University of Memphis - Gold Medal
Best Practice The objective of this campaign was to create an entertaining and effective series of spots to sell season tickets to University of Memphis football. This season, the University of Memphis was in a unique situation in that the team would be playing seven home games - up from the traditional six home games in years past.

College and University General Interest Magazines: Bates College - Bronze Medal
Best Practice Bates magazine depicts the intellectual, social, and business leadership of individual members of the Bates community, in all walks of life. The magazine articulates key elements of the Bates ethic: achievement, entrepreneurial spirit, an understanding of the ethical dimensions of any endeavor, and the value of critical thinking, social justice, and being engaged, intrepid, and optimistic.

College and University General Interest Magazines: Carleton College - Gold Medal
Best Practice The Carleton College Voice supports Carleton’s liberal arts mission, connects alumni to the college and its resources, and demonstrates Carleton’s enduring value to alumni by being a credible reflection of its vitality and intellectual life.

College and University General Interest Magazines: Columbia College Chicago - Silver Medal
Best Practice Columbia’s mission is to teach students to engage fully in their world—to actively create culture, not passively consume it. Demo magazine was launched in September 2005 to show—rather than tell—the world how alumni, students, faculty, and staff are doing just that.

College and University General Interest Magazines: Denison University - Silver Medal
Best Practice Denison Magazine seeks not to report on Denison University, but rather to reflect it. The magazine therefore has to bear the curious, vibrant, tolerant, rational, intelligent, bold characteristics that members of the campus community see every day. And for alumni, who may remember their college days in somewhat different societal context, the magazine must revive the liberal arts learning experience that has held true through the decades. The objective across all audiences is to foster dialogue and to engage them in the life of the college.

College and University General Interest Magazines: Middlebury College - Bronze Medal
Best Practice Middlebury Magazine—a general interest, quarterly publication—is dedicated to communicating, through excellent writing and design, the high level of academic and cultural achievement at Middlebury College; the accomplishments of its outstanding alumni; and the intellectual, cultural, and social life on campus.

College and University General Interest Magazines: University of Notre Dame - Gold Medal
Best Practice Notre Dame Magazine was established in 1972 with several goals in mind. The first was to report on campus events and people, trends and developments, student life, and scholarly research. The second was to offer coverage of the school’s alumni association, the alumni and their activities. The third — a somewhat unique mission — was to offer its readers a continuing education component.

College and University General Interest Magazines: New York University - Silver Medal
Best Practice The objective of the NYU Alumni Magazine is to connect with its alumni base and other valued audiences by conveying the progress and changes taking place on campus and by selectively highlighting the achievements and developments of our 14 schools and colleges, while projecting a consistent overall message about the university.

College and University General Interest Magazines: Penn State Alumni Association - Gold Medal and Robert Sibley Magazine of the Year
Best Practice The overarching objective of The Penn Stater is to be a readable, genuinely interesting - if not irresistible - alumni magazine that strengthens readers’ ties to Penn State.

College and University General Interest Magazines: Pomona College - Silver Medal
Best Practice The purpose of Pomona College Magazine is to engage a diverse and highly literate set of readers with stories and visuals that make them stop and think, or stop and feel, or stop and wonder, care, remember, admire, identify, appreciate, laugh, cry or reconnect.

Crisis Management: University of Pennsylvania School of Veterinary Medicine - Gold Medal
Best Practice When Kentucky Derby winner Barbaro was injured during the Preakness Stakes and rushed to the University of Pennsylvania School of Veterinary Medicine’s New Bolton Center, communications professionals were faced with a media frenzy that lasted for more than eight months. The resulting communications effort was extensive; through it, the school shared Barbaro's story and the hospital's research and work with the nation.

Research Magazines: University of North Carolina at Chapel Hill - Silver Medal
Best Practice Endeavors engages its readers in the intellectual life of the University of North Carolina at Chapel Hill by conveying the excitement of creativity, discovery, and the rigors and risks of the quest for new knowledge.

Special Interest Magazines: Johns Hopkins University Bloomberg School of Public Health -Bronze Medal
Best Practice In 2006, the editorial team of Johns Hopkins Public Health magazine took on an ambitious challenge: dedicate its two issues for the year to documenting two critical, but very different missions of the Johns Hopkins Bloomberg School of Public Health. One issue focused on public health in Africa, while a second reported on urban health in the United States.

Special Interest Magazines: Stanford University School of Medicine - Silver Medal
Best Practice Although Stanford is typically included with its Ivy League brethren, it's definitely not "old school." It's a non-traditional, distinctive, West Coast medical school that's one-half to (in the case of Harvard) one-tenth the size of its peer institutions, yet consistently makes powerful contributions to medical science. That spirit guides our editorial decisions for Stanford Medicine magazine, which focuses on stories that will contribute to the discourse on important biomedical issues while building awareness among the nation's health-care opinion leaders of the innovative research, clinical care, health-care policy and community service initiatives developed here.

Staff Writing for Independent Schools: St. Albans School - 2007 Bronze Medal
Best Practice The Bulletin is the premier publication of St. Alban's School. It is distributed three times per year to alumni, current and past parents and grandparents, faculty, staff, donors and friends.

Specific Media Relations Programs: University of Central Florida - Gold Medal
Best Practice The University of Central Florida needed to generate community support and convince the board of governors, which oversees the state’s 11 public universities, of the need for a medical college at UCF in Orlando. After a successful campaign in 2005 and early 2006, the board of governors voted 15-1 to establish the UCF College of Medicine.

Publications Program Improvement: Trinity International University - Silver Medal
Best Practice Trinity International University's three major publications–magazine, undergraduate viewbook and divinity school viewbook–looked dated and needed to be rethought and redesigned to ensure they were reaching two key audiences: alumni and prospective students.

Periodical Staff Writing for Internal Audiences: Stanford University School of Medicine - Silver Medal
Best Practice Medical Center Report arrives each week on Wednesday to over 14,000 mailboxes and e-mails throughout Stanford’s medical school. It has an annual budget of $50,000.

Periodical Staff Writing for Internal Audiences: University of Washington - 2007 Bronze Medal
Best Practice University Week promotes excellence and a sense of community among faculty and staff via information delivery, solicitation of input from employees, and recognition of the achievements of its audience and the university. A weekly publication, it has a circulation of approximately 26,000 and an annual budget of $60,000.

Periodical Staff Writing for External Audiences: University of Wisconsin-Madison - Grand Gold Medal
Best Practice On Wisconsin strives to increase awareness of the University of Wisconsin-Madison, engender feelings of pride, and strengthen connections with alumni and other key constituents by reporting news about the university and key issues in higher education accurately and honestly; keeping alumni informed about their alma mater and fellow alumni;encouraging a free exchange of ideas and viewpoints, fostering an interest in lifelong learning by sharing expertise, focusing on societal issues, and highlighting UW research that affects daily life; and upholding high standards of writing, photography or illustration, and graphic design.

Periodical Staff Writing for External Audiences: Johns Hopkins University - Silver Medal
Best Practice Published five times a year, Johns Hopkins Magazine has a circulation of 148,000 and an annual budget of $477,762.

Periodical Staff Writing for External Audiences: University of Pittsburgh - 2007 Bronze Medal
Best Practice Published quarterly, Pitt Magazine has a circulation of 235,000 and an annual budget of $500,000.

Periodical Staff Writing for External Audiences: Stanford Alumni Association - Silver Medal
Best Practice Published bimonthly, Stanford magazine has a circulation of 179,000 and an annual budget of $1,038,000.

Periodical Staff Writing for External Audiences: University of Chicago - Bronze Medal
Best Practice Published six times a year, the University of Chicago Magazine has a circulation of 133,000 and an annual budget of $544,643.

Periodical Staff Writing for External Audiences: Tufts University - Gold Medal
Best Practice Published twice a year, Tufts Dental Medicine magazine has a circulation of 12,000 and an annual budget of $75,000.

Periodical Staff Writing for External Audiences: Washington State University - Gold Medal
Best Practice Published quarterly, Washington State Magazine has a circulation of 140,000 to 150,000 and an annual budget of $334,000.

Independent School Tabloids and Newsletters: Chapin School - Bronze Medal
Best Practice Chapin Today is a quarterly newsletter with an academic focus for parents, alumnae, grandparents and others. It supplements other publications, such as the alumnae magazine, to keep constituencies up to date.

College and University General Interest Magazines: University of Chicago - Bronze Medal
Best Practice The University of Chicago Magazine aims to record the daily life of the university, to give some expression to its literary activity and to serve as a medium for the best thought and enthusiasm of the university.

College and University General Interest Magazines: University of Portland - Bronze Medal
Best Practice The point of Portland Magazine is to persuade readers to think – to draw them into thinking about the ideas in the magazine – the ideas that are close to the University of Portland’s heart and mission and people.

College and University General Interest Magazines: University of Pennsylvania - Bronze Medal
Best Practice The Gazette exists to help alumni keep themselves informed about and connected with the University of Pennsylvania and each other—by providing evenhanded, lively, and insightful coverage of what’s happening at Penn now, of the university’s history, and of the activities of alumni in the great world beyond campus.

College and University General Interest Magazines: Wellesley College - Bronze Medal
Best Practice The Wellesley College Alumnae Association (WCAA)—and, by extension, its flagship publication, Wellesley magazine—supports and furthers the college's mission to provide an excellent liberal-arts education for women who will make a difference in the world.

College and University General Interest Magazines: Wesleyan University - Gold Medal
Best Practice Wesleyan magazine exists to sustain and nourish a community. The lively, inquisitive, passionate, articulate, and caring individuals who spend four years on our campus share an experience rooted in a common appreciation for the enduring value of liberal arts education. magazine is an expression of this community’s core values, demonstrated through stories about people, about the contributions they make to Wesleyan, to the Wesleyan community, and to society.

Print External Audience Tabloids and Newsletters: Chapin School - Gold Medal
Best Practice Chapin Today is a quarterly newsletter with an academic focus for parents, alumnae, grandparents, and others. It supplements other publications such as the alumnae magazine to keep constituencies up to date.

Web-Based or Electronic HTML External Audience Tabloids and Newsletters: St. Norbert College - Silver Medal
Best Practice The main purpose of the @St. Norbert e-newsletter is to generate excitement about the college by giving alumni a chance to better connect to the institution. Each issue provides concise, regular information about a wide range of topics, including a monthly feature called "Ask the Abbot" where readers can submit questions and see the Abbot’s answers published online.

Print External Audience Tabloids and Newsletters: Emory University - Silver Medal
Best Practice Brainstorms is used as a platform to increase visibility and support of the Department of Psychiatry of the Emory School of Medicine. Brainstorms is published twice a year and mailed to donors, prospective donors, patients, and other constituencies.

Web-Based or Electronic HTML External Audience Tabloids and Newsletters: Massachusetts Institute of Technology - Gold Medal
Best Practice In 2006, MIT developed Quick Take as a response to alumni feedback calling for a fast, easy way to learn what's happening on campus and also for more emphasis on pop culture.

Print External Audience Tabloids and Newsletters: University of California, Berkeley - Silver Medal
Best Practice The Promise of Berkeley tabloid newsletter was re-engineered into a mini-magazine to gear up for the public launch of Berkeley’s campaign in fall 2008. It has a circulation of 100,000+ including alumni, donors, and parents.

Print External Audience Tabloids and Newsletters: University of Texas at Austin - Grand Gold Medal
Best Practice 21a. University of Texas at Austin: Grand Gold Medal

Special Interest Magazines: Harvard Medical School - Silver Medal
Best Practice The Harvard Medical Alumni Bulletin aims to provide readers with a lively view of Harvard Medical School: its rich history, its leadership in medicine today, and its legacy of talented physicians past and present.

Special Interest Magazines: University of Pittsburgh - Bronze Medal
Best Practice Pitt Med shares the ongoing intellectual adventure of the University of Pittsburgh School of Medicine with its readers. Specifically, the magazine seeks to: 1) Promote the quality and achievements of the school in a smart and engaging way that reflects the school’s rising stature 2) Create or reinforce a spirit of “connectedness” and “informed good will” among key constituencies, especially alumni as well as potential faculty and student recruits and 3) Raise awareness of the school’s already outstanding reputation and provide a communications tool that contributes to the school’s efforts to build on that reputation.

Special Interest Magazines: University of Toronto - Gold Medal
Best Practice The University of Toronto Office of Advancement for the Faculty of Arts and Science has responsibility for fundraising, alumni and donor relations, media relations, public outreach, and student recruitment. In support of these activities, in the fall of 2004, the faculty launched a new magazine, the first of its kind for the faculty and the university, entitled idea&s: the arts & science review.

Print Internal Audience Tabloids and Newsletters: Duke University - Bronze Medal
Best Practice Working@Duke evolved from the recommendations of a Duke-wide committee which reviewed internal communications across the university and health system. The publication consolidated information from multiple sources and replaced two major publications.

Research Magazines: University of Missouri-Columbia - Silver Medal
Best Practice Illumination's coverage seeks to make MU research, scholarship, and creative achievement come alive for a diverse group of readers, among them educators, lawmakers, media representatives, and members of the general public. Scientific advances, intellectual issues in the news, new directions in the arts — in these and other areas, Illumination uses words and pictures to help subscribers, both in Missouri and across the nation, more fully understand and appreciate the work of MU faculty and students.

Special Interest Magazines: Brigham Young University - Bronze Medal
Best Practice The Clark Memorandum aims to communicate with friends and alumni of BYU’s J. Reuben Clark Law School and to promote the school’s objectives, including advancement.

Research Magazines: Ohio University - Silver Medal
Best Practice Perspectives seeks to serve its readers by providing information about the research, scholarly, and creative activities of Ohio University faculty, staff, and students, and about the contributions of university research in general. This is accomplished through the publication of accurate and balanced journalistic content that informs, stimulates intellectual discussion, and promotes scholarly inquiry.

Independent School Magazines: The Hotchkiss School - Bronze Medal
Best Practice A year's cycle of the Hotchkiss Magazine began with the usual compendium of news and features. Then plans for the year were upended by the head of school's announcement in February 2006 that he would step down in June 2007. Every issue in 2006 reflected this most important news of the year, and mailing was delayed twice to ensure the most recent news on the search was included.

Independent School Magazines: Northfield Mount Hermon School - Bronze Medal
Best Practice NMH Magazine goes out to alumni, current parents, friends, and the NMH community. It strives to deeply engage readers with the school, highlight alumni accomplishments and build institutional pride.

Independent School Magazines: Milton Academy - Gold Medal
Best Practice Milton Magazine seeks to increase awareness of the school’s character, sustained excellence and distinguishing features through highest quality writing and photography and discussion of important and thought-provoking ideas. It works to enhance connections with alumni and celebrate the role of alumni in the life of the school, as well as in public life. The magazine tracks the history of the school, while increasing awareness of its traditions and highlighting new developments.

Independent School Magazines: Watkinson School - Silver Medal
Best Practice The Watkinson News is the school's public forum for examining what a Watkinson education means and for modeling the process of self-evaluation asked of students. In addition to this modeling—an important form of teaching in itself—the main goal is to convey to readers the depth and seriousness with which the magazine pursues questions essential to an excellent education.

Print Internal Audience Tabloids and Newsletters: Johns Hopkins Medicine - Silver Medal
Best Practice Dome is published monthly except for January and August. Its audience consists of not only employees at the School of Medicine, three hospitals, and clinics but also visitors and patients.

Print Internal Audience Tabloids and Newsletters: University of Pittsburgh - Bronze Medal
Best Practice Pitt Chronicle is printed weekly during the school year. It was established to provide a recurring, low-cost method of presenting the views and pronouncements of the university administration and provide readers with articles about university excellence in research, teaching, learning, and service.

Print Internal Audience Tabloids and Newsletters: Cornell University - Silver Medal
Best Practice The Cornell Chronicle provides weekly coverage of university issues, policies, programs, people, research, and other activities to the greater Cornell community (including students) and friends of the university.

Print Internal Audience Tabloids and Newsletters: University of Alberta - Gold Medal
Best Practice Folio is the faculty and staff newsletter at the University of Alberta. It is published every two weeks during the school year and has a circulation of 7,700.

Print Internal Audience Magazines: Emory University - Gold Medal
Best Practice Momentum is a four-color quarterly that features in-depth stories that complement a biweekly e-mail and Web-based archive. Audiences include Emory’s graduate schools of medicine, nursing, and public health, a national primate research center, and Emory Healthcare.

Print Internal Audience Magazines: York University - Silver Medal
Best Practice YorkU is published five times during the academic year. All issues circulate to students, faculty and staff and three of the five issues also are mailed to donors, alumni, and parents.

Magazine Publishing Improvement: Lake Forest College - Gold Medal
Best Practice Spectrum Magazine puts a human face on the personalities, events, and actions that define the institution. It is published twice a year, has a circulation of 13,500 and an annual budget of $106,000.

Magazine Publishing Improvement: Minnesota State College and Universities - Bronze Medal
Best Practice Minnesota State Colleges and Universities magazine raises awareness and understanding of the system among the state’s opinion and business leaders. It is published twice a year, has a circulation of 10,000 and an annual budget of $80,000.

Magazine Publishing Improvement: University of Georgia - Silver Medal
Best Practice The purpose of Outreach magazine is to inform decision makers about how the university extends knowledge and resources beyond campus through stories for a diverse audience. It is published twice a year, has a circulation of 15,000 and an annual budget of $38,356.

Magazine Publishing Improvement: University of Nevada-Las Vegas - Bronze Medal
Best Practice Premier Magazine serves primarily as a tool to keep alumni, donors, hospitality industry leaders, students, and the university community informed and connected to the university. The magazine is published twice a year, has a circulation of 9,300, and an annual budget of $34,000.

Tabloid and Newsletter Publishing Improvement: Imperial College London - Gold Award
Best Practice The Reporter newsletter's purpose is to communicate with the college community across seven campuses in London and two outside London and to encourage a sense of community. It is published every three weeks or 12 issues a year, has a circulation of 6,000 and an annual budget of £21,000.

Periodical Resources Management - Magazines: University of Puget Sound - Silver Medal
Best Practice With an audience of alumni, parents, students, faculty and staff, Arches “functions mainly as a continuing case statement for the university.” A quarterly magazine, it has a circulation of 32,000 and an annual budget of $97,000.

Periodical Resources Management - Magazines: College of William and Mary - Bronze Medal
Best Practice The goal of Ideation is to redefine and mold the various perceptions of the research component of the college. With a diverse audience made up of elected officials, opinion leaders, media, alumni and friends, among others, the magazine is published twice a year, has a circulation of 22,000 and an annual budget of $26,490.

Periodical Resources Management - Tabloids and Newsletters: University of Dayton - Gold Medal
Best Practice The primary objective of the University of Dayton Quarterly is to demonstrate to its audiences of alumni, parents and donors how the university is achieving its mission and therefore increasing pride and deepening the bond to the university. This quarterly publication has a circulation of 96,500 and an annual budget of $178,500.

Periodical Special Issues: Harvard Medical School - Grand Gold Medal
Best Practice Using the theme "The Seven Deadly Sins," this issue of the Harvard Medical Alumni Bulletin consisted of seven essays written by alumni. The Bulletin is a quarterly two-color magazine with a circulation of 16,000 and an annual budget of $181,390.

Periodical Special Issues: Pomona College - Gold Medal
Best Practice This theme issue of Pomona College Magazine centered on “family,” and consisted of a series of interrelated stories touching on four very different kinds of families. Pomona Magazine is published three times a year, has a circulation of approximately 28,500 and an annual budget of $166,802.

Periodical Staff Writing for Internal Audiences: Duke University - Gold Medal
Best Practice Working@Duke is a monthly publication that is delivered system-wide to all employees of the university and health system. It has a circulation of 20,000 and an annual budget of $74,800.

Research, Medicine, and Science News Writing: Stanford University School of Medicine - Gold Medal
Best Practice Stanford University School of Medicine's Office of Communication & Public Affairs wants reporters to know about stories that represent a clear advancement in medical science, that reflect Stanford’s leadership in a particular field of study and that have broad public appeal. When they find stories that fit these criteria, they work hard to write engaging news releases that put the research findings in a larger context — for instance, how it might relate to finding a cure for a particular disease, or how it sheds light on a national policy issue.

Research, Medicine, and Science News Writing: University at Buffalo/SUNY - Silver Medal
Best Practice A major focus in the The University at Buffalo's Office of News Services and Periodicals is increasing the visibility of the university as one of the country's premier public research universities. This is accomplished in several ways, the primary one being the strategic placement of stories about accomplishments of UB researchers in the news media.

Web-Based or Electronic HTML Internal Audience Periodicals: York University - Silver Medal
Best Practice Ylife is a weekly online publication for York University students. Content changes each Monday and focuses on key university messages. Viewers are invited to subscribe to a weekly e-mail highlighting the issue's top stories and features. This e-mail is posted to all 50,000 student addresses on a campus system called Notebox, which students access for various types of information such as exam results.

Web-Based or Electronic HTML Internal Audience Periodicals: University of Kansas - Gold Medal
Best Practice Oread Online is a bi-weekly online newspaper for University of Kansas faculty and staff. It reports important university news-–research, policies that affect employees, and events--and highlights individuals that make the university unique.

Web-Based or Electronic HTML Internal Audience Periodicals: Duke University - Bronze Medal
Best Practice Duke Today is a convenient and entertaining daily e-newspaper that serves the internal Duke community. It launched in March 2006, after more than two years of conversation on campus about internal communications showed that employees were overwhelmed with information and uninformed about important information. The e-newspaper is part of a suite of publications that includes Working@Duke--a monthly publication for employees focusing on staff issues, features and policies--and This Month at Duke--a monthly for internal and external audiences focusing on coming events.

Technology Innovations: University of Chicago - Bronze Medal
Best Practice Three times a week since January 2004, the University of Chicago Magazine’s Web log, UChiBLOGo, has reported on campus news, events, and sights that might not otherwise get printed in the magazine’s bimonthly pages. With stories and photos covering breaking news, activities, lectures, protests, and exhibits, UChiBLOGo gives readers a taste of daily life on campus. Despite the faster deadline, blog stories go through about three editing rounds, keeping standards on par with the magazine.

Technology Innovations: Virginia Tech - Silver Medal
Best Practice In February 2006, Virginia Tech launched a new branding initiative called "Invent the Future." Among other things, the launch consisted of a new logo, viewbook, television and newspaper ads, and a revised Web page. One of the brand drivers, technological leadership, led to the creation of regular podcasts for the new home page. Podcasts from several ongoing series, special programming and a pod tour were made available.

Technology Innovations: University of Wisconsin, Green Bay - Gold Medal
Best Practice Stuff2Do is a video blog for student life events at the University of Wisconsin-Green Bay. It includes a wiki for viewers to submit events and ideas for the show, a Google map mashup so viewers can see who else is watching, and a photo contest where viewers submit photos of events they attended. It's an ever-evolving project that seeks to engage students.

Complete Institutional Web Sites: Virginia Tech - Bronze Medal
Best Practice In fall 2005, Virginia Tech initiated a Web redevelopment project to coincide with its new "Invent the Future" branding initiative. The offices of University Relations and IT partnered on the project, which was led by a newly established Web Communications group within University Relations.

Individual Sub-Web Sites: University of Colorado at Boulder - Silver Medal
Best Practice In June 2006, the University of Colorado at Boulder Web Communications staff launched a Web site for the Beza Mahafaly Lemur Biology Project. Featuring the work of client and lemur expert Dr. Michelle Sauther, the educational and research site was designed for a wide variety of audiences, from academic researchers to K-12 students.

Complete Institutional Web Sites: McGill University - Silver Medal
Best Practice The redesign of mcgill.ca (launched August 23, 2006) was undertaken with the objective of providing users (students, teachers, staff and the public) with a bilingual site in English and French that is easier to navigate, employs a more pleasing design, allows easier access to more information, and delivers stronger consistent McGill branding.

Individual Sub-Web Sites: National University - Silver Medal
Best Practice The National University Institute for Wellness and Peak Performance's San Diego 6 site promoted a healthy lifestyle for children. A complement to the San Diego 6 children's TV show, the site offered podcasts, recipes, exercise information, health news and video games. The playful-by-design site featured six students ages 9-12 and a young mentor as they explored various health topics of interest to young people. It stressed the positive values of being outdoors, eating right and exercising.

Individual Sub-Web Sites: University at Buffalo/SUNY - Bronze Medal
Best Practice The University at Buffalo/SUNY created a Web site to announce and mark a historic three-day campus visit by the 14th Dalai Lama.

Complete Institutional Web Sites: Indiana University-Purdue University Indianapolis (IUPUI) - Silver Medal
Best Practice As the truest front door to campus, the Indiana University-Purdue University Indianapolis Web site is a key means of furthering the institution’s communications goals, including the brand. IUPUI's new site does this in new and engaging ways, while enhancing usability, accessibility, and the level of information available on the site.

Web-Based or Electronic HTML External Audience Tabloids and Newsletters: Hawken School - Bronze Medal
Best Practice Hawken School’s monthly e-newsletter, H@wkeNews, was conceived with the purpose of driving traffic to the school’s Web site and building community by informing constituents of news and upcoming events. Newsletter items link to feature stories, new sections of Hawken’s growing Web site, fundraising information, and downloadable audio files. A monthly contest calls for alumni to become involved in the growth of Hawken’s electronic photo archives.

Advertising: Minnesota State Colleges and Universities - Grand Gold Medal
Best Practice In 2005, Minnesota State Colleges and Universities launched the Amazing Facts Campaign to educate legislators and the public about the value of the state's colleges and universities. One immediate goal was to increase state funding to avoid double-digit tuition increases. The campaign led to a turnaround in state funding for the system in 2005.

Specific Media Relations Projects: Georgia Institute of Technology - Bronze Medal
Best Practice Recognizing the need to develop safer military combat vehicles, the Office of Naval Research contacted the Georgia Tech Research Institute to design and build the ULTRA Armored Patrol vehicle. Unveiling concept and the finished product were accompanied by a complex and aggressive media relations effort.

Individual Public Relations and Community Relations Projects: Binghamton University - Bronze Medal
Best Practice As a public university committed to excellence, Binghamton University benefits from the support of New York legislators and policymakers. Advocacy Day presents an opportunity for the university to demonstrate its value and advocate for support in a concentrated day of activities in Albany. Program components in 2005 included day-long exhibits and demonstrations, visits to offices of state legislators, and a reception for legislators, aides, and other state officials.

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Communications Community