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How Listening on Social Can Increase Your Institutional Value
Article,  BriefCASE Article CASE has named four communications and marketing practitioners new to the field of educational advancement as this year's SimpsonScarborough Scholars.

Social Media Event Coverage: Survival Guide for Small Teams
Article,  BriefCASE Article Quality posts matter more than quantity, agreed participants in CASE’s most recent #casesmc Twitter chat.

The First Steps in Any Crisis Communications Plan
Article,  BriefCASE Article Use this checklist to assess a threat and decide how to respond to individuals on social media.

VSE Report: CASE President Encouraged by Charitable Growth
Article,  BriefCASE Article Another record year of charitable giving, at $41 billion, will have “enormous impact” on U.S. colleges and universities, says CASE President and CEO Sue Cunningham.

Report: NGOs Rely on Online Tools to Engage Donors
Article,  BriefCASE Article An overwhelming majority of non-governmental organizations agree that social media is an effective tool for creating social change and growing organizations, according to the 2017 Global NGO Technology Report.

Alumni Appreciation on Social: 3 Tactics
Article,  BriefCASE Article When it comes to alumni engagement and ultimately donor stewardship, never underestimate the power of surprise swag.

5 Top Social Media Projects to Pull Off in 2017
Article,  BriefCASE Article 2016 may have been characterized by political upheavals, controversies and fake news. But amid the unrest, there's one truth on which we can all agree: people love Pokémon.

Public Relations Efforts Top Source for Education Journalists
Article,  BriefCASE Article A recent report reveals that education journalists have high confidence in the impact of their work and that communications staff at educational institutions play a large role in their reporting.

CASE Advancement Internship Program Seeks Host Institutions
Article,  BriefCASE Article,  Report CASE is looking for institutions in North America to serve as host institutions as part of its recently launched advancement internship program.

Connect with Government Relations Professionals at the 2016 Higher Education Government Relations Conference
Article,  BriefCASE Article,  Report "What’s Next? Public Higher Education at a Crossroads" is the theme of the 2016 Higher Education Government Relations Conference, which takes place Nov. 30-Dec. 1 in St. Petersburg, Florida.

White Paper Reveals Institutions Pay to Boost Social Media Content
Article,  BriefCASE Article More schools, colleges and universities worldwide are turning to sponsored content on social media as a way to increase their visibility, according to a new white paper by CASE, Huron and mStoner Inc.

A Great Debate Takeaway: Empower Your Alumni
Article,  BriefCASE Article To capitalize on a big campus event, give your stakeholders the tools to showcase it.

Alumni Events Balance Digital and Print Outreach
Article,  BriefCASE Article As more alumni move to electronic communication as their preferred method of contact, alumni relations professionals are tasked with diversifying their communications efforts. Alumni relations offices that want to be thorough without wasting resources should take stock of their current communications efforts and tweak them if needed, according to Jennifer Heathcote, coordinator of alumni and parent relations at John Brown University.

CASE Names Virginia Carter Smith Scholars
Article,  BriefCASE Article CASE has named 14 individuals as the 2016-2017 Virginia Carter Smith Scholarship winners.

Boost Your Annual Giving Strategies This Fall
Article,  BriefCASE Article,  Report The key to annual giving isn't asking for money in a particular way. It's understanding why volunteers and donors do what they do, according to a CASE author and conference chair.

Use SPARQ to Energize Presentations
Article,  BriefCASE Article Imagine you come back to work from a long vacation, and someone asks you what you did. You're not going to sit there and list your schedule, hour-by-hour. Instead, you might show them a picture, tell them something you learned or share a funny story.

CASE Appoints Ron Mattocks to Newly Created COO Position
Article,  BriefCASE Article,  Report CASE has appointed Ron Mattocks, CASE's vice president of marketing, membership and external relations, to the newly created position of chief operating officer.

New Study Shows Digital and Social Media Use in Asia, Australia and Oceana
Article,  BriefCASE Article Non-governmental organizations worldwide are using digital tools and social media to reach donors, according to the 2016 Global NGO Online Technology Report. The report includes input from 2,780 NGO representatives from 133 countries and 355 donors in 27 countries.

Value of Social Media for Institutions Grows
Article,  BriefCASE Article A new survey indicates that social media continues to gain respect as an integral part of communications and marketing at educational institutions worldwide.

Report: Donor Retention Becoming Top Priority
Article,  BriefCASE Article Nonprofit communications professionals looking for benchmarking information—or even ideas about how to initiate discussions about difficult communications topics with staff or leadership—can find answers in the 2016 Nonprofit Communications Trend Report.

White Paper: Tips on Using Social Media for Fundraising Success
Article,  BriefCASE Article A recently released white paper on social media in advancement reports that institutions are increasingly using social media for fundraising.

4 Habits of Highly Effective Magazines
Article,  BriefCASE Article There are three Cs of alumni magazine readership, says Brenda Foster. First, readers scan the cover, then flip to class notes. The third C? Compost.

The Storytelling Error Nonprofits Make—and How to Avoid It
Article,  BriefCASE Article The classic tale about a student who thrives at college, graduates and goes on to land a fantastic job may be entertaining—but it’s not really a great story, says author and speaker Andy Goodman.

Examples, Lessons from Multimedia Workshop
Article,  BriefCASE Article Audio and video content should be an integral part of an institution’s communications plan, say faculty members from last month’s CASE Multimedia Workshop.

Four Strategies to Reframe Social Media ROI
Article,  BriefCASE Article For education institutions, today’s biggest question about social media is not whether they should measure return on investment, but how they can effectively and efficiently gather this information.

Experts Share Tips on Using Student-Run Blogs
Article,  BriefCASE Article Blogs run by students who provide insight into campus life through their posts are among the most engaging, say institutional communicators.

Make Your Institution Easier to Find on the Web
Article,  BriefCASE Article Marketers should invest in search engine optimization to entice prospective students and their families to learn more about their institutions via everyday web browsing, says a CASE faculty member.

Donor Retention Top Priority for Nonprofits in 2015
Article,  BriefCASE Article Nonprofits ranked donor retention higher than donor acquisition for the first time in five years, according to a study that began tracking nonprofit communications trends in 2011.

Translating Difficult Research into Easy-to-Understand News
Article,  BriefCASE Article Campus communicators should work with academics to turn their complex research into compelling news stories, says a speaker at the upcoming El Congreso CASE América Latina 2015.

Asking Alumni Magazine Readers to Subscribe
Article,  BriefCASE Article Higher education institutions looking to offset their alumni magazine’s print costs may want to follow the lead of one U.S. institution, which asks readers who receive its free magazine to pay a voluntarily subscription.

Social Media Vital to Advancement in Europe
Article,  BriefCASE Article Just as social media networks have become integral to educational advancement in North America, they are quickly engraining themselves in the profession across the Atlantic, says a co-chair of the upcoming CASE Europe Social Media and Community Conference.

Campus Presidents Put the "Social" in Social Media
Article,  BriefCASE Article Campus presidents who write their own Tweets and other social media messages encourage a more authentic connection with students, faculty and the campus community. That’s according to a number of participants in the recent CASE Twitter chat.

Social Media Use Becoming Mainstream in Advancement
Article,  BriefCASE Article Social media use is becoming increasingly engrained in the work of alumni relations, communications, fundraising and marketing professionals at educational institutions, according to results cited in a new white paper.

White Paper Highlights Communications Practices for Student Retention
Article,  BriefCASE Article New research indicates that educational institutions can reduce student anxiety and bolster retention rates with a communication strategy aimed at current students.

Social Media Key in Crisis Communications
Article,  BriefCASE Article What is the role of social media in a campus emergency? Education communicators recently shared their insights in a CASE Twitter chat.

How to Compete with Cats on Roombas: Crafting Content Your Audience Wants
Article,  BriefCASE Article There’s a lot of social content out there, but those who constantly keep their audience in mind—and find the fun angles to the important things they need to share—can successfully raise their institution’s social presence above the noise, says one conference session presenter.

Master the Art of Confident Speech
Article,  BriefCASE Article Advancement professionals can learn how to speak in ways that command the trust and respect of others by taking pride in their jobs and practicing how they present ideas, says a public speaking coach.

Social Media’s Impact Continues to Grow: CASE/Huron Education/mStoner Survey
Article,  BriefCASE Article More educational institutions worldwide are using social media as a fundraising tool and to connect with alumni, students and parents, according to results from the latest CASE/Huron Education/mStoner social media survey.

Tips for a Video Interview
Article,  BriefCASE Article Communications staffers should talk to interviewees before video recording sessions to explain what’s going to happen and to make them comfortable having a conversation, says a multimedia expert.

How Institutions Can Give Their Homepages Purpose
Article,  BriefCASE Article Institutions that are planning to update their website’s homepage must first determine a purpose for it—and then defend those goals, says a higher ed content strategist.

Institutions Need to Be the News in the New Media Landscape
Article,  BriefCASE Article With the power of search engines and new technology, coupled with the decline of education reporters, institutions have to shift their media relations strategies—and even become news sources themselves.

How to Cut Costs and Grow Interest in Your Institutional Magazine
Article,  BriefCASE Article Print magazines aren’t going away, but neither is the need for institutional publications to have an online component. How can institutions best translate their magazine content for the web?

Fifth Annual Social Media Survey to Launch in January
Article,  BriefCASE Article In partnership with Huron Education and mStoner, CASE will launch the fifth annual social media survey in early January 2014.

How to Improve the CEO-CDO Relationship
Article,  BriefCASE Article Trust and good communication are essential to a successful working relationship between an institution’s chief executive and chief development officer, say a pair of senior leaders.

Report Finds 15 Percent of U.S. Adults Not Online, One-Third Not Interested
Article,  BriefCASE Article Key alumni, donors, parents and other constituencies of educational institutions may be "disconnected" or offline based on recently released survey results that show 15 percent or about 38 million U.S. adults do not use the Internet or email.

The Boston Marathon Bombings: Six Months Later
Article,  BriefCASE Article The Boston Marathon bombings unleashed some of the most challenging circumstances that any institution has ever faced. CURRENTS talked to leaders at four Boston-area campuses to gather their recollections and insights on a variety of topics, including crisis management.

College, University Presidents Tweet, Blog More than Corporate Counterparts
Article,  BriefCASE Article College and university presidents are ahead of their corporate counterparts when it comes to social media use, according to a recent study.

One College’s Social Media Experiment
Article,  BriefCASE Article Your institution is on Facebook, Twitter and LinkedIn—and probably Pinterest, Google+ and Instagram. But what if those sites aren’t the right vehicle to highlight the voices and passions of your alumni, students and other stakeholders? You can do what New York’s Hamilton College did and create your own platform.

Alumni Magazines Still Top Source for Alma Mater News
Article,  BriefCASE Article The latest results from the CASE Member Magazine Readership Survey continue to reinforce the importance of alumni magazines as well-read, highly regarded sources of information about educational institutions.

CASE Releases First Survey on Communications and Marketing
Article,  BriefCASE Article Communications and marketing professionals are juggling a multitude of projects—print and digital publications, social media, mobile websites—with dwindling resources, but they’re upbeat about the future. That’s the general consensus of CASE’s first survey on communications and marketing trends.

For Social Media Managers, Content is King
Article,  BriefCASE Article Communications professionals must know more than what social media platforms are best for reaching their target audiences. They also must know what to say to attract and maintain their attention, says a CASE faculty member.

Survey: Institutions Have Greater Strategic Focus on Social Media, Still Feel Staff are Stretched
Article,  BriefCASE Article Results of a new survey indicate that educational institutions are moving beyond just having a presence on social media to thinking more strategically about the value of each platform to their overarching communications strategy.

Responsiveness is Key in a Crisis
Article,  BriefCASE Article The most common mistake institutions make during a crisis is not responding quickly enough to the media, says a communications expert.

Expert Shares Effective Practices in Online Newsrooms
Article,  BriefCASE Article If a journalist, student, alumnus or community member went to your institution’s news site today, would they find what they are looking for? If you’re not sure, it may be time to give your online newsroom a facelift.

You Can’t Wrap a Fish in an iPad
Article,  BriefCASE Article Digital media have replaced many print publications, but that doesn’t mean print is near extinction. It simply means that communications professionals must play to print’s unique strengths, said one communications expert at a recent CASE conference.

Experts Share Social Media Best Practices for Independent Schools
Article,  BriefCASE Article Social media is a powerful way to strengthen and build relationships with parents, grandparents, students and even the local media, according to two presenters at a recent CASE webinar on social media at independent schools.

Tips on How to Build Good University-Media Relationships
Article,  BriefCASE Article A recent online chat hosted by The Guardian shared tips on how higher education communications professionals can build trust with reporters and avoid being misrepresented in the media.

CASE Encourages Educational Institutions to Review Political Activity Rules
Article,  BriefCASE Article With U.S. elections approaching in November, CASE encourages members to review the "political activity" rules for charitable organizations.

Study: Institutions Spending Less on Traditional Media, More on Social Media
Article,  BriefCASE Article Institutions are increasing funding for social media recruitment initiatives and decreasing spending on traditional media, such as print and radio ads, according to a new study.

Websites Playing Increasing Role in Students’ Choice of College, University
Article,  BriefCASE Article A new study of college-bound juniors and seniors finds that 50 percent of surveyed students say the web plays an extremely important or significant role in their evaluation of a campus.

Twitter Chat Participants Discuss Social Media and Fundraising
Article,  BriefCASE Article Creative campaign sites, donor thank-you videos and “crowdfunding” initiatives are just some of the ways in which institutional fundraisers are using online tools.

Key Takeaways from Social Media Seminar Highlighted on CASE Blog
Article,  BriefCASE Article Institutions using social media must make sure that people, not technology, are at the center of every post. That's according to speakers at a recent CASE Europe seminar on social media.

Survey: Institutions Finding Success in Social Media Campaigns
Article,  BriefCASE Article Facebook is still the dominant social network used by institutions, although Twitter use is up significantly, and social networks are now being woven into broader institutional campaigns, according to a new survey.

Study: Twitter Use Highest Among African Americans, Smartphone Users
Article,  BriefCASE Article Twitter use has nearly doubled in the United States since 2010, and the proportion of online adults who use Twitter daily has quadrupled since then, according to a new study.

Mobile on Track to Surpass PC Traffic
Article,  BriefCASE Article Use of smart phones, tablets and other mobile devices is growing rapidly with mobile traffic set to surpass PC traffic by 2015. As this growth continues, educational institutions will need to make mobile adoption a high priority, says a communications expert speaking during a session at the recent CASE Social Media Conference in Chicago.

"Live Conversations" Ranked Most Influential in College Selection
Article,  BriefCASE Article A new survey reveals that conversations with campus representatives can be the “most influential experience” for many students and their parents when selecting a college or university.

Report: Nonprofits Achieving Success with Social Media
Article,  BriefCASE Article Social networking continues to grow in importance for nonprofits with Facebook and Twitter extending their dominance among this group, according to a new social networking benchmark report.

Avoid Reporting “Same Old, Same Old” Stories in Alumni Magazine
Article,  BriefCASE Article “How often do you look forward to reading about commencement in your alumni magazine?” Probably not very often, says a recent CASE Editors Forum speaker who shared creative ways to write interesting and engaging articles on commencements and other annual events.

Online Giving Grows Steadily for U.S. Nonprofits
Article,  BriefCASE Article While one-time gifts continue to be the largest source of revenue for nonprofits, monthly giving via online channels is growing steadily. That’s according to an annual study analyzing online messaging, fundraising, advocacy, social media and mobile metrics for nonprofits.

Crisis Communications Policies Overlook Social Media, Study Finds
Article,  BriefCASE Article While most educational institutions have crisis communications policies, many of those policies do not address the use of social media in a crisis, according to a new study.

Multimedia Tools Within Reach of Small Shops
Article,  BriefCASE Article With a little ingenuity and careful planning, communications and marketing professionals at small shops can make the most of today’s multimedia storytelling tools and still stay within their tight budgets, say two CASE faculty members.

How to Use “New” Media to Promote Faculty Research
Article,  BriefCASE Article It’s not always easy for media relations professionals to promote the important research taking place at their institutions. Presenters at a recent CASE conference, however, say there are plenty of social media platforms that, with a bit of strategic thinking, can be used to overcome this challenge.

Pinterest: Essential Engagement Tool or Just Another Social Network?
Article,  BriefCASE Article Traffic to Pinterest, an image-based social sharing site, has soared during the last several months, nearly keeping pace with the amount of buzz surrounding it. Many social media experts have already identified it as a potential game changer for online communications but is Pinterest relevant to higher education—and if so, how?

Independent Schools: Think Creatively, Strategically When Managing Social Media
Article,  BriefCASE Article Managing your institution’s social media channels can be a daunting task, especially if you’re at a smaller institution. But with the right mindset and tools, communicators can not only manage social networks but also increase interaction, according to one presenter at a recent seminar on effective website and social media management.

Social Media and Marketing: What's in Store for 2012?
Article,  BriefCASE Article It's the end of 2011, which means it's time for predictions for the upcoming year. Marketing and social media experts foresee interesting developments for 2012, both for professionals and users.

CASE, Association Partners Honor Top State Relations Professionals
Article,  BriefCASE Article Two higher education state government relations professionals who strengthened public support for their institutions and higher education overall through outstanding leadership and creative programs are the 2011 recipients of the Service Awards in State Government Relations.

From Neglected to Connected: Reinventing Your Institution's News Site
Article,  BriefCASE Article When Tufts University decided to revamp its news site, it first looked to see what other institutions were doing. It turns out there were very few higher education role models—and a lot of fake storefronts.

K-12 Parents Prefer Email, Website Communication to Social Networks
Article,  BriefCASE Article Parents of elementary- and secondary-school-age children prefer to be contacted by schools via email—but they give low priority to social media, according to a new survey.

Study: Mobile Social Networking, Tumblr on the Rise in 2011
Article,  BriefCASE Article Do you use your phone to get your Facebook fix? If so, you’re part of a growing number of social networkers, according to a new global study on the social media landscape.

Study: Social Media Use—and Strategy—on the Rise in Higher Education
Article,  BriefCASE Article A new study reveals that during the past academic year, 100 percent of surveyed colleges and universities reported using social media—and thinking about the strategy behind it.

Does Your Website Need Work? You Might be Off the List
Article,  BriefCASE Article A new survey reports that nearly 50 percent of students say a bad institutional website experience would have a negative effect on their perception of a school—and one in five students says a bad website would cause them to remove a school from consideration.

Social Media Use in Public Relations Growing, but Gaps Remain
Article,  BriefCASE Article Twitter usage among communications professionals has jumped from 39 percent in 2009 to 76 percent in 2011-but their audience is still only using Twitter 39 percent of the time. That's one of the findings from "Social Media Reality Check 2.0," a study of social media and public relations released June 7.

Study Finds Racial, Generational Differences in Online Cause Engagement
Article,  BriefCASE Article African-Americans and Hispanics are significantly more likely than Caucasians to believe that they can help support a cause or social issue through online social networks. And while younger Americans are also more likely to use social media to support causes, more than 40 percent still get information about causes through family, friends and television.

Five Tips for Using Twitter in Higher Education
Article,  BriefCASE Article Twitter is neither a popularity contest nor “Facebook Lite”—and when it’s used well, it can be a powerful communications tool. That’s according to the author of a new white paper published by Fathom Online Marketing on using Twitter in higher education.

Education Leaders, Others Discuss Higher Ed Blogging
Article,  BriefCASE Article “Leadership in education is about showing students how to stand up for something, say what you believe, mean what you say, say it with style—and be sure to credit your sources correctly!” That’s according to Patricia McGuire, president of Trinity Washington University, who discussed controversial blog topics and other matters during a recent Washington Post online chat on blogging in higher education.

Survey: More Institutions Developing Social Media Policies
Article,  BriefCASE Article More schools, colleges and universities are developing policies to guide their use of social media, but few are measuring how social media impacts institutional goals, according to the results of a study on the use of social media in advancement.

Is LinkedIn Useful for Institutions? Advancement Colleagues Weigh In
Article,  BriefCASE Article When LinkedIn member Jay Frost asked the CASE group, "Do you think LinkedIn is good for colleges and universities? And [if so], can it be used for fundraising?" he got 20 responses from fellow group members. Their input and experience provide a brief sketch of how institutions are using social networks like LinkedIn for students and alumni.

Alumni Magazines Strengthen Loyalty, Connection to Institutions
Article,  BriefCASE Article A CASE survey of alumni magazine readers in North America indicates that nearly 90 percent of respondents agree or strongly agree that campus magazines strengthen their personal connection to their institutions.

Independent Schools: Balance Risks, Rewards in Social Media
Article,  BriefCASE Article Independent schools are finding that social media presents both unprecedented opportunities and unforeseen side effects, according to a new white paper.

What Not to App: Ineffective Facebook Marketing Tactics
Article,  BriefCASE Article While it’s important to have a Facebook page that is welcoming, promotes good content and is free of spam, marketers should generally steer clear of using the social networking tool for promotions and other marketing. That’s according to one Internet infrastructure expert who says many marketing tactics just don’t work on Facebook.

Follow CASE on Twitter at @CASEAdvance
Article,  BriefCASE Article CASE recently launched a Twitter account so that members using the microblogging site can keep up with CASE and the latest in advancement news. You can follow CASE @CASEAdvance.

Mobile E-mail Use Popular Among Young Adults
Article,  BriefCASE Article Adults between the ages of 18-24 are 46 percent more likely to access e-mail on mobile devices than mobile users on average, according to a media study by digital marketing company comScore. They're also less likely than in previous years to use web-based e-mail.

Internet Use Encourages Offline Participation
Article,  BriefCASE Article Internet users may once have been stereotyped as antisocial basement-dwellers, but a recent study has shown that the opposite is now true: Pew's Internet and American Life project found that three-quarters of all U.S. adults are active in some kind of voluntary group or organization, and Internet users are more likely than others to be active.

CASE Launches Upgraded Magazine Readership Survey
Article,  BriefCASE Article A recently upgraded version of the CASE Member Magazine Readership Survey is now open and available for members.

Experts Predict Top Social Media Trends for 2011
Article,  BriefCASE Article Those of you who just got the hang of tweeting can breathe a sigh of relief: This year’s social media trends aren’t expected to include a new social network to learn. Instead, experts predict more organization and efficiency in online communications as well as a heightened awareness of privacy violation and other unintended side effects of social media use.

Map Shows Global Social Network Presence, Growth of Facebook
Article,  BriefCASE Article Are you convinced that Facebook has taken over the world? You're not far off, according to new findings about the social media site.

Digital PR Expert: Start Thinking Digitally About Communications
Article,  BriefCASE Article Like it or not, digital communications tools are becoming more and more ingrained in marketers' jobs. But with the right steps, even old-school marketers can successfully integrate digital communications into their overall strategies. That's according to one prominent social media expert who blogs on the intersection of communications, public relations and media.

Strategic Social Networks Can Enhance Community, Provide Unique Value
Article,  BriefCASE Article Social networks expand the concept of what it means to be human. They can create interactive, personal and meaningful relationships with prospective students, their parents and alumni. That's according to Greg Carroll, vice president for marketing communications at Stetson University and a speaker at a recent CASE conference.

Fast-Growing Mobile Technology Platforms Increase Campus Connectivity
Article,  BriefCASE Article Mobile technology is the fastest growing technology in the world, with 4.6 billion mobile devices in use at the end of 2009. And with continued growth expected, this booming trend has huge potential for increasing campus connectivity, says Stanford University's Lisa Lapin, who spoke at the recent CASE Institute for Senior Communications & Marketing Professionals.

Panelists Discuss Turning Academics into Media Ambassadors
Article,  BriefCASE Article Strong, trusting relationships between campus experts and media relations officers can lead to high-profile media coverage that benefits the institution, according to panelists speaking at the 2010 CASE Europe Annual Conference.

Add Personality to Your Web Writing to Increase Readership
Article,  BriefCASE Article Short and to the point are well-known mantras for web writing, but web content should also be personable, clever and even fun to read, according to a communications expert and speaker at the 2010 CASE Summer Institute in Communications and Marketing.

Effective Storytelling Can Build Support, Increase Giving
Article,  BriefCASE Article Good, old-fashioned storytelling makes for compelling copy in educational websites and marketing campaigns and can lead to increased interest and support from targeted audiences. That's according to an expert on communications for nonprofits and a recent presenter of a CASE Online Speaker Series.

Education Media Must Adopt New Business Practices to Survive
Article,  BriefCASE Article New, innovative business models are critical to saving media coverage of education, according to a new report on the challenges facing education journalism.

PR, Marketing Claim Ownership of Social Media
Article,  BriefCASE Article A new survey reveals that growth in the use of social media is driving a move toward integrating public relations and marketing functions but that “turf battles” between the two still exist.

Fundraising One of Top Reasons for Nonprofits' Online Presence
Article,  BriefCASE Article Marketing is still the primary reason most nonprofits have a presence on social networks although fundraising is gaining in popularity, according to an annual survey.

Tips for Managing Your Personal and Professional Networks Online
Article,  BriefCASE Article Should you friend your boss on Facebook? Can you tweet about your "Survivor" obsession? Just how funny can you be when you are the voice of your institution? Attendees at the Social Media and Community conference in Chicago last week grappled with these sorts of questions as they weighed how best to manage their personal and professional networks online.

A Little Mystery Makes a Great Magazine Story, Speaker Says
Article,  BriefCASE Article Humor, mystery and controversy are among the elements that contribute to a compelling magazine story, according to a speaker at the 2010 CASE Editors’ Forum.

Experts: Planned Approach to Social Media is Key to Success
Article,  BriefCASE Article Social media is all the rage but leading experts at a recent CASE conference say communications professionals must address five key questions before they start tweeting, blogging and posting content on behalf of their institutions.

Institutions that Contribute to Community Enhance Image, Reach New Groups
Article,  BriefCASE Article Educational institutions can strengthen their fundraising and alumni relations programs by building long-term, mutually beneficial relationships with their surrounding communities. That’s according to presenters at a recent CASE Online Speaker Series on community relations.

More Institutions Go Online to Reach Students
Article,  BriefCASE Article More colleges and universities are using YouTube, Facebook, Twitter and other social media tools to recruit and connect with prospective students.

Survey Finds Most U.S. Journalists Use Social Media for Story Research
Article,  BriefCASE Article A recent survey of magazine, Web site and newspaper editors and reporters reveals that a large majority of working journalists now depend on social media such as blogs, Wikipedia, Twitter, Facebook and YouTube for background research in writing stories.

How to Make Your Online Magazine Click
Article,  BriefCASE Article In a December CASE Online Speaker Series titled “100 College Online Magazines,” Brenda Foster and Katie Pugh of GCF Marketing Communications for Education reported on the results of a survey of digital editions of university and alumni magazines. Their survey looked at 100 different online magazines to find common trends and formats.

Media Coverage of Education Disappearing
Article,  BriefCASE Article Just 1.4 percent of U.S. national media coverage is dedicated to education, and little of that coverage has to do with learning, according to the authors of a new report on how the press covers education.

Effective Use of Social Media can Positively Impact Student Recruitment
Article,  BriefCASE Article Navigating social networking can be tricky, but presenters at a recent CASE Online Speaker Series say institutions that follow certain ground rules and aren’t afraid to make mistakes can positively impact student recruitment and retention rates.

Older Adults Take to Social Networking Sites
Article,  BriefCASE Article New research from U.K. media regulator Ofcom indicates that teenagers and young adults are spending less time on social networking sites even as their parents, teachers and other older adults are increasingly using the sites.

Speaker: Institutions Make News through "Crowdsourcing"
Article,  BriefCASE Article Web 2.0 tools have allowed the news media to “crowdsource” news by supplementing and integrating the work of journalists with photos, videos and commentary submitted by the public.

Know the Six Common Myths of Social Media
Article,  BriefCASE Article Embrace social media but don’t get too caught up in the technology.

Translating Online Engagement into Giving
Article,  BriefCASE Article Cross-platform tactics, localized messages and constant testing and tracking are among the most effective strategies for building online engagement that translates into online giving.

Social Media Continues to Grow in College Admissions
Article,  BriefCASE Article In a related article, two new studies report that admissions offices in colleges and universities are increasingly using blogs, Facebook, Twitter and other social media to communicate with students.

Nonprofits Turn to Facebook for Marketing, Some Fundraising
Article,  BriefCASE Article Marketing is the top reason most nonprofits have a presence on Facebook or some other social network, although a small number also use the tool for fundraising, according to a new survey.

"Satisfied" Web Site Visitors More Likely to Donate, Volunteer
Article,  BriefCASE Article Nonprofits have plenty of room for improvement when it comes to their Web sites.

Report Reveals Top 10 Tips to Boost News Coverage, Build Media Relationships
Article,  BriefCASE Article What do reporters really want from nonprofits? A recent report by nfpSynergy identifies 10 tips that journalists say will help charities build key media relationships and improve placement results.

Efficient Use of Twitter, Facebook Can Help K-12 Schools Strengthen Outreach
Article,  BriefCASE Article Independent schools that haven’t jumped on the social networking bandwagon need to get on board.

Study Explores Communications Characteristics of Top Institutions
Article,  BriefCASE Article Communications and marketing offices at the world’s top universities employ integrated strategies to reach stakeholders.

Social Networking Becomes a Daily Habit with College Students
Article,  BriefCASE Article Daily activity on online social networks among U.S. college students is on the rise, according to an Educause study.

President to Communicators: "Be Strategic"
Article,  BriefCASE Article Presidents want strategic thinking, advice and information, and availability from their communications and marketing staffs.

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