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Faculty & Staff Fundraising & Giving
Good Question Does CASE have any resources that would help us train faculty and staff about their role in fundraising? We want them to understand why fundraising is important and relevant to them. Also, does CASE have any articles or information about successful faculty and staff giving programs?

The Faculty & Staff Role in Fundraising
Sample Collection The Library maintains this collection of documents to help faculty and staff understand fundraising and their role on behalf of their institutions.

Good Sports
CURRENTS Article During basketball games at George Mason University in Virginia, head coach Dave Paulsen is joined on the bench by four assistant coaches and one engineering professor. Or, maybe, an economics professor. It's part of his Sideline Coaching program, which allows faculty and staff to join the team for two days.

Outlook: Meet Your New Marketing Team: The Faculty
CURRENTS Article Faculty are essential to your institution's marketing efforts. They are on the front lines delivering the school's mission, interacting with students, and, particularly in the case of independent schools, having conversations with parents and demonstrating that the institution delivers on its promises. All of these daily interactions can increase positive word-of-mouth marketing of your institution.

The Best of Advancement Talk
Podcast Andrew Policano, from the University of California, Irvine, discusses the role of the dean in successful development.

Road Scholar
CURRENTS Article Hampshire College increased the campus speed limit to 17 miles per hour from 15 mph to celebrate the retirement of David Kelly, who has taught the number 17's unique mathematical, scientific, and historical properties for more than four decades.

Deans Critical to Fundraising Success
Article,  BriefCASE Article Deans and other academic leaders play an increasingly important role in the fundraising success of their institutions, says a CASE faculty member.

The Role of the Dean in Successful Development
Podcast Andrew Policano, from the University of California, Irvine, discusses the role of the dean in successful development.

Outlook: Workplace Imbalance
CURRENTS Article A growing reliance on nontenure-track faculty is threatening the opportunity for frequent and high-quality faculty-student interactions—inside and outside the classroom.

Learn to Fully Engage Retired Faculty and Staff
Article,  BriefCASE Article Advancement practitioners should value retired faculty and staff members for their intellect, institutional memory and the many contributions they have made to the institution during their careers, says a CASE faculty member.

From Campus to Congress
CURRENTS Article No matter the result on Election Day this November, a member of Randolph-Macon College's faculty will soon represent Virginia's 7th Congressional District in the U.S. House of Representatives.

Getting Academics Involved with Alumni Relations
Article,  BriefCASE Article Alumni relations professionals can improve their outreach efforts by partnering with faculty members, says an experienced practitioner.

Outlook: Develop Social Media Rules—and a Spine
CURRENTS Article Professors use social media too, and sometimes their posts can create controversy for their institutions, causing some colleges and universities to adopt policies to regulate the use of social media. But what should those policies look like?

Bad at Retiring, Good at Giving
CURRENTS Article More than 50 percent of faculty members at most U.S. institutions are or will be at least 55 years old within the next 10 years. The coming wave of retirements could be good news for advancement as faculty and staff members still dedicated to their institutional missions continue working as university ambassadors.

Adventures in Education
CURRENTS Article The four national winners of the 2013 U.S. Professors of the Year are profiled.

Banking on Science
CURRENTS Article UC San Diego created the Young Investigator Program to help junior faculty members raise funds for their research. The program has been wildly successful.

It’s Academic
CURRENTS Article Alumni consider relationships with professors to be critically important to their educational experiences—and a primary source of their affinity for their college, university, or school. Yet alumni offices and associations often struggle to build relationships with these important institutional ambassadors. To improve relations with alumni, advancement professionals need to enlist faculty members as partners. This article offers advice for doing just that.

Encourage Academics to Talk Up Advancement Work
Article,  BriefCASE Article Development officers can help academic leaders improve their fundraising success by encouraging them to develop a culture of philanthropy within their divisions, according to a CASE faculty member who presented on best fundraising practices for academics during a recent CASE webinar.

Ways to Showcase Superstar Faculty
Article,  BriefCASE Article Encouraging faculty to tweet, blog and use other forms of social media is an excellent way to promote their teaching and research while also increasing the visibility of their institution.

Using Advocacy as a Positioning Strategy
Podcast Hear Teresa Flannery from American University talk about how institutions can demonstrate their relevance and value by having campus leaders or faculty members discuss hot-button issues—such as rising student debt, cost and affordability or public policy related to school safety and gun laws. Also, hear her discuss some of the risks involved when using this strategy.

Different Yet the Same
CURRENTS Article The U.S. Professors of the Year program is the only national program to recognize excellence in undergraduate teaching and mentoring. It is sponsored by the Carnegie Foundation for the Advancement of Teaching and administered by CASE. The 2012 winners are Christy Price, Dalton State College; Todd Pagano, Rochester Institute of Technology; Autar Kaw, University of South Florida; and Lois Roma-Deeley, Paradise Valley Community College.

Advice for New Chief Fundraisers
Article,  Community College News Article Two community college chief fundraisers say colleagues who are new to leadership roles in fundraising should engage academic and board leaders in the advancement process, so that they have institutional allies in their work efforts.

It's Academic
CURRENTS Article This feature article looks at the importance of involving faculty members in the institutional branding process from the start. Faculty members have influence over the brand, so engaging them and getting them to buy-in will help inform the branding, or repositioning, process.

Fundraising Fundamentals, Section 4.1
Article This section from Fundraising Fundamentals discusses leaders and academics as fundraisers.

We'd Like to Thank the Academy
CURRENTS Article Profiles of the four 2011 Professors of the Year national award winners.

On the Blog
CURRENTS Article This article looks at the positive effects having faculty members blog for your institution can have in terms of attracting and recruiting students, providing information to parents, giving people a window into what life at the institution is like, and getting your institution's name out on the web in a different way that is still allied with generating positive attention for your institution.

El largo brazo del desarrollo
CURRENTS Article Valerie Gay, Asistente del Director de Desarrollo Institucional de la Universidad de Temple, comparte sus consejos para expandir la oficina de Desarrollo convirtiendo a las facultades en socios para la procuración de fondos.

Involving Academic Leaders in Development
Podcast Hear Penelepe Hunt from the University of Illinois at Chicago discuss why casual comments from academics—such as, "Here comes the development officer to pick my pocket"—undermine the working relationship between the two parties. Listen to Edward J. Kvet from Loyola University New Orleans describe ways fundraisers can build credibility with academics.

Long Arm of Development
CURRENTS Article Valerie Gay, an assistant dean of institutional advancement at Temple University, shares her tips for expanding the reach of the development office by turning faculty into essential fundraising partners.

Stop and Think
CURRENTS Article The four stories of the 2010 U.S. Professors of the Year.

Panelists Discuss Turning Academics into Media Ambassadors
Article,  BriefCASE Article Strong, trusting relationships between campus experts and media relations officers can lead to high-profile media coverage that benefits the institution, according to panelists speaking at the 2010 CASE Europe Annual Conference.

Recruit Top Leaders to Cultivate Culture of Philanthropy, Stewardship
Article,  BriefCASE Article Imagine achieving a culture of philanthropy and stewardship at your institution in just three years. Impossible? Not according to fundraising expert and CASE Online Speaker Series presenter Karen Osborne, who says a strong commitment from top leaders and a well-defined plan for change can make it a reality.

CURRENTS Article 邀请教授参与各种校友活动,不但能吸引更多的校友共同参与,还为校友会创造新的机会向校友宣传母校在科研和教学方面令人振奋的成就。然而,怎样才能让教授在校友工作中发挥更大的作用呢?校友工作者必须开拓新的沟通渠道,培养更紧密的合作关系,加强宣传校友工作对学校发展的重要性。

Island Hopping
CURRENTS Article Including faculty in various aspects of alumni programming can attract more alumni to events and provide the alumni association with another means to communicate the exciting research and academic offerings of alma mater. However, creating a larger role for faculty in the alumni association doesn’t magically happen. Alumni professionals must open new lines of communication, forge new relationships, and educate faculty on the importance of advancement to the institution.

Career Path: History Lesson
CURRENTS Article A fundraiser has found that her background in the university archives has helped her relate to donors and prospects. She recommends that all development officers forge a relationship with the campus archivist.

The Laws of Attraction
CURRENTS Article Not every faculty member will excel at fund raising. The University of Washington's Debra Friedman has worked with several scholars who enhance the institution’s development efforts by making truly meaningful connections with major donors. They do this, she writes, by posing problems or questions that have no easy answers, laying bare their process of research, and leaving their audiences wanting more. Bottom line: Donors find inspirational those faculty members who demonstrate genuine passion for their areas of expertise; that inspiration, in turn, can lead to gifts if properly channeled.

AdvanceWork: Great Expectations
CURRENTS Article Deans and development officers shouldn’t be at odds, especially since so many of their institutional interests are shared. Joseph O. Dean Jr., dean of Samford University’s McWhorter School of Pharmacy, says communication, knowledge, and trust are the cornerstones of an effective working partnership.

Halls of Fame
CURRENTS Article Celebrity professors can generate positive press and lend credibility to institutions, but managing them can be difficult. Sensitivity and a solid plan with identifiable goals can ensure that they are a communications pro's dream.

Top Dogs
CURRENTS Article The days of chief academic officers having little to no involvement in fund raising are hardly long gone, but they are numbered. Gradually, academic officers have come to realize that their participation can sometimes elicit greater gifts and bring credibility to the process. Here, a provost offers six tips for development officers to help bring their academic officer colleagues into the mix.

Powerful Utilities
CURRENTS Article It’s challenging to make the fund-raising case for libraries and other academic support units, such as museums, art galleries, and performance facilities. Unit development officers must define each unit’s special constituency, answer typical questions about the unit’s services and clients, and be able to tell donors exactly how the unit serves the campus. This article is of interest to major gift officers and development officers who work for academic support units.

Respecting the Collections
CURRENTS Article Development officers must work closely with special collections librarians to solicit appropriate gifts of rare books, manuscripts, photos, and artifacts. Getting the right gifts means understanding the library’s niche, the additional concerns that come with gifts-in-kind, and why librarians chafe at having to do special exhibits for cultivation and recognition. This article is of interest to major gift officers, fund raisers for libraries and special collections, and advancement service professionals who deal with gift acceptance.

Closing Remarks: Expanding the Definition of Advancement
CURRENTS Article The continuing separation of the specialties--alumni relations, communications, and development--may keep advancement professionals from establishing and maintaining relationships with their colleagues. The author argues for more professional unity and also encourages recognizing the advancement role of many others on campus who are outside the core functions, including faculty, admissions officers, student affairs officers, and executive officers and their staffs.

Do I Have to Ask People for Money?
CURRENTS Article Faculty at the University of North Carolina at Chapel Hill have become expert fund raisers for their programs by calling on the expertise of the development department. The development staff has even created a special class for professors interested in fund raising.

Sowing the Seeds of Philanthropy
CURRENTS Article Academics have an essential role to play in the fund-raising process today, as donors target their gifts more precisely and are more insistent on results. Faculty members are often the best spokespeople for a program, project, or school and can be an important source of prospects themselves. They are coming to see fund raising as a natural extension of their planning and budgeting responsibilities.

Making the Ask
CURRENTS Article The authors provide faculty members with a detailed description of the steps involved in asking a donor for a major gift. They also explain common fund-raising errors and how to avoid them.

AdvanceWork: Back to School
CURRENTS Article Keep retired faculty connected to your campus

Small Office: Lift the Fog
CURRENTS Article Communicating with faculty and staff is as important to fund raisers as reaching external constituencies. These strategies can help a development office raise awareness: 1) Get the word out through such channels as the annual report, the campus newsletter, and voice-mail and email broadcasts. 2) Recruit and educate volunteers from the faculty and staff. 3) Use unrestricted dollars to offer competitive professional development grants for faculty and staff. 4) Meet and greet campus colleagues by sponsoring social functions, attending division meetings, volunteering for other offices' projects, and having lunches with faculty and staff.

Finding Funds for Fellowships
CURRENTS Article What special challenges do institutions face in raising graduate funds? How do they identify and cultivate prospects? Those institutions that are successful focus on how support of graduate student programs helps fuel the local economy, helps the institution attract the best students and faculty, and allow students more creative freedom. Development officers make the academic disciplines central in their fundraising approach and thus can tap into the field-specific knowledge of individual departments.

Speak Up, Speak Out, and Speak English
CURRENTS Article Like renowned scientist Carl Sagan, many campus researchers would like to increase the public's understanding of science. And it is the communication officer's job to help researchers advance the cause of science and technology. After World War II, funding for science was so readily available that "a science agenda was rarely discussed." But the public is no longer willing to write a blank check in support of scientific research, so it is up to the communicators to articulate to taxpayers how their research funds translate into benefits for society. Surveys conducted by the National Science Foundation show the public is interested in science, but that only 10 percent view themselves as well informed on the subject.

Good Chemistry
CURRENTS Article Cornell University professor of science communications Lewenstein talks about the value of bringing scientists and public information officers together during his workshops. These workshops help reporters and scientists understand what the public wants and needs to know about science. In particular, it’s important to focus on providing the public a means to develop both a practical and civic science literacy. For the most part, Lewenstein finds that campuses do a good job of promoting scientific research news.


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Faculty & staff role in fundraising

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