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Engaging C-Suite Alumni
Article,  BriefCASE Article Superstar alumni can be obvious picks for major gifts or campus honorifics, but engaging these alumni in a more pragmatic way can have tremendous payoff, writes one CASE member.

Master Class: Discussing Collaboration between Alumni Relations and Career Services
Article,  BriefCASE Article The CASE Asia-Pacific Master Class on 16 February in Gold Coast, Australia, will explore synergies between alumni relations and career services functions within institutions.

Enhance Your Marketing Skills at the Strategic Marketing Institute
Article,  BriefCASE Article The Strategic Marketing Institute, 7-9 February in York, UK, will explore skills needed to be an outstanding marketer, and help attendees build a network of supportive peers.

Australia Universities Philanthropy Symposium Offers Next Steps
Article,  BriefCASE Article Last month, more than 80 leaders from more than 30 universities attended a philanthropy symposium hosted by CASE Asia-Pacific and Universities Australia. The event was designed to extend philanthropy capacity and capability among Australian university leaders.

Alumni Employability Reinforce Global Networks
Article,  BriefCASE Article Global alumni relations, mobility and employability go hand-in-hand in a global economy, according to Gretchen Dobson, vice president, international alumni and graduate services for Academic Assembly Australia.

CASE Europe Graduate Trainee Scheme Seeks Applicants
Article,  BriefCASE Article The deadline to apply for the CASE Europe Graduate Trainee Scheme is Monday, 13 March. CASE Europe is looking for graduates and post-graduates interested in a career in fundraising to participate in the Graduate Trainee Scheme.

Master Class: Harnessing the Potential of Philanthropy at Your University
Article,  BriefCASE Article The CASE Asia-Pacific Master Class on 3 March in Canberra, Australia, will address why and how academic leaders should be involved with fundraising at their institutions.

Register for the North American Fundraising & Alumni Relations Study Tour 2017
Article,  BriefCASE Article The North American Fundraising and Alumni Relations Study Tour, held 8-12 May in Boston, is a unique opportunity for members to visit and learn from the operations of leading North American institutions.

CASE Europe Annual Conference Registration Open
Article,  BriefCASE Article The CASE Europe Annual Conference 2017 gathers the most valuable talent from educational institutions and other forward-thinking organisations from around the world.

Asia-Pacific Charitable Giving Survey Open
Article,  BriefCASE Article The 2017 Charitable Giving to Universities in Australia and New Zealand Survey is open through 10 April 2017.

CASE Europe to Host Fundraising UK Study Tour This Fall
Article,  BriefCASE Article In response to growing demand, CASE Europe is introducing the Fundraising UK Study Tour, which will take place 25-27 October 2017.

CEAC 2017 Early-Bird Rates Available
Article,  BriefCASE Article The CASE Europe Annual Conference 2017 gathers the most valuable talent from educational institutions and other forward-thinking organisations from around the world to network, share best practices and discuss innovative solutions to global education issues.

More Institutions in Asia-Pacific Region Deploying “Robust” Alumni Engagement Tactics
Article,  BriefCASE Article A new white paper reports that institutions in the Asia-Pacific region are investing more in their alumni relations programs, suggesting a growing institutional awareness of the importance of a strong and robust alumni program.

Update on General Data Protection Regulations
Article,  BriefCASE Article In a recent blog post, CASE Europe Interim Executive Director Jennie Moule shares GDPR updates and details of a recent meeting with the Department of Culture, Media and Sport and the Information Commissioner’s Office organized by the University of Cambridge.

Engaging Alumni with Their Own Stories
Article,  BriefCASE Article An institution's decision to feature monthly profiles of its graduates has led to greater alumni engagement and social media activity.

CASE Internship Program Highlights Importance of Diversity
Article,  BriefCASE Article Aspiring advancement professionals will benefit from recognizing the importance of diversity and inclusion in their profession, according to two CASE leaders.

Checklist: Student Orientation on Social
Article,  BriefCASE Article Though most U.S. college and university campuses are quieter in the summer, there’s still a wealth of content heating up their social media feeds.

Campaigns & Stewardship: 4 Survival Tips
Article,  BriefCASE Article The first rule of managing a campaign stewardship plan? Forget the campaign stewardship plan, say two CASE speakers.

CASE Highlights Successes at Annual Membership Meeting
Article,  BriefCASE Article CASE ended its fiscal year in a strong financial position.

Survey Shows Partisan Skepticism of Higher Education Impact
Article,  BriefCASE Article Attitudes about the impact of higher education in the United States is a growing partisan issue, reports a recent survey.

How New Managers Can Be Great Bosses
Article,  BriefCASE Article New managers can grow to become great bosses by recognizing typical challenges and focusing on improvement, according to advancement professionals with firsthand experience.

Cross-Cultural Communication: 3 Best Practices
Article,  BriefCASE Article Educational advancement, for many institutions, has gone global. Use these three ideas from a recent CASE Twitter chat to build cultural understanding.

Make Your Network Work for You
Article,  BriefCASE Article When it comes to your career, don’t expect your next promotion or job to be the result of good fortune.

U.S. Educational Fundraisers See Slower Growth in 2016-2017
Article,  BriefCASE Article Chief development officers at U.S. colleges and universities estimate that institutional fundraising grew just 2.3 percent during the academic year that ended June 30, 2017, compared to more optimistic projections of 5.5 percent growth made at the start of the year in July 2016.

Online Giving: Key Insights from Around the Globe
Article,  BriefCASE Article Donors from around the world are increasingly embracing online fundraising—but there are key regional differences in how individuals engage online, a new study reveals.

Asia-Pacific Institutions Report Record Growth in Donors, Giving
Article,  BriefCASE Article Colleges and universities in Australia and New Zealand are investing more in fundraising and alumni engagement operations, according to the results of a CASE survey.

The 5 Essentials of Digital Storytelling
Article,  BriefCASE Article During a recent #casesmc Twitter chat, social media professionals explored how to craft effective, visually engaging digital stories. Here are the key ingredients.

E-Mentoring Advice from CASE Mentees
Article,  BriefCASE Article A good mentor can be a sounding board for ideas, an encouraging support system and a valuable career guide. But finding a mentor is just the first step.

Mastering the Quick Campaign
Article,  BriefCASE Article Not every institution can wait for the multi-year, multi-million dollar campaign. That’s why more institutions are using compact campaigns for projects that need to be completed sooner rather than later.

Bridging the Gap
Article,  BriefCASE Article While the 2008 economic decline left many institutions with worried students and disengaged alumni, one liberal arts college saw an opportunity to build a bridge between the two, as reported in the November/December issue of Currents.​

The Crossroads of Gender, Charitableness and Happiness
Article,  BriefCASE Article When women have a say in their households’ spending, more money goes to charity, a new study shows.

A 4-Step Guide to Build Community with Social Media
Article,  BriefCASE Article Everyone loves a good love story—and, as Dartmouth College found, sharing the love can lead to social “likes.”

How Partnerships Can Stretch Global Alumni Reach
Article,  BriefCASE Article Universities face plenty of challenges in engaging their international alumni-from locating alumni to drawing them to events and building a community.

3 Steps to Start (and Strengthen) a Young Alumni Council
Article,  BriefCASE Article Young alumni councils give recent graduates an opportunity to deepen their involvement with their alma mater. In return, these volunteer leaders can offer their alumni association fresh insights and energy.

LGBTQ Alumni: A Growing Force in Giving
Article,  BriefCASE Article Shifting alumni demographics and the growing role of LGBTQ alumni in leadership and giving must be considered by advancement leaders, according to information presented at CASE's LGBTQ Engagement and Fundraising Strategies conference, held earlier this month in Washington, D.C.

Student Advancement Expert Talks Strategic Partnerships
Article,  BriefCASE Article Lori Hurvitz, senior director of annual giving at the University of Chicago, recently shared tips in a podcast interview on how to create strategic partnerships between student advancement organizations and other divisions on campus to educate students about the importance of philanthropy.

2015 National Survey of College and University Parent Programs
Marjorie Savage & Chelsea Petree
Article This report, summarizing the seventh national survey by the University of Minnesota Parent Program, builds on longitudinal information about parent/family services provided by colleges and universities. The surveys have been conducted biennially to track best practices in services and programming, changes and developments in the field, costs for providing parent/family services and experience levels of the professionals who work with parents and families of college students.

Reach Out to LGBT Graduates
Article,  BriefCASE Article Lesbian, gay, bisexual and transgender alumni are a largely untapped community for engagement and fundraising by many educational institutions, says a university leader.

Making Campus More Culturally Sensitive
Article,  BriefCASE Article Advancement professionals should help improve cultural literacy on their campuses, says a director of international alumni relations.

Launching an Alumni Affinity Group
Article,  Community College News Article Community colleges should develop affinity groups as an alumni engagement strategy, according to a presenter at a recent CASE virtual conference.

More Institutions Engaging International Alumni
Article,  BriefCASE Article More universities are engaging their international alumni to support campus and curriculum efforts worldwide, according to a report.

Students Aim to Build Culture of Philanthropy
Article,  BriefCASE Article CASE ASAP celebrated 40 years of student advancement during its network convention held earlier this month in New Orleans.

Engaging International Alumni Critical for UK Business Schools, Universities
Article,  BriefCASE Article European business schools and universities that wish to compete globally must have a strategy to "actively and genuinely" engage with their international alumni, writes one alumni relations expert in a recent Financial Times article.

In Australia, Celebrating a Budding Culture of Philanthropy
Article,  BriefCASE Article Next month, CASE ASAP and educational institutions around the world—including an Australian university—will spotlight the impact of their student advancement programs during Student Engagement and Philanthropy Day.

Finding Tomorrow’s Advancement Leaders
Article,  BriefCASE Article At a recent CASE conference of student alumni associations, foundations and similar organizations, a number of attendees expressed a strong interest in pursuing careers in advancement.

The Benefits of Data-Driven Alumni Communications
Article,  BriefCASE Article A one-size-fits-all approach to alumni communications doesn’t work, said two speakers at this year’s CASE Summit for Leaders in Advancement.

“Right” Engagement Can Boost Young Alumni Interest
Article,  BriefCASE Article Engaging young alumni via social media is a top priority for many alumni relations shops—but there’s a right way and a wrong way to reach out to this group, according to a faculty member of the CASE Social Media and Community Conference taking place this week in Chicago.

Everyday Ideas for Engaging Students
Article,  Community College News Article Alumni relations professionals know that engaging current students with their institution is key to future giving. A number of two-year schools—even those without a full-blown alumni relations program—are creatively using their existing resources and programs to enrich the college-going experience of their current students. Even a one-person advancement shop can learn from their experiences.

Time is Now to Teach Students How to Give
Article,  BriefCASE Article The national average for alumni participation has steadily declined in recent years. Young alumni are also giving to a fewer number of charities. And yet, these young alumni now make up a significant and growing share of many institutions' donor databases. This is a make-or-break moment for alumni relations professionals hoping to cultivate student philanthropy and turn these future young alumni into future donors, say faculty who are presenting at a CASE conference this spring.

Teaching Students How to Give
Article,  BriefCASE Article Some institutions believe their alumni will be more likely to give back if they are taught the ins and outs of philanthropy as students. A recent initiative by 14 colleges and universities may be proving them right.

K-12 Parents Prefer Email, Website Communication to Social Networks
Article,  BriefCASE Article Parents of elementary- and secondary-school-age children prefer to be contacted by schools via email—but they give low priority to social media, according to a new survey.

Experts Share Advice on Adding Value to International Alumni Networks
Article,  BriefCASE Article Alumni teams at Cambridge Judge Business School, Queensland University of Technology and the Chinese University of Hong Kong share a common genius: with limited resources and staff, they have boosted international alumni involvement, engaged students with their alumni program and expanded the reputation of their institutions. Colleagues at these institutions discussed their successful initiatives at the recent CASE Asia-Pacific conference.

Campus Traditions Can Build Alumni, Financial Support
Article,  BriefCASE Article From pumpkin tossing competitions to convocation ceremonies in Latin, campus traditions that create a lasting bond between students and their institutions can play a vital role in nurturing alumni support, according to University Affairs.

Parents Continue to Hover, Especially in Admissions Process
Article,  BriefCASE Article A new survey reveals that nearly 80 percent of college admissions officers say parents are more involved than ever in the process due to growing competition and application costs.

Institution Leaders Turn to Social Media to Build Bonds with Students
Article,  BriefCASE Article More university and college presidents are starting Facebook pages and Twitter accounts, creating blogs and meeting face-to-face with students to become more visible and create stronger bonds with students, reports the Globe and Mail.

Education, Family and Friends Are Priority for Canadian Students
Article,  BriefCASE Article A new survey finds that Canadian students are more interested in spending time with family and friends, acquiring more education and leading a healthy lifestyle than leading, innovating or starting their own businesses.

Engaging Minority Alumni Strengthens Loyalty, Gifts
Article,  BriefCASE Article The reason more minority alumni don’t give to their alma maters is often as simple as this—they aren’t asked.

Strong Parent Programs Generate Engagement, Support
Article,  BriefCASE Article Parents are as important to schools, colleges and universities as alumni and donors and should be treated accordingly.

Running an International Alumni Program: Strategic Approach Works Best
Article,  BriefCASE Article Outreach to international alumni can be done cost-effectively and bring big returns if approached strategically.

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