Browse by Professional Interest

284 results

Browse other interest areas at left.

Student Engagement & Philanthropy Month
Sample Collection The Library maintains this collection of samples from institutions that participated in CASE ASAP's Student Engagement and Philanthropy Month in 2013, 2014, 2015 and 2016. The collection is available to all CASE members and highlights dozens of programming ideas, including ways to engage students in thanking donors.

CASE Affiliated Student Advancement Programs
CASE ASAP is an organization of student advancement programs at more than 300 higher education institutions, all with the common goal of enriching student advancement programming.

Affinity Groups
Affinity Groups

Alumni Generations
Generational Alumni Programs


Nontraditional Alumni
Nontraditional Alumni


International Alumni
International Programs

Parents & Grandparents
Parent/Grandparent Programs

Student Programs

Young Alumni
Young Alumni

The Matchmaker of Silicon Valley
CURRENTS Article Dee Dee Mendoza works in development, but she thinks like an entrepreneur. As managing director for West Coast advancement for Dartmouth College in New Hampshire, she teams with alumni volunteers to host the Dartmouth Entrepreneurs Forum in San Francisco, an annual event for networking, sharing ideas, and learning from speakers such as PayPal Chairman John Donahoe (Class of '82). A recent survey from the Entrepreneurs' Organization, a global network of more than 10,000 business owners, found that 81.6 percent of respondents were interested in starting a new business. With entrepreneurship on the rise, Currents asked Mendoza for her insights on building relationships between entrepreneurs and institutions and what she's learned from working with more than 500 company founders.

Show Some Love
CURRENTS Article Saint Leo University in Florida sends special Valentine's Day postcards to alumni couples and invites them to share their "Leo Love" on social media with the tags #LeoLove and #MySaintLeo. At Amherst College in Massachusetts, student engagement fellows host Love My Alumni Week, during which students write 3,000 thank-you postcards to alumni donors and volunteers.

Access and Allies
CURRENTS Article While universities in Scotland—and around the world—are eager to take advantage of these kinds of missions, they are often hampered by limited resources and can struggle to draw enough alumni to North American events to make the planning and effort worthwhile. These institutions have discovered that joining forces—with each other, the government, and private organizations—is the key to building a more effective international alumni engagement program.

Engaging C-Suite Alumni
Article,  BriefCASE Article Superstar alumni can be obvious picks for major gifts or campus honorifics, but engaging these alumni in a more pragmatic way can have tremendous payoff, writes one CASE member.

Master Class: Discussing Collaboration between Alumni Relations and Career Services
Article,  BriefCASE Article The CASE Asia-Pacific Master Class on 16 February in Gold Coast, Australia, will explore synergies between alumni relations and career services functions within institutions.

Enhance Your Marketing Skills at the Strategic Marketing Institute
Article,  BriefCASE Article The Strategic Marketing Institute, 7-9 February in York, UK, will explore skills needed to be an outstanding marketer, and help attendees build a network of supportive peers.

Australia Universities Philanthropy Symposium Offers Next Steps
Article,  BriefCASE Article Last month, more than 80 leaders from more than 30 universities attended a philanthropy symposium hosted by CASE Asia-Pacific and Universities Australia. The event was designed to extend philanthropy capacity and capability among Australian university leaders.

Alumni Employability Reinforce Global Networks
Article,  BriefCASE Article Global alumni relations, mobility and employability go hand-in-hand in a global economy, according to Gretchen Dobson, vice president, international alumni and graduate services for Academic Assembly Australia.

CASE Europe Graduate Trainee Scheme Seeks Applicants
Article,  BriefCASE Article The deadline to apply for the CASE Europe Graduate Trainee Scheme is Monday, 13 March. CASE Europe is looking for graduates and post-graduates interested in a career in fundraising to participate in the Graduate Trainee Scheme.

Master Class: Harnessing the Potential of Philanthropy at Your University
Article,  BriefCASE Article The CASE Asia-Pacific Master Class on 3 March in Canberra, Australia, will address why and how academic leaders should be involved with fundraising at their institutions.

Register for the North American Fundraising & Alumni Relations Study Tour 2017
Article,  BriefCASE Article The North American Fundraising and Alumni Relations Study Tour, held 8-12 May in Boston, is a unique opportunity for members to visit and learn from the operations of leading North American institutions.

CASE Europe Annual Conference Registration Open
Article,  BriefCASE Article The CASE Europe Annual Conference 2017 gathers the most valuable talent from educational institutions and other forward-thinking organisations from around the world.

Asia-Pacific Charitable Giving Survey Open
Article,  BriefCASE Article The 2017 Charitable Giving to Universities in Australia and New Zealand Survey is open through 10 April 2017.

CASE Europe to Host Fundraising UK Study Tour This Fall
Article,  BriefCASE Article In response to growing demand, CASE Europe is introducing the Fundraising UK Study Tour, which will take place 25-27 October 2017.

CEAC 2017 Early-Bird Rates Available
Article,  BriefCASE Article The CASE Europe Annual Conference 2017 gathers the most valuable talent from educational institutions and other forward-thinking organisations from around the world to network, share best practices and discuss innovative solutions to global education issues.

More Institutions in Asia-Pacific Region Deploying “Robust” Alumni Engagement Tactics
Article,  BriefCASE Article A new white paper reports that institutions in the Asia-Pacific region are investing more in their alumni relations programs, suggesting a growing institutional awareness of the importance of a strong and robust alumni program.

Update on General Data Protection Regulations
Article,  BriefCASE Article In a recent blog post, CASE Europe Interim Executive Director Jennie Moule shares GDPR updates and details of a recent meeting with the Department of Culture, Media and Sport and the Information Commissioner’s Office organized by the University of Cambridge.

Engaging Alumni with Their Own Stories
Article,  BriefCASE Article An institution's decision to feature monthly profiles of its graduates has led to greater alumni engagement and social media activity.

CASE Internship Program Highlights Importance of Diversity
Article,  BriefCASE Article Aspiring advancement professionals will benefit from recognizing the importance of diversity and inclusion in their profession, according to two CASE leaders.

Checklist: Student Orientation on Social
Article,  BriefCASE Article Though most U.S. college and university campuses are quieter in the summer, there’s still a wealth of content heating up their social media feeds.

Campaigns & Stewardship: 4 Survival Tips
Article,  BriefCASE Article The first rule of managing a campaign stewardship plan? Forget the campaign stewardship plan, say two CASE speakers.

CASE Highlights Successes at Annual Membership Meeting
Article,  BriefCASE Article CASE ended its fiscal year in a strong financial position.

Survey Shows Partisan Skepticism of Higher Education Impact
Article,  BriefCASE Article Attitudes about the impact of higher education in the United States is a growing partisan issue, reports a recent survey.

How New Managers Can Be Great Bosses
Article,  BriefCASE Article New managers can grow to become great bosses by recognizing typical challenges and focusing on improvement, according to advancement professionals with firsthand experience.

Cross-Cultural Communication: 3 Best Practices
Article,  BriefCASE Article Educational advancement, for many institutions, has gone global. Use these three ideas from a recent CASE Twitter chat to build cultural understanding.

Make Your Network Work for You
Article,  BriefCASE Article When it comes to your career, don’t expect your next promotion or job to be the result of good fortune.

U.S. Educational Fundraisers See Slower Growth in 2016-2017
Article,  BriefCASE Article Chief development officers at U.S. colleges and universities estimate that institutional fundraising grew just 2.3 percent during the academic year that ended June 30, 2017, compared to more optimistic projections of 5.5 percent growth made at the start of the year in July 2016.

Online Giving: Key Insights from Around the Globe
Article,  BriefCASE Article Donors from around the world are increasingly embracing online fundraising—but there are key regional differences in how individuals engage online, a new study reveals.

Asia-Pacific Institutions Report Record Growth in Donors, Giving
Article,  BriefCASE Article Colleges and universities in Australia and New Zealand are investing more in fundraising and alumni engagement operations, according to the results of a CASE survey.

The 5 Essentials of Digital Storytelling
Article,  BriefCASE Article During a recent #casesmc Twitter chat, social media professionals explored how to craft effective, visually engaging digital stories. Here are the key ingredients.

E-Mentoring Advice from CASE Mentees
Article,  BriefCASE Article A good mentor can be a sounding board for ideas, an encouraging support system and a valuable career guide. But finding a mentor is just the first step.

Mastering the Quick Campaign
Article,  BriefCASE Article Not every institution can wait for the multi-year, multi-million dollar campaign. That’s why more institutions are using compact campaigns for projects that need to be completed sooner rather than later.

Bridging the Gap
Article,  BriefCASE Article While the 2008 economic decline left many institutions with worried students and disengaged alumni, one liberal arts college saw an opportunity to build a bridge between the two, as reported in the November/December issue of Currents.​

The Crossroads of Gender, Charitableness and Happiness
Article,  BriefCASE Article When women have a say in their households’ spending, more money goes to charity, a new study shows.

A 4-Step Guide to Build Community with Social Media
Article,  BriefCASE Article Everyone loves a good love story—and, as Dartmouth College found, sharing the love can lead to social “likes.”

How Partnerships Can Stretch Global Alumni Reach
Article,  BriefCASE Article Universities face plenty of challenges in engaging their international alumni-from locating alumni to drawing them to events and building a community.

A Global Mindset
CURRENTS Article More international schools are recognizing the importance of alumni relations, communications, and fundraising. CASE's Fundraising in International Schools Report 2016 found that 82 percent of the international schools surveyed had a fundraising or development office. The marketplace is changing. Once a bastion for expats whose tuition was paid by corporations, international schools now attract middle-class families in developing and emerging economies. The schools can help launch their children into universities around the world, and having 40 to 60 different nations represented in international school classrooms isn't unusual. Some schools have up to 90—and such diversity means advancement has to be extra diligent and creative. Whether they are American, Singaporean, or German, parents often face a steep learning curve before they become willing to give.

3 Steps to Start (and Strengthen) a Young Alumni Council
Article,  BriefCASE Article Young alumni councils give recent graduates an opportunity to deepen their involvement with their alma mater. In return, these volunteer leaders can offer their alumni association fresh insights and energy.

Parent Engagement
Good Question What resources does CASE have for engaging parents? Any samples of what other institutions are doing is great too.

Parent Engagement Samples
Sample Collection The Library maintains this collection of parent engagement samples for all CASE members. The collection includes material on parent councils, such as brochures, applications and role expectations, as well as material on parent giving campaigns, newsletters, welcome guides and material specifically for parents of international students.

Happy Campers
CURRENTS Article Each June, Central Michigan University hosts Grandparents U, a three-day residential summer camp for more than 250 alumni and their grandchildren, ages 8 to 12. During the day, they attend classes together, and in the evenings, they visit the Student Activity Center, take in a movie, or enjoy quality family time.

LGBTQ Alumni: A Growing Force in Giving
Article,  BriefCASE Article Shifting alumni demographics and the growing role of LGBTQ alumni in leadership and giving must be considered by advancement leaders, according to information presented at CASE's LGBTQ Engagement and Fundraising Strategies conference, held earlier this month in Washington, D.C.

Talking Points: Rough Waters
CURRENTS Article The new income-based plan Revised Pay As You Earn (REPAYE), which took effect in December 2015, adds more complexity to an already difficult decision. The big news, however, is that it can help alumni with older student loans to lower their monthly payments. Let's look at its pros and cons.

Paging All Postdocs
CURRENTS Article The University of Cambridge in the U.K. is extending alumni benefits to its current and former postdoctoral researchers. In May 2014, Cambridge established an Office of Postdoctoral Affairs to serve the nearly 4,000 postdoctoral researchers on campus. The office offers advice to newcomers, hosts a range of intellectual and social events to connect the community of researchers, and provides career programming and job listings. The office also wants to keep the researchers engaged after their appointment ends.

2015 Circle of Excellence Grand Gold Winners
CURRENTS Article Emotion and connection were major themes among 2015's CASE Circle of Excellence Awards Grand Gold winners. Whether communicating about a deadly virus, cultivating entrepreneurs, engaging alumni with advanced degrees, or sharing the inspiring story of a college student whose life was cut short by illness, institutions dug deeply into their creative toolboxes-though not necessarily into their budgets. They also had fun courting prospective students and welcoming new admits to the family.

Boot Campus
CURRENTS Article Universities often struggle to engage and retain veterans. Like other nontraditional students, veterans are more likely to be older, married, and have full-time jobs and children. They aren't always interested in the traditional university experience, and they may have disabilities that require special accommodations. So how do you reach out to the veterans on your campus? How can you ensure they become as loyal to your institution as they are to their fellow service members? The first step may be to better understand their struggles.

In Good Company
CURRENTS Article The RedTire program connects rural business owners with aspiring entrepreneurs and graduates of the University of Kansas, where it is based, and the state's five other public universities and 11 community colleges.

Strategic Partnerships and Student Advancement Organizations
Podcast The University of Chicago’s Lori Hurvitz talks about how to create strategic partnerships between a student advancement organization and other divisions on campus—from dining to Greek life—to educate students about the importance of philanthropy.

Advancement Talk: Engaging Students at Non-Traditional Institutions
Podcast Darren Swaine of Bowie State University talks about ways to engage students at non-traditional schools.

Door-to-Dorm Service
CURRENTS Article For freshmen transitioning to college life, care packages invoke a feeling of home.

Should You Establish an Advancement Office Overseas?
CURRENTS Article Institutions that have opened an advancement office overseas report intangible benefits, while others find it more economical to rack up frequent flier miles. Others do a combination of both. Here's how four institutions found success.

Young Alumni Engagement Samples
Sample Collection The Library maintains this collection of young alumni engagement samples for all CASE members.

Young Alumni Engagement
Good Question Do you have any best practices on engaging young alumni?

To Affinity … and Beyond!
CURRENTS Article Universities are becoming more involved with niche affinity groups that either speak to postgraduate professional and personal interests or hark back to those nostalgic memories. Finding those pockets of alumni can boost engagement in ways that hosting class reunions may not.

Tweet Threads
CURRENTS Article One of Augustana College's oldest living alumni uses Twitter to receive a free "ugly holiday sweater" from the institution.

Student Advancement Expert Talks Strategic Partnerships
Article,  BriefCASE Article Lori Hurvitz, senior director of annual giving at the University of Chicago, recently shared tips in a podcast interview on how to create strategic partnerships between student advancement organizations and other divisions on campus to educate students about the importance of philanthropy.

2015 National Survey of College and University Parent Programs
Marjorie Savage & Chelsea Petree
Article This report, summarizing the seventh national survey by the University of Minnesota Parent Program, builds on longitudinal information about parent/family services provided by colleges and universities. The surveys have been conducted biennially to track best practices in services and programming, changes and developments in the field, costs for providing parent/family services and experience levels of the professionals who work with parents and families of college students.

The Ultimate Do-Over
CURRENTS Article The chance to be feted with the current graduating class is a perk reserved for members of Corpus Cordis Aureum, Emory alumni who graduated at least five decades ago.

The Road to Lifelong Engagement
CURRENTS Article By targeting specific alumni groups, alumni associations can create powerful connections that increase engagement, volunteerism, and giving.

Making Transition a Tradition
CURRENTS Article The ways alumni associations welcome their newest alumni can set the stage for a lasting relationship.

Elite and Greet
CURRENTS Article Successful professionals find value in building connections and talking about their work with others in their field, which is why we created a networking program at Marquette University called CIRCLES. The program helps our professional alumni do business together—while helping us identify donor prospects.

The Other Senior Class
CURRENTS Article Lifelong learners are advancement professionals' dream supporters: They're loyal to the institution, they have plenty of free time, and they're passionate about education and giving back to society. They could be untapped sources for volunteering, leading, or fundraising.

Goal Keepers
CURRENTS Article A new NCAA resource helps former student athletes score great careers.

Liberal Arts & Alliances
CURRENTS Article Arts and sciences colleges tend to be the largest on campus, but the extensive donor base doesn't usually translate into the biggest gifts. Colleges and their donor bases are not identical. This means that liberal arts colleges need to take a unique approach to alumni engagement and development. The strategy also requires new talent management policies and cross-college collaboration.

Identity Crisis
CURRENTS Article Whatever the intention behind an institutional change, straying too far from the identity former students grew fond of can alienate and anger your biggest fans.

Student Philanthropy: The Foundation for Engagement as Lifelong Donors
White Paper This groundbreaking research provides baseline data and analysis on student philanthropy programs in higher education around the world. Best practices as well as staffing and budgeting trends in student philanthropy are highlighted. A key finding from the survey of 211 institutions: patience and organizational commitment to engage students as donors through a variety of practices can establish a foundation for better fundraising outcomes over time.

Reach Out to LGBT Graduates
Article,  BriefCASE Article Lesbian, gay, bisexual and transgender alumni are a largely untapped community for engagement and fundraising by many educational institutions, says a university leader.

Next-Generation Networking
CURRENTS Article A growing number of institutions are adopting Switchboard, an online bulleting board, as an alumni and student benefit. The site was created in 2012 by two Reed College alumni as a volunteer project: a way to connect the Oregon institution's alumni, students, faculty, and parents. Now it's a business. The model is also expanding to communities beyond universities, from women bicyclists to meat sellers.

A Stroke of Genius
CURRENTS Article The Head Of The Charles Regatta draws more than 300,000 spectators each fall to the banks of the Charles River in Cambridge, Massachusetts. Inspired by "head of the river" races in the U.K., the New England version is the largest two-day rowing competition in the world and considered one of the biggest alumni events in the United States. With more than 70 independent schools, colleges, and universities and about 11,000 athletes from around the world participating, the regatta "serves as a sort of homecoming for the whole rowing community," says Kate Broderick, director of operations for Head Of The Charles, which will celebrate its 50th race October 18 and October 19.

The Asian Equation
CURRENTS Article Cultural awareness is becoming more and more relevant to alumni relations and development as the fields grow and evolve. The realization that what works in the U.S. may not work elsewhere is a modest yet crucial srtarting point in formulating an international engagement strategy.

Making Campus More Culturally Sensitive
Article,  BriefCASE Article Advancement professionals should help improve cultural literacy on their campuses, says a director of international alumni relations.

How Advancement Professionals Can Work with Other Cultures
Podcast Aamir Anwar, of Carnegie Mellon University, discusses how educational philanthropy is viewed differently around the world. He also talks about how advancement professionals can become more culturally competent and responsive in their work.

Lyrical Intervention
CURRENTS Article Massachusetts' Wheaton College went coed in fall 1988. That year saw the formation of the a cappella group the Gentlemen Callers, which played a practical and symbolic role in Wheaton's transition. The group still exists today and has added fundraising success to its achievements.

Inclusion Illusions
CURRENTS Article For many alumni of color and other minority populations who matriculated when campuses were newly or barely integrated or otherwise unwelcoming places, the sting of racism and isolation still lingers. For this group, diversity matters. Embarking on an honest discussion about the institution's perhaps not-so-hospitable past is a challenging, but necessary, step toward successfully engaging diverse alumni. Other requirements: commitments from both the institution and alumni, sound volunteer-management techniques, and inclusive alumni programming.

Launching an Alumni Affinity Group
Article,  Community College News Article Community colleges should develop affinity groups as an alumni engagement strategy, according to a presenter at a recent CASE virtual conference.

Starting a Student Alumni Society
Podcast Geoffrey Seber from Rensselaer Polytechnic Institute discusses the benefits of starting a student alumni society. Also, Seber shares some of the lessons he's learned advising these groups.

Foreign Service
CURRENTS Article Are you looking for new ways to involve your international alumni in the life of your institution? CURRENTS examines the specifics of engagement initiatives at the University of Toronto, the University of Queensland, and London’s School of Oriental and African Studies, among others, and offers recommendations that other institutions can implement.

LGBT Development & Alumni Relations Samples
Sample Collection The Library maintains this collection of LGBT development initiatives, alumni associations and affinity groups, publications and programming samples for all members.

LGBT Development & Alumni Relations
Good Question Do you have any resources about alumni relations and fundraising efforts tailored to LGBT constituencies?

Engaging Parents in an Institution's Overall Advancement Program
Podcast Alejandra Naranjo from The American School Foundation discusses some practical ways that advancement professionals can engage parents. Also, learn what special training and guidance parent volunteers should receive.

Everything Old Is New Again
CURRENTS Article The Babbler Express is a printed, biannual newspaper mailed to graduates age 55 and older from both Lipscomb University and Lipscomb Academy, a high school located on the university's campus. The publication is part of Lipscomb's increased outreach to senior graduates.

Chain Reactions
CURRENTS Article The U.S. service academies have implemented programs that match current students with alumni who graduated 50 years ago in order to strengthen ties between the academies and their graduates. This article discusses the U.S. Naval Academy's Another Link in the Chain program and the U.S. Military Academy at West Point's 50-Year Affiliation Program.

Resolve to Go Global
CURRENTS Article Alumni relations professionals still struggle to serve graduates abroad in meaningful ways. Gretchen Dobson, author of Being Global: Making the Case for International Alumni Relations, encourages leaders to start a new year—and a new century of alumni relations—with these five steps.

Effective Strategies to Engage Student and Young Alumni Volunteers
Podcast Allison Dykes from Emory University discusses how to find the right students and young alumni to develop into volunteers. Also, discover what roles are best fit for young volunteers.

Home Is Where the Goal Posts Are
CURRENTS Article Although their dormitory was razed more than a decade ago, Ohio State's Stadium Scholarship Alumni Society keeps its traditions alive by engaging with current students and funding their scholarly and service activities.

More Institutions Engaging International Alumni
Article,  BriefCASE Article More universities are engaging their international alumni to support campus and curriculum efforts worldwide, according to a report.

Students Aim to Build Culture of Philanthropy
Article,  BriefCASE Article CASE ASAP celebrated 40 years of student advancement during its network convention held earlier this month in New Orleans.

To Go Big, Go Small
CURRENTS Article An alumni volunteer at Cornell University in 2008 created a successful affinity group recruitment plan to boost attendance at the institution's class reunions. The six-step model provides an easy-to-follow structure that can be used by virtually any class or alumni group at any institution, large or small.

Engaging International Alumni Critical for UK Business Schools, Universities
Article,  BriefCASE Article European business schools and universities that wish to compete globally must have a strategy to "actively and genuinely" engage with their international alumni, writes one alumni relations expert in a recent Financial Times article.

Strategic Affinity: Engaging International Alumni to Support Internationalisation, a UK Case Study Approach
Nicholas J. Miller for Higher Education Academy
Report This report, which builds on earlier work, highlights the latest trends in internationalization and international alumni relations in the UK and proposes a conceptual framework for developing synergies between them. Studies are presented under three headings, and recommendations are drawn from each. These recommendations inform the final commentary, which offers a number of strategic principles for maximizing the contributions of international alumni to internationalization.

Unlocking the Alumni Network
CURRENTS Article The University of Evansville's UE Connect program offers students and alumni many programs and resources, which students are typically introduced to in their senior year to help them connect with alumni and network as they look for jobs. A symbol of the program is an uncut metal key stamped with the UE logo, a useful memento each graduate receives at commencement as a reminder that his or her UE education and connections have opened the door to the future.

Repairing Cracked Relationships
CURRENTS Article Encountering disillusioned alumni throws a wrench into the already complicated science of alumni engagement. Two alumni leaders from Emmanuel College and Boston University share insights about how their offices helped re-engage alumni upset by major institutional changes. They've found that the best tools to build bridges with unhappy alumni are those employed by companies that address consumer complaints.

Find the Right Fit
CURRENTS Article Many institutions adopt a one-size-fits-all strategy for engaging international alumni, but what works for graduates in Germany may not work for alumni living in New York City. Alumni relations strategies must reflect the needs and cultural environments of graduates who live in different countries. The ESADE Alumni International team shares its successful model for governing international chapters that achieves this important balance.

Smaller Is Better
CURRENTS Article Bronx Community College in New York is piloting alumni programs that organize graduates by small, tight groups with specific interests and needs.

Alumni to the Rescue
CURRENTS Article The oldest alumni association on record, the Williams College Society of Alumni, was founded in 1821 to support the institution during a time of economic uncertainty. Nearly two centuries later, the organization still takes to heart its mission to protect the college through service and philanthropy.

Making Their Presence Felt
CURRENTS Article Andrew Morrison at the University of Liverpool writes about how the U.K. institution has been able to engage—and in some cases raise gifts from—alumni of the university’s online program. He discusses findings from the university’s survey of online alumni and covers the ways that engagement of online graduates is different from and similar to engaging traditional graduates.

Narrowing the Field
CURRENTS Article Traditional alumni programs are about prompting graduates to do something—anything—for the institution. But these mass approaches, on their own, deliver small returns on large investments. Allocating some significant resources to a smaller group gives alumni professionals the opportunity to better engage a population that can truly advance the institution.

The Pages of Time
CURRENTS Article Three graduates of Whitman College organized the Whitman College Letter Project, which used the personal correspondence of students to tell a history of the institution in the 1960s. The project was inspired by a presentation by a noted professor during their 40th class reunion in 2011.

Not a Moment Too Soon
CURRENTS Article As advancement professionals seek new ways to build passionate alumni bases prepared to devote time and financial resources to their alma maters after graduation, many alumni offices and associations are bringing alumni into programming even before first-year students begin classes. Alumni leaders go about this task in different ways, including send-off parties, orientation events, mentoring opportunities, and traditions books.

Boards of Alumni Associations and Institutionally Related Foundations
Good Question Does CASE have information about alumni boards and foundation boards? We’re looking for roles and responsibilities of each type, expectations for individual board members, committee structures, nomination and orientation materials, etc.

Board Documents
Sample Collection The Library maintains this collection of board materials from alumni associations and institutionally related foundations. Samples include bylaws, board roles and responsibilities, committee structures and responsibilities, nomination and orientation material, and assorted other documents. The collection is available to all CASE members.

In Australia, Celebrating a Budding Culture of Philanthropy
Article,  BriefCASE Article Next month, CASE ASAP and educational institutions around the world—including an Australian university—will spotlight the impact of their student advancement programs during Student Engagement and Philanthropy Day.

An Overdue Homecoming
CURRENTS Article In an effort to attract alumni of adjacent class years, the Association of Yale Alumni experimented with a new kind of reunion in October based on residential colleges students lived in. The Ezra Stiles College reunion celebrated the dormitory's 50th anniversary and set the stage for future reunions of its type.

Sweet Suite Tradition
CURRENTS Article This brief article highlights an annual winter holiday tradition of the Greenhill School: the kindergarten Nutcracker. The school integrates the Nutcracker into the kindergarten curriculum. Members of the Greenhill senior class who performed the Nutcracker, along with their parents, are invited to attend the dress rehearsal performance, which has become a sort of rite of passage for seniors and their parents.

Major League Bragging Rights
CURRENTS Article In competing to throw out the first pitch at Wrigley Field to start off one of two Chicago Cubs "Salute to the Big 10" night baseball games in October 2012, Big 10 alumni chapters in Chicago, including Michigan State University's Chicago Spartans, gained an attractive opportunity to engage alumni and demonstrate the benefits of Big 10 alumni networking to high school guidance counselors.

Office Space: Foreign exchange
CURRENTS Article In this article, Sue Rees, head of alumni relations at City University London, discusses what she learned during her opportunity to observe and work with alumni associations at six U.S. institutions and compares and contrasts the differences between alumni organization efforts in the United States and the U.K., which she concludes is mainly a difference in scale and scope.

Finding Tomorrow’s Advancement Leaders
Article,  BriefCASE Article At a recent CASE conference of student alumni associations, foundations and similar organizations, a number of attendees expressed a strong interest in pursuing careers in advancement.

Emerging Fundraising Opportunities in Asia
Podcast Hear Marc Weinstein from McGill University explain why it takes a substantial commitment for a western institution to successfully enter and stay in the Asia-Pacific market. Also, hear his advice on how to make personal connections with potential donors in the region.

The Benefits of Data-Driven Alumni Communications
Article,  BriefCASE Article A one-size-fits-all approach to alumni communications doesn’t work, said two speakers at this year’s CASE Summit for Leaders in Advancement.

The Mindful Development Officer
CURRENTS Article Veteran advancement officer Deb Taft offer tips for reaching out to diverse alumni and volunteers and ensuring they're involved in meaningful ways.

The Diversity Imperative
CURRENTS Article As the United States as well as college enrollment grow more diverse, advancement shops are challenged to improve outreach to alumni and donors of difference. Many colleges and universities are trying new approaches, such as meaningful engagement of minority communities and business groups in their areas or a rethinking of race-based affinity groups.

No Crowd Too Large
CURRENTS Article The Northeastern University Office of Alumni Relations helps student groups achieve big things through a crowdsource funding program.

Engaging Young Alumni
Podcast Hear Scott M. Mory from the University of Southern California discuss common characteristics of alumni born in 1982 and after—often referred to as the Millennial generation—and how alumni relations professionals can use this knowledge to better engage them.

Taking Off
CURRENTS Article At Queen's University in Ontario, Canada, the student-led Queen's Student Alumni Association strengthened its link with the Queen's University Alumni Association to find new ways to engage the next generation of alumni.

Rally ’Round the Leader
CURRENTS Article New York's Albany Law School celebrates Kate Stoneman Day.

“Right” Engagement Can Boost Young Alumni Interest
Article,  BriefCASE Article Engaging young alumni via social media is a top priority for many alumni relations shops—but there’s a right way and a wrong way to reach out to this group, according to a faculty member of the CASE Social Media and Community Conference taking place this week in Chicago.

Advancement Acolytes
CURRENTS Article Maryland's Bowie State University offers a fellowship for students in the advancement office that introduces them to the field and solicits their help in engaging alumni.

Grassroots Organizing
CURRENTS Article When a group of young Tufts alumni said it wanted to raise money for the institution, the university gladly obliged.

Shaking It Up
CURRENTS Article Alumni clubs and chapters are powerful tools for keeping alumni connected to each other and the institution, gathering insight into what alumni want from their alma mater, and even raising money for the institution. Alumni leaders don't need to devote a large amount of their budget to create successful groups, but they do need to ensure that the groups are well-managed and catering to the critical mass.

Increasing the Harvest
CURRENTS Article In 2007 the University of Colorado Boulder Alumni Association eliminated dues and created "Forever Buffs," a new model of the alumni experience that welcomes all students and alumni into a 270,000-strong family with lifelong benefits. In place of dues is a one-time $70 fee all students pay upon matriculation that guarantees them a lifetime of alumni services and programming. The author describes how the funding switch was made and how "Forever Buffs" has changed the alumni association.

Everyday Ideas for Engaging Students
Article,  Community College News Article Alumni relations professionals know that engaging current students with their institution is key to future giving. A number of two-year schools—even those without a full-blown alumni relations program—are creatively using their existing resources and programs to enrich the college-going experience of their current students. Even a one-person advancement shop can learn from their experiences.

Managing Volunteers
Podcast Listen to Molly Peoples from the University of Cambridge explain why working with volunteers can benefit your institution and "restore your faith in humanity." Also, catch her advice on how to manage volunteers who "push the limits."

The Whole Universe
CURRENTS Article The guiding principle of alumni engagement at the Tuck School of Business at Darmouth College is straightforward: Treat students like alumni and alumni like students, and then sit back and watch the magic happen.

Bright Prospects
CURRENTS Article Graduate students have different campus experiences than undergraduates and are generally not immersed in the social energy of the campus—at least not to the extent of undergraduates. But that doesn't mean they don't want to contribute to the alumni community, if approached in the right way.

Time is Now to Teach Students How to Give
Article,  BriefCASE Article The national average for alumni participation has steadily declined in recent years. Young alumni are also giving to a fewer number of charities. And yet, these young alumni now make up a significant and growing share of many institutions' donor databases. This is a make-or-break moment for alumni relations professionals hoping to cultivate student philanthropy and turn these future young alumni into future donors, say faculty who are presenting at a CASE conference this spring.

Graduate School Alumni Relations
Sample Collection The Library compiled this collection of graduate/professional school alumni association websites, programming ideas, newsletters, magazines and stewardship reports to assist members who are working with graduate/professional school alumni.

Un buen principio
CURRENTS Article Cada vez es más conocido que durante la educación superior hay que cultivar y educar a los alumnos en el tema de la donación desde que son estudiantes. Se sugieren nuevos programa de filantropía dentro de los estudiantes para generar la cultura de donación.

Graduate School Alumni Relations
Good Question We are expanding outreach to alumni of the university's graduate schools. Does CASE have any resources about engaging graduate school alumni, given that their experiences are different from those of typical undergraduate alumni?

What Winter Doldrums?
CURRENTS Article Franklin Pierce University finds a sporting way to keep students busy during the long, cold winter.

Words with Worth
CURRENTS Article Community college asks alumni to provide words of inspiration to current students along with their annual fund gifts.

A Head Start
CURRENTS Article There's growing acknowledgment in higher education that alumni donors need to be cultivated while they're students. New student philanthropy programs are cropping up and old ones updated to educate students about the role philanthropy plays at an institution, engage them, and instill in them a habit of giving.

Champions. Friends. Acquaintances. Donor Motivation Defined: A Lifestyle Segmentation Study Focused on the Attitudes, Motivations and Giving Behaviors of Alumni
Converge Consulting in alliance with CASE
White Paper Which alumni are most likely to become donors? This October 2011 white paper, the first in a series of three, explores the results of a study on the relation of alumni attitudes to the motivation to give.

Inspiration and Aspiration
CURRENTS Article The Welcome Event at the University of Birmingham's College of Arts and Law sets the stage for new students' lifelong relationship with the university.

Swept Away
CURRENTS Article An alumni versus students broomball tournament brings young alumni to homecoming at Michigan Technological University.

Teaching Students How to Give
Article,  BriefCASE Article Some institutions believe their alumni will be more likely to give back if they are taught the ins and outs of philanthropy as students. A recent initiative by 14 colleges and universities may be proving them right.

K-12 Parents Prefer Email, Website Communication to Social Networks
Article,  BriefCASE Article Parents of elementary- and secondary-school-age children prefer to be contacted by schools via email—but they give low priority to social media, according to a new survey.

Putting on a New Game Face
CURRENTS Article The University of Mississippi recently introduced Rebel Bear, the new mascot that replaced Col. Reb, the previous controversial mascot that the university banned in 2003. In this article, Michael Thompson, senior associate athletics director for communications and marketing at Ole Miss, discusses the challenges of creating and developing a new mascot and introducing it to the university community.

Office Space: Meet the (Student) Press
CURRENTS Article This article looks at why it's important to have a good relationship with the campus newspaper and offers tips on building a positive and professional rapport.

International Alumni Relations
Good Question Does CASE have any materials on international alumni chapters, common issues among schools with international alumni programs, or related topics?

International Alumni Relations Programs
Sample Collection The Library maintains this collection of documents used to organize and engage international alumni. Samples include international alumni officer job descriptions; handbooks and guides; international group constitutions and bylaws; data protection agreements; activity, event and program forms and ideas; newsletters and more.

International Alumni Relations Programs
Podcast Gretchen Dobson from Tufts University discusses how to launch of an international alumni relations program. She is the author of the CASE book, Being Global: Making the Case for International Alumni Relations.

On the Ground Floor
CURRENTS Article At Texas Woman's University, the alumni association was involved in the creation of an online student honor society, which is now helpful in turning those stellar students into engaged alumni.

These Gowns Are Made for Walking
CURRENTS Article This article discusses Brigham Young University's "Walk" campaign, the centerpiece of which was a lighthearted yet sentimental YouTube video designed to encourage students to participate in commencement.

The Big Reveal
CURRENTS Article Queen's University Belfast uses an impromptu fashion contest at graduation to engage its brand-new young alumni.

Past and Circumstance
CURRENTS Article This article looks at efforts in California to award honorary degrees to U.S. students of Japanese descent who were forced to leave the state's colleges and universities as a result of Executive Order 9066, signed soon after the December 1941 attack on Pearl Harbor. Santa Ana College is looking for these former students to honor them in the campus's 2011 commencement ceremony. Meanwhile, the California State University system is working on a project to educate people about what happened using video footage and interviews of its 2010 commencement ceremonies at six CSU campuses.

Connecting with Commuters
CURRENTS Article With decreased government funding for higher education the world over, many public two- and four-year commuter institutions are paying more attention to fundraising, which means reconnecting with alumni and building relationships. Since commuter schools are not likely to have much success with traditional alumni programming such as homecomings, class reunions, and tailgate parties, these institutions are finding other ways to engage former students and foster a sense of community.

Experts Share Advice on Adding Value to International Alumni Networks
Article,  BriefCASE Article Alumni teams at Cambridge Judge Business School, Queensland University of Technology and the Chinese University of Hong Kong share a common genius: with limited resources and staff, they have boosted international alumni involvement, engaged students with their alumni program and expanded the reputation of their institutions. Colleagues at these institutions discussed their successful initiatives at the recent CASE Asia-Pacific conference.

Icing on the Cake
CURRENTS Article The University of South Carolina offers a wedding giveaway contest each semester. Current students, alumni, and children of alumni are eligible to win a free wedding, and a USC wedding planning class handles all of the decisions and details. Local vendors provide the dress, rings, flowers, etc., and the university's president, alumni relations office, and other campus departments have all been involved in the giveaway.

Global Greetings
CURRENTS Article This article discusses Mount Holyoke College's efforts to involve its international alumnae and other audiences to make the inauguration of its 18th president a global event. The communications team leveraged the Web and social media, in addition to traditional communications tactics and tools, to reach out to its constituents. The article also discusses how the team measured and followed up on its efforts, from thanking staff to increasing its use of video to communicate with alumnae and other audiences.

Tending the Flock
CURRENTS Article Is international alumni relations worth the effort? Or should you focus your time on alumni who are closer to home and easier to reach? This article suggests items to ponder in making this decision and tips for implementing an international alumni program.

Office Space: Asset Management
CURRENTS Article Today's students are naturals when it comes to creating content for the Web and social media. This article discusses how to involve them in telling the story of your institution and things to consider when working with these content creators.

Campus Traditions Can Build Alumni, Financial Support
Article,  BriefCASE Article From pumpkin tossing competitions to convocation ceremonies in Latin, campus traditions that create a lasting bond between students and their institutions can play a vital role in nurturing alumni support, according to University Affairs.

Influencing the Influencers
CURRENTS Article This article discusses the growing trend of U.S. four-year institutions collecting e-mail addresses from parents of applicants. Some institutions are using this information as a marketing tool to involve parents in the college selection and decision-making process.

Key Constituency
CURRENTS Article California State University, Chico, a 17,000-student public university, has built a parent program within the alumni office—with great assistance from many other campus departments.

One Big Happy Family
CURRENTS Article Whether public or private, small or large, two- or four-year colleges, institutions are actively catering to parents, hoping to turn them into an essential student support system—and enthusiastic donors.

How to Build the Bridge Between Students and Alumni
Amy Button Renz
Excerpt This chapter from John Feudo's Alumni Relations: A Newcomer’s Guide to Success, 2nd edition (CASE, 2010) provides an overview of student advancement programs and the ways they prepare today's students to become tomorrow's engaged alumni.

The Power of Two
CURRENTS Article BI Norwegian School of Management publishes two alumni magazine, one in Norwegian and the other in English. The English-language magazine has helped keep international alumni engaged.

A TASTE for Adventure
CURRENTS Article Johns Hopkins University's Take a Student to Events (TASTE) program fosters informal relationships between alumni and current students. Alumni volunteers sign up to take individual or small groups of students on outings such as zip-lining, spelunking, job shadowing, etc.

Big Mother
CURRENTS Article The "Hi, Mom" webcam at St. Olaf College allows parents to check in with their kids, and the college's president held the webcam's inaugural conversation with his own mother.

Parents Continue to Hover, Especially in Admissions Process
Article,  BriefCASE Article A new survey reveals that nearly 80 percent of college admissions officers say parents are more involved than ever in the process due to growing competition and application costs.

Future Leaders Today
CURRENTS Article Members of the Pre-Alumni Council at Clark Atlanta University learn about philanthropy when they compete in the Miss UNCF pageant.

Institution Leaders Turn to Social Media to Build Bonds with Students
Article,  BriefCASE Article More university and college presidents are starting Facebook pages and Twitter accounts, creating blogs and meeting face-to-face with students to become more visible and create stronger bonds with students, reports the Globe and Mail.

Long-Distance Connection
CURRENTS Article Transient populations, cultural diversity, language barriers, competing loyalties, and geographic separation are just some of the challenges international schools face in communicating with their alumni. This article explores how international school alumni programs can develop a sense of community with far-flung alumni.

Education, Family and Friends Are Priority for Canadian Students
Article,  BriefCASE Article A new survey finds that Canadian students are more interested in spending time with family and friends, acquiring more education and leading a healthy lifestyle than leading, innovating or starting their own businesses.

Building a Strong Volunteer Program (sample materials)
Phillips Exeter Academy
Sample Collection This packet from a 2008 CASE conference includes guiding principles for a volunteer program, tips for successful class agents, the role of a class agent, the table of contents of a class agent manual, a sample letter to class agents, and a sample volunteer update newsletter.

Office Space: Foreign Affairs
CURRENTS Article As more institutions expand operations abroad, setting up satellite offices in various countries that have high concentrations of alumni makes sense.

Continental Drift
CURRENTS Article Educational institutions are entering new education markets and recruiting students from abroad at a quickening pace. Now, of necessity, they are turning their attention to international advancement and how best to engage alumni, friends, governments, foundations, and other entities beyond their borders.

Advance Work: Young Alumni Rock
CURRENTS Article La Trobe University in Australia has success with its new young alumni group.

Advancement Achievers
CURRENTS Article Profiles of selected 2002 Circle of Excellence winners

Untapped Resources
CURRENTS Article Georgetown University’s Discovery Initiative is an advancement program in which students and recent graduates meet with alumni who are not currently involved with the Washington, D.C., university. The short-term goals are to identify alumni who could become major gift prospects or alumni volunteers, and generate market research on the university’s vision and case for support. The program’s long-term goals are to build support for the next campaign and the one after that, and to build a greater sense of alumni engagement in the Georgetown community.

Student Advancement Programs
Sample Collection The Library maintains samples from student alumni associations, student ambassador programs and student foundations. These groups foster and enhance student involvement in all areas of advancement—from alumni relations and communications to fundraising, marketing and related areas. The sample collection has mission statements, constitutions and bylaws; profiles of award-winning student groups; and programming ideas including alumni engagement and student philanthropy.

Come Together
CURRENTS Article The article explores how alumni engagement has evolved. Alumni professionals today are reaching out to current students and pursuing a relationship with alumni that spans the different stages of their lives. A sidebar--"It's the Alumni, Stupid" by Mark W. Jones--accompanies this article.

Talking Points: Studying in Cyberspace
CURRENTS Article Will the growing numbers of online students become committed alumni?

The New Communications Frontier
CURRENTS Article Advancement professionals should begin to enlist today's "helicopter" parents as partners in support of students and as advocates for colleges and universities. Institutions that define an appropriate role for parents can better tap into this group to contribute to institutional goals in the areas of affinity, recruitment, student retention, and development.

Network News
CURRENTS Article Baylor University in Texas uses a network model to link the Baylor community worldwide. The network has generated more than 1,700 events since September 2003, indicating that the Baylor Network is a success.

Through Space and Time
CURRENTS Article The status quo for international alumni has been to let them form a chapter and leave it at that. In an effort to tap their development potential, recruit more foreign students, and enhance their global reputation, the institutions highlighted in this article are taking international alumni engagement to another level.

Engaging Minority Alumni Strengthens Loyalty, Gifts
Article,  BriefCASE Article The reason more minority alumni don’t give to their alma maters is often as simple as this—they aren’t asked.

Strong Parent Programs Generate Engagement, Support
Article,  BriefCASE Article Parents are as important to schools, colleges and universities as alumni and donors and should be treated accordingly.

The Y Impact
Josh Robertson
Conference Presentation These slides review a fall 2007 survey that collected data about Generation Y students, and the implications for annual giving as they become young alumni and employees.

Stewardship: The Webb Schools - Bronze Award
Best Practice A goal of The Webb Schools' 2007 annual giving program was to do a better job of stewarding constituents in a creative and cost-effective way. Staff implemented two new online strategies: an e-newsletter for class agents that provided current news to share with classmates, and a flash movie for reunion classes. Staff also redesigned an existing holiday greeting to omit the solicitation and serve simply as a greeting and thank you. These three strategies spread goodwill among constituents, motivated class agents and increased annual giving totals. As of December 31, dollars raised and number of donors reached an all-time high.

Student Alumni Initiatives: Chapman University - Silver Award
Best Practice The Chapman Ambassadors Program was formed in 2000 to assist with a few events but languished in the absence of a committed leader. During spring 2005, the program was restructured and redesigned. After three years of incremental membership growth, the program has achieved the planned maximum of 30 members and become a successful student group.

New Program Initiatives: Arizona State University - Silver Award
Best Practice Arizona State University created a special program within the Alumni Association to engage faculty and staff who are also ASU alumni. The U Devils program was successfully launched with a series of events and activities and a membership campaign.

Imperial College London: Silver Award
Best Practice The Imperial College International Ambassador Scheme was launched in September 2006 to enhance the way the College engages alumni who live outside the UK. The scheme gives international alumni exposure to senior members of the College administration and faculty, enhances services for overseas alumni, provides College updates from those who experience and influence college life, enables established international alumni groups to use Ambassador events to gain new active members, helps inactive groups to revive activities, and enables senior staff members to actively contribute to relationship building with alumni.

Running an International Alumni Program: Strategic Approach Works Best
Article,  BriefCASE Article Outreach to international alumni can be done cost-effectively and bring big returns if approached strategically.

Untangling Diversity
CURRENTS Article Diversity is a complex issue, and the concept has different meanings, depending on your institution and advancement office. But one thing that everyone can agree on is that diversity is important, and reaching communities of color is imperative.

Winning Ideas
CURRENTS Article This article gives in-depth profiles of eight of the 2008 CASE Circle of Excellence Award winners. These winners were chosen to represent a wide range of types of institution as well as each aspect of advancement: fundraising, alumni relations, communications and marketing, and advancement services.

Postcard from Beijing
CURRENTS Article A look at U.S. and Australian universities that organized alumni events for the Beijing Olympic Games.

Leaders in Training
CURRENTS Article Guiding young leaders may involve more work for alumni staff, but the payoff is long-term support and engagement with the institution and its alumni program.

Know Your Market
CURRENTS Article Surveys may not be the solution to every engagement conundrum, but good research can help institutions understand how to better connect with alumni. Alumni relations officers and research pros share what they've learned and provide tips on how to get the most useful data.

Advance Work: Distance, Shmistance
CURRENTS Article An alumni group that started as a grassroots effort in North America has grown into a successful endeavor for the University of Sydney, half a world away.

Advance Work: Breaking Bread for the Future
CURRENTS Article The head of one alumni association has a habit of showing up to dinner at campus sorority and fraternity houses. It's a part of his effort to sell students on the importance of the alumni association.

Advance Work: The Eagle Has Landed
CURRENTS Article An international independent school has come up with an easy and relevant way to keep its alumni engaged. It involves a stuffed eagle, some pictures, and a blog.

Now You See Them, Now You Don't
CURRENTS Article More and more institutions are offering online degrees. If advancement professionals fail to engage and cultivate these alumni, then a philanthropic windfall could be frittered away.

Advance Work: Quality Not Quantity
CURRENTS Article In order to build the University of British Columbia alumni association, Marie Earl focused on getting the "thought leaders" together--people who know and influence many other people.

Finding Their Voice
CURRENTS Article Five years ago, Hamilton College in New York created the Multicultural Alumni Relations Committee to engage alumni of color with the institution. This article looks at how the group formed, how it has grown and flourished, and how it has overcome some of its challenges.

Alumni Programming Goes Boom
CURRENTS Article There's a lot of talk about engaging young alumni, but what about older alumni? Some baby boomers are heading toward retirement, and alma mater can provide a lot of what they want. Put some thought into programming for this cohort, and it could pay off nicely for the institution.

Diversity Programs: Villanova University School of Law - Gold Medal
Best Practice Villanova University School of Law: Why Diversity Matters - 2007 Circle of Excellence Awards Program gold medal-winning program in Alumni Relations Programs: Realizing the need to engage the larger legal community in the discussion of the importance of and ongoing challenge to achieving meaningful diversity in the legal profession, the Villanova Law Minority Alumni Society launched its first annual program on diversity in Center City Philadelphia.

Alumni Relations Programs: Tufts University - Gold Medal
Best Practice On Oct. 19, 2006, Tufts University Alumni Association invited all regional chapters to participate in Tufts World Day, a series of orchestrated events around the world that celebrated the university's networks of alumni, parents, students, and friends. Tufts World Day promoted a connectedness among alumni and back to alma mater just two weeks before the public launch of "Beyond Boundaries: The Campaign for Tufts."

Alumni Programs: Upper Canada College - Silver Medal
Best Practice Upper Canada College's Common Ties Mentorship Program facilitates relationships between students, alumni and members of the community to help individuals excel educationally, professionally and personally. The program offers three distinct services to the UCC community: an Alumni Career Mentorship Program, an IB University Mentorship Program and Common Ties Events.

Collaborative Programs: Florida International University - Bronze Medal
Best Practice Sponsored by the Florida International University Alumni Association and the university bookstore, FIU's bi-annual Commencement Grad Send-Off provides the graduating class an opportunity to finalize all commencement needs in one stop. Sales of "Grad Packs," which included an annual membership in the FIU Alumni Association, resulted in 2,889 new members. Thus, 50 percent of the graduating class became dues paying members of the alumni association at the event.

New Program Initiatives: Villanova University School of Law - Overall Grand Gold and Gold Medal
Best Practice The primary goal for all Villanova Law Minority Alumni Society programs is to support and promote diversity at Villanova University School of Law and within the legal profession at large. Realizing the need to engage the larger legal community in discussion of the importance of, and ongoing challenge to, achieving meaningful diversity in the profession, the Minority Alumni Society launched its first annual program on the topic in Philadelphia in 2006.

Student Alumni Initiatives: University of Missouri/ Mizzou Alumni - Silver Medal
Best Practice The University of Missouri was created in 1839 by an act passed by the state general assembly. In the spirit of service modeled by the founding families in 1839, Mizzou ’39 was created in fall 2004 as a way to recognize the 39 most outstanding seniors for their academic achievement, leadership and service to the campus and community. The Mizzou Alumni Association Student Board manages the Mizzou '39 program.

Technology Applications: University of North Carolina General Alumni Association - Bronze Medal
Best Practice In August 2006, the University of North Carolina General Alumni Association's Student Membership Program implemented a cost-effective scanner system that reads student IDs to better track event attendance and facilitate follow-up e-mail surveys.

Sweet Smell of Success
CURRENTS Article The 2007 CASE Circle of Excellence grand gold and gold medal winners profiled in this article have taken their advancement publications, events, and programs to a higher level. These featured winners, however, are a small sample of the 319 winners from 195 institutions.

Advance Work: Do-Gooders Unite
CURRENTS Article Colorado College's Public Interest Fellowship Program allows alumni to interact with current students and pass on their nonprofit wisdom.

All Business
CURRENTS Article Many campuses are developing programs specifically to meet the needs and harness the energy of entrepreneurial alumni. Engaging these alumni from the get-go will make it easier to approach them if they hit major donor status.

Advance Work: Moguls in the Making
CURRENTS Article Georgia Tech's student foundation is on it way to a million-dollar endowment, teaching future alumni about the value of annual giving and investment en route.

Advance Work: Something in Common
CURRENTS Article Smaller institutions sometimes need to think about economies of scale when planning alumni events. A group of European independent schools did just that and pulled off a successful joint reunion in New York.

Making the Grade
CURRENTS Article It's time to assess your young alumni programming. Read about what some other institutions have done to engage this important segment of the alumni association.

Like With Like
CURRENTS Article Young alumni might not be as excited as your older alumni about coming back to campus for a traditional homecoming or reunion weekend. How do you keep them engaged? Think affinity programming.

Advance Work: Taking It to the Troops
CURRENTS Article University of Iowa clubs are sending gear and goodies to Iowa-based troops in Iraq, Afghanistan, and Kosovo.

Advance Work: International Connection
CURRENTS Article The University of California is connecting students studying abroad with UC alumni living in the same city. Alumni feel more connected to their alma maters and the students have someone to help them get their bearings--a win-win situation.

Talking Points: The Parent Gap
CURRENTS Article The phrase in loco parentis isn't as commonly heard or used on campuses as it once was, but the authors of this article believe that the doctrine of in loco parentis is not a relic of the past; it has a strong presence in higher education and student affairs practice. This article briefly examines the history of in loco parentis and recent related legal decisions, and includes recommendations for how institutions can respond to the recent shift in public perception and institutional policy.

Out of Reach No Longer
CURRENTS Article The author of this article surveyed alumni association executive directors about their interactions with the student affairs offices on their campus. He found that, generally, a lot more collaboration could be occurring to help bring students into the alumni association fold before they graduate.

Dispelling the Millennial Myth
CURRENTS Article In this article, the authors take a closer look at Millennial theory as described by Neil Howe and William Strauss. Their books, Millennials Rising and Millennials Go to College, are primary resources for information about Millennials--students born in or after 1982--including characteristics, traits, etc. Much of this has become common knowledge and accepted as fact, but the authors of this article caution campus communicators against relying solely on Howe and Strauss’ descriptions of students for their marketing efforts. They don’t completely disagree with Howe and Strauss, but they expose Howe and Strauss research/data as somewhat flawed and offer alternative sources of more longitudinal data that offer a more accurate portrait of students today. They also offer a point/counterpoint perspective on what Howe and Strauss say and some alternative ideas that are likely more relevant.

Advance Work: Face Time
CURRENTS Article Surveying parents in person may take time but can pay off in more ways than one.

Community Writ Large and Small
CURRENTS Article At many institutions the majority of students are women, the student body is increasing, or more ethnically diverse students are enrolling. Alumni officers are smart to revise their programming to serve these alumni.

A League of Their Own
CURRENTS Article The 2006 Circle of Excellence award winners profiled in this article are hitting it out of the park. This article describes a few of the grand gold and gold medal award winners.

Advance Work: Dressed to Spill
CURRENTS Article Alumni clothing and paraphernalia are no longer just for the walking and talking set. The Georgia Tech Alumni Association started the Baby Buzz Club so that alumni can garb their young ones in yellow jacket style.

Advance Work: Pillow Fight!
CURRENTS Article A long-standing event at University of California, Davis brings together alumni and pajama-clad students.

Advance Work: International Incident
CURRENTS Article To cut costs, Carleton University stopped mailing its magazine to its 1,800 alumni living outside North America. The results were devastating, and the university made a concerted effort to win back its international alumni.

Closing Remarks: Sowing for the Future
CURRENTS Article In this column, Carin Huffman Grinch outlines the value of starting or expanding a student advancement program as a way to engage alumni before they step foot off your campus.

Different Breed
CURRENTS Article Nontraditional students are usually less involved in the social aspect of campus life than their traditional counterparts. Although their education experience might be positive, they might not feel particularly tied to a campus on which they spend relatively little time. This can make nontraditional students harder to reach as alumni; however, alumni professionals who understand their needs and recognize their constraints can encourage them to become an active part of the alumni association.

A New Chapter
CURRENTS Article The traditional chapters and clubs model in which they are organized geographically and run by volunteers continues to make sense for some institutions, but not for others. Many institutions are tinkering with the traditional model by counting on technology to connect people, using alumni office staff to take care of the administrative details once handled by volunteers, and developing alternative programs that meet alumni interests and needs.

AdvanceWork: Making the B(r)and
CURRENTS Article For years Quincy University has been drawing up-and-coming musicians to campus to entertain current students and to attract prospective students who might not otherwise consider Quincy as a place to further their education. This article discusses the unique branding strategy behind the concerts and the ways campus communicators capitalize on the publicity they generate.

Learning Curve
CURRENTS Article The University of Virginia Alumni Association has developed two approaches to help alumni and their children navigate the legacy admissions process. Alumni Family Days events bring alumni and prospective legacy students in contact with admissions officials, and the alumni association's admissions counselor helps legacy prospects with the admissions process, gives them a realistic picture of their chances of admission, and serves as a contact point for alumni and their children whether they are admitted or not.

One Craft, Different Cultures
CURRENTS Article More alumni directors outside North America are reaching out to their alumni audiences to encourage lifelong relationships with alma mater. However, these alumni directors face unique challenges. In Europe, Latin America, Africa, Asia, and Australia, school and university alumni often don’t have the tradition of giving to alma mater that’s a given in the United States and Canada. The institutions might not have maintained close ties with alumni, and poor record keeping can hinder relationship-building efforts. Some institutions' goals for alumni relations include encouraging continuing education and career networking by alumni as well as fund raising. Campus alumni offices also can become resources for groups of alumni who are more connected to each other than to the institution.

Guess Who's Coming to Reunion?
CURRENTS Article Affinity groups for homosexual alumni typically represent a small percentage of the alumni body at any institution. But the growth of such groups during the past decade signals increased campus awareness of the need to provide services and activities that reflect and respect alumni diversity. Alumni directors can manage these affinity groups in a sensitive way by communicating carefully with alumni, letting former students determine their level of involvement, and following the group's lead on what services and activities interest them. Religious institutions that don’t condone homosexuality look for ways to make all alumni feel welcome on campus while upholding the institution's religious beliefs.

Mutual Interests
CURRENTS Article Although most parents aren’t alumni of the campuses their children attend, they constitute an audience that demands involvement. Alumni staff members can serve this constituency by recognizing parents as partners and showing them how they can assist the campus. Institutions involve parents in such activities as career development, legislative advocacy, and student recruitment. In return, campuses invite parents to attend Parents Weekends, participate in special meetings with top administrators, and enjoy other perks. To improve parent programming, alumni directors must examine their expectations and commit resources to training staff members and developing services. Those who don’t want to offer stand-alone parent programming can team up with other departments across campus to create an overall mission for parent relations.

All in the Family
CURRENTS Article Campuses are responding to parents' need to be involved and informed in their children's education by engaging them in parent-to-parent fund raising. This article examines why parents are so effective as volunteer fund raisers, how to recruit and train them, and how to best make use of their volunteering.

A Separate Piece
CURRENTS Article Parents have become increasingly important as a campus constituency, a change driven by both financial and generational factors. Their increased involvement--from recruitment to commencement--demands an organized communications effort that strikes a balance between information and involvement, and many campuses have responded by adding programming and dedicated staff. This article outlines essential strategies for communicating with parents, including creating separate experiences for them.

Ties that Bind
CURRENTS Article The relationship between independent school officials and parents is complex and ever-changing. Although both sides are working toward a common goal--giving students the foundation they need to lead happy and successful lives--they often don’t, or can’t, understand the other’s point of view. This article examines the school-parent relationship, as perceived by both sides, and recommends strategies school officials can implement to transform parents into partners rather than adversaries.

Giving Up on Letting Go
CURRENTS Article On campus, in the press, and in society at large, parents often are blamed for not letting go of their children, for being too pushy and overinvolved. But contrary to popular belief, kids don't want their parents to let go, and the "helicopter parent" phenomenon may be related to changing notions of adulthood. College is no longer considered the threshold to adulthood, researchers say. This article traces the historical and societal changes in the way parents relate to their college-age children and their institutions, from in loco parentis to the passage of the Family Educational Rights and Privacy Act in the early 1970s to recent challenges to FERPA. It also examines the emotional and financial drivers behind helicopter parents.

AdvanceWork: New Recruits
CURRENTS Article Students can’t pursue a degree in advancement, so how can campuses recruit them to the profession? Practitioners suggest institutions develop formal advancement internship programs or hire student workers. A third option is CASE’s Association of Student Advancement Programs, which provides networking and leadership development opportunities to promote student involvement in education advancement.

AdvanceWork: Old Friends
CURRENTS Article The University of New Hampshire’s Elders program keeps older alumni connected with campus professors, students, and staff members. Since its inception three years ago, the program has reached more than 300 alumni and friends ages 70 and older at a dozen senior-care facilities and residential communities throughout New Hampshire. Every site visit includes presentations about various UNH programs and question-and-answer sessions.

Following a Class Act
CURRENTS Article With careers at their peak and children leaving the nest, Baby Boomer alumni are often looking for ways to give back to alma mater and society. One such effort is Princeton Project 55, which matches students and graduates with paid internships and fellowships in nonprofits around the United States. The project--named not for its founders’ class year but for their age at its inception--has developed several flourishing programs since it began in 1989. As the time draws near to turn the program over to a younger generation, Project 55’s founders must look for ways to prepare new talent.

The Ones to Watch
CURRENTS Article Although Baby Boomers have similar characteristics, their attitudes differ significantly based on their age and the specific time they were in college. Alumni staff members must keep that important fact in mind as they plan programs and events for Baby Boomers, who constitute the majority of the workforce and are at the height of their earning power. To connect with alumni from the ’60s and ’70s, alumni officers must offer time-sensitive events; casual, family-friendly activities; and staff support tailored to the needs of this particular group. Online newsletters and chat groups are a plus--but alumni directors should first ask Boomers how they want alma mater to communicate with them.

AdvanceWork: Bona Fide Girl Power
CURRENTS Article Under the leadership of its first female board chair, St. Bonaventure University launched a new alumni award program to honor female graduates. The "Great Women of Bona's" program was tied successfully to an annual fund appeal by having the chair and female trustees do a phonathon to selected alumnae that raised $35,000 in a matter of hours.

AdvanceWork: Any Way You Slice It
CURRENTS Article Alumni relations professionals can borrow a page from the corporate playbook by thinking about alumni segmentation in terms of career stage. A corporate alumni relations manager details five segments she uses to plan her alumni programming: The new alum, the experienced alum, the stay-at-home alum, the entrepreneurial alum, and the hiring alum.

AdvanceWork: The Latest Student Recruitment Niche
CURRENTS Article San José State University and the University of Colorado, Boulder, are among the first institutions to form affinity groups for gay alumni. Advancement professionals offer advice on cultivating affinity with that or other constituencies.

Mining for Gold
CURRENTS Article Profiles of 12 CASE Circle of Excellence 2003 winners. Member institution nominees were judged on the creativity of their alumni relations, communications, and development initiatives, including alumni publications, reunions, constituency giving, stewardship, and alumni relations programs. Profiled winners include Brigham Young University/University of Utah; Columbia College Chicago; Georgia Tech Alumni Association; Goucher College; Imperial College London; the Institute for Shipboard Education; Lehigh University Alumni Association; Monroe Community College Foundation; Pennsylvania State University; the University of Chicago; the University of Iowa Alumni Association; and the University of Miami.

Overcoming Dual Loyalities
CURRENTS Article Graduate school alumni officers continue to keep their former students involved with traditional offerings, such as reunions, educational programs, and career programs. In addition, they’re using such community-building techniques as grad-student centers and low- or no-cost alumni association memberships.

Kicking the Habit
CURRENTS Article Many institutions are involving alumni in changing a campus's alcohol culture. In light of high rates of alcohol abuse among students, alumni magazines are covering the problem; campuses are devising diplomatic strategies to encourage change; and alumni associations are setting sober examples, including devising policies on alcohol sponsorships.

Generation Now
CURRENTS Article To involve alumni from the Millennial generation (born between 1978 and 1997), alumni associations need to understand that they’re likely to be brand-loyal joiners, networkers, and volunteers. But they’re also sophisticated consumers with high expectations for electronic communications, personal control, and service.

Seize the Day
CURRENTS Article Student alumni associations are an effective way to build loyalty before students leave campus. The author offers case studies in how to build membership, set direction, increase diversity, and deal with student volunteers. Other topics include SAA turnaround strategies. This article is of interest to alumni directors and supervisors of student alumni associations.

CURRENTS Article Women are starting to constitute a greater portion of college and university alumni bases. It’s time to assess solicitations, programs, and services in relation to this ever-growing market segment; alumni organizations that appeal to female graduates will have a competitive advantage.

The Many Faces of Alumni
CURRENTS Article Your alumni’s needs and preferences change as they age. But has your alumni association kept pace? Alumni associations must become more professional, business-driven organizations. They must hire staff with more marketing and technology skills, and must learn to segment their markets in order to develop customized program. Market research can help associations target their limited resources toward their most promising growth markets.

When Graduates Break the Generational Mold
CURRENTS Article Traditional institutions often categorize alumni by graduation year. But for commuter campuses and community colleges segmenting alumni by graduation date isn’t a useful strategy. To market to a nontraditional alumni base most of these institutions have devised their own form of lifestyle marketing by concentrating on this population’s interest in career development. This article will be useful to alumni relations officers, who can learn about the categorization methods used for nontraditional alumni.

Sending Signals
CURRENTS Article The popular distance learning approach of Britain’s campus-less Open University has generated a global presence and an international alumni base, as well as an atypical advancement operation. The fledgling alumni office seeks to involve alumni volunteers in multiple ways suited to OU’s character, such as student recruitment and mentoring. The development operation maintains a strong emphasis on business development while building programs in annual giving and planned giving.

AdvanceWork: Calling All Student Volunteers
CURRENTS Article Campus groups earn cash for their cause through phonathon work

Keeping Them In the Fold
CURRENTS Article Some major companies have launched alumni programs for former employees, in the belief that long-term ties with former workers could increase business referrals, strengthen corporate image, and provide access to intellectual capital. Like campus alumni programs, these groups offer such benefits as directories, newsletters, and events. The article discusses the implications for campus alumni programs, which may find themselves either competing with or partnering with corporate programs.

AdvanceWork: Ways to Say Welcome
CURRENTS Article Alumni offices use small gifts to greet first-year students

AdvanceWork: What's in a Name?
CURRENTS Article Six different ways campuses define the term "alumni"

Advance Work: Blasts from the Past
CURRENTS Article The alumni office at California State University, Chico, has revived a campus custom, started in the 1930s, of burying time capsules representing each graduating class. Now, at each year’s homecoming, the 50-year, 60-year, and 70-year reunion classes are opening their classes’ capsules. The article offers tips for institutions seeking to start their own time capsule tradition.

Spotlight on the Stars
CURRENTS Article A selection of 2000 Circle of Excellence winners, including alumni relations programs at Embry-Riddle Aeronautical University, Institute of Technology and Higher Studies of Monterrey, Queretaro Campus, and St. Clement's School; publications at Wake Forest University, La Pietra-Hawaii School for Girls, and Stanford University; and fund raising programs at Iowa State University Foundation, University of Western Ontario Richard Ivey School of Business, and Southern Methodist University.

AdvanceWork: Community Service in Paradise
CURRENTS Article Alternative spring break programs have become wildly popular with undergraduates.

Road Shows
CURRENTS Article Alumni relations and development professionals often create special events for out-of-town alumni that are designed to deliver a taste of campus. These “road shows” can vary from campaign events to lectures to black-tie affairs. The author describes a wide range of successful road shows institutions have created and provides detailed advice on finding venues, ensuring turnout, and other important steps.

AdvanceWork: Alumni Leadership: The Next Generation
CURRENTS Article Johns Hopkins University's Krieger School of Arts and Sciences experienced a demographic shift in the 1970s.

All Roads Lead Back to Alma Mater
CURRENTS Article Five case studies show how institutions are linking international alumni to their alma maters. Examples include: 1) University of Wisconsin, Madison, with alumni in Bangkok; 2) Stanford University, with alumni in Paris; 3) University College Cork, Ireland, with alumni in New York; 4) Phillips Academy, with alumni in London; 5) University of Toronto, with alumni in Hong Kong. A sidebar provides tips for keeping in touch with alumni abroad.

Manager's Portfolio: Advancement Away from Home
CURRENTS Article Frankle, alumni and development director at the University of Toronto, describes how her staff established a Hong Kong office. The remote office carries out such tasks as coordinating visits for institutional leaders, planning events for the large Hong Kong alumni base, supervising volunteers, maintaining alumni records, recruiting students, and conducting prospect research. Frankle recommends that institutions considering opening overseas offices should: 1) hire people with local and institutional knowledge; 2) make sure they know the language; 3) bring staffers home for training annually; and 4) evaluate them fairly.

Tech Support: High-Tech Ties that Bind
CURRENTS Article In addition to e-mail and campus Web sites, the Internet offers special advantages for reaching out to international alumni. The article describes ways to use Internet telephone programs, streaming audio and video, freeware, and live chat to increase contact with alumni globally.

AdvanceWork: A Golden Opportunity
CURRENTS Article The University of Scranton honors members of the 50-year reunion class by inviting them to follow graduates in the commencement procession.

A New Order of Things
CURRENTS Article The University of Michigan Alumni Association reinvents itself as a market-focused organization

Back to School
CURRENTS Article Retirement communities located near campuses offer such benefits as continuing education and intergenerational contact. Some campuses establish their own communities; others enter into formal or informal partnerships with developers. Tips for a successful project include these: 1) Analyze your motivations. 2) Make sure the community offers shopping, medical care, and other necessary features. 3) Plan on providing assisted living units and a nursing facility as well as independent living units. 4) Choose a site with close proximity to campus. 5) Establish institutional and financial support up front. 6) Consult with professionals in the senior housing industry. 7) Be committed to lifelong learning. A sidebar profiles retirement communities associated with University of Virginia, Iowa State University, and Appalachian State University.

A Roaring Success
CURRENTS Article Julie Stone, regional programming coordinator for the advancement office at San Jose State University, tells how she has planned successful events for alumni in distant cities. She determined which cities have sufficient numbers of alumni to make events possible; surveyed alumni in those regions about their interests; and budgeted carefully to cover costs and track expenses.

AdvanceWork: An Equitable Arrangement
CURRENTS Article Problem/Solution

Breaking Tradition
CURRENTS Article Alumni officers at three nontraditional campuses Indiana University-Purdue University at Fort Wayne, University of Baltimore, and University of Michigan, Dearborn—describe programs targeted to nontraditional alumni, including bus trips, mini-universities, lunches with faculty members, networking events, mentoring programs, professional development opportunities, corporate receptions, and alumni travel programs.

Playing Their Song
CURRENTS Article Those with successful young alumni programs are finding that it pays to connect with current students early and often throughout their stay on campus. This article includes program ideas from Rhodes College, Acadia University, Stillman College, Illinois State University, New Mexico Highlands University, Georgetown University and Indiana University.

Keeping Up with the Younger Crowd
CURRENTS Article Trying to connect with your recent graduates? Consider this sampling of successful ideas for finding, involving, and motivating new alumni

Inside Information
CURRENTS Article Tips on better reaching and serving young alumni.

Model Examples
CURRENTS Article This article investigates the pros and cons of different structures available for alumni chapters to adopt.

World-Class Annual Funds
CURRENTS Article Wondering how you might broaden your annual fund campaign to include prospects outside the United States? Consider these tips: 1) target those countries where your alumni are most concentrated; 2) follow your campus’ strengths by targeting countries where faculty already possess expertise; and 3) focus on building ties with parents. How can you keep overseas prospects connected to your institution? Consider establishing an alumni association just for alumni in a particular part of the world, and encourage volunteers with overseas connections to get involved. When communicating about the importance of philanthropy, remember that approaches to natives of other countries and U.S. expatriates need to be different. When wondering if you should use English in all correspondence, use English if you teach in English.

Workshop: Speaking of Money
CURRENTS Article In April 1997, Goucher College alumni association sponsored a successful one-day Managing Your Money seminar that attracted 175 alumni, students, and faculty, among others. These types of seminars can be valuable ways to enhance reunions and other alumni programs, uncover new volunteers, and connect students and alumni. Enhance career networking activities by maintaining a list of alumni experts

Sample Collection

The Library maintains a collection of sample materials for members.

View samples

CASE Communities

Connect with peers on CASE Communities.

Join the conversation