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The Matchmaker of Silicon Valley
CURRENTS Article Dee Dee Mendoza works in development, but she thinks like an entrepreneur. As managing director for West Coast advancement for Dartmouth College in New Hampshire, she teams with alumni volunteers to host the Dartmouth Entrepreneurs Forum in San Francisco, an annual event for networking, sharing ideas, and learning from speakers such as PayPal Chairman John Donahoe (Class of '82). A recent survey from the Entrepreneurs' Organization, a global network of more than 10,000 business owners, found that 81.6 percent of respondents were interested in starting a new business. With entrepreneurship on the rise, Currents asked Mendoza for her insights on building relationships between entrepreneurs and institutions and what she's learned from working with more than 500 company founders.

Show Some Love
CURRENTS Article Saint Leo University in Florida sends special Valentine's Day postcards to alumni couples and invites them to share their "Leo Love" on social media with the tags #LeoLove and #MySaintLeo. At Amherst College in Massachusetts, student engagement fellows host Love My Alumni Week, during which students write 3,000 thank-you postcards to alumni donors and volunteers.

A 4-Step Guide to Build Community with Social Media
Article,  BriefCASE Article Everyone loves a good love story—and, as Dartmouth College found, sharing the love can lead to social “likes.”

The Crossroads of Gender, Charitableness and Happiness
Article,  BriefCASE Article When women have a say in their households’ spending, more money goes to charity, a new study shows.

Bridging the Gap
Article,  BriefCASE Article While the 2008 economic decline left many institutions with worried students and disengaged alumni, one liberal arts college saw an opportunity to build a bridge between the two, as reported in the November/December issue of Currents.​

E-Mentoring Advice from CASE Mentees
Article,  BriefCASE Article A good mentor can be a sounding board for ideas, an encouraging support system and a valuable career guide. But finding a mentor is just the first step.

Mastering the Quick Campaign
Article,  BriefCASE Article Not every institution can wait for the multi-year, multi-million dollar campaign. That’s why more institutions are using compact campaigns for projects that need to be completed sooner rather than later.

The 5 Essentials of Digital Storytelling
Article,  BriefCASE Article During a recent #casesmc Twitter chat, social media professionals explored how to craft effective, visually engaging digital stories. Here are the key ingredients.

Online Giving: Key Insights from Around the Globe
Article,  BriefCASE Article Donors from around the world are increasingly embracing online fundraising—but there are key regional differences in how individuals engage online, a new study reveals.

U.S. Educational Fundraisers See Slower Growth in 2016-2017
Article,  BriefCASE Article Chief development officers at U.S. colleges and universities estimate that institutional fundraising grew just 2.3 percent during the academic year that ended June 30, 2017, compared to more optimistic projections of 5.5 percent growth made at the start of the year in July 2016.

Asia-Pacific Institutions Report Record Growth in Donors, Giving
Article,  BriefCASE Article Colleges and universities in Australia and New Zealand are investing more in fundraising and alumni engagement operations, according to the results of a CASE survey.

Make Your Network Work for You
Article,  BriefCASE Article When it comes to your career, don’t expect your next promotion or job to be the result of good fortune.

How New Managers Can Be Great Bosses
Article,  BriefCASE Article New managers can grow to become great bosses by recognizing typical challenges and focusing on improvement, according to advancement professionals with firsthand experience.

Cross-Cultural Communication: 3 Best Practices
Article,  BriefCASE Article Educational advancement, for many institutions, has gone global. Use these three ideas from a recent CASE Twitter chat to build cultural understanding.

Survey Shows Partisan Skepticism of Higher Education Impact
Article,  BriefCASE Article Attitudes about the impact of higher education in the United States is a growing partisan issue, reports a recent survey.

CASE Internship Program Highlights Importance of Diversity
Article,  BriefCASE Article Aspiring advancement professionals will benefit from recognizing the importance of diversity and inclusion in their profession, according to two CASE leaders.

Engaging Alumni with Their Own Stories
Article,  BriefCASE Article An institution's decision to feature monthly profiles of its graduates has led to greater alumni engagement and social media activity.

Checklist: Student Orientation on Social
Article,  BriefCASE Article Though most U.S. college and university campuses are quieter in the summer, there’s still a wealth of content heating up their social media feeds.

Campaigns & Stewardship: 4 Survival Tips
Article,  BriefCASE Article The first rule of managing a campaign stewardship plan? Forget the campaign stewardship plan, say two CASE speakers.

CASE Highlights Successes at Annual Membership Meeting
Article,  BriefCASE Article CASE ended its fiscal year in a strong financial position.

Update on General Data Protection Regulations
Article,  BriefCASE Article In a recent blog post, CASE Europe Interim Executive Director Jennie Moule shares GDPR updates and details of a recent meeting with the Department of Culture, Media and Sport and the Information Commissioner’s Office organized by the University of Cambridge.

More Institutions in Asia-Pacific Region Deploying “Robust” Alumni Engagement Tactics
Article,  BriefCASE Article A new white paper reports that institutions in the Asia-Pacific region are investing more in their alumni relations programs, suggesting a growing institutional awareness of the importance of a strong and robust alumni program.

CASE Europe to Host Fundraising UK Study Tour This Fall
Article,  BriefCASE Article In response to growing demand, CASE Europe is introducing the Fundraising UK Study Tour, which will take place 25-27 October 2017.

CEAC 2017 Early-Bird Rates Available
Article,  BriefCASE Article The CASE Europe Annual Conference 2017 gathers the most valuable talent from educational institutions and other forward-thinking organisations from around the world to network, share best practices and discuss innovative solutions to global education issues.

CASE Europe Annual Conference Registration Open
Article,  BriefCASE Article The CASE Europe Annual Conference 2017 gathers the most valuable talent from educational institutions and other forward-thinking organisations from around the world.

Asia-Pacific Charitable Giving Survey Open
Article,  BriefCASE Article The 2017 Charitable Giving to Universities in Australia and New Zealand Survey is open through 10 April 2017.

Register for the North American Fundraising & Alumni Relations Study Tour 2017
Article,  BriefCASE Article The North American Fundraising and Alumni Relations Study Tour, held 8-12 May in Boston, is a unique opportunity for members to visit and learn from the operations of leading North American institutions.

Alumni Employability Reinforce Global Networks
Article,  BriefCASE Article Global alumni relations, mobility and employability go hand-in-hand in a global economy, according to Gretchen Dobson, vice president, international alumni and graduate services for Academic Assembly Australia.

Master Class: Harnessing the Potential of Philanthropy at Your University
Article,  BriefCASE Article The CASE Asia-Pacific Master Class on 3 March in Canberra, Australia, will address why and how academic leaders should be involved with fundraising at their institutions.

CASE Europe Graduate Trainee Scheme Seeks Applicants
Article,  BriefCASE Article The deadline to apply for the CASE Europe Graduate Trainee Scheme is Monday, 13 March. CASE Europe is looking for graduates and post-graduates interested in a career in fundraising to participate in the Graduate Trainee Scheme.

Enhance Your Marketing Skills at the Strategic Marketing Institute
Article,  BriefCASE Article The Strategic Marketing Institute, 7-9 February in York, UK, will explore skills needed to be an outstanding marketer, and help attendees build a network of supportive peers.

Australia Universities Philanthropy Symposium Offers Next Steps
Article,  BriefCASE Article Last month, more than 80 leaders from more than 30 universities attended a philanthropy symposium hosted by CASE Asia-Pacific and Universities Australia. The event was designed to extend philanthropy capacity and capability among Australian university leaders.

Master Class: Discussing Collaboration between Alumni Relations and Career Services
Article,  BriefCASE Article The CASE Asia-Pacific Master Class on 16 February in Gold Coast, Australia, will explore synergies between alumni relations and career services functions within institutions.

Engaging C-Suite Alumni
Article,  BriefCASE Article Superstar alumni can be obvious picks for major gifts or campus honorifics, but engaging these alumni in a more pragmatic way can have tremendous payoff, writes one CASE member.

Paging All Postdocs
CURRENTS Article The University of Cambridge in the U.K. is extending alumni benefits to its current and former postdoctoral researchers. In May 2014, Cambridge established an Office of Postdoctoral Affairs to serve the nearly 4,000 postdoctoral researchers on campus. The office offers advice to newcomers, hosts a range of intellectual and social events to connect the community of researchers, and provides career programming and job listings. The office also wants to keep the researchers engaged after their appointment ends.

2015 Circle of Excellence Grand Gold Winners
CURRENTS Article Emotion and connection were major themes among 2015's CASE Circle of Excellence Awards Grand Gold winners. Whether communicating about a deadly virus, cultivating entrepreneurs, engaging alumni with advanced degrees, or sharing the inspiring story of a college student whose life was cut short by illness, institutions dug deeply into their creative toolboxes-though not necessarily into their budgets. They also had fun courting prospective students and welcoming new admits to the family.

Liberal Arts & Alliances
CURRENTS Article Arts and sciences colleges tend to be the largest on campus, but the extensive donor base doesn't usually translate into the biggest gifts. Colleges and their donor bases are not identical. This means that liberal arts colleges need to take a unique approach to alumni engagement and development. The strategy also requires new talent management policies and cross-college collaboration.

Reach Out to LGBT Graduates
Article,  BriefCASE Article Lesbian, gay, bisexual and transgender alumni are a largely untapped community for engagement and fundraising by many educational institutions, says a university leader.

Next-Generation Networking
CURRENTS Article A growing number of institutions are adopting Switchboard, an online bulleting board, as an alumni and student benefit. The site was created in 2012 by two Reed College alumni as a volunteer project: a way to connect the Oregon institution's alumni, students, faculty, and parents. Now it's a business. The model is also expanding to communities beyond universities, from women bicyclists to meat sellers.

Repairing Cracked Relationships
CURRENTS Article Encountering disillusioned alumni throws a wrench into the already complicated science of alumni engagement. Two alumni leaders from Emmanuel College and Boston University share insights about how their offices helped re-engage alumni upset by major institutional changes. They've found that the best tools to build bridges with unhappy alumni are those employed by companies that address consumer complaints.

Narrowing the Field
CURRENTS Article Traditional alumni programs are about prompting graduates to do something—anything—for the institution. But these mass approaches, on their own, deliver small returns on large investments. Allocating some significant resources to a smaller group gives alumni professionals the opportunity to better engage a population that can truly advance the institution.

Boards of Alumni Associations and Institutionally Related Foundations
Good Question Does CASE have information about alumni boards and foundation boards? We’re looking for roles and responsibilities of each type, expectations for individual board members, committee structures, nomination and orientation materials, etc.

Board Documents
Sample Collection The Library maintains this collection of board materials from alumni associations and institutionally related foundations. Samples include bylaws, board roles and responsibilities, committee structures and responsibilities, nomination and orientation material, and assorted other documents. The collection is available to all CASE members.

The Benefits of Data-Driven Alumni Communications
Article,  BriefCASE Article A one-size-fits-all approach to alumni communications doesn’t work, said two speakers at this year’s CASE Summit for Leaders in Advancement.

The Mindful Development Officer
CURRENTS Article Veteran advancement officer Deb Taft offer tips for reaching out to diverse alumni and volunteers and ensuring they're involved in meaningful ways.

The Diversity Imperative
CURRENTS Article As the United States as well as college enrollment grow more diverse, advancement shops are challenged to improve outreach to alumni and donors of difference. Many colleges and universities are trying new approaches, such as meaningful engagement of minority communities and business groups in their areas or a rethinking of race-based affinity groups.

Rally ’Round the Leader
CURRENTS Article New York's Albany Law School celebrates Kate Stoneman Day.

Taking Off
CURRENTS Article At Queen's University in Ontario, Canada, the student-led Queen's Student Alumni Association strengthened its link with the Queen's University Alumni Association to find new ways to engage the next generation of alumni.

Bright Prospects
CURRENTS Article Graduate students have different campus experiences than undergraduates and are generally not immersed in the social energy of the campus—at least not to the extent of undergraduates. But that doesn't mean they don't want to contribute to the alumni community, if approached in the right way.

Graduate School Alumni Relations
Sample Collection The Library compiled this collection of graduate/professional school alumni association websites, programming ideas, newsletters, magazines and stewardship reports to assist members who are working with graduate/professional school alumni.

Graduate School Alumni Relations
Good Question We are expanding outreach to alumni of the university's graduate schools. Does CASE have any resources about engaging graduate school alumni, given that their experiences are different from those of typical undergraduate alumni?

Champions. Friends. Acquaintances. Donor Motivation Defined: A Lifestyle Segmentation Study Focused on the Attitudes, Motivations and Giving Behaviors of Alumni
Converge Consulting in alliance with CASE
White Paper Which alumni are most likely to become donors? This October 2011 white paper, the first in a series of three, explores the results of a study on the relation of alumni attitudes to the motivation to give.

Putting on a New Game Face
CURRENTS Article The University of Mississippi recently introduced Rebel Bear, the new mascot that replaced Col. Reb, the previous controversial mascot that the university banned in 2003. In this article, Michael Thompson, senior associate athletics director for communications and marketing at Ole Miss, discusses the challenges of creating and developing a new mascot and introducing it to the university community.

Come Together
CURRENTS Article The article explores how alumni engagement has evolved. Alumni professionals today are reaching out to current students and pursuing a relationship with alumni that spans the different stages of their lives. A sidebar--"It's the Alumni, Stupid" by Mark W. Jones--accompanies this article.

Advance Work: Quality Not Quantity
CURRENTS Article In order to build the University of British Columbia alumni association, Marie Earl focused on getting the "thought leaders" together--people who know and influence many other people.

AdvanceWork: Any Way You Slice It
CURRENTS Article Alumni relations professionals can borrow a page from the corporate playbook by thinking about alumni segmentation in terms of career stage. A corporate alumni relations manager details five segments she uses to plan her alumni programming: The new alum, the experienced alum, the stay-at-home alum, the entrepreneurial alum, and the hiring alum.

Keeping Them In the Fold
CURRENTS Article Some major companies have launched alumni programs for former employees, in the belief that long-term ties with former workers could increase business referrals, strengthen corporate image, and provide access to intellectual capital. Like campus alumni programs, these groups offer such benefits as directories, newsletters, and events. The article discusses the implications for campus alumni programs, which may find themselves either competing with or partnering with corporate programs.

AdvanceWork: What's in a Name?
CURRENTS Article Six different ways campuses define the term "alumni"

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