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Alumni Outreach & Engagement

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4 Tips to Inspire Alumni Advocacy
Article,  BriefCASE Article Alumni can be your institution's most ardent advocates—if armed with the tools and support to do it, say participants in a recent Twitter chat.

Alumni Appreciation on Social: 3 Tactics
Article,  BriefCASE Article When it comes to alumni engagement and ultimately donor stewardship, never underestimate the power of surprise swag.

Endowment Growth Stays Average, but Giving Continues to Rise in 2016
Article,  BriefCASE Article The rate of growth for endowments of U.S. colleges and universities maintained an average rate in 2016, according to the NACUBO-Commonfund Study of Endowments. The 805 U.S. institutions that participated collectively reported an average return of -1.9 percent for fiscal year 2016 compared with 2.4 percent for fiscal year 2015.

The Great Alumni Hunt Continues: Student Sleuths Track Down More Alumni
Article,  BriefCASE Article A collaborative effort between one institution and its foundation netted hundreds of newly found alumni and stronger communications between faculty and advancement staff.

Why Alumni Do and Do Not Give to Their Alma Mater
Article,  BriefCASE Article Alumni and donors who hold degrees from two or more institutions prioritize giving to their undergraduate institution, according to a recent study.

Forge New Alumni Ties with Service Program
Article,  BriefCASE Article A service program can engage alumni in a fresh, new way and empower volunteer leaders, says an alumni relations expert.

Track Alumni Engagement to Improve Outcomes, Speakers Say
Article,  BriefCASE Article Tracking alumni engagement can help alumni relations offices make better decisions, educate and build buy-in from campus leaders and deploy resources more effectively, according to four alumni professionals who are collaborating to explore tracking models.

Alumni Relations Pros Share Strategies to Triple Engagement
Article,  BriefCASE Article Institutions that want to significantly grow alumni and financial support must take bold, calculated risks, be authentic with alumni and communicate as much as possible with key constituencies. That’s the advice of two advancement leaders who will discuss their institution’s goal to double alumni engagement by 2015 at the upcoming 2013 CASE Asia-Pacific Advancement Conference.

Research Shows Alumni of Small, Private Colleges More Engaged
Article,  BriefCASE Article A recent survey on brand connection and affinity indicates that alumni of small, private colleges are generally more engaged with their alma maters than graduates of large universities.

HBCUs Can Build Stronger Support through Faculty, Others with Vested Interest
Article,  BriefCASE Article Historically black colleges and universities that engage faculty, staff, alumni and other "vested" individuals in their overall fundraising efforts enjoy stronger giving and volunteer support. That’s according to three presenters at a recent CASE Online Speaker Series.

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