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Communities, Social Media & Alumni

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Let’s Hang Out: How to Use Hangouts for Advancement
Article,  BriefCASE Article Advancement teams want to connect with their rapidly growing alumni population, build a culture of philanthropy and provide interactive online events. Hangouts have the potential to aid in all of those goals, according to presenters of a webinar on the free video chat service.

Getting LinkedIn with Lost Alumni
Article,  Community College News Article A Pennsylvania community college more than tripled its alumni mailing directory in less than two years using the social network LinkedIn.

“Right” Engagement Can Boost Young Alumni Interest
Article,  BriefCASE Article Engaging young alumni via social media is a top priority for many alumni relations shops—but there’s a right way and a wrong way to reach out to this group, according to a faculty member of the CASE Social Media and Community Conference taking place this week in Chicago.

Think Different When Engaging Alumni Online, Say OSS Speakers
Article,  BriefCASE Article Do you feel like you’re not doing enough to engage your alumni? A recent CASE Online Speaker Series event outlined ways alumni relations offices can get creative on social networks.

Five Tips for Using Twitter in Higher Education
Article,  BriefCASE Article Twitter is neither a popularity contest nor “Facebook Lite”—and when it’s used well, it can be a powerful communications tool. That’s according to the author of a new white paper published by Fathom Online Marketing on using Twitter in higher education.

Is LinkedIn Useful for Institutions? Advancement Colleagues Weigh In
Article,  BriefCASE Article When LinkedIn member Jay Frost asked the CASE group, "Do you think LinkedIn is good for colleges and universities? And [if so], can it be used for fundraising?" he got 20 responses from fellow group members. Their input and experience provide a brief sketch of how institutions are using social networks like LinkedIn for students and alumni.

Experts Predict Top Social Media Trends for 2011
Article,  BriefCASE Article Those of you who just got the hang of tweeting can breathe a sigh of relief: This year’s social media trends aren’t expected to include a new social network to learn. Instead, experts predict more organization and efficiency in online communications as well as a heightened awareness of privacy violation and other unintended side effects of social media use.

From Luddite to Advocate: Social Media Research Convinces Alumni Professional to Update, Update
Michael Stoner on mStonerblog
Article In this August 2009 post, Stoner interviewed Leisha LeCouvie about research she conducted on social media as the 2009 Forman Fellow of the Council of Alumni Association Executives. LeCouvie's report, "The Use of Social Media for Alumni Relations and University Development," can be downloaded from this post.

10 Ways Universities Are Engaging Alumni Using Social Media
Vadim Lavrusik on Mashable
Article This July 2009 article discusses ten ways universities are using social media and provides examples for each.

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