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Alumni Communications

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Refining, Prioritizing, Expanding: Social Media and Advancement in 2015
White Paper This white paper reports on findings from the sixth survey of social media in advancement, conducted by CASE, Huron Education and mStoner. Nearly 1,000 CASE members provided feedback on their use of social media. Featured is advice on how to hold an effective giving day or crowdfunding campaign, including examples from CASE member institutions.

Social Media Enters the Mainstream: Report on the Use of Social Media in Advancement 2014
White Paper This white paper reports on findings from the fifth survey of social media in advancement, conducted by CASE, Huron Education and mStoner. Nearly 2,000 respondents provided feedback on the tools they are using, how they use them, which are most successful, and how to measure return on investment. Special commentary provided on leaders and social media with three profiles of social CEOs.

Findings from the Field: The Donor Motivation Study in Practice, an inside look at the attitudes and preferences of more than 50,000 champions, friends and acquaintances
Converge Consulting in Alliance with CASE
White Paper This white paper, the second in a three-part series produced by Converge Consulting in alliance with CASE, explores the results of a study of how alumni attitudes relate to the motivation to give. The paper looks at preferred communications channels and philanthropic causes of alumni by segment, applies the study’s findings to three specific institutions and includes recommendations based on lessons learned.

Succeeding with Social Media: Lessons from the First Survey of Social Media in Advancement
White Paper All institutions are struggling to engage with their constituents using social media tools. But how are they doing? This white paper reports on the results of a survey on the use of social media across the advancement disciplines, looking at platforms, staffing structures, barriers and perceptions of success. The 2010 survey was conducted by mStoner, Slover-Linett Strategies and CASE.

Use of Technology for Development and Alumni Relations among CASE Members
White Paper This research explores the role of "advancement-enabling" technology in helping institutions meet their development and alumni relations goals. It includes data on how technology is being used, barriers to effective use of technology, and strategies for effective deployment of technology. The report is based on data provided by 357 advancement staff in higher education institutions and independent schools. Isurus Market Research and Consulting analyzed the data for CASE and SunGard Higher Education, which fielded the survey.

Alumni Networks and Twitter: An Update
Andrew Shaindlin and Elizabeth Allen
White Paper This Alumni Futures paper, published on March 1, 2010, reviews changes in Twitter use for alumni relations since January 2009. The paper reports data collected in January and February 2010, through an informal poll.

Activating Alumni Networks with Twitter: An Alumni Futures White Paper
Andrew Shaindlin and Elizabeth Allen
White Paper This January 2009 paper provides a primer on Twitter, how people and organizations are using it, and its potential to deliver information and build community. An appendix provides data from an informal survey on Twitter use for alumni relations by higher education institutions and a few independent schools. The survey was conducted in January 2009.

Online Social Networks: A Developing Tool for Alumni Associations
Andrew Shaindlin and Elizabeth Allen
White Paper The authors of this January 2008 white paper propose that third party social and business networking sites can be important partners for alumni associations, rather than competition for alumni engagement.

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