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Alumni Communications

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Alumni Events Balance Digital and Print Outreach
Article,  BriefCASE Article As more alumni move to electronic communication as their preferred method of contact, alumni relations professionals are tasked with diversifying their communications efforts. Alumni relations offices that want to be thorough without wasting resources should take stock of their current communications efforts and tweak them if needed, according to Jennifer Heathcote, coordinator of alumni and parent relations at John Brown University.

Let’s Hang Out: How to Use Hangouts for Advancement
Article,  BriefCASE Article Advancement teams want to connect with their rapidly growing alumni population, build a culture of philanthropy and provide interactive online events. Hangouts have the potential to aid in all of those goals, according to presenters of a webinar on the free video chat service.

The Benefits of Data-Driven Alumni Communications
Article,  BriefCASE Article A one-size-fits-all approach to alumni communications doesn’t work, said two speakers at this year’s CASE Summit for Leaders in Advancement.

CASE Survey Identifies Key Traits for Successful Alumni Relations
Article,  BriefCASE Article A CASE survey on alumni relations programmes outside of North America reveals that frequent communications via e-newsletters and alumni magazines as well as more holiday excursions and personal-interest events can increase the number of donors for these institutions.

“Right” Engagement Can Boost Young Alumni Interest
Article,  BriefCASE Article Engaging young alumni via social media is a top priority for many alumni relations shops—but there’s a right way and a wrong way to reach out to this group, according to a faculty member of the CASE Social Media and Community Conference taking place this week in Chicago.

Graduates Rank Email as Most Effective Communications Tool
Article,  BriefCASE Article College and university alumni believe email is the most effective way for their alma maters to communicate with them, according to the results of a survey exploring donor motivation as well as the communications and philanthropic preferences of graduates.

Think Different When Engaging Alumni Online, Say OSS Speakers
Article,  BriefCASE Article Do you feel like you’re not doing enough to engage your alumni? A recent CASE Online Speaker Series event outlined ways alumni relations offices can get creative on social networks.

CASE Survey Reveals Most Successful Alumni Relations Services, Activities
Article,  BriefCASE Article A new CASE survey on alumni relations programs outside of North America reveals the critical need for email addresses and frequent communications via e-newsletters and magazines to grow the number of donors and volunteers. Time is also a key factor.

Five Tips for Using Twitter in Higher Education
Article,  BriefCASE Article Twitter is neither a popularity contest nor “Facebook Lite”—and when it’s used well, it can be a powerful communications tool. That’s according to the author of a new white paper published by Fathom Online Marketing on using Twitter in higher education.

Is LinkedIn Useful for Institutions? Advancement Colleagues Weigh In
Article,  BriefCASE Article When LinkedIn member Jay Frost asked the CASE group, "Do you think LinkedIn is good for colleges and universities? And [if so], can it be used for fundraising?" he got 20 responses from fellow group members. Their input and experience provide a brief sketch of how institutions are using social networks like LinkedIn for students and alumni.

Mobile E-mail Use Popular Among Young Adults
Article,  BriefCASE Article Adults between the ages of 18-24 are 46 percent more likely to access e-mail on mobile devices than mobile users on average, according to a media study by digital marketing company comScore. They're also less likely than in previous years to use web-based e-mail.

Experts Predict Top Social Media Trends for 2011
Article,  BriefCASE Article Those of you who just got the hang of tweeting can breathe a sigh of relief: This year’s social media trends aren’t expected to include a new social network to learn. Instead, experts predict more organization and efficiency in online communications as well as a heightened awareness of privacy violation and other unintended side effects of social media use.

Advice for Small Alumni Shops: Keep it Simple and Personal
Article,  BriefCASE Article Small schools can do little things to communicate with alumni that will have a big impact, according to a speaker at the CASE District III conference held Feb. 21-24 in Tampa, Fla.

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