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Alumni Relations

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A 4-Step Guide to Build Community with Social Media
Article,  BriefCASE Article Everyone loves a good love story—and, as Dartmouth College found, sharing the love can lead to social “likes.”

The Crossroads of Gender, Charitableness and Happiness
Article,  BriefCASE Article When women have a say in their households’ spending, more money goes to charity, a new study shows.

Bridging the Gap
Article,  BriefCASE Article While the 2008 economic decline left many institutions with worried students and disengaged alumni, one liberal arts college saw an opportunity to build a bridge between the two, as reported in the November/December issue of Currents.​

E-Mentoring Advice from CASE Mentees
Article,  BriefCASE Article A good mentor can be a sounding board for ideas, an encouraging support system and a valuable career guide. But finding a mentor is just the first step.

Mastering the Quick Campaign
Article,  BriefCASE Article Not every institution can wait for the multi-year, multi-million dollar campaign. That’s why more institutions are using compact campaigns for projects that need to be completed sooner rather than later.

The 5 Essentials of Digital Storytelling
Article,  BriefCASE Article During a recent #casesmc Twitter chat, social media professionals explored how to craft effective, visually engaging digital stories. Here are the key ingredients.

Online Giving: Key Insights from Around the Globe
Article,  BriefCASE Article Donors from around the world are increasingly embracing online fundraising—but there are key regional differences in how individuals engage online, a new study reveals.

U.S. Educational Fundraisers See Slower Growth in 2016-2017
Article,  BriefCASE Article Chief development officers at U.S. colleges and universities estimate that institutional fundraising grew just 2.3 percent during the academic year that ended June 30, 2017, compared to more optimistic projections of 5.5 percent growth made at the start of the year in July 2016.

Asia-Pacific Institutions Report Record Growth in Donors, Giving
Article,  BriefCASE Article Colleges and universities in Australia and New Zealand are investing more in fundraising and alumni engagement operations, according to the results of a CASE survey.

Make Your Network Work for You
Article,  BriefCASE Article When it comes to your career, don’t expect your next promotion or job to be the result of good fortune.

How New Managers Can Be Great Bosses
Article,  BriefCASE Article New managers can grow to become great bosses by recognizing typical challenges and focusing on improvement, according to advancement professionals with firsthand experience.

Cross-Cultural Communication: 3 Best Practices
Article,  BriefCASE Article Educational advancement, for many institutions, has gone global. Use these three ideas from a recent CASE Twitter chat to build cultural understanding.

Survey Shows Partisan Skepticism of Higher Education Impact
Article,  BriefCASE Article Attitudes about the impact of higher education in the United States is a growing partisan issue, reports a recent survey.

CASE Internship Program Highlights Importance of Diversity
Article,  BriefCASE Article Aspiring advancement professionals will benefit from recognizing the importance of diversity and inclusion in their profession, according to two CASE leaders.

Engaging Alumni with Their Own Stories
Article,  BriefCASE Article An institution's decision to feature monthly profiles of its graduates has led to greater alumni engagement and social media activity.

Checklist: Student Orientation on Social
Article,  BriefCASE Article Though most U.S. college and university campuses are quieter in the summer, there’s still a wealth of content heating up their social media feeds.

Campaigns & Stewardship: 4 Survival Tips
Article,  BriefCASE Article The first rule of managing a campaign stewardship plan? Forget the campaign stewardship plan, say two CASE speakers.

CASE Highlights Successes at Annual Membership Meeting
Article,  BriefCASE Article CASE ended its fiscal year in a strong financial position.

Update on General Data Protection Regulations
Article,  BriefCASE Article In a recent blog post, CASE Europe Interim Executive Director Jennie Moule shares GDPR updates and details of a recent meeting with the Department of Culture, Media and Sport and the Information Commissioner’s Office organized by the University of Cambridge.

More Institutions in Asia-Pacific Region Deploying “Robust” Alumni Engagement Tactics
Article,  BriefCASE Article A new white paper reports that institutions in the Asia-Pacific region are investing more in their alumni relations programs, suggesting a growing institutional awareness of the importance of a strong and robust alumni program.

CASE Europe to Host Fundraising UK Study Tour This Fall
Article,  BriefCASE Article In response to growing demand, CASE Europe is introducing the Fundraising UK Study Tour, which will take place 25-27 October 2017.

CEAC 2017 Early-Bird Rates Available
Article,  BriefCASE Article The CASE Europe Annual Conference 2017 gathers the most valuable talent from educational institutions and other forward-thinking organisations from around the world to network, share best practices and discuss innovative solutions to global education issues.

CASE Europe Annual Conference Registration Open
Article,  BriefCASE Article The CASE Europe Annual Conference 2017 gathers the most valuable talent from educational institutions and other forward-thinking organisations from around the world.

Asia-Pacific Charitable Giving Survey Open
Article,  BriefCASE Article The 2017 Charitable Giving to Universities in Australia and New Zealand Survey is open through 10 April 2017.

Register for the North American Fundraising & Alumni Relations Study Tour 2017
Article,  BriefCASE Article The North American Fundraising and Alumni Relations Study Tour, held 8-12 May in Boston, is a unique opportunity for members to visit and learn from the operations of leading North American institutions.

Alumni Employability Reinforce Global Networks
Article,  BriefCASE Article Global alumni relations, mobility and employability go hand-in-hand in a global economy, according to Gretchen Dobson, vice president, international alumni and graduate services for Academic Assembly Australia.

Master Class: Harnessing the Potential of Philanthropy at Your University
Article,  BriefCASE Article The CASE Asia-Pacific Master Class on 3 March in Canberra, Australia, will address why and how academic leaders should be involved with fundraising at their institutions.

CASE Europe Graduate Trainee Scheme Seeks Applicants
Article,  BriefCASE Article The deadline to apply for the CASE Europe Graduate Trainee Scheme is Monday, 13 March. CASE Europe is looking for graduates and post-graduates interested in a career in fundraising to participate in the Graduate Trainee Scheme.

Enhance Your Marketing Skills at the Strategic Marketing Institute
Article,  BriefCASE Article The Strategic Marketing Institute, 7-9 February in York, UK, will explore skills needed to be an outstanding marketer, and help attendees build a network of supportive peers.

Australia Universities Philanthropy Symposium Offers Next Steps
Article,  BriefCASE Article Last month, more than 80 leaders from more than 30 universities attended a philanthropy symposium hosted by CASE Asia-Pacific and Universities Australia. The event was designed to extend philanthropy capacity and capability among Australian university leaders.

Master Class: Discussing Collaboration between Alumni Relations and Career Services
Article,  BriefCASE Article The CASE Asia-Pacific Master Class on 16 February in Gold Coast, Australia, will explore synergies between alumni relations and career services functions within institutions.

Engaging C-Suite Alumni
Article,  BriefCASE Article Superstar alumni can be obvious picks for major gifts or campus honorifics, but engaging these alumni in a more pragmatic way can have tremendous payoff, writes one CASE member.

4 Tips to Inspire Alumni Advocacy
Article,  BriefCASE Article Alumni can be your institution's most ardent advocates—if armed with the tools and support to do it, say participants in a recent Twitter chat.

Alumni Appreciation on Social: 3 Tactics
Article,  BriefCASE Article When it comes to alumni engagement and ultimately donor stewardship, never underestimate the power of surprise swag.

How Partnerships Can Stretch Global Alumni Reach
Article,  BriefCASE Article Universities face plenty of challenges in engaging their international alumni-from locating alumni to drawing them to events and building a community.

Endowment Growth Stays Average, but Giving Continues to Rise in 2016
Article,  BriefCASE Article The rate of growth for endowments of U.S. colleges and universities maintained an average rate in 2016, according to the NACUBO-Commonfund Study of Endowments. The 805 U.S. institutions that participated collectively reported an average return of -1.9 percent for fiscal year 2016 compared with 2.4 percent for fiscal year 2015.

The Great Alumni Hunt Continues: Student Sleuths Track Down More Alumni
Article,  BriefCASE Article A collaborative effort between one institution and its foundation netted hundreds of newly found alumni and stronger communications between faculty and advancement staff.

Why Alumni Do and Do Not Give to Their Alma Mater
Article,  BriefCASE Article Alumni and donors who hold degrees from two or more institutions prioritize giving to their undergraduate institution, according to a recent study.

Alumni Events Balance Digital and Print Outreach
Article,  BriefCASE Article As more alumni move to electronic communication as their preferred method of contact, alumni relations professionals are tasked with diversifying their communications efforts. Alumni relations offices that want to be thorough without wasting resources should take stock of their current communications efforts and tweak them if needed, according to Jennifer Heathcote, coordinator of alumni and parent relations at John Brown University.

3 Steps to Start (and Strengthen) a Young Alumni Council
Article,  BriefCASE Article Young alumni councils give recent graduates an opportunity to deepen their involvement with their alma mater. In return, these volunteer leaders can offer their alumni association fresh insights and energy.

New ICARS Reveals What Makes a Successful AR Programme
Article,  BriefCASE Article What determines a successful alumni relations programme? One that attracts 174 attendees, 45 volunteers and 145 donors per 10,000 contractable alumni. That's according to results reported in the recently released International CASE Alumni Relations Report.

LGBTQ Alumni: A Growing Force in Giving
Article,  BriefCASE Article Shifting alumni demographics and the growing role of LGBTQ alumni in leadership and giving must be considered by advancement leaders, according to information presented at CASE's LGBTQ Engagement and Fundraising Strategies conference, held earlier this month in Washington, D.C.

Using Alumni Mentoring to Increase Engagement
Article,  BriefCASE Article An alumni mentoring program can increase meaningful engagement for both alumni and students, facilitate career connections and professional development within the community and continue to add value to the student and alumni experience.

Two Approaches to Alumni Relations
Article,  Community College News Article When Stacey Lockhart arrived at Wenatchee Valley College in 2011, the alumni program was essentially nonexistent. Today, the WVC Alumni Association is on its way to showing return on investment and documenting measurable results.

Alumni Relations Efforts Gain Traction
Article,  Community College News Article Community college alumni relations programs appear to be gaining momentum based on the findings of a new CASE survey.

Expert Advice on Starting an Alumni Relations Program
Article,  BriefCASE Article Advancement shops at four-year institutions that are thinking about starting an alumni relations program could look to a few community colleges for inspiration.

Make Mentoring Work at Independent Schools
Article,  BriefCASE Article Mentoring is a major facet of community life at Upper Canada College. Since 2004, the Toronto K-12 school has built a mentoring program that reaches 750 mentors, mentees and participants each year.

Four Tips to Engage Career-Minded Students
Article,  BriefCASE Article Career services professionals seeking to engage students through social media should keep their information real and make it relevant, according to a recent CASE Twitter Chat.

New Research Indicates Growth of Alumni Relations at Community Colleges
Article,  BriefCASE Article Alumni relations programs at community colleges across the United States appear to be gaining momentum, according to findings of a new CASE survey.

European Universities and Business Schools Grow Alumni Relations Support
Article,  BriefCASE Article Universities and business schools in the UK and across mainland Europe are continuing to invest and demonstrate positive returns from their alumni relations offices, according to two surveys that cover 84 universities and business schools across 12 European countries.

Forge New Alumni Ties with Service Program
Article,  BriefCASE Article A service program can engage alumni in a fresh, new way and empower volunteer leaders, says an alumni relations expert.

Student Advancement Expert Talks Strategic Partnerships
Article,  BriefCASE Article Lori Hurvitz, senior director of annual giving at the University of Chicago, recently shared tips in a podcast interview on how to create strategic partnerships between student advancement organizations and other divisions on campus to educate students about the importance of philanthropy.

2015 National Survey of College and University Parent Programs
Marjorie Savage & Chelsea Petree
Article This report, summarizing the seventh national survey by the University of Minnesota Parent Program, builds on longitudinal information about parent/family services provided by colleges and universities. The surveys have been conducted biennially to track best practices in services and programming, changes and developments in the field, costs for providing parent/family services and experience levels of the professionals who work with parents and families of college students.

Reach Out to LGBT Graduates
Article,  BriefCASE Article Lesbian, gay, bisexual and transgender alumni are a largely untapped community for engagement and fundraising by many educational institutions, says a university leader.

Market Research Helps Yield Alumni Partnerships, Revenue
Article,  BriefCASE Article Alumni associations should conduct comprehensive market research to help secure revenue-generating affinity programs and corporate sponsorships, says a CASE faculty member.

Students Help College Profile Alumni
Article,  Community College News Article The alumni relations staff at an Illinois community college recently partnered with an English 101 class on a project to interview alumni and write profiles about them. The new collaboration has already proven itself a win-win for all involved.

Making Campus More Culturally Sensitive
Article,  BriefCASE Article Advancement professionals should help improve cultural literacy on their campuses, says a director of international alumni relations.

Launching an Alumni Affinity Group
Article,  Community College News Article Community colleges should develop affinity groups as an alumni engagement strategy, according to a presenter at a recent CASE virtual conference.

Australian Alumni Engagement Shows High Potential
Article,  BriefCASE Article While the field of alumni relations is relatively new in the Asia-Pacific region, its growth potential is strong—and forthcoming research can help institutions measure their alumni engagement capacity.

Connect Alumni Relations and Career Services
Article,  Community College News Article Community college alumni relations programs can benefit through connections with their institution’s career services office, say two practitioners.

Getting Started in Alumni Relations
Article,  Community College News Article For those in newly created alumni relations positions at community colleges, the challenges are many but aspirations remain high as alumni respond positively to outreach efforts.

Conducting an Alumni Survey
Article,  Community College News Article Alumni relations professionals launching new programs should survey former students to shape their programming, says a community college practitioner.

Surveying a Century of Alumni Relations
Article,  BriefCASE Article The author of a new history of alumni relations says the more things have changed in the profession during the past century, the more they’ve stayed the same.

One Size Doesn’t Fit All
Article,  Community College News Article Community colleges leaders should recognize the importance of using different engagement and cultivation strategies to reach and garner donations from different generations of alumni, says a leading alumni relations practitioner.

Planning for Alumni Relations Success
Article,  Community College News Article Leaders of community college alumni programs should develop their own strategic plans to identify priorities for future growth, say two CASE faculty members.

Tracking Alumni Engagement
Article,  Community College News Article To show the return on investment of alumni relations, two community colleges have developed systems to measure alumni engagement beyond donations.

Colleges See ROI in Alumni Engagement Tracking Systems
Article,  BriefCASE Article Two community colleges in North America have developed alumni engagement tracking systems that allow them to show a return on investment in alumni relations.

Let’s Hang Out: How to Use Hangouts for Advancement
Article,  BriefCASE Article Advancement teams want to connect with their rapidly growing alumni population, build a culture of philanthropy and provide interactive online events. Hangouts have the potential to aid in all of those goals, according to presenters of a webinar on the free video chat service.

More Institutions Engaging International Alumni
Article,  BriefCASE Article More universities are engaging their international alumni to support campus and curriculum efforts worldwide, according to a report.

Be Proactive About Alumni Career Services
Article,  BriefCASE Article Institutions must proactively promote the career services and professional development opportunities that they offer to their alumni, say two alumni career service professionals.

Students Aim to Build Culture of Philanthropy
Article,  BriefCASE Article CASE ASAP celebrated 40 years of student advancement during its network convention held earlier this month in New Orleans.

Growing Community College Alumni Relations
Article,  Community College News Article New award-winning research shows that community college presidents and advancement staffs believe that alumni programs improve institutional affinity among former and current students.

Track Alumni Engagement to Improve Outcomes, Speakers Say
Article,  BriefCASE Article Tracking alumni engagement can help alumni relations offices make better decisions, educate and build buy-in from campus leaders and deploy resources more effectively, according to four alumni professionals who are collaborating to explore tracking models.

Is ROI a Four-Letter Word?
Article,  BriefCASE Article More competition, increasing diversity, declines in membership and affinity programs, changing expectations of volunteers and donors, and business-minded leadership: This is the new reality for alumni relations officers, and as a result, they need to use data to show their value to the institution.

Engaging International Alumni Critical for UK Business Schools, Universities
Article,  BriefCASE Article European business schools and universities that wish to compete globally must have a strategy to "actively and genuinely" engage with their international alumni, writes one alumni relations expert in a recent Financial Times article.

Trailblazing Alumni Relations Officers Give Professional Insight
Article,  Community College News Article Establishing a successful alumni relations program at a community college doesn’t happen overnight. It takes sustained financial investment, championing from institutional leaders and a lot of patience, say two pioneering practitioners.

Alumni Relations Pros Share Strategies to Triple Engagement
Article,  BriefCASE Article Institutions that want to significantly grow alumni and financial support must take bold, calculated risks, be authentic with alumni and communicate as much as possible with key constituencies. That’s the advice of two advancement leaders who will discuss their institution’s goal to double alumni engagement by 2015 at the upcoming 2013 CASE Asia-Pacific Advancement Conference.

In Australia, Celebrating a Budding Culture of Philanthropy
Article,  BriefCASE Article Next month, CASE ASAP and educational institutions around the world—including an Australian university—will spotlight the impact of their student advancement programs during Student Engagement and Philanthropy Day.

The State of Community College Alumni Relations
Article,  Community College News Article A recent national survey reveals that most alumni relations programs at community colleges are nascent, remain small in scope and have budgets that are spread thin. However, the survey also reveals that community colleges are adopting several best practices that have led to early successes.

Rebuilding an Alumni Program
Article,  Community College News Article Morrisville State College, a predominately two-year institution in rural upstate New York, recently rebooted its alumni program and outreach philosophy on campus, garnering more than 300 new donors in a year.

Finding Tomorrow’s Advancement Leaders
Article,  BriefCASE Article At a recent CASE conference of student alumni associations, foundations and similar organizations, a number of attendees expressed a strong interest in pursuing careers in advancement.

New Survey Explores Role of Technology in Fundraising, Alumni Relations
Article,  BriefCASE Article Fundraisers and alumni relations practitioners believe advancement-enabling technology, such as events management software, is central to meeting their goals but say a lack of staff prevents them from using technology more effectively. That’s according to a recent survey of advancement practitioners.

The Benefits of Data-Driven Alumni Communications
Article,  BriefCASE Article A one-size-fits-all approach to alumni communications doesn’t work, said two speakers at this year’s CASE Summit for Leaders in Advancement.

Getting LinkedIn with Lost Alumni
Article,  Community College News Article A Pennsylvania community college more than tripled its alumni mailing directory in less than two years using the social network LinkedIn.

CASE Survey Identifies Key Traits for Successful Alumni Relations
Article,  BriefCASE Article A CASE survey on alumni relations programmes outside of North America reveals that frequent communications via e-newsletters and alumni magazines as well as more holiday excursions and personal-interest events can increase the number of donors for these institutions.

Understanding Culture, Values Critical for Success in Asia-Pacific
Article,  BriefCASE Article A CASE faculty member says effective alumni relations strategies in the Asia-Pacific region are contingent upon local culture and context.

Advancement Research Tools Available at Your Fingertips
Article,  Community College News Article Benchmarking data and research about community college advancement programs are plentiful—if you know where to look.

“Right” Engagement Can Boost Young Alumni Interest
Article,  BriefCASE Article Engaging young alumni via social media is a top priority for many alumni relations shops—but there’s a right way and a wrong way to reach out to this group, according to a faculty member of the CASE Social Media and Community Conference taking place this week in Chicago.

Graduates Rank Email as Most Effective Communications Tool
Article,  BriefCASE Article College and university alumni believe email is the most effective way for their alma maters to communicate with them, according to the results of a survey exploring donor motivation as well as the communications and philanthropic preferences of graduates.

Experts Share AR Strategies for Success in Today’s “New World”
Article,  BriefCASE Article Most alumni relations professionals can tell you that generational dynamics, shifting affinities and social networks have all impacted the field. But how can practitioners take those observations and put them into practice? Two experts in the field tackled this question at the recent District I and II conference in New York.

Everyday Ideas for Engaging Students
Article,  Community College News Article Alumni relations professionals know that engaging current students with their institution is key to future giving. A number of two-year schools—even those without a full-blown alumni relations program—are creatively using their existing resources and programs to enrich the college-going experience of their current students. Even a one-person advancement shop can learn from their experiences.

Time is Now to Teach Students How to Give
Article,  BriefCASE Article The national average for alumni participation has steadily declined in recent years. Young alumni are also giving to a fewer number of charities. And yet, these young alumni now make up a significant and growing share of many institutions' donor databases. This is a make-or-break moment for alumni relations professionals hoping to cultivate student philanthropy and turn these future young alumni into future donors, say faculty who are presenting at a CASE conference this spring.

Mentoring Programs Create Successful Students, Engaged Alumni
Article,  BriefCASE Article Alumni-student mentoring programs have the dual benefits of engaging current alumni and turning students into future alumni leaders, according to the managers of alumni mentoring programs at two institutions.

Season's E-Greetings! Great Examples of Year-End Outreach
Article This post includes a sampling of video and Flash e-cards and tips for effective year-end communications. It links to a compilation of samples on the College Web Editor blog, where readers shared links to greetings from their institutions in the comments.

Think Different When Engaging Alumni Online, Say OSS Speakers
Article,  BriefCASE Article Do you feel like you’re not doing enough to engage your alumni? A recent CASE Online Speaker Series event outlined ways alumni relations offices can get creative on social networks.

Teaching Students How to Give
Article,  BriefCASE Article Some institutions believe their alumni will be more likely to give back if they are taught the ins and outs of philanthropy as students. A recent initiative by 14 colleges and universities may be proving them right.

K-12 Parents Prefer Email, Website Communication to Social Networks
Article,  BriefCASE Article Parents of elementary- and secondary-school-age children prefer to be contacted by schools via email—but they give low priority to social media, according to a new survey.

ICARS Opens for Participation in August
Article,  BriefCASE Article Members are encouraged to participate in the International CASE Alumni Relations Survey, which launches 8 August.

CASE Survey Reveals Most Successful Alumni Relations Services, Activities
Article,  BriefCASE Article A new CASE survey on alumni relations programs outside of North America reveals the critical need for email addresses and frequent communications via e-newsletters and magazines to grow the number of donors and volunteers. Time is also a key factor.

Five Tips for Using Twitter in Higher Education
Article,  BriefCASE Article Twitter is neither a popularity contest nor “Facebook Lite”—and when it’s used well, it can be a powerful communications tool. That’s according to the author of a new white paper published by Fathom Online Marketing on using Twitter in higher education.

Learn How to Become Survey Savvy
Article,  BriefCASE Article How can we increase response rates to our online surveys? This is a common question in many alumni relations offices where battling declining response rates has become the norm. But Jerold Pearson has been giving the matter special attention. For nearly a decade, he has been conducting experiments to see what, if anything, can boost survey response numbers.

Is LinkedIn Useful for Institutions? Advancement Colleagues Weigh In
Article,  BriefCASE Article When LinkedIn member Jay Frost asked the CASE group, "Do you think LinkedIn is good for colleges and universities? And [if so], can it be used for fundraising?" he got 20 responses from fellow group members. Their input and experience provide a brief sketch of how institutions are using social networks like LinkedIn for students and alumni.

Experts Share Advice on Adding Value to International Alumni Networks
Article,  BriefCASE Article Alumni teams at Cambridge Judge Business School, Queensland University of Technology and the Chinese University of Hong Kong share a common genius: with limited resources and staff, they have boosted international alumni involvement, engaged students with their alumni program and expanded the reputation of their institutions. Colleagues at these institutions discussed their successful initiatives at the recent CASE Asia-Pacific conference.

Mobile E-mail Use Popular Among Young Adults
Article,  BriefCASE Article Adults between the ages of 18-24 are 46 percent more likely to access e-mail on mobile devices than mobile users on average, according to a media study by digital marketing company comScore. They're also less likely than in previous years to use web-based e-mail.

Campus Traditions Can Build Alumni, Financial Support
Article,  BriefCASE Article From pumpkin tossing competitions to convocation ceremonies in Latin, campus traditions that create a lasting bond between students and their institutions can play a vital role in nurturing alumni support, according to University Affairs.

Experts Predict Top Social Media Trends for 2011
Article,  BriefCASE Article Those of you who just got the hang of tweeting can breathe a sigh of relief: This year’s social media trends aren’t expected to include a new social network to learn. Instead, experts predict more organization and efficiency in online communications as well as a heightened awareness of privacy violation and other unintended side effects of social media use.

Parents Continue to Hover, Especially in Admissions Process
Article,  BriefCASE Article A new survey reveals that nearly 80 percent of college admissions officers say parents are more involved than ever in the process due to growing competition and application costs.

Institution Leaders Turn to Social Media to Build Bonds with Students
Article,  BriefCASE Article More university and college presidents are starting Facebook pages and Twitter accounts, creating blogs and meeting face-to-face with students to become more visible and create stronger bonds with students, reports the Globe and Mail.

Education, Family and Friends Are Priority for Canadian Students
Article,  BriefCASE Article A new survey finds that Canadian students are more interested in spending time with family and friends, acquiring more education and leading a healthy lifestyle than leading, innovating or starting their own businesses.

CASE Europe, Partners Release Results of Two-Year Alumni Relations Project
Article,  BriefCASE Article CASE Europe and other members of the "Alumni go Europe" partnership have released a report on the results of a two-year project to strengthen and enhance alumni relations programmes at European universities.

Survey Reveals Most Successful Alumni Relations Services, Activities
Article,  BriefCASE Article An analysis of data from the latest international CASE survey on alumni relations programs builds a statistical picture of which alumni services and activities are associated with greater success.

Research Shows Alumni of Small, Private Colleges More Engaged
Article,  BriefCASE Article A recent survey on brand connection and affinity indicates that alumni of small, private colleges are generally more engaged with their alma maters than graduates of large universities.

Advice for Small Alumni Shops: Keep it Simple and Personal
Article,  BriefCASE Article Small schools can do little things to communicate with alumni that will have a big impact, according to a speaker at the CASE District III conference held Feb. 21-24 in Tampa, Fla.

CASE Europe Reports Findings from Latest ICAR Survey
Article,  BriefCASE Article A recent CASE survey reveals that the median number of full-time alumni relations staff at institutions outside of the United States is three.

HBCUs Can Build Stronger Support through Faculty, Others with Vested Interest
Article,  BriefCASE Article Historically black colleges and universities that engage faculty, staff, alumni and other "vested" individuals in their overall fundraising efforts enjoy stronger giving and volunteer support. That’s according to three presenters at a recent CASE Online Speaker Series.

From Luddite to Advocate: Social Media Research Convinces Alumni Professional to Update, Update
Michael Stoner on mStonerblog
Article In this August 2009 post, Stoner interviewed Leisha LeCouvie about research she conducted on social media as the 2009 Forman Fellow of the Council of Alumni Association Executives. LeCouvie's report, "The Use of Social Media for Alumni Relations and University Development," can be downloaded from this post.

10 Ways Universities Are Engaging Alumni Using Social Media
Vadim Lavrusik on Mashable
Article This July 2009 article discusses ten ways universities are using social media and provides examples for each.

New Credit Card Law Affects Alumni Association Credit Card Programs
Article,  BriefCASE Article The Credit Card Accountability Responsibility and Disclosure Act of 2009 (H.R. 627), which Congress passed and President Obama signed into law late last month, includes disclosure requirements for alumni association affinity credit card agreements.

Alumni Leaders Puzzle Over Funding as Revenue Dips
Article,  BriefCASE Article As affinity revenue starts to dip for some institutions and the dismal economy affects everyone, funding the alumni association has become an even greater puzzle.

Engaging Minority Alumni Strengthens Loyalty, Gifts
Article,  BriefCASE Article The reason more minority alumni don’t give to their alma maters is often as simple as this—they aren’t asked.

CASE Announces New Affinity Partnership for Credit Card Services
Article,  BriefCASE Article CASE has a new affinity partnership with Landmark Merchant Solutions, a provider of Visa, MasterCard and Discover card processing services.

Strong Parent Programs Generate Engagement, Support
Article,  BriefCASE Article Parents are as important to schools, colleges and universities as alumni and donors and should be treated accordingly.

Running an International Alumni Program: Strategic Approach Works Best
Article,  BriefCASE Article Outreach to international alumni can be done cost-effectively and bring big returns if approached strategically.

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Grad School AR comp

The Library has compiled an extensive collection of resources about graduate and professional school alumni relations.

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