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Alumni Relations

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Engaging for Excellence: Alumni Relations Programmes in European Higher Education
White Paper The 2016 ICARS survey reports on data collected September 2015 to November 2015 in the International CASE Alumni Relations Survey. The findings are drawn from 84 responding institutions across 12 European countries. 76 percent of respondents are from the UK and 24 percent are from other European countries. ICARS emphasises the link between alumni relations programmes and alumni engagement in terms of three success measures: the number of alumni attending events, the number of volunteers and the subsequent number of donors. Altogether, these 84 institutions served 8.6 million contactable constituents, employed 358 alumni relations staff, had a budget of £9 million, staged 4,843 alumni events and attracted nearly 107,000 attendees in 2015.

Benchmarking Alumni Relations in Community Colleges: Findings from a 2015 CASE Survey
White Paper This white paper, released February 2016, features key data on alumni relations programs at community colleges across the United States. The paper compares results from 2015 and 2012 across such areas as the structure, operations and budget for alumni relations, alumni data collection and management, alumni communications and engagement strategy, as well as fundraising activities with alumni.

Refining, Prioritizing, Expanding: Social Media and Advancement in 2015
White Paper This white paper reports on findings from the sixth survey of social media in advancement, conducted by CASE, Huron Education and mStoner. Nearly 1,000 CASE members provided feedback on their use of social media. Featured is advice on how to hold an effective giving day or crowdfunding campaign, including examples from CASE member institutions.

What Does "Successful" Alumni Relations Look Like?
White Paper The 2015 International CASE Alumni Relations survey report draws a picture of alumni relations in Europe from 66 respondents from nine countries. More than three-fourths of respondents are from the United Kingdom and 12 percent are from other European countries. Altogether in 2014, these 66 institutions served 6.4 million living and contactable constituents, employed 347 alumni relations staff, had an aggregate budget of £7.8 million and staged 3,010 alumni events, which attracted nearly 65,000 attendees.

Student Philanthropy: The Foundation for Engagement as Lifelong Donors
White Paper This groundbreaking research provides baseline data and analysis on student philanthropy programs in higher education around the world. Best practices as well as staffing and budgeting trends in student philanthropy are highlighted. A key finding from the survey of 211 institutions: patience and organizational commitment to engage students as donors through a variety of practices can establish a foundation for better fundraising outcomes over time.

Social Media Enters the Mainstream: Report on the Use of Social Media in Advancement 2014
White Paper This white paper reports on findings from the fifth survey of social media in advancement, conducted by CASE, Huron Education and mStoner. Nearly 2,000 respondents provided feedback on the tools they are using, how they use them, which are most successful, and how to measure return on investment. Special commentary provided on leaders and social media with three profiles of social CEOs.

Benchmarking Alumni Relations in Community Colleges: Findings from a 2012 CASE Survey
White Paper This March 2013 white paper summarizes the results of a survey on alumni relations programs at U.S. and Canadian community colleges. The purpose of the survey was to help community college staff members benchmark their experiences and programs in alumni relations with their peers. The survey was conducted by the CASE research office in conjunction with CASE's Center for Community College Advancement.

Benchmarking Investments in Advancement: Results of the Inaugural CASE Advancement Investment Metrics Study
White Paper The Advancement Investment Metrics Study, or AIMS, benchmarked investments and staffing in each of the advancement disciplines (advancement services, alumni relations, communications and marketing, fundraising, and advancement management) as well as the return on the investment in fundraising specifically. This CASE white paper reports on the study's results by institution type, campaign status and other factors. The formulas and definitions used in the study are also included.

Findings from the Field: The Donor Motivation Study in Practice, an inside look at the attitudes and preferences of more than 50,000 champions, friends and acquaintances
Converge Consulting in Alliance with CASE
White Paper This white paper, the second in a three-part series produced by Converge Consulting in alliance with CASE, explores the results of a study of how alumni attitudes relate to the motivation to give. The paper looks at preferred communications channels and philanthropic causes of alumni by segment, applies the study’s findings to three specific institutions and includes recommendations based on lessons learned.

Champions. Friends. Acquaintances. Donor Motivation Defined: A Lifestyle Segmentation Study Focused on the Attitudes, Motivations and Giving Behaviors of Alumni
Converge Consulting in alliance with CASE
White Paper Which alumni are most likely to become donors? This October 2011 white paper, the first in a series of three, explores the results of a study on the relation of alumni attitudes to the motivation to give.

Succeeding with Social Media: Lessons from the First Survey of Social Media in Advancement
White Paper All institutions are struggling to engage with their constituents using social media tools. But how are they doing? This white paper reports on the results of a survey on the use of social media across the advancement disciplines, looking at platforms, staffing structures, barriers and perceptions of success. The 2010 survey was conducted by mStoner, Slover-Linett Strategies and CASE.

Use of Technology for Development and Alumni Relations among CASE Members
White Paper This research explores the role of "advancement-enabling" technology in helping institutions meet their development and alumni relations goals. It includes data on how technology is being used, barriers to effective use of technology, and strategies for effective deployment of technology. The report is based on data provided by 357 advancement staff in higher education institutions and independent schools. Isurus Market Research and Consulting analyzed the data for CASE and SunGard Higher Education, which fielded the survey.

Alumni Networks and Twitter: An Update
Andrew Shaindlin and Elizabeth Allen
White Paper This Alumni Futures paper, published on March 1, 2010, reviews changes in Twitter use for alumni relations since January 2009. The paper reports data collected in January and February 2010, through an informal poll.

Activating Alumni Networks with Twitter: An Alumni Futures White Paper
Andrew Shaindlin and Elizabeth Allen
White Paper This January 2009 paper provides a primer on Twitter, how people and organizations are using it, and its potential to deliver information and build community. An appendix provides data from an informal survey on Twitter use for alumni relations by higher education institutions and a few independent schools. The survey was conducted in January 2009.

Online Social Networks: A Developing Tool for Alumni Associations
Andrew Shaindlin and Elizabeth Allen
White Paper The authors of this January 2008 white paper propose that third party social and business networking sites can be important partners for alumni associations, rather than competition for alumni engagement.

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