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Advancement History & Trends

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Celebrating the Past, Present and Future of Alumni Relations
In 2013, CASE marks the 100th anniversary of the founding of the Association of Alumni Secretaries with programs, articles and events celebrating the past, present and future of alumni relations.

Weathering the Economic Climate: Storms, Strategies and Silver Linings
During virtual meetings April 23 and 24, 2009, CASE commissioners discussed the impact of the economic downturn on their institutions and their work as advancement professionals. They also offered strategies that were helping them weather the changing economic climate.

Advancement & the Economy
Advancement & the Economy

Now You’re Speaking My Language
CURRENTS Article The International Prospect Research Vocabulary site, created in 2013 specifically for international fundraisers, includes translations for fundraising terms in 11 languages.

President's Perspective: A Time to Advocate
CURRENTS Article CASE firmly believes that education can transform lives and society. At times of turbulence, this is even more important. Amid the current change, we need increased advocacy for policies that allow us to act effectively and with integrity to champion the success of educational institutions. CASE is responding to this challenge by enhancing our advocacy efforts in order to better support our members in this arena.

Editor's Note: Are Your Currents Piling Up?
CURRENTS Article “I think that Currents is a great magazine. I just don’t have time to read it anymore.” You too? That’s not good. Comments like these are part of the reason Currents is now bimonthly. In fact, in our recent readership survey, 60 percent of you said you wanted to receive Currents six times a year instead of nine. Starting with this issue, you’ll have more time between print magazines to consume all the high-quality content on advancement trends, challenges, and innovative ideas you’ve come to expect.

President's Perspective: An Educative Cure for What Ails Us
CURRENTS Article The work going on in schools and universities around the world not only gives one great hope—it is a cause for celebration. Investing in education has been, for many centuries, the key to preserving humanity, maintaining civility, and tackling the myriad challenges our society faces.

President's Perspective: Advancing Through Adversity
CURRENTS Article Disruption. We've all heard about the seismic changes affecting multiple business sectors, and education is no exception. At their spring 2016 meetings, CASE Commission members discussed how we might turn disruptions into opportunities.

President's Perspective: Imagining New Opportunities
CURRENTS Article Members turn to CASE for research, publications, the InfoCenter, and more than 200 worldwide professional development events each year. CASE honors, celebrates, and shares the goal of advancing education to transform lives and society. That's why we're reimagining our efforts and creating new ways to be a greater resource to you. CASE is focusing on helping you to be future ready. For three years, the CASE Board of Trustees and the remarkable CASE staff have worked to remove barriers to our benefits and services. The result: an enhanced—and simpler—approach to CASE membership. As of July 1, we will have a single tier of membership.

Giving in 2016 and 2017 Also Looks Promising
Article,  BriefCASE Article A recent forecast of charitable giving for 2016 and 2017 contained especially good news for fundraisers in the education sector.

President's Perspective: Coming to Terms with Advancement
CURRENTS Article As members and staff develop CASE's five-year strategic plan and our long-term vision for the future, the debate over the term "advancement" has emerged in almost every discussion with participants from different continents. The word essentially encompasses each of the key disciplines that advances an institution: alumni relations, advancement services, communications, marketing, and fundraising. To advance institutions, each of the major disciplines must collaborate, because in many ways each depends on the others.

Charitable Giving to Universities in Australia and New Zealand Grew in 2014
Article,  BriefCASE Article Universities in Australia and New Zealand reported significant growth in donors and giving in 2014, according to a report on higher education philanthropic giving in the two countries.

U.S. Educational Fundraisers Optimistic about 2015-2016 Academic Year
Article,  BriefCASE Article Fundraisers at schools, colleges and universities in the United States estimate that donations to their institutions grew 5.1 percent during the academic year that ended June 30, 2015, according to survey results released by CASE.

New York Times Columnist Talks Charitable Giving
Article,  BriefCASE Article Pulitzer Prize-winning journalist Nicholas Kristof recently spoke to CASE in an audio interview about the charitable tax deduction, judging nonprofit organizations based on overhead spending and his personal giving habits.

S&P Keeps Negative Outlook on Higher Education
Article,  BriefCASE Article Standard & Poor’s Ratings Services has issued a negative outlook for U.S. nonprofit higher education in 2015.

President’s Perspective: An Open Letter to My Successor
CURRENTS Article John Lippincott offers advice to the next president of CASE.

5 Tech Trends That May Transform Fundraising
CURRENTS Article From bitcoins to mobile wallets, how donors give is changing. Are educational institutions prepared?

Learning to Lose Control
CURRENTS Article As alumni and other audiences find new ways to connect, network, and give, our roles as the essential interfaces between our institutions and their various external audiences are becoming more unstable. To understand the problem, and to address this challenge proactively instead of reactively, we need to understand the concept of disintermediation: a reduction in the use of intermediaries.

CASE President Talks Future of Advancement
Article,  BriefCASE Article Educational institutions can learn a lot about customer service for the business world, says CASE President John Lippincott.

College Costs, Customer Service, and Leading CASE
CURRENTS Article John Lippincott has served as CASE president since 2004 and has worked in higher education for more than four decades. With the approach of his retirement in January 2015, CURRENTS spoke to him about advancement's upcoming challenges and opportunities.

Schools Anxious about Scottish Independence Vote
Article,  BriefCASE Article A looming referendum on whether Scotland should be an independent country is already influencing recruitment and fundraising at Scottish independent schools, say advancement practitioners.

Australian Alumni Engagement Shows High Potential
Article,  BriefCASE Article While the field of alumni relations is relatively new in the Asia-Pacific region, its growth potential is strong—and forthcoming research can help institutions measure their alumni engagement capacity.

VSE Report: Record-Breaking Growth “Outstanding,” Says CASE President
Article,  BriefCASE Article The record-breaking $33.8 billion donated to U.S. colleges and universities in fiscal year 2013, as highlighted in last week’s Voluntary Support of Education report, is “outstanding news that signals donors maintained their belief in and commitment to the transformative power of educational institutions throughout the recent economic downturn,” says CASE President John Lippincott.

CASE President Announces Retirement
Article,  BriefCASE Article John Lippincott, president of the Council for Advancement and Support of Education, has announced that he will retire from the post in January 2015, following 11 years leading the association.

Surveying a Century of Alumni Relations
Article,  BriefCASE Article The author of a new history of alumni relations says the more things have changed in the profession during the past century, the more they’ve stayed the same.

Ghana Conference Attracts Delegates from 31 Institutions, Eight Countries
Article,  BriefCASE Article Interest in educational advancement is growing significantly at institutions in sub-Sahara Africa, say two faculty members who presented at a recent CASE conference in Accra, Ghana.

Alumni Relations, Abridged
CURRENTS Article A CASE-produced slideshow provides an overview of alumni relations history.

Unconventional Wisdom
CURRENTS Article A trailblazer in community college advancement, Susan Kubik talks about how a good relationship with her college's president was integral to her success as an alumni relations leader.

CASE Ends Fiscal Year 2013 with Record Membership
Article,  BriefCASE Article CASE ended the 2012-2013 fiscal year on a positive note with record institutional membership and growing conference attendance, said CASE President John Lippincott in his annual report to members.

Bringing Alma Mater to Your Mailbox
CURRENTS Article Alumni magazines, once considered merely news bulletins for graduates, have evolved into important vehicles for institutional advancement. Since 1943, CASE's Robert Sibley Award has recognized the field's best publications.

President’s Perspective: Five Myths About the Charitable Tax Deduction
CURRENTS Article Does the tax code influence donors' decisions? Would limiting the charitable tax deduction hurt the donor more than the charity? CASE President John Lippincott examines the main arguments being used to try to reduce the charitable tax deduction U.S. taxpayers enjoy.

Rendezvous with a Roosevelt
CURRENTS Article In April 1935 Eleanor Roosevelt welcomed more than 150 alumni officers and guests to the White House during the American Alumni Council's 21st annual conference.

We’ve Come a Long Way, Baby
CURRENTS Article As CASE celebrates the 100th anniversary of the Association of Alumni Secretaries, this timeline highlights milestones in alumni engagement since the early days of U.S. higher education.

Alumni Relations Celebrates 100th Anniversary
Article,  BriefCASE Article 2013 marks the 100th anniversary of the founding of the Association of Alumni Secretaries—the first organization dedicated to the field of alumni relations. In celebration of this milestone, CASE has planned a year-long series of initiatives that celebrate the past, present and future of alumni relations.

Outlook: The Business of Advancement
CURRENTS Article Corporate relations and philanthropic fundraising sit comfortably together as advancement activities. There is a possible risk to advancement offices—and their institutions—that do not embrace this opportunity.

Major Gift Strategies in a Changing Philanthropic Landscape
Podcast Hear Debra Pemstein from Bard College discuss some of the cultivation strategies her institution uses to help ensure that its donors remain engaged and active. Also, listen to what Pemstein says her major gift donors expect from the institution that they never did before the recent economic downturn.

CASE Commissions Discuss Trends and Services
Article,  BriefCASE Article The CASE commissions on alumni relations, communications and marketing, and philanthropy met Oct. 17 and 18 at CASE headquarters in Washington, D.C., to explore trends in advancement and provide advice about services, programs, awards and information that will benefit members.

Challenging Economic Times Remain Despite Slight Uptick in Nonprofit Giving
Article,  BriefCASE Article A new report indicates that fewer than half of 813 surveyed nonprofits in the United States reported fundraising increases during the first half of 2011 compared with the same period in 2010.

Expert Offers Tips on Removing Barriers to Advancement Work
Article,  BriefCASE Article Many advancement professionals know what they need to do to make their institutions more successful at alumni relations, communications, fundraising and marketing. But outdated IT systems, a heavy workload, bureaucracy and other obstacles often stand in their way. Tricia King of Birkbeck, University of London, offered tips on how to negotiate through these and other challenges during a workshop at the recent CASE Europe Annual Conference in Manchester, England.

Then and Now
CURRENTS Article Scotland's University of Glasgow embarked upon an ambitious fundraising campaign during the midst of global recession. That was not in 2008, but in the 1870s. More than a century later, the university's experiences offer lessons on fundraising during a fiscal crisis.

CASE to Establish Formal Operations in Latin America
Article,  BriefCASE Article CASE has announced that it will establish an ongoing presence in Latin America to expand and adapt its services to educational institutions throughout the region.

CASE Trustees Endorse New Services, Approve Ongoing Presence in Latin America
Article,  BriefCASE Article The CASE Board of Trustees, meeting July 9 in Chicago prior to the CASE Summit for Advancement Leaders, voted to establish an ongoing CASE presence in Latin America and endorsed a set of new initiatives designed to enhance service to members in North America, Europe and the Asia-Pacific region.

CASE Ends Year with Record Membership
Article,  BriefCASE Article CASE ended 2010-11 with record membership and on a solid financial footing, said CASE President John Lippincott in his annual report to members.

Getting There
CURRENTS Article Women make up two-thirds of the advancement workforce but still lag men in leadership positions and pay. At the same time, the overrepresentation of women in advancement raises concerns about what the lack of gender diversity may mean for the profession.

Rebuilding Endowment
Commonfund
Article During the recession, endowments were hit hard by the sharp decline in the value of financial assets and by a reduction in grants, gifts, donations and planned giving resulting from a weak economy. This article from Commonfund's Chronicle Mission Matters (Winter 2011) reports on the conversation of experts who discuss the challenges and opportunities associated with rebuilding nonprofit endowments. CASE President John Lippincott took part in the conversation.

Education Institutions Get Creative to Beat Shortfalls Due to Global Recession
Article,  BriefCASE Article University World News reports that higher education institutions are partnering with the private sector more and devising other innovative ways to raise revenue to cover gaps created by shrinking state budgets and financial shortfalls.

Report: Overall Donor Confidence in U.S. Falls
Article,  BriefCASE Article A new report reveals that donor confidence in the economy and expectations about charitable giving are at their lowest levels since December 2008.

Report Says Nonprofits Face Tough Climb to Pre-Recession Success
Article,  BriefCASE Article The nonprofit sector continues to face an "incredibly difficult philanthropic environment." That's according to the findings of a new survey.

Low Water Mark
CURRENTS Article Budget constraints for public higher education have become the norm in virtually every state. This article focuses on the ways in which different systems and institutions are coping, and the role of advancement in the fight to maintain quality.

Incremente sus relaciones
CURRENTS Article El procurador de fondos debe estar enfocado en ver la manera de mejorar e incrementar las relación con sus donantes.

Office Space: Growing Your Relationships
CURRENTS Article Instead of focusing on the bottom line, fundraisers should really be looking at how their relationships have grown.

President's Perspective: Research Matters
CURRENTS Article The volume of research conducted and disseminated by CASE has grown substantially since 2003, when the CASE Board of Trustees established research as a strategic priority. This column discusses the why, what, and how of CASE's research activity.

Advance Work: Recessionary Holding—and Homing—Patterns
CURRENTS Article A survey by the Pew Research Center found that 13 percent of parents of grown children in the United States say that one of their adult sons or daughters moved back home in 2009. The economic downturn has caused recent college grads, as well as adults who have been laid off from their jobs, to move in with their parents.

The Way We Ask Now
CURRENTS Article Frontline fundraisers discuss the highs and lows of trying to raise major gifts during the economic downturn.

President's Perspective: The More Things Change
CURRENTS Article The Internet, internationalization of the educational marketplace, and the economic crisis have radically changed the advancement profession in the past decade. And yet, the fundamentals of the profession remain constant. Successful programs are driven by institutional mission, focused on strengthening relationships with key constituents, integrated across the advancement disciplines, supported by the institutional leadership, and staffed by dedicated professionals.

Survey Reveals State of Public Universities during Recession
Article,  BriefCASE Article A new survey reports that the current financial situation for public universities in the United States is “precarious” as a result of deep cuts in state appropriations during the recession preceded by decades of declining state support.

Billion-Dollar Campaigns Maintain Momentum in Tough Economy
Article,  BriefCASE Article Despite the tough economy, billion-dollar campaigns in higher education are making “sufficiently strong monthly progress” and are on track to meet their goals. That’s according to a new report that analyzed campaigns launched right before and after the onset of the recession.

Endowment Levels Up but Canadian Institutions Remain Cautious
Article,  BriefCASE Article Endowments have rebounded at many Canadian universities, but most institutions remain concerned about endowment spending and plan to keep cost-saving measures in place.

Enrollment at Two-Year Institutions in U.S. Hits Record High
Article,  BriefCASE Article Recently released data from the U.S. Census Bureau reveal that the proportion of 18- to 24-year olds attending higher education institutions has hit an all-time high due to a surge in enrollments at two-year institutions.

CASE Begins Two-Year Pilot Project in Latin America
Article,  BriefCASE Article CASE began a two-year pilot project in Latin America Oct. 19 with the announcement of the appointment of Ximena Gudiño to the newly created position of Latin America coordinator.

Institutions Receive Strategies to Move Beyond Tough Economy to Market Success
Article,  BriefCASE Article A perfect storm is brewing in higher education, and savvy colleges and universities are exploring non-traditional ways to cut costs, expand their market and stand out from others.

More Foundations Relying on Endowment Management Fee to Fund Operations
Article,  BriefCASE Article More institutionally related foundations are using a management fee on endowed funds to fund their operations, according to the results of a CASE survey on foundation funding sources and budget restructuring.

Institutionally Related Foundations and the Economic Downturn: Results of the 2009 CASE Survey on Foundation Funding Sources and Budget Restructuring
White Paper Find out how institutionally related foundations fund operations and how funding sources have changed in response to the economic downturn. This CASE white paper, which looks at the results of a survey of 98 foundations affiliated with U.S. public colleges and universities, explores the roles of management and gift fees, institutional support, reserves and other foundation funding sources and looks at steps foundations have taken to reduce expenses in challenging economic times.

President's Perspective: On Top of the World
CURRENTS Article CASE President John Lippincott takes a look at advancement's role throughout the world.

Down Economy Having Little Impact on Enrollment at Private Institutions
Article,  BriefCASE Article A recent survey finds that most U.S. private colleges and universities expect to maintain or slightly increase enrollment numbers this fall.

Report Says Confidence in U.S. Charitable Giving Climate Continues to Decline
Article,  BriefCASE Article Confidence in the U.S. fundraising climate continued to decline in the first half of 2009, according to the latest national survey of nonprofit fundraisers by the Center on Philanthropy at Indiana University.

Advancement and the Economy
CASE has pulled together a collection of resources to help institutions maximize the effectiveness of advancement initiatives during challenging economic times. Resources include a statement from CASE President John Lippincott, responses to frequently asked questions, CURRENTS articles, white papers, toolkits, a news archive and more. Several CASE Educational Partners shared resources for this collection.

Making Lemonade
CURRENTS Article In the current economic climate, alumni associations are taking hard looks at their budgets and making cuts where necessary. However, the recession is an opportunity for alumni associations to create and build alumni loyalty through networking and career services--when they are needed most.

President's Perspective: An Unbeatable Investment
CURRENTS Article By reframing, recalibrating, and redoubling efforts, advancement professionals can meet current economic challenges.

Office Space: Adversity and Opportunity
CURRENTS Article Budget cuts can be tough, but smart changes can improve your advancement operation

Matter of Scale
CURRENTS Article Community colleges are poised to communicate the true value they provide to students and higher education in America.

The Culture of Discovery
CURRENTS Article The challenge for advancement professionals serving research institutions is how to communicate all that is being done for the good of the general public in the labs of academia--and how to make the case for greater governmental and private support.

Education
CURRENTS Article Leaders discuss the value of education to society as a whole and the shift from thinking of education as a tool for individual fulfillment to considering it the primary driver of social and economic progress.

The Changes within Higher Education Marketing with Rae Goldsmith
Hart-Boillot
Podcast In this June 25, 2009 HB Voices podcast, CASE Vice President for Advancement Resources Rae Goldsmith talks about innovative communications, marketing and fundraising strategies for universities when facing a struggling economy. The podcast is available free through iTunes.

Down Economy is Prime Time for Planned Giving Strategies
Article,  BriefCASE Article If there has ever been a time that challenged educational fundraisers, this is it—thanks in large part to the recent volatility in the financial sector.

Doing More with Less in Downturns Not New for Community Colleges
Article,  BriefCASE Article A national survey of community college leaders reveals that these institutions are "again at the receiving end of the 'do more with less and do it better' mantra" as they face significantly higher enrollments and steep budget cuts as part of the economic downturn.

CASE Commissions Discuss Strategies for Weathering Economic Climate
Article,  BriefCASE Article Advancement professionals at institutions facing budget cuts are rising to the challenge by collaborating across the advancement disciplines, adjusting organizational structures and increasing electronic communication with constituents.

Trustees Discuss Impact of Economy on CASE, Members
Article,  BriefCASE Article The CASE Board of Trustees, meeting March 12 and 13 at the University of Virginia, discussed the impact of the global economic crisis on CASE and its members.

Impact of Economy on European Institutions Mixed
Article,  BriefCASE Article A recent survey by the European University Association reveals that the tough economy has hit some European institutions harder than others.

Staying Up in a Down Economy
CURRENTS Article Uncertainty is the only constant in a changing and challenging development landscape.

The Three Americas
CURRENTS Article The United States is in the midst of a change in demographics. William H. Frey describes the shifts as he sees them and looks ahead to what those changes could mean for the nation.

Playing the Numbers Game
CURRENTS Article U.S. demographics are undergoing dramatic shifts, and advancing institutional interests in this new landscape will require a better understanding of the values that drive different people. This article explores various aspects of the changes.

Fundraisers Advised to Take a Deep Breath, Make a Plan
Article,  BriefCASE Article Fundraisers at institutions facing tight budgets in an uncertain economy may want to consider this advice from an expert on fundraising in response to crisis: Be patient and plan.

CASE President Offers Statement on Economy, Fundraising
Article,  BriefCASE Article Fundraisers should redouble their efforts, reframe their conversations with donors, and recalibrate their expectations during difficult economic times.

Closing Remarks: Mind the (Gender) Gap
CURRENTS Article This column looks at the persistent gender gap in salary and compensation within the advancement field and suggests what might be done to correct it.

The Advancement Myths of Community Colleges
CURRENTS Article This article shows how community college advancement is busting the myths about poor fundraising results, lack of alumni loyalty, and negative public perceptions. The reality is that development at two-year institutions is becoming more sophisticated and successful, alumni do stay engaged with their two-year alma maters, and the community college brand is coming into its own.

Closing Remarks: Hidden Heroes
CURRENTS Article This column highlights lessons learned from early HBCU leaders and considers how those lessons are relevant today. It includes the inspiring stories of Mary McLeod Bethune, Joseph Samuel Clark, Booker T. Washington, and Mordecai Wyatt Johnson.

The Big Picture
CURRENTS Article Advancement has remained a mostly stable environment since 2002, when CASE last gathered comprehensive data about the profession. The 2005 survey reveals characteristics about the field as a whole, including data about advancement practitioners' levels of experience, management responsibility, age, disciplines in which they work, levels of education and professional certification, public/private institutional status, institution types, and geographic region.

Who Are You?
CURRENTS Article This article describes the characteristics of a typical advancement officer, statistically speaking; identifies how traits of typical male and female advancement practitioners differ; and briefly lists some of the elements of the highest-paid and lowest-paid survey respondents.

A Man for All Reasons
CURRENTS Article A profile of John Lippincott, CASE's new president, highlights the themes that characterize his plans for the organization: serving members, strengthening CASE's global outreach while supporting its many communities of practice, and "advancing advancement" by helping campus leaders understand the profession's strategic role. Further, the profile's sidebars recount Lippincott's background and summarize the organizationwide assessment that preceded his appointment.

Closing Remarks: Gloomy Forecasts Are All Wet
CURRENTS Article Anxiety among education leaders is palpable, the author says, due to a roller coaster economy, the threat of international terrorism, rising costs and shrinking budgets, and diminished giving. Should advancement officers worry about the long-term health of their campuses, the profession, and their careers? A review of similar trends over the past 30 years says no. The profession will thrive (campuses need advancement services even more) and he says hard times are always followed by better times.

Sea Change
CURRENTS Article This special issue overview explores five forces that have shaped advancement: the move toward professionalization, the ubiquity of technology, the globalization of advancement operations, education as a commodity, and the growing influence of women.

Globe-Trotting
CURRENTS Article As the world shrinks, the ideas, knowledge, traditions, and transactions affiliated with advancement cross borders with increasing ease. To better understand why institutions worldwide are launching or strengthening advancement operations, CURRENTS talked with five experienced pros about how globalization is changing the way they engage donors, serve alumni, and communicate with stakeholders. Part of the issue focus on five forces shaping advancement.

The Artisans of Advancement
CURRENTS Article As a profession, advancement is becoming increasingly formalized: more defined, more visible, more respected, and more central to institutional missions than ever before. But is it a profession? Some of the field's most respected practitioners weigh in. The article also tracks some CASE history, including both Greenbrier meetings, founding principles, and early leadership. Part of the issue focus on five forces shaping advancement.

Leaving Their Mark
CURRENTS Article The gender balance in the advancement profession has flopped from 61 percent men in 1982 to 65 percent women in 2002, according to CASE membership surveys. CURRENTS interviews six current and former advancement officers to explore what difference this demographic shift has made in the profession. Part of the issue focus on five forces shaping advancement.

Crunching Numbers
CURRENTS Article In the face of recession, state and federal budget cuts, and fears of future terrorist attacks and disease promulgation, advancement officers are looking for ways to decrease costs and rethink priorities. These techniques include thinking strategically about budget cuts and staff structures, rethinking travel programs and alumni events, and working to retain good staff. This article is of interest to managers of alumni, development, advancement services, and communications programs as well as chief advancement officers.

Seeing the Light
CURRENTS Article An informal online survey of more than 30 development veterans offers strategies for building and sustaining support despite a recession, problems with the stock market and state and federal budgets, and military actions. Advice includes continuing to conduct asks of leadership prospects, emphasizing the value of the institution’s mission, focusing on the most resonant priorities, and promoting creative forms of giving. This article is of interest to campaign and major gift fund raisers.

Strategic Corner Posts
CURRENTS Article CASE developed a comprehensive strategic plan for 2003 to 2008. Peterson, the president of CASE, gives the planning process timeline and describes the plan’s four imperatives: strengthening member services, furthering the advancement profession, establishing global leadership in education advancement, and leading change in advancement practice. The article is of interest to CASE members or advancement scholars wanting to know about the association’s initiatives and history.

We the People of CASE
CURRENTS Article The 2002 CASE Salary Survey provided information on the demographics of the advancement profession, including years of experience, institution type, advancement discipline, geographic region, and managerial level.

Top Brass
CURRENTS Article In the advancement profession, women outnumber men two to one according to data from several recent CASE surveys. But does that ratio carry through to the top advancement positions on campus? What seems like a yes-or-no question actually requires a broader look at the professional and personal challenges women face as they forge ahead in their advancement careers.

A Running Start
CURRENTS Article Vance Peterson, a former CASE trustee and president of Sierra Nevada College, became CASE president in January 2001. Peterson brings experience in campus information, fund raising, and advancement management to his new role. This profile describes his goals for CASE, including establishing the online CASE Network, developing standards for professional certification, promoting advancement ethics, improving the campaign reporting standards, increasing training services, encouraging diversity, and creating a new strategic plan.

Spreading The Good Word
CURRENTS Article The article presents a history of the alumni relations profession and examines its current status, along with the challenges for alumni officers, around the world.

A View from Across the Pond
CURRENTS Article In an interview, Ben Morton Wright presents findings from his survey of the relatively new educational fund-raising field in Britain. He describes changes in government policy that encouraged the development of the fund-raising area, the profession's growth, its gradual progress toward being accepted within academia, obstacles presented by the tax structure, gift-reporting problems, and other challenges.

Climate Control
CURRENTS Article Experts suggest that the American economic boom is over. Development professionals can prepare for a possible drop in giving by building up internal support for the development operation, increasing research and cultivation efforts, and seeking donors from a variety of economic sectors. Veteran fund-raisers offer advice on when and how to tell campus leaders about fund-raising shortfalls and how to handle budget cuts with minimal damage to the program.

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