Awards
13f. Strategic Communications: Public Relations and Community Relations Projects

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Awards may be given for exceptional public relations and community relations projects created to reach and motivate constituencies internally and externally within your local community or larger publics. Your entry may include but is not limited to:

  • Projects for internal or external audiences
  • Projects for parents or grandparents
  • Projects to correct or increase awareness of a problem
  • Projects that use volunteers
  • Projects for international constituencies
  • Community projects for newly arrived immigrants
  • Projects focused on an institution's presidential activities

Government relations and/or advocacy projects should be entered in the Advocacy Campaigns category.

Entry Questions

Entry Instructions

Judging Criteria


Entry Questions
  • Title of entry.
  • Provide a concise summary of your entry. If your entry is selected for an award, your summary will be used in award-related materials. Please limit response to 250 words.
  • Briefly describe your institution/organization (type, enrollment FTE, mission).
  • List the names, titles and roles of primary staff contributors and note their significant contributions.
  • List your target audience(s) and how you addressed their needs, if applicable.
  • If outside vendors/consultants were used, please explain what role they played.
  • Why do you think your entry is distinctive? Entrants can emphasize budget, staff, challenges addressed, goals met, meeting the mission, serving the target audience or anything else that makes your entry worthy of an award. Please limit response to 500 words.
  • Describe your goals/objectives and how they were measured/met. If this is a recently launched program, describe your plans to evaluate it.
  • Briefly explain the involvement of all constituencies, including students, volunteers, and/or others and how they worked together to get the job done.
  • Feel free to provide any additional information that clarifies the purpose and/or outcome of this work (including any comments about attachments).
  • So that we may recognize our winners through social media, please provide your institution's preferred @handle and/or #hashtag. (For example: @CASEAdvance #CASECOE).

Entry Instructions

Each project constitutes a single entry. Your project may be ongoing or new this year, but must have been in place long enough to have produced quantifiable results.

  1. Submit your entry with attachments through our online entry process.
  2. Your entry form and supporting documents must be submitted online no later than March 1, 2019. This category will be reviewed electronically. However, please print out your entry application for your records.

Judging Criteria

Grand Gold, Gold, Silver and Bronze awards may be given for exceptional public relations and community relations projects.

The judges will look for:

  • Solid objectives and how they support your institution's mission
  • Effective planning
  • Need for the project
  • Understanding of your target audiences(s)
  • Innovative and creative ideas
  • Use of available resources
  • Results and impact of the project on your institution


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