Student Recruitment Publications

Publications Packages

Judges' Report 

24 entries

Gold Award

Montana State University - Think Outside - Montana State University Student Recruitment Package

Montana State University

  • The "Think Outside" student recruitment campaign consists of a Viewbook, Academic Guide, College Fair posters and a Facts and Stats One-Sheet Flyer.

Silver Award

Loyola University New Orleans - Create Something Meaningful: Loyola University New Orleans Admissions Branding

  • Undergraduate Admissions communications materials including Admissions Viewbook, Travel piece, Segmented E-brochures, Segmented Postcards, CoB Viewbook and Admit Pack.

Bronze Award

Champlain College (Vermont) - This is Your Future: Champlain College Class of 2022 Admissions Package

Champlain College
  • As Champlain College looked to welcome the Class of 2022 into the Champlain community, it wanted to create an admissions package that was distinctive and memorable, and which included ways for students to celebrate and share their accomplishment. The college created a theme, "This is Your...," which was woven throughout the piece (and through headlines like This is Your Day, This is Your Time, This is your Plan) to invite students to imagine their time, their education, their community, their future at Champlain.

Individual Publications

Judges' Report

21 Entries

Gold Award

Dickinson College (Pennsylvania) - Carlisle, Pa: What You Want to Know

Dickinson College

  • The Carlisle brochure was created in 2017 to convey all the fun and exciting things this area has to offer, and the tone and design of the piece were meant to convey that great energy and spirit, as well.

Silver Award

University of Maryland, College Park - Undergraduate Admissions Recruitment Road Piece

University of Maryland College Park
  • The printed travel booklet is used to encourage prospective undergraduate students to apply to the University of Maryland.

Bronze Award

Lehigh University (Pennsylvania) - Lehigh University Matriculation Package 2017

  • Lehigh Communications re-conceptualized and redesigned the Matriculation Package for Admissions this winter. The Matriculation Package is the print piece mailed to all admitted students. It includes the acceptance letter, financial aid letter (if applicable), enrollment details, Admitted Student Event advertising and marketing materials.

Viewbooks and Prospectuses 

Judges' Report

54 Entries

Gold Award

University of Huddersfield (United Kingdom) - University of Huddersfield Undergraduate Prospectus 2018/19

University of Huddersfield

  • Achieving differentiation in a crowded market isn't easy, but the University of Huddersfield Undergraduate Prospectus does just that. It enables the institution to stand out from competitors and generate interest from enquirers at the beginning of their decision-making journey, ensuring the ability to build relationships that nurture and encourage application and enrolment.

Silver Award

La Salle University (Pennsylvania) - La Salle University Viewbook

L Salle University

  • La Salle's viewbook is just one of many that prospective students receive. The question was how could La Salle break through the clutter and stand out to students from all socioeconomic, ethnic and religious backgrounds. The answer to this question was the university's new brand campaign, "Explorers are Never Lost." The viewbook, as the signature piece of the brand campaign, embodies "Explorers are Never Lost" through its stunning visuals and inspirational content while staying steadfast to La Salle's heritage and values.

Boston University (Massachusetts) - Boston University Undergraduate Admissions Viewbook

Boston University
  • The undergraduate Admissions Viewbook is the premier admissions/recruitment material that prospective students receive when they inquire about the University.

Bronze Award

The Browning School (New York) - The Browning School Viewbook

The Browning School
  • This viewbook is the flagship publication of The Browning School and the main promotional piece used by the Admission Office to attract potential students.

Wake Forest University (North Carolina) - Wake Forest University Viewbook

  • This viewbook is for high school juniors and seniors who are looking to learn more about Wake Forest University. It was designed to feature a high volume of information packaged in small, easy-to-process segments that begin to paint the picture of the student experience at Wake Forest University.