Communications Program Improvement

Judges' Report

10 Entries

Silver Award

The University of Edinburgh (United Kingdom) - Edinburgh's undergraduate offer holder conversion campaign

The University of Edinburgh

  • Undergraduate recruitment has become very competitive; universities employ increasingly innovative methods to communicate with and convert offer holders. The University of Edinburgh knew from its research that its communications were not meeting offer holder needs. The university wanted to attract the best students, so they launched a conversion campaign as part of an integrated, multi-channel recruitment concept called Drawn to Edinburgh.

Cornell University (New York) - BusinessFeed x3: Streamlining content across Cornell's new powerhouse college

Cornell University

  • In July 2016, Cornell University launched the Cornell SC Johnson College of Business, which combined Cornell's Samuel Curtis Johnson Graduate School of Management, the Charles H. Dyson School of Applied Economics and Management and the School of Hotel Administration. While the merger created a powerful network, the college's newly formed marketing and communications department found the need to develop a platform that would serve the content marketing and storytelling needs of more than 20 academic programs across the schools.