Awards
Branding Programs


Department or Unit

Judges' Report

22 Entries

Gold Award

Loyola University New Orleans - Create Something Meaningful: Loyola University New Orleans Admissions Branding

Loyola University New Orleans
  • Loyola University New Orleans crafted these undergraduate admissions communications materials, including an admissions viewbook, travel piece, segmented e-brochures, segmented postcards and admit pack.

Silver Award

University of California, San Francisco - UCSF: The Campaign

UCSF Branding Campaign

  • With the approaching launch of UCSF's first fundraising campaign in more than ten years, the UCSF team knew it would have the unprecedented opportunity and resources to increase awareness of their institution with the goal of inspiring greater financial support. UCSF sought to create a comprehensive campaign branding system that would boldly stand out to seize audiences' attention while still working in concert with UCSF's existing master brand system.

Bronze Award

University of Minnesota Twin Cities - The University of Minnesota Campaign

University of Minnesota

  • The University of Minnesota created a comprehensive portfolio of media, creative tools, information, and inspiration to support the public launch of Driven: The University of Minnesota Campaign, a $4 billion comprehensive fundraising campaign that is the largest in the university's history.

Northwestern University - Interdisciplinary Thinking For A Complex World: Integrated brand platform for Northwestern's Weinberg College of Arts and Sciences

Northwestern University
  • Northwestern's Weinberg College of Arts and Sciences built this integrated brand platform, framework and identity through a dedicated website, viewbook, video, brand guidelines and environmental graphics.

Institution Wide

Judges' Report

22 Entries

Gold Award

California State University, San Bernardino - We Define the Future

California State University San Bernardino

  • When you hear the name "CSUSB," what comes to mind? Creating a precise, powerful and inspiring answer to that question—one that all university stakeholders can embrace and champion—is the goal of defining the university's brand. Simply put, California State University, San Bernardino's brand is the promise made to students, employees, alumni and friends. It is a combination of defining strengths and institutional aspirations, communicated through strong messages and robust imagery.

Silver Award

The University of New Castle (Australia) - The World Needs New: Reimagining the University's Story

The University of New Castle

  • In order to achieve its 2025 New Futures Strategic Plan and stand as a global leader committed to equity and excellence, The University of Newcastle had to radically transform perceptions. While the university already had strong global rankings, with renowned staff and exciting research partnerships, key audiences regarded the institution as practical, accessible, and focused mostly on delivering value to the local community.

Bronze Award

Sweet Briar College (Virginia) - This is FIERCE

Sweet Briar College
  • In 2016 Sweet Briar College partnered with Lipman Hearne to conduct survey and focus group research to develop a new college brand, including positioning, personality, core messaging and design elements. Throughout the summer and fall of 2017, the internal communications team rebuilt the college's entire content strategy, produced new admissions recruitment materials, new campus signage, refreshed the website and hosted a brand launch party to educate and engage constituents. In winter 2017 and continuing into 2018, the communications team launched a statewide advertising campaign that included print, digital, environmental and radio advertising.