Media Relations Programs and Projects

Judges' Reports

27 Entries

Gold Award

University of Washington - Data-tapping: Innovative Solutions for Complex Challenges in Media Monitoring

  • This project tracks and monitors media coverage of the university by using a link database to organize and tag all mentions of the University of Washington in the news. This service stores the links in an archive that communicators campus-wide can use in a variety of ways to promote the university and its researchers.

Silver Award

Sheridan College (Canada) - Come From Away

  • When the hit new musical Come From Away (about the Town of Gander's response to airline passengers who were stranded there for a week post 9/11) officially opens on Broadway on March 12, 2017, it will be only the fifth Canadian-born musical to do so. This signature achievement afforded Sheridan an outstanding opportunity to make audiences aware of the college's role in the musical's origin and development.

Duke University (North Carolina) - Campaign Stop 2016

  • Campaign Stop 2016 was a year-long multimedia project that provided a platform for faculty and, just as prominently, our students to comment on the 2016 election -- both the presidential race and North Carolina contests.

Indiana University - Sculpting a Historic Partnership -- IU and the Uffizi Gallery

  • In May 2016, Indiana University and the Uffizi Gallery in Florence, Italy -- one of the oldest and most renowned art museums in the world -- announced an unprecedented initiative to digitize in 3-D the museum's entire 1,250-piece collection of irreplaceable Greek and Roman sculpture. IU's communications team engaged in a strategic media relations program that resulted in major U.S. and European media coverage of the historic partnership between IU's acclaimed Virtual World Heritage Laboratory and the Uffizi. The program also achieved high visibility -- both nationally and internationally -- for IU's president, a recognized authority in the areas of global education and information technology, while advancing two of IU's most important strategic priorities: global engagement and the safeguarding of knowledge through digitization and preservation.

Bronze Award

Johns Hopkins University (Maryland) - News Media Video Engagement Initiative

  • The Johns Hopkins News Media Video Engagement Initiative is an ongoing effort to widen the audience of Johns Hopkins stories and news releases through the strategic use of video. Media Relations representatives and professional, in-house video producers work together to create engaging, relevant videos to accompany news releases.