Visual Identity Systems

Judges' Report

25 Entries

Gold Award

California State University, Office of the Chancellor (CA) - California State University Class of 3 Million Brand Standards Guide & Toolkit


  • Each year, the California State University graduates more than 100,000 students. In 2013-14, a milestone of 3 million living alumni was met. To celebrate this remarkable achievement and strengthen connections with alumni, the CSU Chancellor's Office developed and coordinated a centralized marketing campaign, "The Class of 3 Million." Although the largest part of the audience for this celebration was alumni, another key part of the audience was graduating seniors. The program's centerpiece was an online yearbook where alumni and the Class of 2015 from all 23 CSU campuses could connect, network and show their pride for being part of one of the largest alumni networks in the nation.

Silver Award

Loyola University Chicago (IL) - Arrupe College of Loyola University Chicago

  • In 2015, Loyola University Chicago launched Arrupe College as an accredited, two-year college. The institution created a brand identify for a new college under the following circumstances: pending accreditation, no budget, no students, little time. Loyola's reputation is as a private university that traditionally has offered four-year bachelor, graduate, and professional degrees, so explaining its first two-year college was the challenge.

Bronze Award

The University of Findlay (OH) - Winning the Logo Whack-A-Mole Battle at the University of Findlay

  • The Institution's new cohesive graphic identity system includes a new academic logo that echoes the university's rich history and forward-thinking culture, a modernized athletic logo that better suited for digital usage, secondary logos that accommodate the academic programs and individual athletic teams, consistent PMS colors and typography, and updated brand assets.